Made available in DSpace on 2016-04-27T19:31:03Z (GMT). No. of bitstreams: 1 Renata Pires Pinto.pdf: 3524528 bytes, checksum: 9612529ec2869b943e3f0cf201419363 (MD5) Previous issue date: 2015-03-06 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This research discusses the women body as a symbolic construction, focusing on the interference that the print and audiovisual vehicles had at the manufacture a national identity, reinforcing the stereotype of well shapely bodies, bearing a kind of natural sensuality and sexuality of Brazilian women. The main purpose of this text is to identify and analyze on advertising vehicles, produced for foreign audiences, what are the speeches about woman bodies, which historically asserted the Brazilian woman stereotype. To do so, is used as primary source the advertising materials produced by Embratur (Brazilian Institute of Tourism), the official governmental institute that is responsible on promoting Brazilian tourism to foreign tourists as well as materials produced by companies that are related to Embratur. It s intent to unfold part of the historical construction of this feminine image and how the Brazilian woman image was linked into the tourism industry in advertising materials. Assuming that the cultural analysis of the female body emerges as an important issue in the field of humanities, the focus on body image can be viewed as a key element in discussions about the construction of identities, in a way to problematize the idea of a fixed and essentialized female identity, demonstrating that this stereotype is not enough to define the woman category nowadays / A presente dissertação de mestrado busca analisar o corpo enquanto uma construção simbólica, focando na interferência que a mídia impressa e os veículos audiovisuais tiveram nos processos de construção de identidade de mulheres na sociedade brasileira, reforçando estereótipos corporais e corpotamentais, tais como a sexualidade e a sensualidade exacerbadas.A proposta desta pesquisa é de identificar e analisar em veículos de grande circulação, voltados para o público estrangeiro, quais foram os discursos (imagéticos e textuais), que historicamente alimentaram e resignificaram a construção desta imagem sobre os corpos brasileiros. Para tanto, utilizo como fonte principal os materiais de mídia produzidos pela Embratur (Instituto Brasileiro do Turismo), órgão oficial que se concentra no marketing e na promoção de produtos, serviços e destinos turísticos brasileiros no exterior assim como fontes de outras mídias turísticas vinculadas a ele. Pretende-se compreender a construção histórica desta imagem feminina e como ela foi vinculada nos materiais promocionais do turismo. Entendendo a análise cultura do corpo como importante tema para as ciências humanas, o foco na corporalidade pode vir a ser uma chave nas discussões acerca dos processos de construção identitária, problematizando-se, assim, a ideia de uma identidade feminina fixa e essencializada, demonstrando que esse estereótipo não dá conta de definir a categoria mulher nos dias de hoje

This dissertation looks at the representation and impact of gendered violence in the novel Pasos bajo el agua (1986) and in the short stories in Ofrenda de propia piel (2004) by Argentine author and former political prisoner Alicia Kozameh (b. 1953), as well as in Jamás el fuego nunca (2007) and Impuesto a la carne (2010), two novels by Chilean writer Diamela Eltit (b. 1949). By examining the particular expressions of physical and psychological pain in the aforementioned texts, I demonstrate that Kozameh and Eltit write the female body to simultaneously represent a corporeality that, until recently, has rarely been expressed in literature, and reconstruct a body that has been traumatized by state-sponsored violence and by what could be considered economic violence. Both of them denounce violence, torture, disappearances, exile, and indifference to justice as painful events that not only damage the spirits of the victims, but that are also inscribed upon the physical body. I also show how each author addresses the overlapping of individual and collective traumatic memories and how these are felt in the body as well. Finally, I argue that writing the materiality of the lived body, from its vulnerability to its resilience, provides for Kozameh and Eltit valuable insight into the ways in which female bodies are able to resist and reassess the meaning imposed on them by legally-endorsed and non-official systems of oppression. Their work thus has direct viii social relevance that goes beyond feminism's countering of male dominance and women's rights. Yet, I also show that they manifest their feminist commitment by using the voice and body of female subjects to incorporate marginalized Chilean and Argentine bodies into the linguistic realm in order to provide a fuller understanding of female corporeality in Latin America. / text