The aim of this work is the qualitative analysis of the new wave of female gaze photographers with a comparison of the female gaze pioneers. For this purpose, there were used photographs by Arvida Bystr​öm​, Petra Collins, Harley Weir, and Cindy Sherman, Nan Goldin, Corinne Day, which were published in fashion magazines such as ​Vogue, Harper's Bazaar, i-D, Dazed, and ​Vice​. The theoretical part examined how female identity has been shaped by western culture and dominant ideology, and how patriarchy paradigm has influenced the visual representation of women in art, pop culture, and advertisement. It is shown through key feminist concepts including Simone De Beauvoir, Betty Friedan, Judith Butler, John Berger, Laura Mulvey, theory of young girl, gagafeminism, and xenofeminism. The second part of the thesis is dedicated to social semiotics analysis of each photograph and the results of this research, which show changes of topics in the female gaze content and the shift to social media-related topics and the virtual representation of women. The work could enrich further research in the field of feminist aesthetics, fashion journalism, photography, advertisement, and social media.

Esta investigación está enfocada en entender la percepción de los personajes más recurrentes dentro de la atmósfera local de la moda sostenible (diseñadores, entidades y creadores de contenido) con respecto a la producción de contenidos sobre este tema en los medios digitales peruanos desde el inicio del 2020. Para esto, se consideraron los conceptos de la moda como un fenómeno social dentro de un grupo específico en el que interactúa el emisor y el receptor, la adaptación del periodismo de modas hacia el mundo digital, qué dificultades periodismo de modas enfrenta de acuerdo al espacio geográfico en el que se desarrolla y la producción de información sobre moda sostenible en las plataformas virtuales. La metodología para realizar este análisis es cualitativa. / This research is focused on understanding the perception of the most recurrent characters in the local atmosphere of sustainable fashion (designers, entities and content creators) regarding the production of content on this subject in peruvian digital media from the beginning of 2020. For this, the concepts of fashion were considered as a social phenomenon within a specific group in which the sender and the receiver interact, the adaptation of fashion journalism to the digital world, what difficulties fashion journalism faces from according to the geographic space in which it is developed and the production of information on sustainable fashion on virtual platforms. The methodology to carry out this analysis is qualitative. / Trabajo de investigación

No description available.