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This study focuses on the expectations of restaurant managers and perceived attributes of halal certification in Malaysia. Halal certification at restaurants represents the understanding that foods is served according to Islamic dietary laws. Halal means permitted or lawful or fit for consumption. As well as its importance in Muslim countries, the demand for halal food is growing internationally as a result of increasing trade, tourism and globalization. Therefore, halal certification is seen as an important aspect in both the Malaysian and the international restaurant and hospitality industries. Halal certification in an eating premises means that both the restaurants, as well as the entire food supply chain, conform to Islamic dietary rules which do not tolerate contamination by haram (prohibited) materials. Research for this thesis was undertaken by both a mail survey and interviews with restaurant managers. For the survey, a systematic sampling method was applied whereby every fourth restaurant was selected from a list of all restaurants in Malaysia provided by the Companies Commission. A mail survey to 2080 restaurants was administered throughout Malaysia in July 2009. The number of completed and returned questionnaires was 643, indicating a 31% response rate. Data was then entered into a Statistical Package for the Social Sciences (SPSS) for further analysis. The response rate was considered reasonable given the nature of the study and its limitations. In addition, 33 interviews with restaurant managers were conducted in five locations. The results indicate that restaurant managers have high expectations towards halal certification although there are different expectations between Muslim and non-Muslim respondents with respect to attributes such as food safety, hygiene, food quality, marketing aspects and certification issues. It is also gathered that there are significant differences between them with respect to market signals, Islamic attributes, marketing benefits, cost of compliance and local awareness. This thesis concludes that halal certification does yield some benefits in terms of market signals, Islamic attributes and marketing factors while there are also certain issues on cost and compliance that need to be addressed by related local authorities. The findings also indicate that halal restaurant food may have a broader appeal beyond religion and also contributes to Malaysia’s positioning as a tourism destination and a hub for the global halal market.

The presented diploma thesis Development of "halal" trade in the world deals with the detailed analysis of this current socio-economic phenomenon. The thesis aims to provide the reader with a more detailed and comprehensive view of one of contemporary fastest growing markets in the world in general. Thanks to its unification, halal market is the only market in the world that transcends both religious as well as geographical and cultural boundaries. In this diploma thesis the development of the halal market in the world is viewed from the perspective of theoretical background and practical applications with a focus on the evaluation of the current trends. This diploma thesis presents a detailed picture on the dynamic development of halal food, cosmetics, textile, tourism industry and the field of Islamic finance. Geographically, the diploma thesis evaluates the development of halal trade in the three major regions of the world - North America, Europe and Southeast Asia. Author's subjective forecast of future development of halal market in the world is a part of the diploma thesis.

Doctor Educationis / This Study Investigates Halal certification from a consumer's perspective. Traditionally, Halal certified food products are associated with the Islamic faith, but they're becoming among non-Muslim consumers. This study focuses on consumers' perceptions and attitudes towards the consumptions of Halal certified food products in Cape Town.

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The main objective of my thesis is showing how consumers who live in Stockholm County deal with the daily practice of halal food providing. I then analyse the main contradiction that emerges from my research, meaning the opposition between those who by ‘halal’ and those who do not. I propose an investigation of halal consumption or ‘non-consumption’ through the lens of economic processes, responsibility, (re)negotiation of food categories, gender roles, food morality, urban space and feedback systems. My aim is to demonstrate how ‘halal’ does not configure as a single category, but a group of categories which is intimately connected to the idea of the consumer to do ‘the right thing’. This ‘right thing’ is not necessarily following all the rules ‘according to the cook book’, but rather interpret the rules in order to ensure the welfare of the loved ones, economically, spiritually and physically. Besides, I will observe the other side of the coin, analysing the role of the food seller, who is included in the moral system which requires him to do the right thing too (not deceive the customer, be a good Muslim, ensure a good quality of the food, keep the prices low).

