A dissertation submitted to the Faculty of Science, University of the Witwatersrand, Johannesburg, in fulfilment of requirements for the degree of Master of Science. Johannesburg, March 2016. / Heritage tourism has emerged as an important part of tourism growth in the new South Africa. It contributes significantly in demonstrating the diverse cultural offerings that the country has to offer. Struggle heritage is one of the elements that attract tourists to visit South African museums. Using a mixed methods approach of quantitative and qualitative data, this study explored the motivations, experiences and understanding of heritage of 100 local tourists at Liliesleaf Farm Museum (50 respondents) and the Hector Pieterson Memorial & Museum (50 respondents), both based in Johannesburg. This research adds to the debates on how people perceive heritage and how important it is to them. The findings suggest that South Africans desire to visit heritage sites but due to the unavailability of information and inadequate communication between museum marketers and the public, local tourists are less likely to visit. Overall, this study suggests that although creating memorable and unique visitor experiences is essential, being in regular contact with repeat and prospective visitors is paramount for the growth and sustainability of the museum and the continued dialogue of the struggle, as well as the development and advancement of Heritage Tourism in South Africa. / GR 2016

京都大学 / 新制・課程博士 / 博士(経済学) / 甲第24867号 / 経博第674号 / 新制||経||304(附属図書館) / 京都大学大学院経済学研究科経済学専攻 / (主査)教授 原 良憲, 教授 山田 仁一郎, 准教授 WANG Tao / 学位規則第4条第1項該当 / Doctor of Economics / Kyoto University / DGAM

Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with the official record, I review and contrast historical primary sources, academic literature, tourism advertising material, and Ybor's physical historical markers designated to its landmarks. My main argument is that embellishing local memory with overt celebratory overtones and a patriotic message not only fosters a misleading narrative, but it also sidelines traditionally marginalized racial and ethnic groups: Ybor's working-class families, as well as its Jewish, Black Cuban, and African American heritage. This thesis seeks to advance a more authentic interpretation of Ybor City history by proposing a reinvestigation into literary sources and applying both GIS and mobile technology to update the existing scholarship.

This dissertation examines issues of neo-Confederate collective memory, heritage, and geographical imagination within the Shenandoah Valley of Virginia. I analyze a whole range of material cultural practices throughout the entire region centered on the memory of the Civil War including monuments, battlefields, museum exhibits, burial rituals, historical reenactments, paintings, and dramatic performances. These mnemonic sites and rituals throughout the Great Valley of Virginia serve to circulate a dominant and mythologized reading of the Civil War past, one that emphasizes the Lost Cause myth of the Confederacy. In addition to uncovering neo-Confederate forms of memorialization, I also examine how normative lessons of morality, honor, patriotism, masculinity, and hyper-militarism become naturalized as a result of Lost Cause remembrance. The dissertation combines qualitative, practice-based modes of research with a Foucauldian influenced archival methodology that attempts to uncover particular silenced and alternative versions of the past that do not fit with normative version of heritage. / Ph. D.

University of Macau / Faculty of Social Sciences and Humanities. / Department of Government and Public Administration

