This study mainly used O `Byrne (2000)'s theoretical basis, which is the company's economic value added is divided into two parts, Current operating value and future growth value , Use LED industry Epistar as the object of study, with factors which are the growth rate of net operating profit after-tax , competitive rates, long-term equity , and growth rate of enterprise investment in the company's future growth rate and the value of relationships, the study found out the stock market has significant influences for Taiwan's LED industry, the value of the company's future growth closely related. There are two results for the research towards the relationship between innovative products and future growth value , as follow: (1) Companies with innovative products ,share better performance on growth rate of net operating profit after-tax, competitive rates, long-term equity ,then those who do not. (2) Epistar put its innovative products into the market in 2009 and come out that both growth rate of net operating profit after-tax and competitive rates grow significantly.

Nowadays, an enterprise is facing more and more pressure, which leads to its concentration on creation or keeping the shareholder value. However, the disadvantage of traditional financial statements makes an enterprise unable to communicate in a effective way to let investors fully understand the real value of an enterprise. The purposes of reducing the distortion of GAAP accounting system, converting the accounting value into economic value, and becoming the investors¡¦ evaluation index are the attentions of this article in the study based on the EVA¡]Economics Value Added¡^foundation. This research is attempting to understand the real economic status hidden under the volatility of an enterprise value. Making the related research on evaluating the MVA on external managing effects, judging the company value according to current EVA (which is so-called COV ) and predicting the FGV with the growth of a company, is to find out the factors forming the trace of volatility itself. The actual evidence tells that the electronics categorized stocks are in the status of positive relation instead of negative relation. It just shows the transition from PC to communication network, the eventual phenomena of pricking the bubbles of net work in the field of electronic industry, the transfer of overall market trend, and the market performance of losing the favors of investors in non-electronics industry. As for FGV and MVA, it shows the positive relation between different categorized stocks, and it also outstands the situation of inflation and deflation in Taiwan stock market. In the analysis of the research mentioned above, we identify the value volatility traces of an enterprise. As for the key factor which effects the volatility, this research is attempting to explain the key influence on the value volatility of COV, FGV and MVA from the view points on the aspects of macroeconomic, industry information, market static data. The outcome of actual evidence also reveals that explaining capability on COV, FGV, and MVA from the views on macroeconomic aspect can truly reflect the situation of the volatility, and can be very helpful to realize the change trend of an enterprise.

S. David Young and F. O¡¦Byren (2000) divided the economic value added (EVA) into two parts, current operating value (COV) and future growth value (FGV). From financial markets, it was found out that the fluctuations of stock prices of businesses were mainly based on the expectation of the investors to the operation performance and future growth of the businesses. Hence, the businesses can create higher market value only their substantial growth rate exceeds expected growth rate from the market. This study adopts O¡¦Byren¡¦s theory (2000) to do the empirical case study of IC design industry in Taiwan. Firstly, the relationship between future growth value of business and their long term equity input rate (LTEI/IC), net operating profit after tax (NOPAT(G)%), Gross Profit/OE were examined. Secondly, by paradigm empirical case study, this study tries to find out the relationship between the factors that affect future growth value of business and the innovation strategy. Thirdly, this study tries to figure out recommendations for the business to enhance its future growth value. This study finds out the factors that affect the future growth value (FGV), in stock market, of business of IC design industry in Taiwan. The investors focus on NOPAT(G)% for on-growing businesses; they focus on continuous growth of Gross Profit/OE for expanding businesses; and they focus on higher expectation of investment performance from LTEI/IC for mature business sectors. In addition, the results of this empirical study of investors¡¦ expectation on the growth of MediaTek Inc. are as follows: 1. Its Gross Profit/OE and NOPAT(G)% are obviously superior to the other sample business sectors. 2. There is positive correlation between Gross Profit/OE and NOPAT(G)% for killer applications (high market-share products) resulted from applying disruptive innovation strategy. In conclusion, this study provides some recommendations for the businesses pursuing incremental growth or constant growth, as below: 1. Competition strategy decision: To take the innovation strategy in accordance with the performance and specification of the products, target customers and business models. 2. Effective cost control: Continuous improvements by innovative concepts and managements to reduce the costs in marketing, R&D, management, risk from material acquiring, yield rate and operation costs, etc. 3. Profit maximization: It is the key for business success and profit to apply correct innovation strategy as well as effective cost management.

This study evaluates the performance of Growth and Value Stock Investment Strategies and investigates the relative performance of these two types of stocks in Denmark and Finland. The research compares the historical returns and consequences of investing in value and growth stocks and examines the factors that drive their performance. The research questions focus on whether there is a significant difference in performance between value stocks portfolios and growth stocks portfolios. The study uses a deductive approach and a quantitative research design to analyze numerical data collected mainly from Thomson Reuters Eikon Datastream. Microsoft Excel and SPSS Statistics were the main tools used to form samples to process and analyze the data. The samples consist of listed stocks on the Danish and Finnish stock markets, and the portfolios are divided based on their Price-to-Book ratios and Price-To-Earnings ratios. The evaluated years are divided into four sub-periods to reflect different economic conditions. The findings suggest that there were significant differences in the performance of value and growth portfolios in the Finnish market during specific sub-periods, while in Denmark, there were no significant differences in returns between portfolios consisting of value stocks and portfolios consisting of growth stocks in all sub-periods, except for sub-period 3. The performance of the portfolios may be affected by factors such as interest rates, financial distress, and economic conditions in various sectors of the economy. The study's results can provide investors with insights into the relative performance of growth and value stocks and help them make informed decisions about stock allocation when forming portfolios, enhancing their investment strategies.

