The thesis deals with consumer behaviour of buying office chairs in online stores. At first it is focused on main online marketing tools of analyzed online stores. This general analysis is supplemented by data from Google Analytics, MailChimp and a heat map of one particular online store. The second major part of the thesis contains analyzed consumer behaviour by a questionnaire survey. It was executed in order to trace behaviour of respondents in online stores focusing on an office chair purchase. An integral part is a detection of communication activities influence consumers need. Based on a combination of results, the recommendations for the office chair e-shops in the Czech Republic were designed.

Diploma thesis refers about effect of informational cascade, which is causing herding behaviour, in sector indices. Thesis distinguishes between market and sector informational cascade. Each of them is represented as an indicator made from dataset provided by Google trends service. Effect is demonstrated on extended version of CAPM theoretical concept to multi factorial model including the indicators, which is based on APT theoretical concept. For the purpose of robust analyses is then realized Granger causality on regression results.

Summary This thesis deals with measuring of the advertising impact on attitude changes of web visitors. Values were measured on the target web sites' of the company Fermat Group a.s. via Google Analytics. Parameter differences gained by testing of web sites visitors behaviour before and after the advertising position were compared. The tested advertising "Big machines for heavy manufacturing" led to fullfilling the set goal of the increase in a number of the target web sites' total display. Measurement results were statistically tested. Moreover, a questionnaire survey concerning perception of an online advertising was carried out.

This thesis is thematically focused on online advertising. The paper describes the history of online advertising and its advantages and disadvantages compared to other media types. There are mentioned standards of online advertising on the Czech Internet and ways to optimize the different types for better performance. Next we go over the characteristics of selected tools for assessing the success and management of online campaigns. We also compare the advertising possibilities of the two most used search engines in czech Seznam and Google. We analyze the possibilities of automation of product campaigns in the AdWords system. We compare the differences in intervention and prices of ads on social networks Facebook and Twitter and ads on the Google's Content Network on the basis of available targeting of Czech users.

My master thesis has the main objective to implement into the sector of small and medium sized enterprises a cloud computing solution as required the customer company. Subsidiary targets of my literary part are a definition of small and medium-sized enterprises, explanation of terms corresponding to cloud computing, explaining the very concept of cloud computing and its distribution models, analysis of cloud services and what is involved in the transition to a cloud environment for companies, including migration contract. The first part summarizes information on cloud computing. The second part provides specific implementation of a cloud computing solutions into corporate environments based on empirical research and requirements of the company.

This thesis deals with the decline in decrease of traffic to the website at their redesign or significant intervention into their content, in terms of optimizing websites for search engines. This issue is known acronym for SEO - Search Engine Optimization. The search part focuses on the functioning of the search engine algorithms, factors affecting traffic to sites and their success in the search results. It also describes the appropriate procedures for the planned redesign, a significant interference with the content of sites that always leads to a decrease traffic from organic search. These procedures should eliminate a decrease in traffic to a minimum. The practical part shows the functionality of the procedures described in the theoretical part of the work on real cases of websites of various sectors and the difficulties of those sites that have ignored these recommendations or not incorporated them correctly.

Dois dispositivos de comunicação sem fio populares são considerados nesta pesquisa. Em primeiro lugar, o fone de ouvido que utiliza tecnologia Bluetooth, sendo um dos acessórios móveis mais econômicos do mercado e os óculos para dispositivos de comunicação que são uma representação da nova visão futurista. A absorção de ondas eletromagnéticas na cabeça humana durante um certo período de tempo, pode conduzir a problemas de saúde. A Taxa de Absorção Específica (SAR) foi simulada em quatro modelos diferentes para duas abordagens que realizam variações nos parâmetros dielétricos dos tecidos da cabeça. Estes resultados foram comparados com as recomendações internacionais (IEC 62209-2, 2010; ICNIRP, 2009; IEEE C95.1,2005; WHO, 2006; IEEE, 2002). O primeiro modelo utilizado foi o Manequim Antropomórfico Específico (SAM phantom), bem como três modelos realistas de cabeça humana (ou seja, um adulto de 34 anos e duas crianças de 10 e 6 anos). As simulações foram executadas utilizando o método de diferenças finitas (FDTD) e a frequência usada para alimentar as antenas foi de 2,45 GHz. Além disso foram feitas medidas experimentais de potência transmitida pelo dispositivo Bluetooth. / Two popular wireless communication devices are considered in this research. Firstly, the handset Bluetooth which is one of the most economic mobile accessories and the eyewear Communicating Device which are a representation of the new futuristic vision. It is well known that the absorption of electromagnetic waves on the human head for a certain period of time may lead to health problems such as headaches. The Specific Absorption Rate (SAR) is simulated to four different head models for two approaches that perform variations in the dielectric parameters in the head tissues and compared with the available international recommendations (IEC 62209-2, 2010; ICNIRP, 2009; IEEE C95.1,2005; WHO, 2006; IEEE, 2002). The first model used is the Specific Anthropomorphic Mannequin (SAM phantom), as well as three realistic models of human head (i.e., a 34 years old adult and two children of 10 and 6 years old). The simulations were performed using the finite difference time domain (FDTD) method and the frequency used to feed the antennas was 2.45 GHz. Experimental measurements of transmission power in Bluetooth device are also described.

