The diploma thesis "Children and Adult Motivation to Adopt a Healthy Lifestyle" deals with the possibilities of supporting and directing an individual to a responsible lifestyle. It addresses the issues of education regarding the habits of healthy and active lifestyle as a prerequisite of a full life. In the theoretical part, it defines the healthy lifestyle, its particular characteristics as well as the factors that influence it. In the empirical part, it uses a questionnaire survey to establish the motivation of modern children and adults to the desirable lifestyle. The thesis is intended to bring an actual view of the problems in question.

Healthy lifestyle is a phenomenon that is inseparably connected to the current society - to people's everyday life, to habits, culture and last but not least to the media. This master thesis is focused on how media comprehend not only healthy lifestyle but also how they present individuals who do not respond to current beauty ideal - individuals suffering from overweight and obesity. First part of the thesis theoretically describes obesity as a medicinal and social problem. It shows broad spectrum of aspects connected with the diagnosis of obesity taken from medicinal view. It also points out the so called idealization of slenderness, or cult of slenderness, which in a certain way makes obesity discriminative element. Part of the text is an original Michael Foucault interpretation, who considers health to be a disciplinary power technology. Following is the description of health communication (communication in the area of health), description of the basics of fat studies, media as a healthy lifestyle platform and also the media genre reality show. In practical part, based on the theoretical foundation, the thesis applies quantitative content analysis and frame analysis of two television shows - Czech "Jste to, co jíte" and American "The Biggest Loser." Through mutual comparison are presented...

SUMMARY: Graduation theses titled - Development and Application of the health and wellbeing promotion in preschool children - describes preparation, application and evaluation of a project which focuses on health and healthy lifestyle promotion in preschool aged children by using specific physical exercises and activities focused on health. The Project has been applied in a Preschool facility with a specific group of children and its content was adapted by the Preschool's official curriculum.

Annotation: The aim of this thesis is to summarize knowledge about physical activity in school age children, and through questionnaries examiners to identify physical activities for children at primary school (1st - 5th grade). The theoretical part focuses on definitions of basic concepts related to the issues and defining the scope and impact of physical activity on health of individuals. Furthemore, given to the characteristics of preschool age and family influence and school physical activity at junior schoul age children. Part of the thesis is also research section designed to obtain current knowledge about children's physical activity at 1st degree of primary school.

Title Corporate Social Responsibility: Marketing research and its application in health and sport Objectives To present marketing research results, to assess Czech medium and large enterprises' approaches to corporate social responsibility, to evaluate a situation of CSR in the Czech Republic and to recommend some changes Methods questionnaire survey, primary data capture Results The level of corporate social responsibility in the Czech Republic is intermediate; nevertheless the potential of this concept remains underused in terms of knowledge, benefits and application options. Corporate social responsibility activities connected with health and sport are considered important and appear in majority of examined enterprises. Key words corporate social responsibility, marketing research, questionnaire survey, health, healthy lifestyle, sport

Title of diploma thesis: Comparison of the conditions for leisure rowing in Portugal and in the Czech Republic Author: Bc. Kristýna Kyselá Supervisor of diploma thesis: Prof. Ing. Václav Bunc, CSc. Objective: Mapping the attitudes with opinions of rowing coaches from outside Prague rowing clubs on the implementation and management of leisure rowing by adults in clubs of their competence. Then determination whether the demand for courses for newcomers with no previous experience with rowing correspond with offer in the interviewed rowing clubs. Methodology: To meet the objectives of the work was made survey, which was conducted with fourteen responsible rowing coaches from different rowing clubs from seven regions. Results: This thesis contributed to the possibility of using rowing for addressing the decrease of the fitness and change from a sedentary lifestyle to an active, when rowing positively affects several components of fitness. Based on the investigation it was found that it is an interest in leisure rowing in rowing clubs outside of Prague, where in six sections leads to its realization. The research also pointed out that the main problem of the introduction of leisure rowing into the clubs outside of Prague is money. Keywords: fitness, lifestyle, activ lifestyle, healthy lifestyle, Crew...

Title: Discovery of the opinion of older school aged children on health, movements and sport in the cities with a different number of population. Objectives: The aim of this thesis is to find, the extent to which today's kids follow sport, if the parents support them in movements and also if are the differences between the development of children from smaller city in comparasion with the capital city, where are the possibilities of sport activities significantly different. This work will help us to determinate which effect has family, school, TV and other activities which kids prefer to do. This thesis works together with the bachelor thesis titled: Find of opinions of older school aged children on health, exercise and sport at the gymnasium in Susice. Methods: There are several methods used in this thesis. Content analysis is used for working with literature. Content synthesis is used for connecting and continuing of received knowledge. Also is used questionnaire research for collecting and gaining of datas which are supported of non - invasive method of measurement, which include anthropological measurement of body height and body weight. In the end of the work is used the method of comparison for evaluation of the results of the final datas. Results: Based on our questionnaire survey, we get the...