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由於經濟發展以致公司壯大，科技發展以致資訊流通，國際化及財務學術的發展以致公司財務操作技術提昇，自由化的發展以致金融工具多樣化及商業銀行競爭加劇。因此，以往公司資金融通主要透過商業銀行等中介機構的間接金融之情況逐漸改變；而由公司直接向投資人取得資金的直接融資則日益重要。 而公司發行證券來進行直接融資時，是否能在現金增資、純粹債券或轉換公司債等證券中作適當的選擇，對於公司的存續與發展，以及投資人的財富都有十分重要的影響。 但國內融資工具選擇模型的相關研究多只侷限於現金增資與債券的比較，並未將債券區分為純粹債券及轉換公司債。此外，對於台灣地區宣告發行現金增資時股價反應較純粹債券為佳，迴異於美國純粹債券宣告效果較現金增資為佳的情形，以往國內研究亦一直缺乏理論性的解釋。 有鑑於上述原因，本研究擬利用成長價值與營運風險的觀點所建立的融資工具選擇理論模型，來探討台灣現金增資宣告股市反應較佳的可能原因。並以此一選擇模型為基礎，利用一致性的分析方法進一步對現金增資及轉換公司債這兩種融資工具的適用情況加以分析。藉由理論模式的設定與推導，提出以下三項命題：(一)當具成長價值且營運風險較低的公司，宣告發行債券時，股價會有正面的反應；(二)當具成長價值且營運風險較高的公司，宣告發行權益證券時，股價會有正面的反應；(三)具有成長價值的公司，若宣告發行轉換公司債來融資，會放射出其未來成長價值較高及營運風險較小的訊息，所以股價會有正面的反應。 本研究在實證研究方面，對由三項命題所發展出來的三項研究假說加以驗證。以民國82年至民國89年間上市公司首次發行現金增資、純粹債券或轉換公司債的融資宣告事件為研究對象。實證結果多與三項假說的預期相符合，只是有些結果未達統計的顯著水準；顯示營運風險與成長價值應是上市公司融資選擇決策時所需考量的重要因素，而且，這兩個因素也會影響到投資人對融資宣告的反應。 根據本研究的研究結論與研究限制，除對證券主管機關提出加強查核內線交易與資金用途，以及應要求上市公司提供及時且正確的重大資訊等建議外，亦提出對上市公司及後續研究的建議。 第壹章 緒論…………………………………………….. 1 第一節 研究動機與目的………………………………… 3 第二節 研究範圍與限制………………………………… 6 第三節 論文架構………………………………………… 9 第貳章 文獻探討與個案訪談………………….....… 13 第一節 融資選擇與股價關聯性的理論文獻………..… 14 第二節 融資選擇與股價關聯性的實證文獻………..… 24 第三節 成長機會與營運風險的相關文獻…………….. 31 第四節 個案公司探討及對本研究的涵義…………..… 41 第參章 理論模式…………………………………….... 47 第一節 模式背景說明……………………………….… 49 第二節 負債融資或權益融資的選擇……………….… 54 第三節 現金增資或轉換公司債的選擇…………….… 63 第四節 台灣股市特徵與融資選擇………………….… 70 第肆章 研究設計…………………………………...… 75 第一節 實證架構與研究假說……………………….… 76 第二節 資料來源與樣本選擇……………………….… 82 第三節 研究變數操作性定義……………………….… 95 第四節 實證研究分析方法………………………….… 101 第伍章 實證結果分析……………………………..... 113 第一節 單變量分析……………………………………. 114 第二節 迴歸分析…………………………………….… 136 第三節 實證結果彙總與分析……………………….… 155 第陸章 結論與建議………………………………...… 161 第一節 結論………………………………………..…… 162 第二節 建議………………………………………….… 164 參考文獻……………………………………………..… 169 附錄一 個案訪談內容………………...…………….. 179 附錄二 繪圖表示的累積異常報酬率.……......…… 205 / Because of the developments in economics, technologies, internationalization, liberalization and financial academies, many listing firms change their way of raising capitals from indirect financing into direct financing. The popular securities the listing firms used in direct financing includes stocks, straight bonds, and convertible bonds. Which security should be the most appropriate one is a very important decision affected the future of the firm and the wealth of the investors deeply. The related domestic studies on the security choices issue have two holes. One is treating the straight bonds and convertible bonds as same securities, the other is lacking in providing theoretical explanations of the different stock price responses in Taiwan and in American on the financing announcement. In this study, we built up a theoretical model to analyze the relations between securities choices and stock price responses from the perspectives of growth values and operation risks. Three propositions were derived from the theoretical model, and in return three hypotheses were developed. After that, we use event study and regression analysis to test the hypotheses. The empirical results are same as the hypotheses anticipated, though some of them are insignificant statistically.