by Lye, Eugene, Ma Chun Fu, Siu Pui Pui. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 133-134). / Questionnaires in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES & FIGURES --- p.vi / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Emerging market --- p.1 / Issues --- p.2 / Chapter II. --- THE COMPANY --- p.4 / History --- p.4 / Management Structure --- p.5 / Board of Directors --- p.5 / Innovation & Growth --- p.8 / Diversification --- p.11 / Global Expansion --- p.12 / Organizational Structure --- p.14 / Products --- p.15 / Quality Control --- p.15 / Financial Information --- p.16 / Chapter III. --- SWOT ANALYSIS --- p.18 / Strengths --- p.18 / Weaknesses --- p.18 / Opportunities --- p.19 / Threats --- p.19 / Chapter IV. --- MARKETING STRATEGY IN THE PRC --- p.21 / Product Offering --- p.21 / Product Positioning --- p.22 / Packaging Strategy --- p.23 / Distribution Strategy --- p.23 / Pricing Strategy --- p.24 / Promotion Strategy --- p.24 / Chapter V. --- LITERATURE REVIEW --- p.26 / The Branding Revolution in China --- p.26 / Beverage Brand Study --- p.29 / Categories of Beverage Consumers --- p.31 / Intention of Brand Equity --- p.32 / Extension of Brand Equity --- p.33 / Summary of Findings --- p.34 / A Case Study of New Brand Launch --- p.35 / Chapter VI. --- MARKET OVERVIEW OF CHINA BEVERAGE MARKET --- p.39 / Market Size --- p.40 / Consumer Behaviors --- p.41 / The Dairy Product Market --- p.42 / Overview --- p.42 / The Customers --- p.43 / The Industry --- p.43 / The Juice Market --- p.44 / Overview --- p.44 / The Customers --- p.44 / The Industry --- p.45 / The Soybean Milk Market --- p.45 / Overview --- p.45 / The Customers --- p.46 / The Industry --- p.46 / Chapter VII. --- THE BEVERAGE MARKET IN GUANGZHOU --- p.48 / Yogurt Drink Market in Guangzhou --- p.48 / Product Usage and Packaging --- p.48 / Consumer Psychology --- p.48 / Competitive Information --- p.49 / Packaged Milk Market in Guangzhou --- p.50 / Product Usage --- p.50 / Consumer Psychology --- p.50 / Competitive Information: --- p.51 / Juice Market in Guangzhou --- p.51 / Product Usage and Packaging --- p.51 / Consumer Psychology --- p.52 / Competitive Information --- p.52 / Soybean Milk Market in Guangzhou --- p.53 / Product Usage and Package --- p.53 / Consumer Psychology --- p.53 / Competitive Information --- p.53 / Chapter VIII. --- METHODOLOGY --- p.54 / Research Objective --- p.54 / Research Methodology for Focus Group --- p.54 / Research Methodology for Survey --- p.55 / Limitations & Constraints --- p.57 / Chapter IX. --- FINDINGS AND ANALYSIS --- p.59 / Focus Group Research Findings & Analysis --- p.59 / Survey Findings & Analysis --- p.65 / Analysis of Brand Recognition --- p.67 / Analysis of Brand Extension & Association --- p.68 / Analysis of Attributes for Children Beverages --- p.70 / Analysis of Packaging Issues --- p.71 / Analysis of Toys Placement --- p.78 / Analysis of Taste Preference --- p.79 / Analysis of Brand Preference --- p.80 / Analysis of 19-25 year old Female Segment --- p.83 / Chapter X. --- RECOMMENDATIONS --- p.85 / Strengths --- p.85 / Weaknesses --- p.87 / Opportunities --- p.90 / Threats --- p.93 / APPENDIX --- p.98 / BIBLIOGRAPHY --- p.133

It is widely accepted that land supply plays an important role in restricting housing supply and adjusting housing price level. This study aims to explore the dynamic relationship and causality between land supply and housing price with the cases of Hong Kong and Guangzhou, which are two close relative Chinese cities under the framework of ‘One country, two systems’. This study employs the vector auto-regression (VAR), Vector Error Correction Model (VECM) and Granger Causality test to disentangle the complicated relationship, long-run and short-run, between land supply and housing price. Besides, the dynamic analysis of