Nowadays, we may say that entrepreneurial activities include, among others, efforts aimed at searching and discovering new opportunities on the markets, the ability to make use of new chances and undertake any risks that may result to economic success as well as failure. The modern world is the world of constant changes and uncertainties. In such a world, those will win who will learn how to make use not only of opportunities on the market, but many times also the threats that uncertainty may bring along. The main aim was the analysis of the finance and insurance situation of the firm entering the international market. The other aim was the analysis of insurance and finance market and the concept of the best possibility for the firm. The result of this analytic part was the prediction, that the firm is able to enter the international market with direct business method, but first of all there is necessary to introduce it{\crq}s production, prices and the whole firm on the websites. During the analysis the firm has to specify it{\crq}s strategy and aims, makes calculations and decides of which insurance will be siutable for it. The next step was the decision of using the export financing, If it decides to finance the export, it{\crq}s necessary to chooze, if it will use the financing by private or state grant. For the firm the using of exports buyer or supplier credit will be two acceptably methods. The credit insurance by the state or private institutions is the other step to enter the international market. There are various kinds of other insurance (e.g. cargo, casco insuranc or the payment risk insurance).

Nos últimos anos a participação do Brasil no mercado externo vem avançando de forma constante, especialmente no competitivo setor de frutas frescas. Diante disso, entender como a imagem do produto importado é percebida pelo público-alvo no exterior é um dos pré-requisitos para que a oferta seja destacada entre os concorrentes. Assim, o objetivo do presente trabalho é estudar o posicionamento das frutas brasileiras, comparativamente à concorrência internacional, do ponto de vista do consumidor estrangeiro. Neste estudo exploratório foram aplicados questionários on-line em universidades da Holanda, principal país europeu importador de frutas frescas brasileiras, totalizando 112 respondentes. Os dados foram trabalhados com ferramentas estatísticas, destacando-se a análise de correspondência, que permitiu construir mapas perceptuais relacionando tipos de frutas frescas e atributos com quatro países de origem. A Costa Rica mostrou ser o concorrente direto do Brasil no segmento de frutas tropicais, enquanto que a África do Sul concorre com o Chile por maçãs e uvas. A banana, e atributos de primeiro impacto como aparência, sabor, nutrição e marca foram associados ao Brasil, sugerindo haver um posicionamento de atratividade. Contudo, outros atributos importantes, como preço e segurança relacionaram-se, respectivamente, com Costa Rica e África do Sul. Consumidores de mais idade aparentaram valorizar as responsabilidades ambiental e social, mostrando que elas podem ser trabalhadas pela fruticultura brasileira para aumentar a confiabilidade da oferta e sua participação de mercado no exterior. / In recent years, Brazil\'s share in the international market comes advancing constantly, especially in the competitive fresh fruit segment. One of the prerequisites for a product to stand out among other similar goods in the foreign market relies on understanding how this product is perceived by the target. Accordingly, the goal of the present work is to analyze the positioning of Brazilian fruits, compared to international competitors, from the consumer\'s perspective. In this exploratory study, an online survey was developed and applied to 112 subjects in universities of Holland, main import country of Brazilian fruits. Data were subjected to statistical interpretation, and correspondence analysis allowed the development of perceptual maps correlating types of fresh fruits and attributes to four countries of origin. Costa Rica emerged as Brazil\'s chief competitor in the tropical fruits segment, while South Africa and Chile share the market of fruits such as apples and grapes. Bananas, and first impact attributes such as appearance, flavor, nutrition and brand were associated to Brazil, suggesting to exist a positioning of attractiveness. However, other important attributes, namely price and safety were correlated with Costa Rica and South Africa, respectively. Older consumers displayed awareness in terms of environmental and social responsibility, which shows that they could be specifically addressed in order to increase the offer\'s trustworthiness and the participation of Brazilian fruits in the international market.

Restaurants, bars or cafés will always serve as places for social interaction and so they are an essential part of human life. In each country around the world, it is a place for meeting people and communication. The mission of Storyous company is to help its clients to create a pleasant atmosphere in their food service business by providing next generation POS system not only in the Czech Republic but also in Poland. The company has already experience with the electronic sales reporting that brings considerations about another international market for its expansion. The aim of the thesis is to analyze the Italian market, mainly the sector of gastronomy services and qualify and quantify the customer base in Italy. At the same time, the structure of competitors along with a brief sample of them will be introduced. The timing for the Italian market entry, the gross initial costs and the rate of product adaption will be discussed on the basis of PEST analysis and Porter Five strenghts model analysis. In the conclusion author of the thesis recommends further steps for more detailed analysis.

Diploma thesis Business model of Internet platform and its implementation offers specific recommendations while establishing a business model of an Internet platform, based on social network Twitter. The first part focuses on theoretical approaches to platform creation, business model creation and strategy of foreign market penetration. In the second part steps for implementation of a specific platform- influento are analysed. The final part gives synthesis of knowledge aquiered in both theoretical and practical part and contains step by step recommendation for implementation. It suggests time and financial savings suggestions as well as alternatives to business model usage.

