Taglit Birthright is an organization that provides free ten-day diaspora-heritage trips to Israel for young Jewish adults between 18 and 26 years old. Taglit is Hebrew for discovery and this is the ambition of the organization: providing young Jewish people with an opportunity to discover their socio-cultural Jewish heritage. Taglit Birthright aims at ensuring the future of the Jewish people by strengthening the Jewish identity via an educational trip and pursues to foster the understanding and identification of the participants with Israel, its people and the culture. Since its foundation in 1999, over 500.000 young people have partaken in a Birthright trip.                                                     This case-study presents empirical data from one particular Taglit Birthright trip to Israel. The objective of this study is to provide insights in how emotions shaped a Taglit group and which emotions are constructed during a ten-day Taglit trip. Theoretically, this study is informed by the work of the post-colonial and feminist scholar Ahmed (2004 and 2013). Emotions are considered as ‘doing things’: collectives, such as a Taglit Birthright group, are constructed through shared emotions. Methodologically, emotional reflexivity will be applied in this research. Related to this positioning, hermeneutic circle informs this research in order to emphasize how temporal distance results in ‘understanding in multiple ways’. Besides, hermeneutic circle embraces reflexivity as it stresses the importance of self-understanding and pre-understanding as informing our understanding. The presented findings are based on participant observation during a Taglit Birthright trip in the summer of 2016. The empirical data consists of audio recordings of group activities, recorded personal reflections and diary entries. Based on this data, the following conclusions are drawn: strong feelings of connectiveness to and with the group derive from an intense ten-day trip in which embodied experiences, embedded in emotions, are shared. Sharing activities, such as circulizing (forming a circle with a large group of people), are tools which provoke strong feelings of ‘being part of something’. On a personal level, it can be argued that expressed emotions, which create feelings of connectiveness within a group, do not necessarily need to be personally felt simultaneously. When personal feelings do not align with the collectively expressed emotions, feelings of ‘not fitting in’ might arise. This study wishes to contribute to the ‘emotionalization of tourism’, which aims at foregrounding the role of emotions in tourism encounters and social relations.

Being one of the fastest growing industries, tourism has a trend to offer more innovative products and services. New opportunities and challenges have come for entrepreneurs and SMEs. Heritage tourism is one type of experience-based tourism where people can get historical or cultural experience. The potential of heritage tourism has attracted many entrepreneurs. It has been recognised activities are motivated by attitude within an entrepreneurial setting, however how the destination brand identity impacts the relationship from a supplier’s perspective is not clear. This thesis investigates the influence of destination brand on the entrepreneurs in a heritage tourism. A qualitative research design was constructed and the research strategy of a case study of the Swedish World Heritage site of Decorated Farmhouses of Hälsingland (Hälsingegårdar) was chosen. There are only seven farmhouses to represent the UNESCO site and also 34 non-listed farmhouses open to the public. After examining both groups, it could be concluded that the destination brand of a World Heritage Site will motivate the entrepreneurs to look for opportunities, which will strengthen their attitudes. However, the relationship between attitude and activity is weak due to the effect of other external factors.

Industrial heritage tourism has been in focus for many academic studies and tourism is an alternative developmental tool for mines and contributes to their economic success. This thesis is about the Falu Mine in Dalarna, Sweden, which has World Heritage status since 2001 and is one of the biggest attractions in the region. Its history and cultural importance are reasons for the importance of preserving the heritage. The Falu Mine is under the management of the Great Copper Mountain Trust and one of their ambitions is to ensure the continuous popularity among domestic and international visitors. In order to gain a better understanding of the visitors and to find strategies to improve performance, a visitor survey has been conducted in the summer of 2011. It is the authors believe that the guides of the Falu Mine have the best available insight and that their perceptions help to add to the understanding about the visitors. Therefore, this thesis aims to explore the perceptions of the guides about their visitors, to investigate how the perceptions correspond to the statistical results and to study if there are any differences between domestic and international visitors. The mixed methods approach will increase the depth and accuracy of the results, by linking qualitative with quantitative data. The results show that differences between domestic and international visitors exist, both proven by interviews with the guides and the visitor survey. These differences occur in the factors, such as level of education of the visitors, group size and number of children in the group, knowledge of the visitors prior to and after the visit, sources of information and the fulfillment of the visitor expectations. The perceptions emphasize how these differences impact the guided tours. The guides of the Falu Mine have to be aware of those differences in order to adjust the tour accordingly, as well as the management of the Falu Mine can use this knowledge in order to identify strategies for improving performance.

