<p>The intention of the essay was to see what Web users’ comprehension might be when watching four videos that are published on the Swedish Government’s Web site. One video contains an interview with Lena Hallengren, Minister for Youth Affairs of the Swedish Government, and in the other three Ulrica Messing, Minister for Communications and Regional Affairs of the same government, gives speeches about the governmental issues she is responsible for. </p><p>The comprehensions that were examined are those concerning the forms of presentation of the videos, the ministers’ appearances, the videos abilities to create and maintain the Web site visitors’ interest, and the visitors’ behaviours and conducts while being in contact with the Web site. The examination was carried out with the Stimulated Recall method, where the respondents’ memory of what they thought while they visited the Web site and watched the videos were collected, along with an interview where they interpreted what they had seen. </p><p>The analysis of the data was based on the theories of Marshall McLuhan, Jay D. Bolter & Richard Grusin, and Jacob Nielsen, which contain ideas about how new media incorporate older media, and how Web users comprehend and behave in their contact with the Internet. </p><p>The conclusion was that the respondents had low interest in Lena Hallengren’s video because it was too long and made them inactive. Ulrica Messing’s appearance in her videos made two of the respondents think that she was a poor performer, while the third respondent liked what she saw because she was interested in what Ulrica Messing said.</p> / <p>Syftet med uppsatsen var att se vilken uppfattning webbplatsbesökare kan ha när de ser fyra videofilmer som finns på regeringskansliets webbplats. En videofilm innehåller en intervju med Lena Hallengren, ungdomsminister i regeringen, och i de övriga tre talar Ulrica Messing, infrastrukturminister, om de politikområden hon är ansvarig för. </p><p>De uppfattningar som undersöktes var de som handlar om filmernas presentationsform, ministrarnas framträdanden, filmernas förmåga att skapa och upprätthålla intresse hos webbplatsbesökarna, och besökarnas beteenden och förhållningssätt vid kontakten med webbplatsen. Undersökningen utfördes med Stimulated Recall-metoden, där respondenternas minne av vad de tänkte när de besökte webbplatsen och såg filmerna samlades in, tillsammans med en intervju där de tolkade vad de hade sett.</p><p>Resultatanalysen baserades på Marshall McLuhans, Jay D. Bolter & Richard Grusins, och Jacob Nielsens teorier, som innehåller idéer om hur nya medier införlivar gamla medier, och hur Internetanvändare uppfattar och beter sig i kontakten med Internet.</p><p>Slutsatsen var att respondenterna hade ett lågt intresse för Lena Hallengrens film, eftersom var för lång och gjorde dem passiva. Ulrica Messings framträdande i sina filmer gjorde att två av respondenterna tyckte att hon var dålig i sitt framträdande, medan den tredje respondenten gillade det hon såg eftersom hon var intresserad av det som Ulrica Messing sa.</p>

The intention of the essay was to see what Web users’ comprehension might be when watching four videos that are published on the Swedish Government’s Web site. One video contains an interview with Lena Hallengren, Minister for Youth Affairs of the Swedish Government, and in the other three Ulrica Messing, Minister for Communications and Regional Affairs of the same government, gives speeches about the governmental issues she is responsible for. The comprehensions that were examined are those concerning the forms of presentation of the videos, the ministers’ appearances, the videos abilities to create and maintain the Web site visitors’ interest, and the visitors’ behaviours and conducts while being in contact with the Web site. The examination was carried out with the Stimulated Recall method, where the respondents’ memory of what they thought while they visited the Web site and watched the videos were collected, along with an interview where they interpreted what they had seen. The analysis of the data was based on the theories of Marshall McLuhan, Jay D. Bolter &amp; Richard Grusin, and Jacob Nielsen, which contain ideas about how new media incorporate older media, and how Web users comprehend and behave in their contact with the Internet. The conclusion was that the respondents had low interest in Lena Hallengren’s video because it was too long and made them inactive. Ulrica Messing’s appearance in her videos made two of the respondents think that she was a poor performer, while the third respondent liked what she saw because she was interested in what Ulrica Messing said. / Syftet med uppsatsen var att se vilken uppfattning webbplatsbesökare kan ha när de ser fyra videofilmer som finns på regeringskansliets webbplats. En videofilm innehåller en intervju med Lena Hallengren, ungdomsminister i regeringen, och i de övriga tre talar Ulrica Messing, infrastrukturminister, om de politikområden hon är ansvarig för. De uppfattningar som undersöktes var de som handlar om filmernas presentationsform, ministrarnas framträdanden, filmernas förmåga att skapa och upprätthålla intresse hos webbplatsbesökarna, och besökarnas beteenden och förhållningssätt vid kontakten med webbplatsen. Undersökningen utfördes med Stimulated Recall-metoden, där respondenternas minne av vad de tänkte när de besökte webbplatsen och såg filmerna samlades in, tillsammans med en intervju där de tolkade vad de hade sett. Resultatanalysen baserades på Marshall McLuhans, Jay D. Bolter &amp; Richard Grusins, och Jacob Nielsens teorier, som innehåller idéer om hur nya medier införlivar gamla medier, och hur Internetanvändare uppfattar och beter sig i kontakten med Internet. Slutsatsen var att respondenterna hade ett lågt intresse för Lena Hallengrens film, eftersom var för lång och gjorde dem passiva. Ulrica Messings framträdande i sina filmer gjorde att två av respondenterna tyckte att hon var dålig i sitt framträdande, medan den tredje respondenten gillade det hon såg eftersom hon var intresserad av det som Ulrica Messing sa.

The present study has two purposes. One aim is to investigate to what extent 20 pupils in grade 3 use two different forms of presentation in their narrative texts and how these choices of forms of presentation create certain patterns in the pupils’ texts. Another aim is to study to what extent the pupils use various features of spoken language in their narrative texts and whether these features correlate with the forms of presentation. The material in the study consists of 20 narrative texts from the national test in Swedish in 2011. The analytical models are based, among other things, on the theory of linguistic variation (see Nordberg 2013). A central finding of the study is that the pupils mainly choose to write their narrative texts from their own standpoint and that the choice of forms of presentation creates two different patterns in the pupils’ texts. One pattern that is found in several pupils’ texts builds on an interplay between the pupils’ own voice and the voice of other characters. Another central finding is that the pupils use many colloquial forms of pronouns, and that the features of spoken language are more common in various dialogue contexts than when the pupils tell the story in their own voice.

The thesis deals with the employment of direct forms of presentation in the genre of hard news. The texts for the analysis were excerpted from the main British broadsheet newspapers. The classification of forms of presentation is based on Semino and Short (2004) and focuses on their deictic and syntactic properties, interpreted in terms of the pragmatic concepts of perspective, faithfulness claims and the role of the reported and reporting speaker. Attention is paid to various direct forms, including direct speech, free direct speech and combined forms, i.e. non-direct forms appearing with a partial direct quote. The thesis draws heavily on the work by White (1998), whose approach to genre is informed by the ideas proposed by the Sydney School and Systemic Functional Linguistics. Hard news is characterised by the orbital generic structure, consisting of the nucleus and a number of specifying satellites (White 1998). The occurrence of direct and combined forms of presentation is explained by their deictic, syntactic and pragmatic properties, the generic role and characteristic features of the nucleus and individual satellites, and the overall function of hard news. The function of hard news and forms of presentation is also discussed in terms of the more general concepts of heteroglossia, dialogue...