VAR and VECM are conducted using innovation accounting methods such as impulse response function (IRF) and variance decomposition (VDC). The empirical results show that the land supply and housing price are co-integrated in Hong Kong during the sample period between 2001 and 2011, and a long-run unilateral causality is confirmed from housing price to land supply for Hong Kong. Regarding Guangzhou, although there is no co-integration between land supply and housing price during 2001 and 2011, Granger causality from land supply to housing price shows a time lag of 10 quarters. These findings imply the relative efficient market economy in the Hong Kong housing market compared to Guangzhou, which is also consistent with the differences in land leasing systems and housing markets in Hong Kong and Guangzhou. This study not only sheds light on the discrepancies of land leasing systems and housing market mechanism between capitalism and socialism, but also provides implications for policy makers in formulating strategy to improve housing affordability. / published_or_final_version / Real Estate and Construction / Master / Master of Philosophy

by Chan Wai Yin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 165-171). / Abstracts in English and Chinese. / Acknowledgements --- p.i / Abstract --- p.iii / List of tables --- p.viii / List of abbreviations --- p.ix / Chapter 1 --- Introduction --- p.1 / The Research Case --- p.2 / The Puzzle --- p.4 / Methodology --- p.6 / Outline of the Thesis --- p.8 / Chapter 2 --- Intergenerational Non-investment-inducing Public Goods and the State --- p.11 / National and Cultural pride as an Intergenerational Non-investment- inducing Public Good --- p.11 / The Nature of the State --- p.19 / Good State --- p.20 / """Neutral"" State" --- p.22 / Bad State --- p.24 / Chapter 3 --- China as an Entrepreneurial State --- p.33 / State Administration in China --- p.33 / Central-local Fiscal Relations from a Historical Perspective --- p.41 / Fragmented State Perspective --- p.45 / Entrepreneurial State Perspective --- p.47 / Public Choice's Critiques --- p.58 / China as an Entrepreneurial State: Revised --- p.66 / Chapter 4 --- Archaeological Protection in China --- p.68 / Archaeological Protection in Democratic Countries --- p.68 / National Laws and Regulations of Archaeological Protection in China --- p.75 / Difficulties Encountered in Archaeological Protection --- p.87 / Chapter 5 --- Preservation of the Relics of the Nanyue Kingdom in Guangzhou --- p.94 / The City of Guangzhou --- p.94 / Regulations on the Protection of the Cultural Relics in the Guangdong Province and Guangzhou --- p.96 / Archaeological Protection in Guangzhou --- p.99 / The Preservation of the Royal Relics of the Nanyue Kingdom --- p.101 / Chapter 6 --- The Political Logic of Preserving Cultural Legacy --- p.118 / Identifying the Individual Actor: Mayors of Guangzhou --- p.119 / Chinese Officials as a Political Actor --- p.121 / Establishing a Modern Civil Service --- p.122 / A Performance-based Civil Service --- p.126 / The Political Logic of Preservation of Cultural Legacy in Guangzhou --- p.133 / Chapter 7 --- Conclusion --- p.146 / The Provision of Intergenerational Non-investment-inducing Public Goods --- p.146 / Public Choice Theory and the Entrepreneurial State Perspective --- p.148 / Reflections on the Study of Chinese Politics --- p.158 / Limitations of the Study --- p.161 / Bibliography --- p.165

Yet, Kam Hon. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2013. / Includes bibliographical references (leaves 128-134). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts also in Chinese; appendixes includes Chinese.