Thesis is submitted in partial fulfilment for the degree of Master of Architecture (Professional) to the Faculty of Engineering and the Built Environment, School of Architecture and Planning at the University of the Witwatersrand, Johannesburg, 2017 / Traditional definitions of the museum present a building type that is intended to act as a repository for the collection, preservation and display of static artefacts. Since 1994, numerous efforts have been made to conceive and construct appropriate museums in previously excluded townships. What has resulted from these efforts is, in many cases, large scale State driven projects that elevate political grandstanding over considered contextual engagement and much needed social cohesion. This thesis aims to question the traditional role of museums as an architectural typology within the specific context of peri-urban township areas. The context chosen for this exploration towards a new museum is Tembisa. Tembisa received its first inhabitants in 1957 and is located within the Ekurhuleni Metropolitan Municipality. It is the second largest township in the country by population. Unlike many of the country’s older townships, this peripheral neighbourhood is yet to receive sustained cultural interventions. As such, it lends itself as the ideal testing ground for the creation of a ’living museum’. The thesis aims to create a living museum that does not rely on imposing a master narrative, but instead aims to actively locate traces of history, heritage and culture with [IN] Tembisa for collection, reproduction and display. In this museum the ‘artefacts’ on display are the result of evolving processes that are not only present within the confines of the museum itself, but are informed by, and spill out into the fabric and consciousness of the immediate context. This is explored through a reconsidered museum program that includes a historical archive and art ensemble for Tembisa. / GR2017

周蔚蔚. / "2008年9月". / "2008 nian 9 yue". / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 109-112). / Abstracts in Chinese and English. / Zhou Weiwei. / Chapter 第一章 --- 研究背景及文献回顾 --- p.5 / 研究背景 --- p.5 / 问题的产生 --- p.7 / 研究内容与理论资源 --- p.11 / 研究方法与研究价值 --- p.13 / Chapter 第二章 --- 从生活化古城到风景化古城：丽江古城视觉语言构成与意义 --- p.15 / 凝视明信片 --- p.15 / 明信片主题分析 --- p.21 / Chapter 第三章 --- 从平面媒体到多媒体：古城视觉形象与文化意义的再构建 --- p.37 / 《一米阳光》 --- p.37 / 《千里走单骑》 --- p.46 / 《印象.丽江》 --- p.51 / Chapter 第四章 --- 从形象到想像：寻找视像背后的文化想像 --- p.57 / 想像香格里拉 --- p.57 / 《桃花源记》与桃源梦想 --- p.61 / 桃花源与边地 --- p.65 / 世外桃源还是香格里拉？ --- p.67 / 文化想像下的旅游体验 --- p.74 / Chapter 第五章 --- 文化想像与文化遗产的再生产 --- p.79 / 古城视觉装饰性语言与文化想像 --- p.79 / 想像东巴文化 --- p.87 / 结论 --- p.97 / 附录一：遗产及世界遗产概念 --- p.100 / 附录二：世界遗产在中国的发展简介 --- p.102 / 英文参考文献及相关书目 --- p.106 / 中文参考文献及相关书目 --- p.109 / 后记 --- p.113

abstract: This study develops a Creative MICE (Meetings, Incentives, Conventions/conferences and Exhibitions) Tourism Destination Branding Model (CMDBM), and argues for co-creation and synergies between MICE and heritage resources in a popular business destination. MICE tourism can be enhanced through co-created offerings by adding innovative value to MICE tourism experiences. The proposed CMDBM framework aims to help determine how a destination can develop a co-created MICE brand through collaboration with key stakeholders to better meet potential MICE travelers’ other touristic interests and cultural values. The research project was undertaken in collaboration with the National Recreation and Park Association (NRPA), New Orleans Ernest N. Morial Convention Center, and several heritage institutions in New Orleans. The study adopts both qualitative and quantitative research designs to explore the destination brand strategy. The qualitative data were acquired through interviews with relevant stakeholders to analyze the use of destination branding strategies and understand existing and potential synergies with heritage institutions. The quantitative portion measures MICE attendees’ perceptions of the co-created value of enhancing MICE destinations with cultural heritage appeal. NRPA Conference attendees’ responses provide a practical understanding for stakeholders. This research provides both practical and theoretical insights for the tourism industry for destination communities, and has salient conceptual and theoretical implications for the academy. The study confirms that MICE tourism, collaborating with cultural heritage assets, can enrich MICE travelers’ travel experiences. The destination brand strategy was identified with supportive cultural heritage resources and an appropriate destination brand framework of MICE tourism was proposed. As confirmed by MICE attendees’ evaluations from the case study, it extends the literature on destination brand, destination brand awareness, destination brand experience, destination brand personality, and destination brand equity. The empirical exploration of MICE destination branding has been handicapped in existing literature by a lack of conceptual marketing perspectives. This work will lend credence to the important aspect of business destination marketing and stresses building synergy and adding value to MICE tourism experiences. As destination marketing programs become competitive, especially in the context of equitable distribution of monetary benefits across different stakeholders, creating synergies become crucial in the destination. A co-created brand strategy can help make destinations more competitive. / Dissertation/Thesis / Doctoral Dissertation Community Resources and Development 2019

Thesis (M. Dev.)--University of Limpopo, 2010.