Thesis (DPhil (Geography and Environmental Studies))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: The rapid growth of tourism, particularly heritage tourism, in South Africa is leading to a detrimental impact on heritage resources. Part of the problem lies in the lack of knowledge visitors have of the significance and vulnerability of the resources they are engaging with. Another part of the problem is the inherent conflict between the heritage tourism sector and the heritage management sector. Whilst sharing the same resource base, each sector has very different aims. Tourism seeks to exploit heritage resources, whilst heritage management seeks to conserve them. These problems are not necessarily restricted to South Africa and the study of its nature and extent is here limited to the Little Karoo. The Little Karoo is defined in this dissertation as the area in the Western Cape bounded by the Langeberg and Outeniqua Mountains in the south, and the Swartberg in the north. It includes the towns of Montagu, Barrydale, Ladismith, Amalienstein, Zoar, Calitzdorp, Van Wyksdorp, Oudtshoorn, Dysselsdorp, De Rust and Herold. Of importance to this research is the fact that the Little Karoo can be accessed by a variety of passes, poorts and kloofs. This study has been undertaken in order to explore a non-empirical solution to the problem of the human impact on heritage resources through their thematic interpretation and presentation. This research also aims to improve the relationship between the tourism and heritage industries by introducing a shared terminology in the form of a model or framework. This framework is a way of organising and presenting the heritage story in such a way that both heritage tourism and heritage managers (and other stakeholders) can understand. The aim of the study is to devise a mechanism with which to identify, organise, interpret and present heritage resources in a thematic manner. The resulting thematic framework will hopefully enrich the heritage experience of visitors to heritage sites while providing guidance as to the vulnerability of heritage resources. A secondary objective is to develop common terminology for the heritage tourism and heritage management communities. The intent is to improve the relationship between these two sectors and thereby mitigate further damage to heritage resources. Data for this study was collected from several empirical sources. Extant and primary data was accessed. Extant data came from the pertinent published sources, while primary data was collected via a combination of personal and group face-to-face semi-structured interviews and personal observation of heritage sites in the Little Karoo during 2003 and 2004. The main outcome of this research was the development of a South African Heritage Tourism Thematic Framework (SAHTTF). The SAHTTF is, in part, based on and inspired by frameworks from the United States, Australia, Canada and South Africa. There are three tiers within the framework: theme groups, themes and sub-themes. The framework is intended to be flexible and the three tiers can be mixed and matched in whatever way best serves the story of the heritage resource in question. The five theme groups are: Development of the environment; Peopling our land; Way of life; Governing South Africa and Developing South Africa. The whole story of South Africa can be organised and presented using this framework. However, in order to keep this study within reasonable limits, the focus of the story was limited to the heritage story of the Little Karoo. The case studies of the Cango Caves, Cogmans Kloof, Swartberg Pass and Seweweeks Poort tested the effectiveness of the SAHTTF. It is recommended that the SAHTTF be presented to the heritage tourism and heritage management sectors for further evaluation and testing. This research has proved that the SAHTTF can be an effective tool in the identification, organization, interpretation and presentation of heritage resources. / AFRIKAANSE OPSOMMING: Die snelle groei van toerisme, veral erfnistoerisme, in Suid-Afrika het tot gevolg dat erfnisbronne onder groot druk geplaas word. Die probleem is deels dat besoekers geen of weinig kennis dra van die kwesbaarheid en belangrikheid van die bronne waarmee hulle handel. Verder is die probleem die belangebotsing tussen erfnistoerisme en erfnisbestuur sektore. Toerisme verbruik erfnisbronne, terwyl erfnisbestuur poog om dit te bewaar. Hierdie probleem is egter nie noodwendig eie aan Suid-Afrika nie en vir die doeleindes van dié studie word die omvang en aard daarvan slegs in die Klein Karoo ondersoek. Die Klein Karoo word beskou as die gebied in die Westelike Provinsie wat in die suide deur die Langeberge en Outenikwaberge en in die noorde deur die Swartberge begrens word. Dit omsluit die dorpe Montagu, Barrydale, Ladismith, Amalienstein, Zoar, Calitzdorp, Vanwyksdorp, Oudtshoorn, Dysselsdorp, De Rust en Herold. Die Klein Karoo kan deur talle passe, poorte en klowe bereik word – die belangrike feit wat in hierdie studie ontgin word. Die navorsing is onderneem ten einde 'n nie-empiriese oplossing vir die impak van die mens op erfnisbronne deur tematiese interpretasie en voorstelling te vind. Dit beoog om die verhouding tussen die bedryf van erfnistoerisme en erfnisbestuur te bestendig deur gedeelde terminologie in die vorm van 'n model of raamwerk. Hierdie raamwerk bied 'n metode om die verhale van erfnis so aan te bied dat beide die bedrywers van erfnistoerisme en -bestuur begrip daarvoor kan ontwikkel. Die doel van die navorsing is om 'n meganisme te vind waardeur die erfnisbronne op 'n tematiese wyse geïdentifiseer, georganiseer, vertolk en aangebied kan word. Hierdie tematiese raamwerk sal hopelik besoekers se ervaring van erfnisbronne verryk en leiding gee rakende die kwesbaarheid van terreine. Data vir die navorsing is uit verskeie empiriese bronne versamel. Bestaande en primêre data is gebruik. Bestaande data was afkomstig van toepaslike publikasies en primêre data is versamel en ingewin via 'n kombinasie van individuele en groepsonderhoude deur middel van semigestruktureerde onderhoude, asook persoonlike waarneming van verskillende erfnisterrreine in die Klein Karoo tussen 2003 en 2004. Die belangrikste opbrengs uit die navorsing is die ontwikkeling van 'n Suid-Afrikanse Erfnistoerisme Tematiese Raamwerk (South Afican Heritage Tourism Thematic Framework – SAHTTF). Die SAHTTF is deels gebaseer op, en geïnspireer deur, soortgelyke raamwerke in die VSA, Australië, Kanada en Suid-Afrika. Daar is drie vlakke in die raamwerk: tematiese groepe, temas en sub-temas. Die raamwerk is aanpasbaar en die drie vlakke kan in enige kombinasie gebruik word om die verhaal of geskiedenis van die betrokke bron ten beste voor te stel. Die vyf tematiese groepe is: Onwikkeling van die omgewing; Bevolking van ons land; Lewenswyses; Regering van Suid-Afrika; en Ontwikkeling van Suid-Afrika. Die hele erfnisverhaal van Suid-Afrika kan georganiseer en voorgestel word deur dié raamwerk. Ten einde hierdie navorsing hanteerbaar te hou, is op die erfnisverhaal van die Klein Karoo gekonsentreer. As gevallestudies het die Kangogrotte, Kogmanskloof, Swartbergpas en Seweweekspoort as toets vir die doeltreffendheid van die raamwerk gedien. Die navorsing beveel aan dat die SAHTTF aan die beheerstrukture van erfnistoerisme en erfnisbestuur voorgelê word vir verdere evaluering en toetsing. Die navorsing het bevind dat die SAHTTF 'n doeltreffende instrument kan wees in die identifisering, organisering, vertolking en voorstelling van ons erfnis bronne.

