<p><strong>Purpose:</strong><strong></strong></p><p>The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. <strong></strong></p><p><strong>Theoretical Frame work</strong></p><p>This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. In conceptual frame work authors adopt consumer decision model, and strategic model which will answer research question and strategic question respectively..</p><p><strong>Methodology /Research Limitations</strong></p><p>Primary data collected through questionnaire. Quantitative method will be used for analysis of the data. Sample size is limited and research findings are presented in the papers. This study examines few factors influence on consumer in decision making, further researcher needed to study and examine the consumer behavior including more factors.</p><p><strong>Findings/ Analysis/Recommendation</strong></p><p>Lower Price, Quality of Service and, Green Marketing efforts influence and develop the consumer behavior towards choosing the green energy. Survey result shows that consumers are willing to pay more for sustainability of environment, but they perceive that the price of green energy is high as compared to the conventional energy. For developing awareness in consumers mind companies should use advertisement and positioned themselves as a socially responsible.</p><p><strong>Key word: </strong>Green Energy, Green Marketing, Green. Consumer Behavior, Consumer Decision. Social Responsibility</p><p>Paper Types<strong>:</strong>   Master These Academic work</p> / Thesis Project for ” Tobias Project ”

<p><strong>Purpose</strong></p><p>As Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. And in this way we can check finally that how much people concern aboutenvironment and environmental friendly products.</p><p><strong>Methodology</strong></p><p>We have defined the procedure through which we did this research; mainly focus on thequantitative research which we get from questionnaires from different people belong todifferent groups to analyze the different factors that influence the consumer’s choice. Wealso included literature review and conceptual frame work of academic work to providemore depth to the readers about the subject. Besides that the data collection and theory ofresearch is presented in this part.</p><p><strong>Finding and Analysis</strong></p><p>Finally, we presented analysis through using the adopted model on consumer decisionprocess and green marketing strategies for competitive advantage and the findings that weget through questionnaire.</p><p><strong>Conclusion</strong></p><p>The factors which affect the consumer choice on choosing electricity supplier in Sweden aremajorly influenced by low prices followed by social responsibility, services andenvironmental friendly.</p>

Purpose As Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. And in this way we can check finally that how much people concern aboutenvironment and environmental friendly products. Methodology We have defined the procedure through which we did this research; mainly focus on thequantitative research which we get from questionnaires from different people belong todifferent groups to analyze the different factors that influence the consumer’s choice. Wealso included literature review and conceptual frame work of academic work to providemore depth to the readers about the subject. Besides that the data collection and theory ofresearch is presented in this part. Finding and Analysis Finally, we presented analysis through using the adopted model on consumer decisionprocess and green marketing strategies for competitive advantage and the findings that weget through questionnaire. Conclusion The factors which affect the consumer choice on choosing electricity supplier in Sweden aremajorly influenced by low prices followed by social responsibility, services andenvironmental friendly.

Various levels of governments in Canada have introduced different types of tax instruments in order to encourage the development of renewable energy. This paper will look at the challenges that render those tax instruments inefficient and/or ineffective. For the ease of discussion, I will divide the said challenges by a hypothetical timeline of “before” and “during” the implementation of renewable energy. “Before” the implementation, some of the current tax incentives are criticized to be ineffective because there are better policy substitutes. It is also found that the inherent characteristics of renewable energy sources themselves render policy instruments inefficient. “During” the implementation, the currently existing “unlevel playing field” with the conventional oil and gas industry is found to be the strongest factor that causes tax incentives on renewable energy ineffective; the introduction of a carbon tax is recommended here. Lastly, even the most comprehensive tax measures are found unable to completely address the “exogenous” factors.

Various levels of governments in Canada have introduced different types of tax instruments in order to encourage the development of renewable energy. This paper will look at the challenges that render those tax instruments inefficient and/or ineffective. For the ease of discussion, I will divide the said challenges by a hypothetical timeline of “before” and “during” the implementation of renewable energy. “Before” the implementation, some of the current tax incentives are criticized to be ineffective because there are better policy substitutes. It is also found that the inherent characteristics of renewable energy sources themselves render policy instruments inefficient. “During” the implementation, the currently existing “unlevel playing field” with the conventional oil and gas industry is found to be the strongest factor that causes tax incentives on renewable energy ineffective; the introduction of a carbon tax is recommended here. Lastly, even the most comprehensive tax measures are found unable to completely address the “exogenous” factors.