Most of the prior research in the area of Islamic Investments has looked at performance; little attention has been given to the relationship between screening criteria and performance, especially in the GCC region. Therefore, this thesis examines the impact of using different screening criteria on the creation, and hence the performance of, Halal portfolios in Kuwait. In contrast to previous studies, the present study breakdowns Halal stocks in to ‘pure Halal’ (PH) and ‘Mixed Halal’ (MH), and the non-Halal stocks in to ‘Sin’ and ‘Mixed Sin’ (MS). This is to respond to the debate among Shariah scholars about the screening criteria, whether the fatwa on investing in them should be revisited and is it the right time to move towards pure Halal investments only. Specifically, this study explores the impact of tightening the current screening criteria on the creation and performance of Halal portfolios under different market conditions. Hence, broadly speaking, this thesis examine the issues associated with the creation and performance assessment of the Halal and non-Halal portfolios. For the purpose of this study, both quantitative and qualitative methods were employed. Firstly, due to the scarcity of literature, information and issues related to screening and performance were discussed with 58 face-to-face interviews with key figures in the Islamic investment funds industry in the GCC. The interviews explore whether MH are good investments from a Shariah perspective, and if there is a need to revisit the fatwa and the screening criteria. Secondly, different Halal portfolios were constructed based on the screening definitions suggested by the interviewees using a content analysis of companies’ annual reports listed in Kuwait Stock Exchange (KSE). This is to investigate the impact of applying different screens on the size of the Halal asset universe and whether it is possible to create diversified pure portfolios or at least MH that are close to pure Halal portfolios. Thirdly, quantitative methods were employed to examine whether these Halal portfolios are good investments from a financial perspective, using parametric and non-parametric statistical analysis and traditional risk-adjusted performance measures. Performance was first compared with the KSE market and a control portfolio (CP) as benchmarks then a ‘matched pair’ approach was also conducted. Finally, a general linear model (GLM) was applied to inspect whether the Shariah classification of stocks or other factors such as firm size, sector, and the global financial crisis (GFC) impact on performance. The findings from the interviews suggest that PH and MH investee companies are different types of Halal investments, and that there are a growing number of Islamic funds and individual investors that invest only in PH stocks, driven by religious motivations. Further, some interviewees seriously questioned the Shariah-compliance of MH stocks and thought of the fatwa that allows MH stocks should be revisited. Therefore, many interviewees agreed that the financial screening criteria needed to become tighter and that companies in Muslim countries should be treated differently from western ones as noted by Wilson (2005). Interviewees revealed that AAOIFI’s screening criteria are widely adopted in the GCC but most interviewees believed that the change in AAOIFI’s criteria in 2006 from total asset to market capitalization was intended to expand the Halal asset universe. Nonetheless, the analysis of companies’ annual reports finds that the use of AAOIFI (2006) during the GFC resulted in a sizeable number of MH equities being re-categorised as MS stocks, but without harming portfolios’ performance. Further, the statistical analyses suggest that there is no penalty for Halal investments during the full, the bullish or GFC periods, even after halving the screening thresholds. Differences were only identified during the bearish period, showing that some sin portfolios performed better, but overall, Halal portfolios did not underperform either the CP or the KSE index in any of the sample periods. Moreover, the GLM analysis also supports this finding that the Shariah-compliance of stocks is not the main factor affecting performance, but rather the sector they belong to and the GFC period. Hence, Islamic funds should consider allocating their investments more in the non-financial sectors rather than in the financial sector, especially during bearish markets to improve diversification. Nevertheless, there are fewer PH non-financial stocks, so, a ban on investment in MH stocks is premature, but ‘tightening’ the MH stocks’ financial screening thresholds is currently a better option. Some interviewees, also suggested that PH investors could diversify their portfolios by investing across all GCC stocks markets. Thus, Islamic fund managers need to be active fund managers focusing on certain sectors and markets in different market conditions. Halving the financial screening thresholds did not hurt MH portfolios’ performance because the loss in the number of MH stocks is compensated for by the lower interest-bearing gearing ratio of the individual companies suggested by the halved thresholds. This is supported by previous studies that report a negative relationship between stock returns and firms’ gearing, especially during market downturns (Penman et al., 2007; George and Hwang, 2010; Bhatt and Sultan, 2012). Finally, the screening analysis reveals an inadequate level of disclosure for assessing Sharia-compliance from companies’ annual reports. This highlights the need for harmonizing the Shariah screening criteria, and the development of accounting and auditing standards based on Islamic values rather than western ones to reflect the unique characteristics of Halal investment.

Made available in DSpace on 2016-04-25T16:45:29Z (GMT). No. of bitstreams: 1 Gleriani Torres Carbone Ferreira.pdf: 3174046 bytes, checksum: 0d9f51d64a14eb2e06a8293037fdf8f9 (MD5) Previous issue date: 2010-06-23 / Although most of the GDP and employment in most countries continue to depend more activities geared towards the domestic economy than activities focused on the global market, in fact what happens to competition in those foreign markets that determines the percentage wealth appropriated by business and, ultimately, by the people of each country (Castells, 1999). In this context, the export is of great importance for the company because it is the most effective way to secure their own future in a globalized environment increasingly competitive, requiring full capacity of Brazilian companies to undercut foreign competition, both in Brazil abroad. For Brazil, the export activity is also strategically important as it contributes to income generation and employment, for the entry of foreign currency needed to balance the external accounts and the promotion of economic development. Thus, our object of study is the production and export of chicken meat, making a strategic look on the shares of Sadia, a Brazilian company that was consolidated in the adaptation of fresh chicken meat, and several other products to cater to consumers Muslim adherents to Islam, where we observe the requirements according to the principles of the Quran, known as Halal Slaughter / Embora a maior parte do PIB e dos empregos da maioria dos países continue a depender mais das atividades voltadas para a economia interna do que das atividades voltadas para o mercado global, na verdade o que acontece com a concorrência nesses mercados externos é que determina a porcentagem de riqueza apropriada pelas empresas e, em última análise, pelo povo de cada país (Castells, 1999a). Nesse contexto, a exportação assume grande relevância para a empresa, pois é o caminho mais eficaz para garantir o seu futuro em um ambiente globalizado cada vez mais competitivo, que exige plena capacitação das empresas brasileiras para suplantar a concorrência estrangeira, tanto no Brasil como no exterior. Para o Brasil, a atividade exportadora é estrategicamente importante, pois contribui para a geração de renda e emprego, para a entrada de moeda estrangeira necessária ao equilíbrio das contas externas e para a promoção do desenvolvimento econômico. Assim, o nosso objeto de estudo é a produção e a exportação de carne de frango, traçando um olhar estratégico sobre as ações da Sadia, empresa brasileira que se consolidou na adaptação de carne de frango in natura, e diversos outros produtos, para atender aos consumidores muçulmanos adeptos ao islamismo, onde observa-se exigências em função dos princípios do Alcorão, o chamado Abate Halal