自上世紀90年代以來，中國城市空間伴隨經濟的高速增長不斷擴展，迄今為止已經產生了五個巨型城市，高居世界榜首。遺憾的是，中國傳統城市規劃面對高速增長帶來的城市問題和挑戰捉襟見肘。當前的成果著重基於遙感資料的城市外延式空間拓展研究，而對傳統內城的內延式空間增長缺乏考察，而傳統內城恰恰是聚集經濟和城市問題高度集中的地區。外延式拓展往往是內城聚集經濟外溢的結果，故很大程度上是內城空間強度和密度溢出的外在表現。本人通過大量文獻回顧發現，當前中國城市規劃領域在兩個方面的實證研究幾乎是空白：其一是客觀定量考察內城空間增長現象及其機制，其二是科學評估法定規劃在引導城市增長過程中的空間績效。本文力圖通過廣州實證研究，從空間經濟交互的角度實現上述研究空白領域的突破。 / 該研究充分挖掘現行城市土地和建設管理資料、勘測地圖和社會經濟統計的空間-經濟資訊並建立海量資料庫，採用GIS 技術和GWR 空間統計方法，對廣州內城垂直空間強度和水準空間密度的增長進行了定量觀察，科學分析了增長現象背後的空間經濟機制，並籍此對廣州城市規劃管理單元控制導則進行了客觀評估。觀察發現，聚集經濟力量始終支配著空間強度和密度的梯級分佈。地方政府土地供應成為刺激空間強度增長的中堅力量，而地方政府財政支援是空間密度增長的核心動力。同時，空間強度的形成對經濟全球化水準顯示出明顯依賴。分析表明，城市規劃干預雖然對空間增長起到明顯作用，但廣州內城的增長規模遠遠超出了規劃預期，規劃自由裁量權成為規劃適應實際增長需求的關鍵手段，由此可見，實際空間強度和密度的增長並不是規劃控制的成果，而是政府與市場博弈的結果。研究認為，城市中心持續聚集並逐漸溢出蔓延有其必然規律，增長雖然無法有效遏制，但可以通過合理的增長管理實現有效的空間組織，其中城市邊緣地區是增長管理的關鍵。值得注意的是，任何一種管理手段都有正面和負面的影響，有效的增長管理必須基於客觀的空間經濟增長機制，並需建立長效的規劃監控和動態管理機制，而定期的現象觀察和空間規劃績效評估應成為核心內容。 / 該研究強調本國立場，通過設定科學度量方法和建立海量資料庫，對內城空間強度和密度的增長進行了精細觀察和量化分析，並在此基礎上實現了空間規劃績效的客觀評估和科學判斷。這是在我國城市規劃領域的首次嘗試和突破，以期幫助城市規劃和管理者更深入的理解城市增長客觀現象和規律，為中國傳統城市規劃的理念更新和方法創新提供有價值的參考和借鑒，並期待由此引發該領域更深入的思考和探討。 / Urban economic growth has hastened urban spatial expansion since the 1990s in China, and five megacities such as Guangzhou emerged by 2011. The evidence indicates that this growth shows few signs of stopping in the foreseeable future. The ontology and epistemology of Chinese-style urban planning are unfortunately overstretched in terms of the challenges resulting from rapid growth. Urban growth studies have focused on the present achievements of spatial expansion to non-urban areas based on remote sensing data while ignoring the maturely urbanized areas emphasized by urban planning. However, both agglomeration economies and serious urban problems are centralized within the downtown area. Urban sprawl to the non-urban area is a physical consequence of agglomeration economy spillover, and is hence a consequence of spatial intensification and densification spillover. Two kinds of studies have been nearly absent in the realm of Chinese urban planning. The first comprises objective observations on spatial intensification and densification growth patterns and mechanisms in urbanized area. The second comprises reviews and evaluations of planning performance in the urban growth process at the day-to-day administrative level based on objective observations and real-world quantitative evidence. Both types of studies draw forth the objectives of this research. / With an emphasis on the national and local contexts, this dissertation analyzes the spatio-economic mechanisms of urban growth and planning performances in the rapidly growing Guangzhou megacity of the PRD. It is the first exploration targeted at a maturely urbanized inner-city to use a combination of urban construction administration documents, survey maps, socioeconomic statistics, GIS and GWR to observe the spatio-economic mechanisms of urban growth in the vertical and horizontal dimensions for the frantic growth years between 2000 and 2010. Defining the sub-district as a spatial analysis unit, it is also the first study to use massive amounts of digital data to evaluate spatial planning performance at the Zoning level, which is the statutory platform of day-to-day planning administration. This study observed a substantial variety of spatio-economic mechanisms in terms of both vertical and horizontal urban growth across the space. Agglomeration economies dominated the gradient distribution of urban growth no matter what kinds of interventions were imposed according to the planning. Whereas the horizontal growth exhibited significant dependence on government budgetary expenditure, the vertical growth was mainly driven by land supply and greatly dependent on the economic globalization level. The spatial performances of Zoning were effective at protecting historical/ecological interests and guiding the direction of spatial expansion in the city fringe. However, it performed poorly in terms of old town evacuation and new town development. It is surprising that the administration