Pensar a moda como tema de reflexão é muito significativo pois, em sua perspectiva benjaminiana e frankfurtiana, é a questão da gênese da noção de gosto e suas metamorfoses na época do niilismo e na desvalorização de todos os valores que esse trabalho analisa a moda como dimensão temporal sob os auspícios do mercado e do capital que tudo transformam em produtos descartáveis. Neste sentido, das reflexões gregas sobre o ritual vestimentário ao Renascimento, do vestir-se de Corte à sua democratização, é o tema do ser e do não-ser que organizam a tese, que se propõe a contribuir para a compreensão do mal-estar contemporâneo do fenômeno da imitação de comportamentos sociais em função de modelos e a extensão do fenômeno da anorexia e da perda dos laços de philia social. / To think fashion as a subject for reflection is very significant because in its Benjaminian and Frankfurtian perspective it is the question of the genesis of the notion of taste and its metamorphoses in the era of nihilism loss of all the values that this work analyzes: fashion as a temporary dimension under the auspices of the market and capital that transform everything into disposable products. In this sense, from the Greek reflections on the ritual dressing to the Renaissance, from dressing in the Court to the democratization of fashion, it is the theme of being and non-being that organizes the thesis, which proposes to contribute to the understanding of the contemporary malaise with the phenomenon of the imitation of social behaviors in function of models and the extension of the phenomenon of anorexia and the loss of ties of philia social.

Pensar a moda como tema de reflexão é muito significativo pois, em sua perspectiva benjaminiana e frankfurtiana, é a questão da gênese da noção de gosto e suas metamorfoses na época do niilismo e na desvalorização de todos os valores que esse trabalho analisa a moda como dimensão temporal sob os auspícios do mercado e do capital que tudo transformam em produtos descartáveis. Neste sentido, das reflexões gregas sobre o ritual vestimentário ao Renascimento, do vestir-se de Corte à sua democratização, é o tema do ser e do não-ser que organizam a tese, que se propõe a contribuir para a compreensão do mal-estar contemporâneo do fenômeno da imitação de comportamentos sociais em função de modelos e a extensão do fenômeno da anorexia e da perda dos laços de philia social. / To think fashion as a subject for reflection is very significant because in its Benjaminian and Frankfurtian perspective it is the question of the genesis of the notion of taste and its metamorphoses in the era of nihilism loss of all the values that this work analyzes: fashion as a temporary dimension under the auspices of the market and capital that transform everything into disposable products. In this sense, from the Greek reflections on the ritual dressing to the Renaissance, from dressing in the Court to the democratization of fashion, it is the theme of being and non-being that organizes the thesis, which proposes to contribute to the understanding of the contemporary malaise with the phenomenon of the imitation of social behaviors in function of models and the extension of the phenomenon of anorexia and the loss of ties of philia social.

ABSTRACT The tourism industry has been described as one of the world’s highest priority industries and has emerged as a significant sector in many global economies including South Africa. The global fashion industry is also a multi-billion dollar industry and in many parts of the world is a huge draw card for tourists. Cities like Paris, Milan and New York have long been acclaimed for their thriving fashion industries. In recent times non-traditional fashion cities such as Kenya, Beirut, Lyon and Amsterdam have increasingly looked to the fashion industry for economic and tourism development. The South African fashion industry has flourished in recent years with the emergence of a new genre of design houses redefining South African fashion. It is against this background that the focus of this study was to investigate the link between fashion and tourism in the city of Johannesburg. A review of the policy framework surrounding the cultural and tourism industries was conducted to ascertain the role and importance ascribed to the tourism and cultural industries in South African policy with particular emphasis on the city of Johannesburg’s policy environment. The international experience of using fashion in tourism and urban development strategies provided examples and insight into global strategies of linking fashion and tourism. Case studies of the Johannesburg Fashion District and SA Fashion Week revealed their emerging role in the tourism industry. The experience and views of designers and industry officials regarding the role of fashion in the tourism industry was determined through in-depth semi-structured interviews. The study concluded that there is definitely potential for the local fashion industry to make a significant contribution to tourism in the city of Johannesburg but this is dependent on the development of a clear fashion tourism policy framework, greater marketing and promotional efforts and the addressing of critical challenges in the fashion and cultural tourism sectors.

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Bakgrund: Modeindustrin är en av de branscher som växt mest under 2000 talet vilket medfört förändringar gällande trender och strukturer på marknaden. Från att massproduktion dominerat produktionsstrategin och dess värdekedja har en dynamisk marknad med dess sporadiska efterfrågan växt fram. Som en följd har värdekedjan och produktionsstrategin utvecklats till att bli allt mer agil och flexibel. Att vara mer flexibel är dock en fråga om prioritering då det kräver resurser, pengar och tid. Syfte: Syftet med studien är att beskriva och analysera hur Slow Fashion bolag arbetar med flexibilitet på en dynamisk marknad. Metod: Studien har en kvalitativ forskningsmetod och är en tvärsnittsstudie med två företag som empirisk grund. Empirin har samlats in via semistrukturerade intervjuer samt dokumentstudier. Slutsats: Studien konstaterar att flexibilitet inte är något som något av de undersökta företagen jobbar aktivt med vilket har skapat en låg lageromsättningshastighet. Flexibilitet är dock inte lika viktigt för dessa företag inom Slow Fashion då deras segment grundar sig på en betydligt stabilare efterfrågan på grund av dess långa produktlivscykler. / Flexibility on a dynamic market -  A qualitative cross-sectional study on how businesses work with flexibility on a dynamic market. This study aims to investigate how Slow Fashion companies use flexibility in their project of creating a collection to survive on a dynamic market with high volatile demand. This has been investigated by studying two Swedish fashion companies and the research questions that has been investigated is: -        How does the companies prioritize between quality, economic and time when developing a new collection? -        How does the prioritization affect the companies ability to achieve flexibility? -        How important is flexibility for a Slow Fashion company? The study is based on interviews with two persons who work at two different Slow Fashion companies. Since there is a lot of research about how Fast Fashion companies work with flexibility, the aim of the study has been to investigate how and if Slow Fashion companies does the same. The study shows that rather than focusing on time in the companies working processes, they prioritize to maintain a high-quality production while keeping the productions costs down. Based on the results obtained in this study, it can be concluded that the companies do not use flexibility with the ambition of launching their products to the market as quick as possible since the demand of Slow Fashion products have a longer durability than Fast Fashion company products. However, they still exist on a dynamic market that requires flexibility in other parts of the value chain. The main contribution from this study is a deeper understanding in how Slow Fashion companies work with flexibility.

