This thesis explores how gender inequality in the photographic staff of the main Colombian media outlets, has established a hegemonic view of representation and examines the way recent social outbursts in the country, have been the ideal setting for the rise of citizen journalism, visual activism, and new visual citizenships. It seeks to present how diverse individuals, including female photojournalists are producing alternative visual narratives and igniting a paradigm shift on traditional photojournalism. By embracing new digital visualities and depictions of the other, these individuals are confronting traditional media organizations, questioning their visual narratives, inclusion, and representation policies.   Positioned from a Phenomenological and Feminist Media Theory standpoint, this project aims to observe this phenomenon from the bottom up, building from the experiences of the subject’s study. This project will consider emotions, affections lived experiences of three Colombian female photojournalists in active exercise of their profession, who will take part of this study, and those experiences will be basic inputs of interpretation. I contend that not sufficient research has been done on this topic, and expose an evident research gap, existing in Latin-American and Colombian Media Studies, since it’s connected to new technologies, recent social change and in general, a phenomenon still developing. Drawing from a Phenomenological Psychology field methodology, data will be obtained through semi-structured interviews and examined with coding and interpretation tools provided by this discipline. This study concludes how the female body becomes a political and visual signifier exercising an embodied practice in photojournalism, but also by emotions connected to what they are seeing through their lenses, which in turn, produces affective visualities and narratives many times, opposed to the claims of objectivity, rationality and newsworthiness traditional journalism stands for.

This thesis argues that textual and historical analysis of The Carol Burnett Show reveals that the program utilized slapstick, women's comedy and feminist humor to create comedic parodies of television commercials, melodramas and women's films, and soap operas. Their television commercial parodies reflect Second Wave feminist critiques of media advertising contemporary with the program. Comparison of the work of early feminist film theorists and media critics to the program's parodies of film and soap opera reveal an interest in texts that address a female audience and that The Carol Burnett Show was making similar critiques to feminist media scholars in the years before it became a field of inquiry.

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Barbie (2023) was the highest-grossing film in 2023, attracting worldwide attention. The film's commercial success is undisputed, especially considering its several nominations and awards. The film points out important questions about feminism, which draws attention to the film's gender constructions. The Barbie doll, on which the film's characters are based, has been criticized over the years for promoting unrealistic beauty standards for women and girls. This study aims to critically analyze how gender is constructed in the film Barbie (2023), using multimodal feminist critical discourse analysis and social semiotic analysis. In addition, the aim is to examine if gender constructions challenge or maintain normative assumptions of gender and power structures. The theoretical framework incorporates Hall's representation theory, social semiotics, feminist critical discourse analysis, intersectionality, and Dyer's theory of stereotyping. Six selected scenes in the film are examined using analytical methods and the theoretical framework to discover discourses about gender and power. The study finds that gender is constructed in the film by reinforcing and parodying stereotypes. Furthermore, comedy is employed to reinforce and criticize gender norms. In addition, the film both promotes and challenges norms and stereotypes that construct gender and power structures. Although the film has a clear feminist objective and an explicit feminist message, its inclusion of intersectional perspectives is limited. However, the film takes significant steps toward challenging and igniting debate regarding gender constructions and power structures in film and media.

<p>Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media’s portrayal of male and female athletes.</p><p>Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis.</p><p>Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes.</p>

Diploma thesis Gender Equality Implemented by Gender Segregation: Analysis of TV show "Tah dámou" deals with an issue of gender segregation. The theorethical part of the thesis presents results of academic researches of feminist media studies covering the topics of women's representation within media contents and women's status within media institutions. History of different feminist's approaches is described and followed by definitions of sex/gender. The thesis provides discussion of different approaches to gender equality from different feminist's points of view. The study also examines how feminism is presented in the media content in the Czech Republic and abroad as well and how feminism is evaluated by journalist in the newsrooms. Analysis of Tah dámou TV show focuses on both the TV producers (contributers) and media response that the show provoked after its launch in 2011. The results of analysis revealed that the gender segregation was motivated by underrepresentation of women in media and public sphere. The authors tried to equilaze "women's voice" to "men's voice" in the manner of the second wave of feminism. The authors defined cathegory of "women" through common women's life experiences. Criticism of segregation character of the show appeared in the analysed articles. Journalists pointed...

