This thesis represents the complex view of the corporate social responsibility (CSR) concept and describes the practical use of CSR by the French companies. The first part contents the introduction to CSR, identifies three main areas of CSR and describes the process of implementation of CSR into business practices. The second part deals with the situation of CSR in the European Union and France. The third section focuses on social responsibility in practice of French cosmetics companies Yves Rocher and L'Oréal. Approaches of these two companies are compared and evaluated and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.

Cette recherche étudie l’impact de la distance sur le choix du mode d’entrée à l’étranger. La revue de la littérature révèle l’intérêt accordé au concept de distance et plus précisément aux dimensions psychique et culturelle de la distance. Toutefois, ce concept fait objet de controverses concernant sa conceptualisation et son opérationnalisation. Les études antérieures ont tenté d’expliquer le choix du mode d’entrée par la distance culturelle. Les résultats s’avèrent hétérogènes et peu concluants. Ce travail tente d’apporter des réponses et d’éclaircir l’ambiguïté identifiée dans la littérature en adoptant une approche multidimensionnelle de la distance. Fondée sur la grille d’analyse proposée par Ghemawat (2001), cette recherche développe des hypothèses relatives aux différentes dimensions de la distance (distances culturelle, administrative, géographique, économique). Ces hypothèses sont testées sur un échantillon de 203 opérations de rapprochement effectuées par des entreprises françaises avec des partenaires localisés dans le monde entier. Les résultats de l’étude empirique montrent que la distance nationale influence le choix du mode de rapprochement (coopération versus fusion-acquisition). Ils révèlent que, dans le cas des entreprises françaises, les dimensions administrative et économique jouent un rôle prépondérant lors du choix du mode de rapprochement à l’étranger, contrairement aux distances culturelle et géographique. / This research examines the impact of distance on the choice of foreign market entry modes. The literature review highlights the interest given to the concept of distance and more specifically to psychic and cultural dimensions of distance. Nonetheless, this concept is controversial regarding its conceptualization and operationalization. Previous studies have sought to explain the choice of entry mode mainly by cultural distance. The results are heterogeneous and inconclusive. This research attempts to provide answers and clarification to the ambiguity identified in the literature by adopting a multidimensional approach to distance. Based on the framework proposed by Ghemawat (2001), this study develops several hypotheses concerning the different dimensions of distance (cultural, administrative, geographic and economic distances). These hypotheses are tested on a sample of 203 interfirm linkages conducted by French companies with partners located around the world. The results of the empirical study show that the national distance influences the choice of alliance mode (cooperation versus merger-acquisition). In the case of French companies, the findings indicate that administrative and economic dimensions play an essential role in the choice of foreign market alliance mode, contrary to cultural and geographic distances.

<p>Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage.</p><p>The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. The checklist used for this paper is composed of 29 items that have been observed on a sample of 20 French companies.</p>

Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage. The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. The checklist used for this paper is composed of 29 items that have been observed on a sample of 20 French companies.

This thesis is interested in the elements which search for the information about the place of French companies on the cosmetic market in China. It begins with the first part of theoretical research, followed by analyses of the cosmetic industrial, French and Chinese cosmetic market. Finally two examples of French companies (L'Oréal, L'Occitane en Provence) are analysed, which present on the Chinese market. The subject of this thesis is not to judge or valid whether the market or the strategy is correct, but to bring information and comparison of French companies on the Chinese market.