uses planning discretion to shape growth based on a Zoning that has proved impossible to achieve in reality. This study reveals that the traditional Chinese-style planning systems risk urban growth in sustainable development. / This dissertation sheds light on the objective observation and investigation of urban growth mechanisms and planning performances. Its findings could help us better understand urban behavior and make inferences on how socioeconomic processes influence urban growth in different dimensions, which in turn could have considerable effects on planning implementation and spatial performance. Its research achievements could aid in the scientific goal-setting, planning formulation and implementation for better growth management in China’s cities. In particular, this dissertation is expected to trigger cross-disciplinary studies on urban behavior and quantitative planning evaluations based on objective observations. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / Huang, Zhen. / Thesis (Ph.D.)--Chinese University of Hong Kong, 2013. / Includes bibliographical references (leaves 193-203). / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Abstracts also in Chinese. / Chapter CHAPTER I --- Introduction --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.1.1 --- International Perspective of China's Megacities --- p.1 / Chapter 1.1.2 --- National and Local Context of Guangzhou --- p.4 / Chapter 1.1.3 --- Urban Growth in Guangzhou --- p.5 / Chapter 1.1.4 --- Urban Planning of Guangzhou --- p.8 / Chapter 1.2 --- Research Objectives and Questions --- p.11 / Chapter 1.2.1 --- Research Objectives and Subject --- p.11 / Chapter 1.2.2 --- Research Questions and Hypotheses --- p.14 / Chapter 1.3 --- Research Framework and Dissertation Structure --- p.15 / Chapter CHAPTER II --- Literature Review --- p.18 / Chapter 2.1 --- Urban Planning Paradigm and Methodology --- p.18 / Chapter 2.1.1 --- Planning Paradigm shifts with Urban Growth --- p.18 / Chapter 2.1.2 --- Planning Theories Dealing with Urban Growth --- p.19 / Chapter 2.1.3 --- Planning Methodology based on the Socioeconomic Context --- p.20 / Chapter 2.1.4 --- Chinese-style Urban Planning --- p.23 / Chapter 2.2 --- Detecting and Understanding Urban Growth --- p.26 / Chapter 2.2.1 --- Detecting Urban Growth --- p.26 / Chapter 2.2.2 --- Growth Pattern Identification --- p.27 / Chapter 2.2.3 --- Exploring the Driving Force of Urban Growth --- p.28 / Chapter 2.3 --- Planning Review and Evaluation for Managing Urban Growth --- p.29 / Chapter 2.3.1 --- International Experiences --- p.29 / Chapter 2.3.2 --- National Experiences --- p.30 / Chapter 2.4 --- Sub-summary --- p.31 / Chapter CHAPTER III --- Theory and Methodology --- p.34 / Chapter 3.1 --- Theoretical Framework and Technical Supports --- p.34 / Chapter 3.1.1 --- Interdisciplinary Theories and Techniques --- p.34 / Chapter 3.1.2 --- Link between Disciplines and Techniques --- p.35 / Chapter 3.2 --- Measurement Methods and Data Acquisition --- p.37 / Chapter 3.2.1 --- Measures of Urban Growth --- p.37 / Chapter 3.2.2 --- Measures of Planning Performance --- p.39 / Chapter 3.2.3 --- Measures of Urban Economy --- p.42 / Chapter 3.3 --- Research Methodology --- p.42 / Chapter 3.3.1 --- Methodology of Phenomena Observation --- p.43 / Chapter 3.3.2 --- Methodology of Correlations Investigation (CIM) --- p.45 / Chapter 3.3.3 --- Methodology of Planning Interpretation (PIM) --- p.52 / Chapter 3.4 --- Sub-summary --- p.54 / Chapter CHAPTER IV --- Detecting Urban Growth and Analyzing Planning Performance --- p.55 / Chapter 4.1 --- Database Establishment --- p.55 / Chapter 4.1.1 --- Data Collection and Processing --- p.55 / Chapter 4.1.2 --- Variables in the Database --- p.68 / Chapter 4.2 --- Detecting Urban Growth --- p.70 / Chapter 4.2.1 --- Overview of Urban