The diploma thesis deals with the issue of a healthy lifestyle and nutrition in connection with the prevention of civilization diseases. It describes the causes of these diseases, the risks and possibilities of prevention. It also draws attention to the principles of correct eating habits, the pitfalls of various diets, the consequences of overeating, the danger of overweight and obesity, the negative influence of stress on our health, and ways and principles of healthy weight reduction. It summarizes advices and recommendations of professionals for optimal composition of our diet, a change of lifestyle, and the significance of correct breathing, relaxation, exercise, positive thinking and sleep for health. The practical part contains a description of the case of a woman suffering from overweight and health problems, and an analysis of the causes and manifestations of an unhealthy lifestyle and diet. It provides steps for resolving the situation and a proposal of suitable therapy for reducing stress recommended by an expert. The work further describes a course of treatment and a risk assessment, and also proposes appropriate measures for maintaining an optimal weight in the future, including recommendations of a suitable diet. The thesis points out the problem of growing of overweight and obesity,...

El presente trabajo de investigación se realizó para validar la necesidad de la población de Lima de contar con un coach de la salud que le brinde asesoramiento para cuidar su salud a través de la alimentación. Necesidad que surge a causa de problemática actual sobre obesidad y sobrepeso que la población peruana viene enfrentando por los malos hábitos de alimentación y la falta de ejercicios en su rutina de vida por un factor tiempo. Luego de haber recabado información necesaria se elabora el presente trabajo de investigación con la finalidad de poner en marcha un proyecto empresarial para la creación de una empresa que brinda el servicio de asesoramiento nutricional que está estrechamente relacionado con el bienestar del individuo, el equilibrio, la atención plena y la eficiencia de sus metas personales. Para el desarrollo de este proyecto se realizó entrevistas de profundidad con la finalidad de delimitar nuestro segmento objetivo. La metodología que se ha implementado, han sido las entrevistas cualitativas abiertas, a personas que ya cuentan con estilo de vida sano, segmento al que atenderá Life Coaching. Los resultados de las entrevistas efectuadas nos muestra que existe un mercado potencia interesado en nuestra idea de negocio. Para la viabilidad de este proyecto se requiere de una inversión inicial de S/ 57,595,00 soles que será financiado por un Angel Investor. Del análisis financiero efectuado nos arroja que la Tasa Interna de Retorno es del 145% con un Valor Actual Neto de S/ 143,749.68 soles. Estos resultados nos muestran que el proyecto analizado devuelve el capital invertido más una ganancia de S/ de 143,749.68 soles. Por lo antes señalado este trabajo de investigación nos indica que el proyecto de negocio es viable y rentable. / The present research work was conducted to validate the need of the population of Lima to have a health coach to provide advice to take care of their health through food. Need that arises because of current problems about obsessiveness and overweight that the Peruvian population has been facing due to poor eating habits and lack of exercises in their routine for a time. After having gathered the necessary information, the present research work is chosen in order to start up a business project for the creation of a company that provides the nutritional advice service that is closely related to the wellbeing of the individual, the balance, the full attention and the efficiency of your personal goals. For the development of this project, in-depth interviews were conducted in order to define our target segment. The methodology that has been implemented has been qualitative open interviews, to people who already have a healthy lifestyle, a segment that Life Coaching will attend. The results of the interviews carried out show us that there is a potential market interested in our business idea. For the viability of this project, an initial investment of S / 57,595.00 soles will be required and will be financed by Angel Investor. From the financial analysis carried out, we find that the Internal Rate of Return is 145% with a Net Present Value of S / 143,749.68 soles. These results show us that the project analyzed returns the capital invested plus a profit of S/. 143,749.68 soles. As indicated earlier this research work indicates that the business project is viable and profitable. / Trabajo de investigación

in English DP: Possibilities of integration of the subjects of Health Education and Art Education at the Secondary School Autor: Bc. Magdalena Hajná This diploma thesis presents results of examining the possibility of integration of subjects of "Art education" and "Health Education" at the lower secondary level of education. The result is a project of linking the selected subjects into the education curriculum for the sixth year of elementary school. In a theoretical part, I focused on the brief history and the present of education fields of Health Education and Art Education. I outlined its basic characteristics; I summarized important starting points for their integration and I outlined the common goals and contents. I have used weaknesses, strengths, opportunities and threats (SWOT) analysis made in a specific studied school in Prague to specify and refine focus and form of this thesis. Another source of data was a School Counseling Program called "Spolu to zvládnem" (in English: Together we succeed) which was previously run on the studied school. Goal of the program mentioned was to rebuild class team spirit after a part of children leaving class in favor of eight-year grammar schools. As a practical part of this diploma thesis project, I have collected data of knowledge and experience of the...