Since Google as the world's largest and most popular search engine encourages Internet users to browse their search results, it is naturally functioning as an advertising vehicle and has turned into the most profitable Internet company in world's history. Google's success, however, has been subject to strong criticism as one of the main concerns is linked to Google AdWords, which reveal keyword-triggered advertisements as well as sponsored links besides unsponsored search results. Courts both in Europe and the United States under different trademark legislation felt forced to address the collision of pre-Internet trademark infringement doctrines with modern technology.  As Google AdWords have changed the way consumers observe Internet advertisements and search engines, the boundaries of trademark law have continuously been pushed forward. This development, thus, raises the question of whether Google AdWords by now are considered to function as trade liberalizer or trade infringer under two different trademark jurisdictions.  What is certain as of now is, that if the current circumstances are to change, courts cannot solely rely on old doctrines to adapt to new situations. Instead, new rules should not be subject to isolated court proceedings by individual instances regarded that jurisdictions of courts are limited by territorial boundaries and Google AdWords have evolved as an element of borderless online sphere. Taking these new challenges into account, this paper argues that addressing trademark issues originated by AdWords will demand an international consideration and coordinated efforts between the EU and the United States to bring forward an international solution.

websites are one of the most popular and quickest way for communicating with users and providing information. Measuring the effectiveness of website, availability of information on website and information architecture on users

<p>The aim of this thesis is the research in modern web development tools to demonstrate in which ways can this raised technologies help to make a real application more user friendly, easy to maintain and extend, and more reliable.</p><p>Some new approaches to Web applications will be presented in comparison with the traditional way, and a real application will be redesigned for including the lasts advances in Web technologies.</p> / Analysis and improvement of a publication System

<p>Bakom uppsatsen finns ett genuint intresse för kartmedier samt funderingen om kartan genomgår en evolution till att bli ett digitalt och interaktivt medium. I aktuella styrdokument för gymnasiegeografin framgår att såväl kartor som GIS skall finnas med i undervisningen, motiveringen är dock bristfällig. I syftet väcktes därför frågor om vilka belägg som fanns för digitala undervisningsmetoder inom geografi? Syftet kondenserades till frågeställningarna: Vad skrivs i litteraturen om digitalt lärande i geografi i allmänhet? Vad skrivs i litteraturen om att använda digitala kartor och programmet Google Earth i undervisningen i synnerhet? Hur svenska geografilärare ser på samt i vilken omfattning de använder digitala kartmedier? För att besvara frågorna genomfördes en litteraturstudie samt en enkätundersökning. Litteraturstudieresultatet visade främst två saker. För det första att valet av digitala eller analoga undervisningsmetoder har liten betydelse för inlärning av grundläggande kunskaper. För det andra ifrågasattes användandet av alltför avancerade digitala kartmedier. Enkätundersökningen visade att väggkartan är det kartmedium som används mest bland respondenterna. Slutsatsen var att resultatet inte gett något svar om vilken metod som är bäst för inlärningen men att enklare digitala applikationer, såsom Google Earth, kan bidra till en förbättrad undervisning om de används på ett ändamålsenligt sätt.</p>

As smartphone technology continues to mature, one of the many areas it can help enhance is telemedicine: the concept of using telecommunications to provide health information from a distance. A new medical condition or disease can require frequent visits to the doctor for simple biometric monitoring. These frequent visits are time-consuming and can be extremely inconvenient for the patient. This report describes how a smartphone can be the optimal platform to communicate critical biometric measurements to one's physician, reduce in-person hospital visits, and still allow for the patient to receive feedback from the doctor. A proof-of-concept infrastructure for enabling telemedicine is demonstrated by interfacing a glucose meter with an Android device that uploads that data to the Cloud to be viewed by the doctor. / text

Localization is critical to a number of wireless network applications. In many situations GPS is not suitable. This dissertation (i) develops novel localization schemes for wireless networks by explicitly incorporating mobility information and (ii) applies localization to physical analytics i.e., understanding shoppers' behavior within retail spaces by leveraging inertial sensors, Wi-Fi and vision enabled by smart glasses. More specifically, we first focus on multi-hop mobile networks, analyze real mobility traces and observe that they exhibit temporal stability and low-rank structure. Motivated by these observations, we develop novel localization algorithms to effectively capture and also adapt to different degrees of these properties. Using extensive simulations and testbed experiments, we demonstrate the accuracy and robustness of our new schemes. Second, we focus on localizing a single mobile node, which may not be connected with multiple nodes (e.g., without network connectivity or only connected with an access point). We propose trajectory-based localization using Wi-Fi or magnetic field measurements. We show that these measurements have the potential to uniquely identify a trajectory. We then develop a novel approach that leverages multi-level wavelet coefficients to first identify the trajectory and then localize to a point on the trajectory. We show that this approach is highly accurate and power efficient using indoor and outdoor experiments. Finally, localization is a critical step in enabling a lot of applications --- an important one is physical analytics. Physical analytics has the potential to provide deep-insight into shoppers' interests and activities and therefore better advertisements, recommendations and a better shopping experience. To enable physical analytics, we build ThirdEye system which first achieves zero-effort localization by leveraging emergent devices like the Google-Glass to build AutoLayout that fuses video, Wi-Fi, and inertial sensor data, to simultaneously localize the shoppers while also constructing and updating the product layout in a virtual coordinate space. Further, ThirdEye comprises of a range of schemes that use a combination of vision and inertial sensing to study mobile users' behavior while shopping, namely: walking, dwelling, gazing and reaching-out. We show the effectiveness of ThirdEye through an evaluation in two large retail stores in the United States. / text

The recent invention of Google Glass has prompted me to contemplate how future technologies will affect the way we interact with one another. In this paper, I argue that Google Glass technology is the first sort of technology that will facilitate us to violate our genuine interactions with one another in a face-to-face setting. Once we diminish these types of interactions, we fail to respect one another on a fundamental level and as a result, we fail to genuinely pursue one of the most important classes of meaningful projects in our lives: developing and maintaining relationships.