Growth --- p.70 / Chapter 4.2.2 --- Distribution of Economic Growth in the Inner City --- p.71 / Chapter 4.2.3 --- Spillover of Urban Spatial Growth --- p.73 / Chapter 4.3 --- Detecting the Spatial Performances of Zoning --- p.76 / Chapter 4.3.1 --- Expected Urban Growth Pattern in Zoning --- p.77 / Chapter 4.3.2 --- Conformities between Reality and Expectations --- p.81 / Chapter 4.3.3 --- Contradictions between Reality and Expectations --- p.84 / Chapter 4.4 --- Detecting Planning Interventions --- p.87 / Chapter 4.4.1 --- Expectations of Spatial Development Potentials --- p.88 / Chapter 4.4.2 --- Expectations of Capital Agglomeration Potentials --- p.89 / Chapter 4.5 --- Sub-summary --- p.90 / Chapter CHAPTER V --- Examining Urban Growth Patterns and Planning Interventions --- p.95 / Chapter 5.1 --- Analyzing Urban Growth Patterns --- p.95 / Chapter 5.1.1 --- Vertical Urban Growth (VUG) Pattern --- p.95 / Chapter 5.1.2 --- Horizontal Urban Growth (HUG) Pattern --- p.96 / Chapter 5.1.3 --- Spatial Agglomeration Growth (SAG) Pattern --- p.97 / Chapter 5.1.4 --- Economic Growth Pattern --- p.99 / Chapter 5.2 --- Planning Effects on the VUG Pattern --- p.101 / Chapter 5.2.1 --- Model Specification --- p.101 / Chapter 5.2.2 --- Spatially Varying Mechanism --- p.103 / Chapter 5.3 --- Planning Effects on the HUG Pattern --- p.108 / Chapter 5.3.1 --- Model Specification --- p.108 / Chapter 5.3.2 --- Spatially Varying Mechanism --- p.110 / Chapter 5.4 --- Planning Effects on the Economic Growth Pattern --- p.113 / Chapter 5.4.1 --- Model Specification --- p.114 / Chapter 5.4.2 --- Spatially Varying Mechanism --- p.115 / Chapter 5.5 --- Sub-summary --- p.118 / Chapter CHAPTER VI --- Exploring the Spatio-economic Mechanisms (SEMs) of Urban Growth and Estimating Planning Failures --- p.123 / Chapter 6.1 --- SEMs and Planning Effects on VUG --- p.123 / Chapter 6.1.1 --- Model Specification --- p.123 / Chapter 6.1.2 --- Spatially Varying Mechanism --- p.125 / Chapter 6.2 --- SEMs and Planning Effects on HUG --- p.129 / Chapter 6.2.1 --- Model Specification --- p.129 / Chapter 6.2.2 --- Findings and Interpretation --- p.131 / Chapter 6.3 --- Spatial Dependence of Economic Elements Growth --- p.132 / Chapter 6.3.1 --- Model Specification --- p.132 / Chapter 6.3.2 --- Findings and Interpretation --- p.134 / Chapter 6.4 --- Government Intervention Mechanism of Spatial Shaping --- p.136 / Chapter 6.4.1 --- Model Specification --- p.136 / Chapter 6.4.2 --- Spatially Varying Mechanism --- p.138 / Chapter 6.5 --- Estimation of Planning Failures --- p.142 / Chapter 6.5.1 --- Estimation model Establishment --- p.142 / Chapter 6.5.2 --- Findings and Interpretation --- p.143 / Chapter 6.6 --- Sub-summary --- p.147 / Chapter CHAPTER VII --- Implications of Planning and Application for Growth Management --- p.153 / Chapter 7.1 --- Perfect Planning in an Imperfect World --- p.153 / Chapter 7.1.1 --- Large Gaps between Planning Wills and Reality --- p.153 / Chapter 7.1.2 --- Complex City System and Dynamic Urban Growth --- p.154 / Chapter 7.1.3 --- Limitations of Traditional Planning --- p.155 / Chapter 7.1.4 --- The Role of Urban Planning --- p.156 / Chapter 7.2 --- Concrete Planning Based on Local Knowledge --- p.157 / Chapter 7.2.1 --- Local Knowledge Learning from Histories --- p.157 / Chapter 7.2.2 --- Local Knowledge Emphasizing Introspection and Empirical Studies --- p.157 / Chapter 7.2.3 --- Local Knowledge Supported by Monitoring and Feedback --- p.158 / Chapter 7.3 --- Rationale Planning Adhering to Agglomeration Economies --- p.159 / Chapter 7.3.1 --- Agglomeration Economies: Positive or Negative --- p.159 / Chapter 7.3.2 --- Agglomeration Economies Center: Too Crowded or Not --- p.160 / Chapter 7.3.3 --- Agglomeration Economies: Spatial Diffusion Mechanisms --- p.162 / Chapter 7.4 --- The Paradoxes of