Since the early 1990s, rural decline has led many communities to begin social and economic restructuring. Several locales are seeking alternative approaches to the primary sector to support their declining industrial base (Markey et al, 2008). The tourism industry is an alternative to traditional rural livelihoods. Rural amenities and scenic landscapes have encouraged stakeholders to develop heritage tourism. The commodification of heritage has a profound impact on the place identity of rural landscapes. This is illustrated in the Model of Creative Destruction. In an earlier paper, Mitchell (1998) described the process of creative destruction through 5 stages being early commodification, advanced commodification, early destruction, advanced destruction and post destruction. In later papers, Mitchell and Vanderwerf (2010) describe the model as one that predicts that rural landscapes may evolve through three identities; rural town-scape, heritage-scape (or heritage village) and leisure-scape. Communities will remain as heritage-scapes if the desire to preserve is a dominant motivation. In contrast, if stakeholders are motivated more by a desire to profit or promote economic growth, then investments in non-conforming venues may result. This ultimately will shift the identity from one of heritage-scape to leisure-scape of mass consumption. Such investments may jeopardize a tourist’s heritage-seeking experience, and their perception of the community as a heritage village. Gaming recently has been introduced as a form of rural economic development in communities that commodify heritage (i.e. heritage-scapes). The introduction of slot machine parlours at racetracks (racinos) has helped combat the decline in the horse racing industry (Thalheimer and Ali, 2008). Furthermore, the positive economic impacts of these facilities are numerous. Negative implications, however, also accompany this type of tourism development. To date, little research has been conducted on the impacts that racino gaming developments have on communities, and, more specifically, on heritage-scapes. This thesis seeks to address this deficiency in a case study of Elora, Ontario and the Grand River Raceway. The purpose of this study was i) to determine the impact of the Grand River Raceway on Elora’s identity as a heritage village; ii) to identify the positive and negative socio-economic benefits that the facility has on the community and iii) to provide recommendations to communities who are considering similar development. To meet these objectives, data were collected through business and tourist surveys, unstructured interviews and a content analysis of secondary sources. Results suggest that the Grand River Raceway has not compromised Elora’s identity as a heritage-scape, in the eyes of business owners and tourists. Although the presence of the Grand River Raceway suggests that Elora is at the stage of early destruction or is on the way to becoming a leisure-scape, its presence has not detracted from visitor experience, as predicted by the model. This situation is attributed to marketing, location and uniformity with the existing landscape. Furthermore, the Grand River Raceway has had both positive and negative socio-economic impacts on Elora. Some of the benefits include employment, tax revenues, sponsorships and financial contributions to the municipality. At the same time, however, the Grand River Raceway has created a divided community, generated several legal issues and resulted in an uneven distribution of economic benefits. It is recommended that public consultation and resident involvement in decision making will help to minimize these negative impacts.

