Bc. Jiří Zika Abstract The Diploma Thesis deals with the subject of firm culture and its influence on the motivation. It is focused especially on the analysis of firm culture and on the influence of firm culture on motivation. In this time is firm culture relatively well established field, and so this work is trying to point out the major approaches of firm culture. It analyses the known theories of motivation and then it deals with the links of firm culture and motivation. The influence of firm culture on motivation of workers working on business license is examined in the company, which deals with selling of real estates. This influence is being described especially by the influence of the elements of firm culture on the complete motivation and on different aspects of motivation as well. This work in its final form brings the reader an integrated view on firm culture, motivation and their interrelationship. It is focused especially on the influence of firm culture on motivation. The results of this work bring the information, that even under the conditions which are not favourable for firm culture it is possible to work relatively well on firm culture and its enforcement across the firm. These results go out from the combination of quantitative and qualitative methods. The research was based on the...

This thesis sets out to address current issues of corporate culture in a construction company. The aim is to define the questions related to corporate culture and then use research to answer them. In the theoretical part of the thesis, the basic concepts are described and in the following empirical part, the actual research is conducted in the individual construction companies.

The presented master thesis is an exploratory, multiple case study that analyzes the recruitment practices and their respective processes in five family firms located in the Southern part of Germany. A strong HR function inside a company is necessary to stay competitive in the market and survive in the long-run. Hereby recruitment is an important field of research because firms depend on their employees who are ultimately the vital factor in running a successful business. Recruitment is an ongoing process in a dynamic business world and a very crucial responsibility of HRM inside the organization. Especially due to the strong family involvement, commitment to the localities, overlap between financial and nonfinancial goals, and a deeply ingrained business culture based on the family founders’ values, establishing an effective recruitment process is even more important in family than in nonfamily firms. Thus, this study aims at exploring and researching individual characteristics associated with the recruitment practices and tries to display the main influencing factors in the recruitment process of the studied firms. Through analyzing secondary and primary data collected with the help of semi-structured interviews, the authors were able to gather insightful data from CEOs and HR representatives in order to draw comprehensive conclusions regarding how suitable employees are recruited in family firms. The results show that the person-organization (P-O) fit is a main component which family firms try to assess in their applicants. Personality and the fit to the respective business culture, apart from the actual skill-set, is an additional requirement for being recruited. Through various recruitment channels, strategies, and assessments the family firms try to use the construct of familiness to their advantage and benefit.

The diploma work addresses the application of ethical code into banking. It deals with business ethic and ethical code of Československá obchodní banka, Inc. The thesis analyses the original ethical code of the bank and engages in the implementation of the new ethical code which includes, among others, “The Whistle Blowing Policy”. The diploma work brings a cross-sectional survey of the employees of Československá obchodní banka, Inc. about their awareness and ability to fulfil the principles of the ethical code. The bank was recommended possible solutions based on the results of the survey.

The diploma work is worked on the subject of improvement upon the firm culture. The theoretical pieces of knowledge realize detailed investigation of firm culture problems. The diploma work includes collection of single theoretical informations and empirical experience with their resulting exploitation in the practical part. The proposal part should be an economie contribution to the firm TATSUNO-BENČ EUROPE a.s. after its application in the practice.

Master´s thesis Ethical and Social Audit of company RGP CZ s. r. o. deal about ethic audit in this company. The theoretical part is focused on the elementary prescription of the enterpreneurial ethics, it´s definition, evolution and reasons for ethical behaviour of enterprises. Important aspekt is also measurement of enterpreneurial ethic and consequently the tools of enterpreneurial ethic, which serve the purpose of realisation of ethical programme of the enterprise. The applied, practical part of this dissertation is the ethic audit of company RGP CZ s. r. o. and evaluation of this audit. Results are presented by recommendations for the company, how it shall proceed the improvements of the ethical behaviour of the company.

Dysfunctional auditor behavior has transformed into one of the biggest challenges for audit quality. The purpose of this study is to analyze the culture to the ethical decision process in the Swedish context. The study uses a self- administered questioner with 75 junior and senior auditors employed in Mid-East Sweden including Stockholm. The study finds that ethical firm culture has an important relationship to the decision-making process. Furthermore, the study shows that the components of the decision-making model; recognition, judgment, intention and RAQA reacts differently to ethical firm culture. Finally, the study finds a relationship when the data is grouped separately as big 4 and non-big 4 auditing firms. Big 4 firms show a negative relationship between ethical firm culture and RAQA, while non-big 4 firms show a positive relationship between ethical firm culture, intention and, recognition.

The purpose of the study is to understand the complex relationship between audit firm culture and audit quality within the unique context of Sri Lanka. Solely dependent on insights provided by a group of auditors the research identifies key factors that influence the culture of audit firms and its impact on the quality of audit services. The study highlights the fundamental role of ethics and professionalism as main components of audit firm culture in Sri Lanka. The auditors operate as per code of ethics promoting independence and transparency which is essential in developing trust and reliability in financial reporting and audit services. Work-life balance is another critical cultural aspect that significantly influences audit quality. Lack of emphasis on personal well-being and work-life balance will negatively impact auditors' performance and job satisfaction. The hierarchical structures in Sri Lankan society are also seen in audit firms, affecting business culture. Therefore, open communication within audit teams and senior management is essential for knowledge sharing and conflict resolution. The implementation of modern technology, improving technical skills, and regular training in accounting and auditing standards have been identified as vital factors in ensuring audit quality. Furthermore, the study recognizes that competitive remuneration and the recognition of professional auditors play a substantial role in retaining and motivating staff as equal opportunity audit firm culture ultimately enhances audit quality. The Sri Lanka’s regulatory influence and audit framework highlights the importance of adherence to ethical and professional standards where practicing audit firms influences its culture and improve audit quality. The interaction of the above factors forms the culture within audit firms in Sri Lanka, subsequently impacting the quality of audit services. Addressing these aspects Sri Lanka can enhance its audit quality and create a reliable financial reporting environment

The subject of this thesis is the empirical-theoretical analysis of socio-cultural impact of cultural elements represented by trademarks and brands from the perspective of specific cultural complex. Combination of mentioned cultural elements is examined as participating in creation of relevant symbolic base for human communication in current globalized society having capacity to influence not only consumer decision making process but also general values and cultural patterns. Persuasiveness of this cultural complex is based on the particular cultural environment adapting permanently to its evolution. Brands and trademarks in this form are retrospectively affecting the social environment. High level of efficiency and speed of such processes are currently accelerated by technological development of communication tools supporting acculturation and globalization aspects. Although described processes and relationships are generated primarily in the sphere of consumer decision-making, their real impact on the social groups is significant being relevant element of shaping general social paradigm. Socio-cultural norms are examined as cultural elements playing special role in such processes granting protection to major values shared by social groups and protecting the individual private interest represented...

This diploma thesis provides an overview of current trends in firm culture of companies and their context. The theoretical part specifies the field of civil engineering, defines the concept of corporate culture and enriches it with existing approaches to management and determination of the form of corporate culture. The empirical part includes research that identifies changes in corporate culture related to the Y, Z generations on the labor market, and to what extent they meet the requirements of the corporate environment. The result of the thesis is evaluation, SWOT analysis of "millennials" and proposals for solutions.