Anti-sprawl Planning --- p.163 / Chapter 7.4.1 --- Centralization vs. Decentralization --- p.163 / Chapter 7.4.2 --- Growth Priority in the City Fringe --- p.164 / Chapter 7.5 --- Shaping Growth with Economic Thinking --- p.165 / Chapter 7.5.1 --- Basic Spatio-economic Mechanisms --- p.166 / Chapter 7.5.2 --- Driving a Compact New Town --- p.167 / Chapter 7.6 --- The Pros and Cons of Government Intervention --- p.167 / Chapter 7.6.1 --- Intervention Instruments for Growth Shaping --- p.168 / Chapter 7.6.2 --- Pros and Cons --- p.170 / Chapter 7.7 --- Growth Management Planning (GMP) as an Application --- p.171 / Chapter 7.7.1 --- Role of GMP in the Current Planning Systems --- p.172 / Chapter 7.7.2 --- Methodology of GMP --- p.173 / Chapter 7.8 --- Sub-summary --- p.175 / Chapter CHAPTER VIII --- Conclusion and Limitations --- p.179 / Chapter 8.1 --- Restating the Research Objectives and Questions --- p.180 / Chapter 8.2 --- Measurement and Data Acquisition Innovations --- p.181 / Chapter 8.3 --- Findings of Urban Growth Observation --- p.183 / Chapter 8.4 --- Findings of Planning Evaluation --- p.185 / Chapter 8.5 --- Planning Implications --- p.186 / Chapter 8.6 --- Potential Applications --- p.188 / Chapter 8.7 --- Key Contributions and Significance --- p.190 / Chapter 8.8 --- Limitations and Future Work --- p.191 / References --- p.193 / Appendix --- p.204

published_or_final_version / Social Work and Social Administration / Doctoral / Doctor of Philosophy

published_or_final_version / Geography / Master / Master of Philosophy

by Ngai Wing-piu, Horace, Pok Tak-fai, Wilson. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. / Bibliography: leaves 118-120. / Chapter 1.0 --- Introduction --- p.1 / Chapter 1.1 --- Motivation of Study --- p.1 / Chapter 1.2 --- Study Objective --- p.2 / Chapter 1.3 --- Method --- p.4 / Chapter 1.3.1 --- Phase One --- p.4 / Chapter 1.3.1.1 --- Questionnaire Design / Chapter 1.3.1.2 --- Sample Design / Chapter 1.3.1.3 --- Data Gathering / Chapter 1.3.2 --- Phase Two --- p.7 / Chapter 1.3.2.1 --- Focus Group Sessions / Chapter 1.3.2.2 --- Questionnaire Design / Chapter 1.3.2.3 --- Sample Design / Chapter 1.3.2.4 --- Data Gathering / Chapter 1.4 --- Limitations of the Study --- p.10 / Chapter 2.0 --- Overview of the cosmetics industry in the People's Republic of China --- p.12 / Chapter 2.1 --- History of cosmetic industry in PRC --- p.12 / Chapter 2.2 --- Environmental Analysis for the Cosmetics industry in Shanghai and Guangzhou --- p.13 / Chapter 2.2.1 --- Cultural & Economic Factors --- p.13 / Chapter 2.2.2 --- Government --- p.16 / Chapter 2.2.3 --- Customers --- p.19 / Chapter 2.2.4 --- Competitors --- p.21 / Chapter 3.0 --- Preliminary Study --- p.23 / Chapter 3.1 --- Literature Review --- p.23 / Chapter 3.2 --- Profile of the First Survey from Shanghai and Guangzhou --- p.26 / Chapter 3.2.1 --- Data Gathering --- p.26 / Chapter 3.2.2 --- Summary of the First Survey --- p.26 / Chapter 3.2.2.1 --- Demographic Summary / Chapter 3.2.2.2 --- Monthly Expenses on Cosmetic / Chapter 3.2.2.3 --- Overall Brand Awareness of Import & Joint-Venture-Made Cosmetics / Chapter 3.2.2.4 --- Media Effectiveness / Chapter 3.2.2.5 --- Categorization of the Cosmetic Products / Chapter 3.2.2.6 --- Consumption Level of Each Product Category / Chapter 3.2.2.7 --- Distribution Channel / Chapter 3.2.2.8 --- Brand Break-down of Skin Cream/Lotion Category Consumption / Chapter 3.2.2.9 --- Crosstabulation of Cosmetic Expenses by Occupation / Chapter 3.3 --- Conclusions --- p.40 / Chapter 4.0 --- In-depth Study --- p.42 / Chapter 4.1 --- Focus Group Session Summary --- p.44 / Chapter 4.2 --- Result of the Second Survey --- p.47 / Chapter 4.2.1 --- Survey Profile --- p.47 / Chapter 4.2.2 --- Consumer Awareness on Various Brands --- p.47 / Chapter 4.2.3 --- Consumption Pattern