Cultural heritage tourism is the fasted growing segment of the tourism industry, because there is a trend toward an increased specialization among tourists. This is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people. Specially, tourists who come to visit Malacca State are interesting in cultural heritage sites have increased recently and are expected to continue. This study attempts to investigate the relationship between cultural heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural heritage destination attributes and tourist satisfaction in terms of selected tourists¡¦ demographic characteristics and travel behavior characteristics. In this study, expectancy-disconfirmation theory was used to provide a conceptual framework. The theory holds that consumers first form expectations of products or service performance prior to purchasing or use. Subsequently, purchasing and use convey to the consumer beliefs about the actual or perceived performance of the product(s) or service(s). Then the consumer will compare the perceived performance to prior expectation. Consumer satisfaction is seen as the outcome of this comparison. The study area for this study was Malacca State, Malaysia. Malacca State is a historical city centre which has been listed as UNESCO World Heritage Site since 7 July 2008. Malacca has adopted as its slogan, ¡§Visiting Malacca Means Visiting Malaysia¡¨, because Malacca have developed over 500 years of trading and cultural exchanged between east and west in the straits of Malacca. Besides that, Malacca also demonstrates the early stages of history originating in the 15th century Malay Sultanate, Portuguese, and Dutch periods beginning in the represents the British era from the end of the 18th century. Furthermore, in year 2009, total of 8.9 million tourists has visited Malacca. It increased about 1.7 million tourists flowing in compared year 2008. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists, who visited Malacca State in May, 2010. The survey was conducted at two sites in the cultural heritage sites of Malacca State. Out of 150 questionnaires, 115 were usable. Therefore, the data from 115 respondents were analyzed in this study. A few of appropriate statistical analyses such as frequencies, descriptive, factor analysis, linear regressions analysis, Analysis of Variance (ANOVA), and Analysis of Covariance (ANCOVA) were used according to respective objectives and descriptors. The factor analysis was conducted to create correlated variable composited from the original 23 attributes. Using factor analysis, 23 analysis attributes resulted to three dimensions: General Tour Attraction, Culture and Heritage Attraction, and Differentiate and Amenity Attraction. These three factors then were related with overall satisfaction. The linear regression analysis revealed that was relationship between cultural heritage destination attributes and tourists¡¦ overall satisfaction. ANOVA showed that there was significant difference between derived factor in relation to gender, age, education, country of origin, household income, past experience to cultural heritage sites, length of stay, and information selected, such as internet, newspaper, holiday exhibition, brochure or travel magazine or guidebook, and local or town trail among the demographic and behavior characteristics. The lastly, ANCOVA showed that origin of country, household income per year, and decision time of the control variables controlled the relationship between the overall satisfaction of tourists and derived factors. According to the results of this study, origin of country and household income controlled the relationship between the overall satisfaction of tourists and derived Factor 3 (Differentiate and Amenity Attraction) and time planning showed significant in relationship between the overall satisfaction of tourist of tourists and derived Factor 2 (Cultural and Heritage Attraction). Based on the results several recommendations can be made to improve and increase tourists¡¦ satisfaction of the cultural heritage tourism in Malacca State, such as comprehending what tourists seek at cultural heritage attractions will help tourism marketers better understand their customers. Through this study, planners or marketers can identify which attributes satisfy the tourist who visit cultural heritage destinations will help tourism planners develop appropriate strategies to attract their customers and serve them effectively. Besides that, it allow planners or marketers knowing who the satisfied tourists are may help reduce marketing costs and maintain cultural heritage destinations¡¦ sustainability.