Purpose/Aim: The aim of this thesis was to study the construction of gender and to compare Media’s portrayal of male and female athletes. Material/Method: 140 articles covering seven famous Swedish male and female athletes were selected from two Swedish newspapers (Aftonbladet and Expressen). The articles has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis. Main results: Male athletes are often described in powerful ways and are framed as being strong and successful. Skills and strengths of women athletes are often devalued in comparison to standards of hegemonic masculinity and self-control. They are often framed as women and girlfriends in advantage of the fact that they are athletes.

Although efforts have been made by the Afghan government and its international partners to promote the tents of gender equality in Afghan society, biases against women and other marginalized groups persist in the society and media sector, particularly. The current study is a timely research because feminist media studies are an under-researched field in the context of Afghanistan. My research aims to be a contribution to this field and open a path for Afghan feminist media studies. The current study explores the representations of gender relations in transnational television soap operas broadcast on Afghan television stations, audiences’ decoding of the representations, and the role of the media in promoting social change. The selected soap operas for the study are Paiman and Qesay Maa, Turkish television soap operas dubbed in the Dari language. The current study is based on feminist theory and feminist methodology, providing a balance of content and reception analysis. Drawing on feminist media studies and focusing on media representations, the content analysis of transnational soap operas echoed previous studies on representations of gender relations and indicated that gender relations are often portrayed in stereotypical and traditional manners. The content analysis further demonstrated that women are objectified in different ways and are often represented as domestic, passive, selfless beings in men’s service. Moreover, relationships between women are often based on rivalry, hatred, and shaming and often without any particular reason. The study also found that contrary to women, men are often represented at outdoor and professional settings. Additionally, grounded on encoding/decoding model through a feminist lens, the thematic analysis of focus group discussions demonstrated that audiences constantly interact with media text and actively make meaning. Interestingly, FGD findings further indicated that as active viewers, both female and male participants, derive multiple and often diverse meanings from the media text. Although both female and male participants problematize the content of transnational soap operas, their interpretations of representations of gender relations and gender equality are dissimilar. The study concludes that transnational soap operas, and the media in general, can play an important role in promoting social change in Afghanistan, particularly gender parity through the Entertainment-Education strategy. However, an intersectional framework is essential in designing EE programmes for promoting gender equality in a diverse society like Afghanistan.

The intention of this thesis is to investigate whether there are consistent narrative patterns of images produced by female photojournalists under the Instagram hashtag #8mfotografascolombia in the context of the feminist mobilization of March 8, 2021, that took place in Colombia. I aim to establish if indeed these new communicative strategies in expansion respond to narratives widely used by traditional photojournalism, or if they operate under a different set of dynamics. Under the lens of Representation Theory I want to study how hegemonic depiction and absent stories form photojournalism are configuring counter narratives on social media platforms. On the other hand the perspective of Feminist Media Theory will provide understanding and context about the processes of production, circulation and absent feminine gaze within the media. The subsequent analysis shows that in fact narratives are being configured opposed to the structures of large media organizations in which the female gaze produces not only aesthetically different results, but the photographic process is intrinsically linked to performative actions, the recognition of subjects and away of the logic of spectacle and violence of the big media, but also outside of what the Instagram algorithm privileges.

The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. The analysis is done through a theoretical framework of Feminist Media Theory with a focus on feminist values, femvertising, and corporate feminism, in combination with the concept Relational Agency. These theoretical frameworks are used to critically analyze the discursive practices used in the videos. The analysis shows that MLM contractors are utilizing discursive practices such as advertising feminist values to market products and opportunities to potential recruits and downlines. Some of the feminist values communicated are, for example, inclusivity, empowering messages, financial gain, and independency. The findings further suggests that the marketing practices used may have an effect on individuals involved, and on the greater feminist movement at large.