En el Perú existen empresas nacionales dedicadas a la industria textil, que aún no han decidido ampliar sus fronteras. Hoy en día tenemos un mercado saturado de marcas de prendas de vestir tanto nacionales como extranjeras. Esta investigación es transeccional, exploratoria y descriptiva. El propósito de esta investigación es conocer las modalidades de ingreso utilizadas por marcas fast fashion en su proceso de internacionalización, a fin de que las empresas nacionales puedan evaluar las estrategias utilizadas por las empresas fast fashion del estudio, y así utilizarlas en un futuro proceso de internacionalización. Además, se identificarán los factores de compra de prendas de vestir que influyen en mujeres que viven en Lima, que tienen entre 18-28 años y pertenecen a NSE B/C, cuando tienen que optar por una marca nacional vs una marca internacional. A partir de la investigación, se puede evidenciar que el modelo más utilizado por las fast fashion en su proceso de investigación es el de internacionalización incremental, el cual se acomoda más a la teoría de Uppsala, bajo las modalidades de franquicias y filiales propias. También, se puede afirmar que los factores de compras más influyentes en las mujeres limeñas en su proceso de compra de prendas de vestir son el factor moda, el factor diseño y el factor ambiente. / In Peru there are national companies dedicated to the textile industry, which have not decided to expand their borders yet. Nowadays we have a saturated clothing market with national and foreign brands. This research is transectional, exploratory and descriptive. The purpose of this investigation is made to know the modalities of entry used by fast fashion brands in their internationalization process, so national companies can evaluate the strategies used by the fast fashion companies of the research and use them in a future process of internationalization. In addition, identify the purchase factors that influence women living in Lima, who are between 18 and 28 years old and belong to NSE B/C, when they have to decide between a national brand against an international brand. From the research, the most used model by fast fashion companies in the research process is the incremental internationalization, which fits more to the Uppsala's theory, under the modalities of franchises and own subsidiaries. Besides, the most influential purchasing factors in women who lives in Lima in their process of buying clothing are the fashion factor, the design factor and the environment factor. / Tesis

In the last decade, children who are in the age range between childhood and adolescence, the so called 'tweens', have captured the attention and a great deal of interest of marketers and many commercial stakeholders in different fields of business due to their significant spending power and specific culture. Tweens are now much more strongly targeted by marketers and businesses than were the previous generation; girls in particularly are targeted more than boys. Within a fashion context, tween girls are expanding their influence and their consumer power in the market. Following the global acknowledgement of tweens, in Australia, and in Melbourne in particular, tween fashion retailers have been emerging and evolving recently in response to the market's interest and demand for tween fashion. The tween girls' fashion consumption has a viability and is seen a major emergent marketing phenomenon one that is predicted to expand. There is currently a debate in Australia whether tween girls dress inappropriately as adults. This may be a result of the absence of a particular tween girls fashion sector in fashion industry in Melbourne. Further development will be significant in providing age-appropriate clothing range for the market. In order to achieve this, it is necessary to investigate the market segment. A case study of a Japanese company is used to gain further understanding of current and future developments within the market. The case study will provide some background information to the situation being presented and assist in the analysis of possible suggestions and recommendations. The tween girls fashion industry incorporates many different factors. There is a specific focus on the opportunities for expansion and adaptation in the market segment. This research investigates the tween girls' fashion segment in Australia to identify and understand its relationship with respect to fashion marketing and consumption. It also identifies the gaps or opportunities in the market and proposes business opportunities to address these gaps. This research demonstrates the possibility for the market development of tween girls in Melbourne.

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In the beginning there was cladding, first embraced by humans through the painting and tattooing of skin as a means of displaying one’s social position, tribal affiliation, or stage in life. Accompanied by the performance of ritual dances and movement, space was then engaged and the primitive realm of architecture was established. Thus commenced the intimate affair between fashion and architecture, a relationship that most architects have dismissed or even actively purged from their work. This thesis, however, attempts to view the two elements of architecture and fashion in a positive light, as cooperative facilitators of spectacle and event. Indeed, it is the themes of architecture, performance, and decoration that have fueled the design of a fashion school within the Distillery District. Riding the wave of what has been dubbed Toronto’s “architectural renaissance,” the proposed insertion of a fashion school in this distinct historical precinct further cultivates the district’s mission of revitalization. The design fosters a vital cultural and heritage destination while simultaneously creating a communal gathering place that gains meaning from human interaction. That is, the establishment of a cultural institution will further define the area as a forum of creativity and social engagement, stimulating both the immediate surroundings as well as the rest of the city.