Since the early 1990s, rural decline has led many communities to begin social and economic restructuring. Several locales are seeking alternative approaches to the primary sector to support their declining industrial base (Markey et al, 2008). The tourism industry is an alternative to traditional rural livelihoods. Rural amenities and scenic landscapes have encouraged stakeholders to develop heritage tourism. The commodification of heritage has a profound impact on the place identity of rural landscapes. This is illustrated in the Model of Creative Destruction. In an earlier paper, Mitchell (1998) described the process of creative destruction through 5 stages being early commodification, advanced commodification, early destruction, advanced destruction and post destruction. In later papers, Mitchell and Vanderwerf (2010) describe the model as one that predicts that rural landscapes may evolve through three identities; rural town-scape, heritage-scape (or heritage village) and leisure-scape. Communities will remain as heritage-scapes if the desire to preserve is a dominant motivation. In contrast, if stakeholders are motivated more by a desire to profit or promote economic growth, then investments in non-conforming venues may result. This ultimately will shift the identity from one of heritage-scape to leisure-scape of mass consumption. Such investments may jeopardize a tourist’s heritage-seeking experience, and their perception of the community as a heritage village. Gaming recently has been introduced as a form of rural economic development in communities that commodify heritage (i.e. heritage-scapes). The introduction of slot machine parlours at racetracks (racinos) has helped combat the decline in the horse racing industry (Thalheimer and Ali, 2008). Furthermore, the positive economic impacts of these facilities are numerous. Negative implications, however, also accompany this type of tourism development. To date, little research has been conducted on the impacts that racino gaming developments have on communities, and, more specifically, on heritage-scapes. This thesis seeks to address this deficiency in a case study of Elora, Ontario and the Grand River Raceway. The purpose of this study was i) to determine the impact of the Grand River Raceway on Elora’s identity as a heritage village; ii) to identify the positive and negative socio-economic benefits that the facility has on the community and iii) to provide recommendations to communities who are considering similar development. To meet these objectives, data were collected through business and tourist surveys, unstructured interviews and a content analysis of secondary sources. Results suggest that the Grand River Raceway has not compromised Elora’s identity as a heritage-scape, in the eyes of business owners and tourists. Although the presence of the Grand River Raceway suggests that Elora is at the stage of early destruction or is on the way to becoming a leisure-scape, its presence has not detracted from visitor experience, as predicted by the model. This situation is attributed to marketing, location and uniformity with the existing landscape. Furthermore, the Grand River Raceway has had both positive and negative socio-economic impacts on Elora. Some of the benefits include employment, tax revenues, sponsorships and financial contributions to the municipality. At the same time, however, the Grand River Raceway has created a divided community, generated several legal issues and resulted in an uneven distribution of economic benefits. It is recommended that public consultation and resident involvement in decision making will help to minimize these negative impacts.

The tourism phenomenon has shifted focus from a purely economic and business development strategy towards sustainable development and community-based tourism. It currently emphasises the importance of responsible tourism development. A growing trend in South Africa and KwaZulu-Natal (KZN) is the promotion for tourists and host destinations to take responsibility for local resources, including cultural and natural resources. As a result, the proliferation of cultural, heritage and natural centred attractions have emerged throughout the province. However, this shift in thinking has not always managed to result in sustainable and successful tourism projects in practice. The academia emphasises the breach that exists in community participation and levels of management in many community-based initiatives. This research project proposes that sustainable tourism development requires a thorough examination of how communities perceive the tourism phenomenon and how they would like to see their own cultural identity represented to tourists. The case study of the Van Reenen community was interspersed with visual research methods in order to elicit a purer response from the local community. It questions what influences people’s perceptions of their collective and individual social identities. This research used conventional interview methods combined with two visual methodologies, namely auto-driven elicitation and photo elicitation. The former removes the researcher from the image-making process and involves the use of photographs or visual art produced by the research subjects in response to a specific question. The latter method is based on the idea of placing a photograph into a research interview and structuring questions around it. The theoretical framework of this study considers cultural self-representation as a tool to enhance community participation which can result in more sustainable and authentic experiences for both the tourists as well as the host community. Referring to the gap which exists in sustainable tourism development, this method can be very productive to increase community tourism knowledge development and participation. The results of this research will enable the local community to produce marketing literature; enable the N3 Toll Concession (Pty) Ltd (the project sponsor) to enhance community-based tourism (CBT) in the area, and inform future projects. The participant data reveals that this particular rural community is substantially influenced by their most immediate surroundings. It can therefore be assumed that the community has a perception which values that their current cultural and natural heritage can be utilised as vehicles for tourism development. The case study identifies its own limitations in not eliciting enough useful data from participant self-analysis. The visual methods used in this study provide tourism development projects with a tool to increase community commitment through real involvement as well as constructions of authentically unique products for the tourists. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2012.