Adopting green energy initiatives is deemed significant in reducing the carbon footprint of the hotel industry. In general, energy-efficient and renewable energy technologies offer wide applications in the hotel industry. The adoption of these technologies improves energy performance and reduces dependence on fossil fuels. Hotel organizational commitment towards sustainability is highly inconsistent across the industry. Essentially, this industry represents a continuum of adopters; some hotels are leaders who proactively adopt innovative and state-of- the-art technologies, while others adopt only basic practices, such as reusing towels. There exist several challenges to shifting hotel organizations toward implementing green energy measures. Sharing best practices and learned lessons is essential to convince less committed hotel organizations to take action. Along with sharing information, it is important to identify similarities and differences in decision-making on green energy measures in both committed and less committed hotels. This study explores factors affecting decision-making on green energy measures in the hotel industry. In particular, it examines the business case for these measures and identifies challenges that prevent hotel managers from taking action. The study findings suggest that similarities and differences among best practice and other hotels are related to the approaches taken in decision-making by hotel managers in the adoption of green energy measures in terms of short/long term energy planning, resource intensity and views about sustainability. The study further highlights success factors contributing to increased use of green energy measures and areas that need to be addressed in order to encourage hotel managers to adopt green energy measures.

Humanity is more civilized more cannot live without energy, but along with its heavier depending on the tradition fossil energy, also facing the resources exhausting and the environmental protection subject, the enhancement development of¡§renewable energy resources¡¨and¡§green energy resources¡¨has become the trend of global pursued. From the global climate vicissitude conference, proposed especially reduces the greenhouse gas emissions, every countries racks one's brains all, pondered how to reduce degree of dependency of the fossil energy and diversify the energy resources. Since developing new energy for future is an inevitably tendency, then how to position and how to plan the new energy strategy turns into the most important topic for each international energy company. This study namely takes A-Company as an example, discusses new energy strategy of the main global international energy company. This study aims at each advanced countries and the main international energy company first the new energy strategy, carries on the preliminary comparison and the analysis, then from competitive advantage theories and SWOT analysis, five strength analyses, product life cycle, diamond model, discusses the new energy strategy for A-Company .In this study case, To improve energy efficency, To manage emissions and To diversify the energy resources are the best new energy strategy, so that it can be well competitive advantaged . This study also suggests A-Company with some feasible planning actions to cope with the future energy developing scenario .

The global climate anomalies lead to significant disaster. Governments have attached great importance to develop related strategies. In 2009, climate change conference were held in Copenhagen, which gathered 194 representatives of member states to discuss the next phase in response to climate changing. The United States, China and other nation¡¦s leaders attend this conference, which shows the importance of the meeting. On the other hand, corporates started to focus on the green energy technology. On business efficiency and competitiveness, the enterprises for the timely introduction of green energy technology, may be able to provide better production and manufacturing. However, for enterprises to import new technology is often associated with high costs and high risks. Therefore, imported green energy technology has become a very challenging task. For the solar industry, as oil prices coupled with the rise of environmental awareness. The solar industry growth can be expected. Therefore, this study design AHP (Analysis Hierarchy Process, AHP) questionnaire for experts and scholars, government agencies and related companies conducted a questionnaire survey. Developing a general framework for evaluating and introducing solar energy technology into a technology company is presented. The results showed that a lot of experts put great emphasis on the gradual trend of green production. Cost criterions are also as the key consideration for those companies to import solar installation. For example, they consider the implementation costs and maintenance costs when those companies need to introduce solar energy equipment. Most important part is the policy criterion which is the key consideration for those companies. In the future, we need more experts and scholars, government agencies and related companies to do more efforts and promotion to this industry.

This paper presents a novel power management analysis method to reduce the power consumption for the non-contact vital sign sensor. The sensor consisting of the class-E power amplifier (PA), low noise amplifier (LNA), single pole double through (SPDT) switch, and circularly polarized antenna (CPA) is integrated on the Flame Retardant Class 4 (FR-4) epoxy-glass laminate substrate. The appropriate pulse width and pulse period are determined to decrease the power consumption and accurately detect the human physiological signals (respiration and heartbeat). A simple direct down-conversion architecture with a tunable phase shifter is utilized to eliminate the null detection point and the direct current (DC) offset. The overall power consumption of the proposed sensor with the novel power management technique is only 40 % of the conventional system with the DC bias, which can be utilized for the green energy application.

An energy harvesting device driven by aeroelastic vibration with self-sustained pitching and heaving using an induction based power take off mechanism has been designed and tested for performance under various operating conditions. From the data collected the results show that the device achieved a maximum power output of 48.3 mW and a maximum efficiency of 2.26% at a dimensionless frequency of 0.143. For all airfoils tested the device was shown to be self-starting above 3 m/s. A qualitative description relating to the performance of the device considering dynamic stall and the flow conditions at optimal dimensionless frequency has been proposed and related to previous work. Performance for angles off the wind up to 22 degrees and was observed to have no reduction in power output due to the change in angle to the wind. The device has shown evidence of having a self-governing capability, tending to decrease its power output for heavy windpspeeds, a thorough examination of this capability is recommended for future work. / Graduate / 0548 / 0544 / opirquet@uvic.ca