This thesis analyzes the teen-targeted website gURL.com, which is committed to providing safe space for young girls to explore different aspects of girlhood. I primarily focus on girls’ comments and conversations posted on the message boards in order to trace how teens mediate and extend the borders of the popular conceptualizations of contemporary girlhood. I interpret young women's online activities within the discursive framework of the complex relation between Girl Culture and feminism. Without overvaluing the freedom of online environments, I assume that the relatively unregulated space of the Internet enables girls to step outside the dominant stereotypes and discover alternative modes of doing feminist activism. I argue that these new venues of political engagement are adequate ways of resistance within the specific era of postmodern global capitalism.

Through a study of Twilight literary texts, fangirls' online discourse, and cinematic adaptations, I theorize the rhetorical dimensions of "neo-Victorian melodrama," a pervasive mode of discourse in girl culture. These rhetorical functions include the validation of girls' emotional lives, especially affective responses to coming-of-age experiences. Through the confessional revelation of interiority, neo-Victorian melodrama promotes empathy and intimacy among girls and functions to critique restrictive constructions of contemporary girlhood, which has inherited Victorian discourses related to female youth. Theorizing these rhetorical dimensions helps advance an appreciation for girls' rhetorical activities and their cultural preferences. These preferences have often been derided by ageist and sexist critiques of Twilight, a phenomenon initiated by Stephenie Meyer's young adult vampire romance. In order to determine the rhetorical dimensions of neo-Victorian melodrama in girl culture, I use generic rhetorical criticism. Specifically, Meyer's Twilight Saga appeals to contemporary girls through melodramatic moments shared with Charlotte Brontë's nineteenth-century Jane Eyre. Fangirls' online discourse certifies this appeal while also demonstrating how melodrama qualifies girls' own speech practices. Thus, generic criticism is complemented by ethnographic approaches to fandom. In addition, a focus on narrating voiceover, a sound convention with a legacy in girls' media, helps make sense of the Twilight cinematic adaptations' translation of neo-Victorian melodrama from page to screen. The rhetorical dimensions of neo-Victorian melodrama in girl culture are consistent with previous feminist theoretical insights related to the revelation of affect, intimacy, and personal experience for the purpose of community building. While feminist rhetoricians have addressed women's rhetorical practices, they have not theorized girls to the same extent, nor have they used generic criticism to account for melodrama's redemptive or progressive potential. Likewise, while scholars of literature, film, and media studies have advanced an appreciation for women's preferences for melodrama, these feminist scholars generally have not treated girls' preferences for the melodramatic mode. And while feminist critics in girls' studies have theorized girls' productive cultural contributions, as well as their complex reading and viewing strategies, such scholarship has not accounted for girls' preferences for melodrama. My study at once builds on and remedies the gaps in this theoretical foundation. / text

There is a scholar consensus that girls have been marginalized in childhood studies. Taking into account the gender effect in constructing different childhoods for boys and girls this thesis explores the frontiers of girlhood. Girlhood as being abandoned and not perceived in the here and now is constructed only in the future, namely in the frames of femininity and womanhood. This initiates pathology in the lives of girls. This thesis through film representation explored new constructions of girlhood. Two films Barbie as Rapunzel and Tangled based in the fairy tale of Rapunzel were explored through Foucauldian Discourse Analysis. The discursive constructions, the “preppy” girl and the “alternative” girl emerged accordingly as the versions of the “authentic” girl that is searching for her identity and leading to the “self-regulated” girl discourse as a way to reconstruct girlhood.These discursive constructions can be used in the reorientation of girlhood as they unravel the necessities that exist in girl studies.

The study is located in feminist studies through the lens of cultural theory, more specifically in the area of "Girlhood studies", developed in the 1990s. The development of the field correlates with the rise of cultural goods targeted at girls: movies, music, and magazines as well as the development of teenagehood as an identity of its own right. "Girl studies" or "Girlhood studies" focuses then on the relationship between "girls" as a social group to modernity. Pioneer authors such as Catherine Driscoll explore the idea of a "girl culture" and retrace the history of girlhood in an attempt to create a "genealogy of girls". Angela McRobbie, coined "Bedroom culture", which designates the way girls and women have been historically confined to their homes and bedrooms and how they developed their own ways of participating in cultural activities from within the house. Girlhood has been historically associated with modernity. Thus, Catherine Driscoll, states that "feminine adolescence is necessarily shaped by and a component of capitalism as the dominant political organization of late modernity (Driscoll, 2002). Therefore, the existence of girlhood and "girl culture" seem to be biased and somewhat inauthentic. In this way, girls are often dismissed as cultural agents of their own.  In the frame of girlhood studies, I intend to deepen our common understanding of how girls and young women make use of digital platforms today. In this case, I'll be focusing on the Discord server created earlier this year the GirlBlogSphere by Zoe London, or 'pauvreoison' on Instagram. Through the study, I wish to put girls and young women's online productions to the forefront and to get an overview of the way they create communities, share, produce culture, and craft their identities. The GirlBlogSphere is a perfect case of community and participatory-based initiative that showcases major and interesting aspects of girl culture. I conducted email interviews to accommodate each of the participant's schedules and time zones. Conversations and pictures shared in the server were also used to illustrate theories, hypotheses, and data extracted from the interviews.

In this thesis, I critique the representation of pre-adolescent and teen femininity in M and the influence of the teen fan genre on identity development. This discussion revolves around a social semiotic analysis of four texts and two sub-texts, and a social semiotic auto-ethnographic exploration of my experience as a reader of teen fan publications. Among the texts, a feminine identity is represented through eight interlocking semiotic themes: fashion and beauty, celebrity idolization, entertainment, consumerism, heterosexuality/romance, friendship, celebrity as occupation, and affluent lifestyle. My research findings show that the portrayal of femininity in M is a narrow and unrealistic ideal. Conveyed through celebrity worship, femininity is a highly (hetero)sexualized, racialized, thin, able-bodied, affluent, mass-mediated, and (self-)commodified ideal that perpetuates age ambiguity As the discussion of my adolescence shows, the representation of femininity in the teen fan genre can thwart creativity and contribute to a negative self-concept. Finally, teen fan magazines were important in assisting in the creation of a (pre-)adolescent feminine self, but it was only one institution in which my identity formed. My self-concept emerged from social regulation via the interconnected relationship among teen fan magazines, mall and school cultures, and family.

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