Tato diplomová práce se zabývá analýzou vstupu firmy NAVERTICA,a.s. na Jihoafrický trh. Práce obsahuje analýzu společnosti a současné situace na trhu v Jižní Africe. Je aplikována kritická analýza literatury na dané téma společně s analytickými metodami. Opodstatněná doporučení, zda-li vstoupit na cizí trh a jakou formu vstupu zvolit, jsou dána. Tato doporučení jsou založena na vyhodnocení výsledků analýz této diplomové práce.

Diplomová práce se zabývá návrhem marketingové strategie slovenské společnosti Shirt Up, s.r.o. pro vstup na český trh. Společnost je malým producentem triček s potiskem a v současné době má zastoupení výhradně na Slovensku. Cílem této práce je připravit možnou marketingovou strategii pro vstup na český trh, která bude vycházet z teoretických základů a analýzy současné situace.

ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. The firm’s founders have a niche market (satellite operators) and have established business in Sweden and would like to enter an emerging market (South Africa). The firm can be classified under the high-tech industry and the study obtained valuable information that could be useful to other similar firms. The nature of technology for adoption is easily transferable for such firms regardless of geographical location. Digitalization is instrumental in facilitating earlier and faster internationalization through digitalized knowledge, network creation and decision-making processes (Coviello et al., 2017). The digitalization of new foreign market development helps such firms to efficiently identify new market opportunities in global markets and with this approach, they save resources while developing the most attractive markets (Neubert, 2018a). Qualitative research was applied through a company case study, where primary interviews and a survey were used to collect data. A case study was employed to further understand and practically apply adaptations a firm can make to increase its chances of success in a foreign market environment. The researcher also obtained information from desktop and literature review. The study findings suggested that business networking, business models, culture and geographical distance, market size are key factors that influence the choice of foreign market entry mode for a high-tech firm internationalization process from a developed market to an emerging market. In addition, the main challenges faced by born-global firm in entering an emerging market includes, lack of financial resources, management transitions and lack of proper market information for the internationalization process. The firm may need to identify information related to the market size, competitors, financial costs and entry barriers of the emerging market.  The study insight was that despite the born global firms’ nature of technology enabling faster adoption in terms of digitalization being instrumental in facilitating their internationalization process through the digitalized knowledge, network creation and decision-making processes, they still face the challenges of entry into unfamiliar emerging markets. The researcher identified the institutional voids faced, liability of foreignness and noted that it would be crucial for the firm to conduct a proper environmental analysis. This may include political and legal forces, economic forces, social-cultural forces and technological forces.  Arctic Space Technologies may need to create relevant business networks and the study identified that the ideal foreign market entry mode would be Joint venture/Partnership.  Since the South African government is keen on foreign investors/entrepreneurs entering into their market through partnership with a local business entity. The firm could establish a good network with South African National Space Agency (SANSA) and other space firms in the country. SANSA is keen on fostering international partnerships to enable unlock opportunities for the national space sector.   Further studies could investigate the time frames for high-tech firms internationalization processes. Further research is needed to analyze connections between software firms’ business models and selected entry modes by using a quantitative research method. The study could also be extended to other emerging countries in Africa and new business opportunities in the global markets for high-tech firms especially with the changing dynamics of international business in the wake of the current pandemic.

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The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the biggest market for direct sales in Europe: France. The purpose of this thesis is to develop a theoretical framework to analyze foreign markets and apply it to the French market of direct sales in cosmetics and Oriflame. A qualitative study based on the 5 Cs framework for analyzing foreign markets has been carried out. Seven focus groups have been conducted in France and Sweden in order to obtain information about and comparability in consumer attitudes towards Oriflame’s marketing mix. Interviews have been conducted in order to get information about Oriflame as a company. Secondary data has been gathered from different sources for the theoretical framework as well as for the empirical research on issues such as culture, competition and market. This thesis has developed a theoretical framework to analyze foreign markets called the 5 Cs. The 5 Cs are based on: Company, Constitution, Competition, Customers and Culture. The 5 Cs is a very general framework and can be applied to a wide range of foreign markets and firms and was in this case applied to analyze a real world case of Oriflame and France. The analysis of the empirical findings found that there is potential for Oriflame to enter the French market in terms of consumer preferences and general market characteristics. However, it also found that what will probably determine everything in the end is whether Oriflame can be strategically committed to enter a mature West European market like France.

<p>The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the biggest market for direct sales in Europe: France.</p><p>The purpose of this thesis is to develop a theoretical framework to analyze foreign markets and apply it to the French market of direct sales in cosmetics and Oriflame.</p><p>A qualitative study based on the 5 Cs framework for analyzing foreign markets has been carried out. Seven focus groups have been conducted in France and Sweden in order to obtain information about and comparability in consumer attitudes towards Oriflame’s marketing mix. Interviews have been conducted in order to get information about Oriflame as a company. Secondary data has been gathered from different sources for the theoretical framework as well as for the empirical research on issues such as culture, competition and market.</p><p>This thesis has developed a theoretical framework to analyze foreign markets called the 5 Cs. The 5 Cs are based on: Company, Constitution, Competition, Customers and Culture. The 5 Cs is a very general framework and can be applied to a wide range of foreign markets and firms and was in this case applied to analyze a real world case of Oriflame and France. The analysis of the empirical findings found that there is potential for Oriflame to enter the French market in terms of consumer preferences and general market characteristics. However, it also found that what will probably determine everything in the end is whether Oriflame can be strategically committed to enter a mature West European market like France.</p>