Studiens syfte är att undersöka internetanvändares medvetenhet och åsikter om filterbubblor på sökmotorn Google. Undersökningens frågeställning är: Vad har internetanvändare för tankar och förhållningssätt till filterbubblor som skapas på Google? Studien är avgränsad till studenter vid Uppsala Universitet. Det är en population som kan förmodas vara storkonsumenter av information via sökmotorer. En stor majoritet av respondenterna menade också att Google var ett viktigt hjälpmedel i studier och vardag. För genomförandet av undersökningen användes en kvalitativ metod med fokusgrupper. 17 respondenter i fyra grupper fick diskutera medvetenhet, åsikter och uppfattningar om filterbubblor och informationsinhämtning som sker via Google. Som teoretisk vägledning användes sex olika samhällsvetenskapliga teorier mot vilka det empiriska materialet prövades. Resultatet från undersökningen visar att en majoritet av respondenterna inte var medvetna om den filtrering av informationen som sker på Google och därmed skapar filterbubblor. När respondenterna vid intervjuerna blev informerade om filterbubblor och dess effekter framkom olika uppfattningar och åsikter. Många respondenter uttryckte oro för effekterna av avskärmningen från information och utbyte med andra användare som bubblorna medför. Andra respondenter ansåg att så länge det inte medförde några negativa effekter i användandet av söktjänsten var det inget problem. Avskärmningen som filterbubblor skapar kan begränsa internetanvändares exponering för ”ny” information. Detta kan innebära en risk att människors tillgång till fri och icke styrd information manipuleras av kommersiella intressen. Detta lyfts fram i studiens analys med en teoretisk anknytning till Habermas inflytelserika arbeten om den publika sfären. Ett problem i det sammanhanget, som lyfts fram i forskning, är att filterbubblor kan komma att motsäga fundamentala demokratiska informationsprinciper. Resultatet visar därmed att filterbubblor fungerar som en slags grindvakt för internetanvändarens tillgång till information på Google. Med andra ord har en förändring skett där de “nya” nätbaserade grindvakterna saknar den mänskliga faktor som traditionella mediers grindvakter hade och som styrdes av transparanta värderingar. Respondenterna menade slutligen att Google bör vara mer transparant om problematiken med filterbubblor för att stärka sitt förtroende bland användarna.

Geo-immersive technologies digitally map public space for the purposes of creating online maps that can be explored by anyone with an Internet connection. This thesis considers the implications of their growth and argues that if deployed on a wide enough scale they would pose a threat to the autonomy of Canadians. I therefore consider legal means of regulating their growth and operation, whilst still seeking to preserve them as an innovative tool. I first consider the possibility of bringing invasion of privacy actions against geo-immersive providers, but my analysis suggests that the jurisprudence relies on a reasonable expectation of privacy approach that makes it virtually impossible for claims to privacy in public to succeed. I conclude that this can be traced to an underlying philosophy that ties privacy rights to an idea of autonomy based on shielding the individual from the collective. I argue instead considering autonomy as relational can inform a dialectical approach to privacy that seeks to protect the ability of the individual to control their exposure in a way that can better account for privacy claims made in public. I suggest that while it is still challenging to craft a private law remedy based on such ideas, Canada’s data protection legislation may be a more suitable vehicle. I criticize the Canadian Privacy Commissioner’s current approach to geo-immersive technologies as inadequate, however, and instead propose an enhanced application of the substantive requirements under Schedule 1 of PIPEDA that is consistent with a relational approach to privacy. I suggest this would serve to adequately curtail the growth of geo-immersive technologies while preserving them as an innovative tool. I conclude that despite criticisms that privacy is an inadequate remedy for the harms of surveillance, in certain commercial contexts the fair information principles can, if implemented robustly, serve to regulate the collection of personal information at source in a fashion that greatly restricts the potential for those harms.

Geo-immersive technologies digitally map public space for the purposes of creating online maps that can be explored by anyone with an Internet connection. This thesis considers the implications of their growth and argues that if deployed on a wide enough scale they would pose a threat to the autonomy of Canadians. I therefore consider legal means of regulating their growth and operation, whilst still seeking to preserve them as an innovative tool. I first consider the possibility of bringing invasion of privacy actions against geo-immersive providers, but my analysis suggests that the jurisprudence relies on a reasonable expectation of privacy approach that makes it virtually impossible for claims to privacy in public to succeed. I conclude that this can be traced to an underlying philosophy that ties privacy rights to an idea of autonomy based on shielding the individual from the collective. I argue instead considering autonomy as relational can inform a dialectical approach to privacy that seeks to protect the ability of the individual to control their exposure in a way that can better account for privacy claims made in public. I suggest that while it is still challenging to craft a private law remedy based on such ideas, Canada’s data protection legislation may be a more suitable vehicle. I criticize the Canadian Privacy Commissioner’s current approach to geo-immersive technologies as inadequate, however, and instead propose an enhanced application of the substantive requirements under Schedule 1 of PIPEDA that is consistent with a relational approach to privacy. I suggest this would serve to adequately curtail the growth of geo-immersive technologies while preserving them as an innovative tool. I conclude that despite criticisms that privacy is an inadequate remedy for the harms of surveillance, in certain commercial contexts the fair information principles can, if implemented robustly, serve to regulate the collection of personal information at source in a fashion that greatly restricts the potential for those harms.