and Shopping Behavior --- p.51 / Chapter 4.2.3.1 --- Skin Cream/ Lotion Users and Non Users / Chapter 4.2.3.2 --- Consumption Pattern of Skin Cream/ Lotion / Chapter 4.2.3.3 --- Shopping Behavior / Chapter 4.2.4 --- Psychological Set of the Skin Cream/ Lotion Users --- p.59 / Chapter 4.2.4.1 --- Brand Loyalty and Brand Switching / Chapter 4.2.4.2 --- Communication within Groups / Chapter 4.2.4.3 --- Influence of Salesladies / Chapter 4.2.4.4 --- Effectiveness of Various Promotional Methods / Chapter 4.2.4.5 --- Relative Importance on Various Product Attributes / Chapter 4.2.5 --- Consumer Attitudes on Selected Brands --- p.69 / Chapter 4.2.5.1 --- Multiattribute Model for Brand Evaluation / Chapter 4.2.5.2 --- Products Positioning / Chapter 4.2.5.3 --- Intention to Buy / Chapter 4.2.6 --- Media Habits and Share of Voices for Various Brands --- p.77 / Chapter 4.2.6.1 --- Broadcasting Media / Chapter 4.2.6.2 --- Printed Media / Chapter 4.2.7 --- Conclusion --- p.83 / Chapter 5.0 --- Marketing Guidelines for Skin Cream/Lotion in PRC / Chapter 5.1 --- Market Segmentation and Product Positioning --- p.85 / Chapter 5.2 --- Pricing --- p.87 / Chapter 5.3 --- Promotion --- p.87 / Chapter 5.4 --- Distribution --- p.88 / Chapter 5.5 --- Optimal Mix --- p.88 / Chapter Appendix I --- Questionnaire of First Survey --- p.89 / Chapter Appendix IIA --- Questionnaire of Second Survey (English) --- p.95 / Chapter Appendix IIB --- Questionnaire of Second Survey (Chinese) --- p.106 / Chapter Appendix III --- Break Down of Other 8 Category Consumption --- p.113 / Chapter Appendix IVA --- Summary of Demographic Data of Participants --- p.115 / Chapter Appendix IVB --- Demographic Summary of Respondents --- p.116 / Chapter Appendix IVC --- Crosstubalation Industry by Nature of Job --- p.117 / Chapter Appendix V --- Bibliography --- p.118

by Tom Wood Kon. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 217-232). / Abstracts in English and Chinese. / Chapter Chapter One: --- Introduction --- p.1 / Chapter 1.1 --- The Substantive Problem: Women's Disadvantageous Position in Educationin China before 1842 --- p.2 / Chapter 1.2 --- Context of the Study: Education for Girls in Guangdong in 1930s --- p.4 / Chapter 1.2.1 --- Political Environment in 1930 China --- p.6 / Chapter 1.2.2 --- Economic Conditions --- p.8 / Chapter 1.2.3 --- Education in Rural Areas --- p.10 / Chapter 1.2.4 --- Guangdong in the 1930s --- p.11 / Chapter 1.3 --- Perspectives of the Study: Symbolic Interactionism --- p.14 / Chapter 1.4 --- Significance of the Study --- p.15 / Chapter 1.5 --- Research Questions --- p.15 / Chapter Chapter Two: --- Theoretical Context of the Study: --- p.18 / Chapter 2.1 --- Symbolic Interactionism --- p.18 / Chapter 2.2 --- Sociology of Education: The Processes of Schooling --- p.20 / Chapter 2.2.1 --- The Deweyan Perspective --- p.20 / Chapter 2.2.2 --- The Structural-Functionalist Perspective --- p.21 / Chapter 2.2.3 --- Structural-Functionalist View of Knowledge --- p.22 / Chapter 2.2.4 --- Schooling and Theories of Reproduction --- p.23 / Chapter (1) --- Economic-Reproductive Model --- p.23 / Chapter (2) --- Cultural-Reproductive Model --- p.23 / Chapter (3) --- Hegemonic-State Reproductive Model --- p.24 / Chapter 2.2.5 --- Schooling and the Theories of Resistance --- p.26 / Chapter 2.2.6 --- The New Sociology of Education --- p.27 / Chapter 2.2.7 --- Paulo Freire's View on Schooling Process --- p.32 / Chapter 2.3 --- Benefits of Schooling --- p.33 / Chapter 2.3.1 --- Structural-Functionalist Theory --- p.34 / Chapter 2.3.2 --- Human Capital Theory --- p.36 / Chapter 2.3.3 --- Education and State Formation --- p.38 / Chapter 2.3.4 --- Benefits from Individual Points of View --- p.40 / Chapter 2.4 --- The Question of Applicability --- p.42 / Chapter Chapter Three: --- Historical Context of the Study --- p.45 / Chapter 3.1 --- Women's Education in China before 1942 --- p.45 / Chapter 3.2 --- "Development of Women Education in China, 1842-1930s" --- p.49 / Chapter 3.2.1 --- The Contribution of Mission Schools --- p.50 / Chapter 3.2.2 --- The Private Schools for Girls --- p.55 / Chapter 3.2.3 --- The Government Efforts in Girls' Education --- p.57 / Chapter 3.2.4 --- Educational conditions in Guangdong --- p.61 / Chapter 3.2.5 --- Portrait of the First Girl School --- p.63 / Chapter Chapter Four: --- Research Design --- p.66 / Chapter 4.1 --- Definition of Key Concepts --- p.66 / Chapter 4.1.1 --- Benefits of Schooling --- p.66 / Chapter 4.1.2 --- Schooling Process --- p.67 / Chapter 4.1.3 --- Curriculum and Hidden Curriculum --- p.67 / Chapter 4.2 --- The Scope of Study --- p.68 / Chapter 4.3 --- Research Methods --- p.70 / Chapter 4.3.1 --- Qualitative Studies --- p.70 / Chapter 4.3.2 --- In-depth Interview --- p.72 / Chapter 4.3.3 --- Documentary and Textual Analysis --- p.73 / Chapter 4.4 --- Sample Selection --- p.76 / Chapter 4.5 --- Data Collection and Organization --- p.77 / Chapter 4.6 --- Limitations of the Study --- p.78 / Chapter Chapter Five: --- The Profiles of the Respondents --- p.80 / Chapter 5.1 --- Ru - Daughter of a Doctor of Chinese Medicine --- p.80 / Chapter 5.2 --- Fang 226}0ؤ Daughter of a Postman --- p.83 / Chapter 5.3 --- Rong 226}0ؤDaughter of a Restaurant Owner --- p.87 / Chapter 5.4 --- Qing 226}0ؤ Daughter of a Judge --- p.90 / Chapter 5.5 --- Summary --- p.93 / Chapter Chapter Six: --- Acquisition of the Educational Opportunity --- p.97 / Chapter Chapter Seven: --- The Origins and Development of the Girls' School --- p.106 / Chapter 7.1 --- The Origins --- p.106 / Chapter 7.2 --- Development of the School --- p.107 / Chapter 7.2.1 --- The Tianma Lane Period (1928-33) --- p.107 / Chapter 7.2.2 --- The Tengfeng Road Period (1934-37) --- p.109 / Chapter 7.2.3 --- The Liangjiao Period (1937-38) --- p.111 / Chapter 7.3 --- Sources of Students --- p.114 / Chapter Chapter Eight : --- Reconstruction of the Schooling Processes --- p.116 / Chapter 8.1 --- The Physical Environment --- p.116 / Chapter 8.2 --- Assembly --- p.119 / Chapter 8.3 --- Curriculum --- p.125 / Chapter 8.4 --- Extra-curricular Activities --- p.135 / Chapter 8.5 --- Anti-Japanese Activities --- p.137 / Chapter 8.6 --- Communist Activities --- p.142 / Chapter 8.7 --- Social Environment --- p.144 / Chapter 8.7.1 --- The Principals --- p.145 / Chapter 8.7.2 --- The Teachers --- p.149 / Chapter 8.7.3 --- The Classmates --- p.157 / Chapter Chapter Nine: --- The Outcomes of Schooling --- p.163 / Chapter 9.1 --- Life as a Teacher During Social and Political Upheavals --- p.163 / Chapter 9.1 --- The Impact of War --- p.163 / Chapter 9.1.3 --- The Meaning of Education --- p.167 / Chapter 9.1.3 --- Application of Knowledge --- p.171 / Chapter 9.2 --- Teaching Life in the 'New China' --- p.178 / Chapter 9.2.1 --- Attitudes towards the New State --- p.179 / Chapter 9.2.2 --- The Orientation of Values --- p.181 / Chapter 9.2.3 --- Life as Teacher --- p.184 / Chapter 9.3 --- Benefits of Schooling --- p.193 / Chapter 9.3.1 --- The Elitist Education --- p.193 / Chapter 9.3.2 --- Independence of Educated Women --- p.194 / Chapter 9.3.3 --- Being Competent and Active Participation --- p.196 / Chapter 9.3.4 --- The Impact of Knowledge --- p.198 / Chapter 9.3.5 --- Cultivation of Critical and Rational Mind --- p.200 / Chapter 9.3.6 --- The Search for Freedom of Love and Marriage --- p.202 / Chapter 9.3.7 --- We are Graduates of 1937 --- p.205 / Chapter 9.3.8 --- The Bond of Sisterhood --- p.208 / Chapter 9.4 --- Conclusion --- p.210 / Interview Guide --- p.213 / Glossary --- p.214 / Reference in English --- p.217 / Reference in Chinese --- p.227

published_or_final_version / History / Master / Master of Arts