Approximately 98% of lamb and sheep, 60% of cattle and 85% of deer in New Zealand are halal slaughtered each year. The high production of halal meat in the country has lead Tourism New Zealand's Chief Executive Officer, George Hickton, to believe that it would be easier to promote New Zealand as a destination for Muslim travellers. However, research has shown that the majority of Muslim travellers find it difficult to obtain halal food in the country. To understand why the access to halal food is limited for travellers, this study specifically investigates the management and promotion of halal food in restaurants. Data was obtained using a questionnaire that was administered through face-to-face interviews.Since the total population of halal restaurants in New Zealand was unknown, a snowball sampling method was chosen as it was the most efficient and economical way of locating a group of restaurants that was 'hidden'. The locations for sample selection were Auckland, Wellington, Christchurch and Dunedin, which have the highest population of Muslims and are also major tourist destinations. Results, obtained from a sample of 99 halal restaurants, indicate that nearly four out of ten respondents did not agree that the Muslim tourist market is significant to their business. Many were also reluctant to promote their halal food or put up the halal sign in front of their shop. Yet the number of halal restaurants in New Zealand has risen tremendously as a result of the rapidly growing domestic Muslim population. Given the increased risk of fraud, Muslim consumers in New Zealand are in urgent need of halal statutory regulations, as well as stronger guidelines pertaining to the issue of halal food. Additionally, there is also a need to establish and implement an effective halal certification system that is standard throughout the country. The issue of halal slaughter being associated with cruelty to animals will also need to be addressed. Concerted efforts should be made to understand this sentiment and to counter it with appropriate scientific information.

Si les liens entre l’alimentation et la religion se sont distendus dans un monde sécularisé, les pratiques alimentaires constituent encore aujourd’hui un marqueur d’identité et d’attachement à « Dieu ». C’est dans cette perspective que nous nous sommes intéressés à l’émergence d’une consommation de produits halal au sein de migrants Berbères Marocains et de leurs descendants vivant en Moselle. Notre projet s’inscrit dans une volonté de saisir cette consommation à travers un héritage à la fois familial, culturel et politique et une trajectoire propre à chaque acteur. Manger halal sera abordé ici sous l’angle d’un fait religieux comportant de multiples dimensions, à la fois collective, matérielle, symbolique et sensible. Si manger halal renvoie aux interdits alimentaires propres au système religieux de l’islam, cette pratique n’explique pas pour autant les raisons pour lesquelles un individu respecte une prescription, un interdit. En nous inspirant des approches de Michel de Certeau, de Jean-Noël Ferrié ou encore de Saba Mahmood, nous montrerons comment un individu, par le biais de l’incorporation, matérialise sa foi et construit ses appartenances. Loin d’apparaître comme une essentialisation des pratiques alimentaires, manger halal produit de nouveaux types de mangeur où le croire constitue une technique de soi destinée à créer chez l’acteur des capacités de réflexivité et d’agentivité. / If the links between food and religion have weakened in a secularized world, feeding practices are still a marker of identity and attachment to "God". With this in mind, we are interested in the emergence of a consumption of halal products by Berber Moroccan migrants and their descendants living in Moselle.Our project is a desire to use this consumption through a legacy of both family, cultural and political trajectory that is specific for each actor. Eating Halal is discussed here in terms of a religious fact with multiple dimensions, both collective, material, symbolic and significant. If eating halal refers to dietary laws specific to Islam religious system, this practice does not explain why an individual meets a requirement, a prohibition. Drawing on the approaches of Michel de Certeau, Jean-Noël Ferrié and Saba Mahmood, we show how an individual, through the incorporation, embodies faith and built its membership. Far from appearing as an essentialization of feeding practices, eating halal produces new types of eaters for whom the believe is a technique designed to create for the actor a capability of agency and reflexivity.