This thesis addresses the use of computers in the preparation, creation and evaluation of tests and questionnaires. Acquainted with different ways of using computer technology in completing questionnaires or forms of test and evaluation. The whole issue is assessed with regard to the application in education. The output is a comparison of different methods.

Almeida, Ana Paula Silva de. A444 Diário no Google Docs: possibilidades de reflexão sobre a prática de estágio curricular/Ana Paula Silva de Almeida.- Jequié, UESB, 2013. 218 f: il.; 30cm. (Anexos) Dissertação (Programa de pós-graduação Educação Científica e Formação de Professores )-Universidade Estadual do Sudoeste da Bahia, 2013. Orientador: Prof. Dr. Claudinei de Camargo Sant’Ana. 1. Estágio supervisionado – Licenciatura em Matemática 2. Diário no Google Docs e prática pedagógica – Estágio supervisionado do curso de Licenciatura e Matemática 3. Tecnologia de Informação e Comunicação – Diário de campo no Google Docs e o estágio supervisionado do curso de Licenciatura e Matemática I. Universidade Estadual do Sudoeste da Bahia II. Título. CDD – 570.07 / Submitted by Cintia Schneider null (cintia.schneider@posgrad.ufsc.br) on 2016-05-11T19:23:26Z No. of bitstreams: 1 ANA PAULA ALMEIDA.pdf: 2860072 bytes, checksum: d0a62da75bdfbd7a1aa9d0121ee0a802 (MD5) / Made available in DSpace on 2016-05-11T19:23:26Z (GMT). No. of bitstreams: 1 ANA PAULA ALMEIDA.pdf: 2860072 bytes, checksum: d0a62da75bdfbd7a1aa9d0121ee0a802 (MD5) Previous issue date: 2013 / Esta pesquisa foi realizada na disciplina de Estágio Supervisionado II na turma do 7º semestre do curso de Licenciatura em Matemática na Universidade Estadual do Sudoeste da Bahia (UESB), campus de Vitória da Conquista, tendo como participantes da pesquisa dois orientadores de estágio (o pesquisador e o professor titular da disciplina), dez estagiários e oito regentes. Trata-se de um estudo com características da pesquisa-ação, que tomou como base o ciclo da investigação-ação, de forma sistemática e fundamentada. O objetivo principal da pesquisa foi investigar se a inserção de um diário de campo, construído no Google Docs, pode proporcionar ao estagiário discussões reflexivas sobre a sua prática pedagógica durante o período de estágio, favorecendo uma maior interação com o orientador. Como instrumentos para coleta de dados, utilizamos o diário, a observação de aulas, memoriais, relatórios, gravações de aulas e de reuniões, questionários e entrevistas. A base teórica da pesquisa foi a teoria sociointeracionista de Vygotsky e estudos sobre Diários, Tecnologias da Informação e Comunicação e Estágio Supervisionado na Formação Inicial. Observamos que a inserção do diário como ambiente de discussão, reflexão e interação contribui positivamente e produtivamente para análise e intervenção na ação pedagógica do estagiário, estimulando-o a uma participação mais ativa, criativa e a intensificar o diálogo e a construção coletiva do conhecimento.

In recent years, modern prediction models have evolved to include behavioural data such as user-generated search query data that capture market sentiment and reach beyond the grasp of established macroeconomic indicators. These applications had considerable success in predicting a wide range of economic phenomena with the assumption that internet interaction behaviour resembles probable offline behaviour. Despite the considerable success of this approach, the existing literature argues for the continuous validation of search query keywords and its probable meaning over time to avoid spurious and biased results. Although recent literature attempted to bridge the keyword validation gap, this line of research is still in its infancy. This thesis sets out to examine the validity of web search intention to serve as a “pure” demand proxy for direct real estate market prediction in the United Kingdom. More specifically, it is directed towards constructing web search indices to explore: (i) the extent to which an individual’s true real estate orientated intentions manifest themselves in their web search behaviour and (ii) the magnitude to which real-time information adds value towards the prediction of illiquid asset classes. In doing so, a conceptual framework is produced, which outlines the logic and importance associated with intention specific web search in the digital age, as well as its relation to real estate demand. The empirical findings suggest that intention specific keyword development might be of little importance for aggregate housing and office market forecasts in the United Kingdom. On the contrary, it seems that the viability of intention specific web search keyword development increases when it is directed at a specific regional market. The overall thesis narrative introduces a new way of thinking about web search in the context of economic demand and draws from a variety of principles and methodologies to establish an avenue from which future research can be conducted.