Heritage tourism is a fast growing sector in the recreation arena. Research into multiple aspects of heritage tourism has increased during the last few decades as it has been recognized as a distinct form of tourism and promoted around the globe. This study was conducted in an effort to better understand multiple aspects of heritage tourism in the Bear River Heritage Area of northern Utah and southeastern Idaho. The following aims to provide Bear River Heritage Area leadership with baseline data on their visitors and build upon the base of literature in the areas of recreation specialization, and importance-performance analysis. Attempts to apply the recreation specialization continuum in the context of heritage tourism were relatively unsuccessful in this case. Potential problems with applying recreation specialization to heritage tourism are discussed and implications for future studies are explored. In addition, emerging trends in importance-performance research are applied to respondent ratings of attribute importance and satisfaction in order to provide the best possible suggestions for Bear River Heritage Area management improvements and build upon existing research. Specifically, traditional importance-performance analysis is compared to analyses that incorporate grand means, segmentation, and confidence intervals.

Industrial remains can be found in many regions that experienced industrialization. However, they are, in general, at risk of loss through destruction and abandonment. Promoting tourism can be a helpful tool for regional restructuring and economic development. The creative economy is also emerging as a powerful tool for reinvigorating economic growth, employment and social cohesion of those areas, which may affect the development of touristic activities and industries. However, little research has been done to link creative economy theory and industrial heritage tourism. This paper elaborates on and clarifies the link between industrial heritage tourism and creative economy, and illustrates the impact of creativity and the driving role of the creative class in industrial heritage tourism through a case study. The study site, 798 art zone, is a newly emerged tourism destination in China which developed based on an abandoned soviet-style factory. Through analyzing the initiation status of tourism development in the factory, the interests of visitors, the influences of tourism, and the role of artists, the research reveals the dramatic change under the impact of tourism and more recently added development boom that has taken place at the 798 art zone. The findings identify the characteristics of 798 art zone in different periods and the contributions of the artist community to the art zone. Unlike most industrial heritage tourism sites, the development of 798 art zone was bottom up owing to the creativity of artists. With their creative eyes, artists identified the special features of the abandoned factory (high ceilings, historic design, open spaces, and abundant natural light), and used their creativity to add artistic feelings to this area. When the factory was facing the fate of being razed, they pulled together. With their efforts, the factory was preserved and 798 art zone was acknowledged by the government. The results are in accord with the creative economy theory that creativity is the driving force of economic development and improve the understanding of how creativity and tourism interact. The development pattern of 798 art zone might not apply precisely to any other places in the world, but it provides an effective alternative model for revitalization of old industrial sites as well as other tourism sites. Some management related suggestions and concerns about 798 art zone and tourists profile are proposed. Both practical implications and academic insights are presented based on the major findings of this study.

Heritage tourism is employed by many countries to facilitate economic development as well as to assist in the preservation of heritage. Different stakeholders have different and sometimes conflicting expectation in the process of converting heritage resources into marketable products. Heritage tourism is especially complicated because public and private, historical and sometimes ethnic resources are involved. Despite the fact that some literature is devoted to the impacts of the designation and management of heritage tourism on residents, little research has been done on how government roles and associated political perspectives can affect the way that heritage tourism develops. Detailed comparative studies that are undertaken from this perspective are rare. This research uses experiences of Daxu ancient town and Yangshuo town, in Guangxi Zhuang Autonomous Region, China, to compare the influence of governmental involvement on heritage tourism development. Key stakeholders’ perceptions (tourists, entrepreneurs, residents and governments) were examined in both towns through quantitative and qualitative research. A tourist survey was conducted to collect data on their experience on their trips. A resident survey was conducted to collect data on local residents’ perceptions of tourism impacts, and their judgments of the government’s performance in tourism administration and promotion. Entrepreneurs were interviewed to understand their motivations, situations and expectations for their businesses. Finally, government officials were interviewed to understand the policies, marketing, and official attitudes and involvement in tourism development. Economic advantages have been a driving force in heritage tourism development in both towns. Yangshuo is in a more mature stage of tourism development than Daxu which is still in the initial stage. Residents in both towns show high expectations for tourism development, but Yangshuo residents are surer about most of the impacts brought by tourism. Entrepreneurs are often local investors and are struggling in Daxu while, in Yangshuo, tourism entrepreneurs are often from elsewhere and include international investors. Yangshuo entrepreneurs are more entrepreneurial, highly responsive to the market and are contributing to the attractions of Yangshuo. Government attitudes toward tourism are very different between Daxu and Yangshuo. Yangshuo’s government accords great importance to tourism and actively supports its tourism development and, as such, tourism boomed in Yangshuo. Daxu’s government passively supports tourism. This study confirms that variations in government support can greatly influence the style and pace of tourism development.