Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-03-21T12:47:15Z No. of bitstreams: 1 Pamela Cristina da Penha.pdf: 6853089 bytes, checksum: 3d07707d4a6c51ba9e7a996394dbf66a (MD5) / Made available in DSpace on 2017-03-21T12:47:15Z (GMT). No. of bitstreams: 1 Pamela Cristina da Penha.pdf: 6853089 bytes, checksum: 3d07707d4a6c51ba9e7a996394dbf66a (MD5) Previous issue date: 2017-03-06 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The object of study of this research is the changes through which the magazine Grande Hotel, focused the study from the effervescence of the feminist movement in Brazil in the 1970s. The focus of this work is the analysis and discussion about how women's magazines, constantly criticized by feminist movements, were important in the breakdown of paradigms by inserting in their pages issues discussed by feminism that was forged in Brazil in the period, bringing them to the fore, out of academic and political debates. Grande Hotel magazine, following the transformations that were provoked by the social movements, brought discussions about female sexuality, equality between men and women, and women's rights. We started the study through the magazine's trajectory to try to understand the changes that the magazine spent in its years of circulation. Later, we followed the analysis of the contents that approached the themes discussed by the feminist movements in Brazil, and finally we observed how the fotonovelas, a perennial element in the publication, expressed these themes and the changes arising from the context in which the journal was inserted / O objeto de estudo desta pesquisa são as mudanças pelas quais passou a revista Grande Hotel, concentrado o estudo a partir da efervescência das pautas do movimento feminista no Brasil nos anos 1970. O ponto central deste trabalho está na análise e discussão acerca de como revistas femininas, constantemente criticadas pelos movimentos feministas, constituíram importância na quebra dos paradigmas, ao inserirem em suas páginas questões discutidas pelo feminismo que se forjou no Brasil no período, trazendo-as à tona, para fora de debates acadêmicos e políticos. A revista Grande Hotel, acompanhando as transformações que estavam ocorrendo provocadas pelos movimentos sociais, trouxe discussões acerca da sexualidade feminina, da igualdade entre homens e mulheres e dos direitos das mulheres. Iniciamos o estudo através da trajetória da revista para buscar compreender as mudanças pelas quais a revista passou em seus anos de circulação. Posteriormente, seguimos na análise dos conteúdos que se aproximaram dos temas discutidos pelos movimentos feministas no Brasil e, por último, observamos como as fotonovelas, elemento perene na publicação, expressaram esses assuntos e as mudanças advindas do contexto no qual a revista esteve inserida

Made available in DSpace on 2016-04-25T18:40:08Z (GMT). No. of bitstreams: 1 Brunna Monaco Shiratori.pdf: 570907 bytes, checksum: 8513c7fbdfd1323a706f1c5252d87a92 (MD5) Previous issue date: 2015-07-08 / The actual global scenario is highly competitive and the companies are always looking for new tools and strategies to help them on persuing better resulties. The budged is a management tool which is being used by the companies on planning strategic and operational to look for a measurable outcome previous from its achievement. This study explore the theoretical about the theme budget and search around companies in São Paulo from Hotel business if in fact the budged shows to be a tool that assist the managers and executives. The results obtained shows that the financial managers understand the budget as a tool that guide them in the daily basis, however, they are conscious about the issues and improvements that the budget can bring / O cenário atual do mercado global se mostra demasiadamente competitivo e, com isso, as empresas buscam constantemente artifícios e ferramentas que possam auxiliá-las na maximização dos resultados. O Orçamento é uma ferramenta de gestão que vem sendo usada pelas empresas como forma de supri-las no planejamento estratégico e operacional, visando um resultado mensurável, anterior à sua realização. Este trabalho intenciona explorar o referencial teórico acerca do tema orçamento e pesquisar, em empresas de São Paulo, do ramo hoteleiro, por meio de entrevistas, se, de fato, o orçamento se mostra uma ferramenta que dá suporte aos gestores financeiros no seu dia a dia. Os resultados obtidos apontam que os gestores financeiros compreendem o orçamento como auxiliar no seu trabalho diário, contudo, têm consciência das dificuldades e das melhorias que este pode proporcionar

Made available in DSpace on 2017-07-10T16:32:23Z (GMT). No. of bitstreams: 1 LINDOMAR_KINZLER.pdf: 2387543 bytes, checksum: 85436629ac7b29b5d5408032f710219a (MD5) Previous issue date: 2014-07-23 / Organizations have used the traditional marketing mix to reach the target market and thus sell more. However, created in the 50s, the compound has four components: price, place, product and promotion, appears to be an insufficient approach to achieve the intended purpose. Appeared then, based on the concepts of the literatures, the interest in evaluating other components that might be important to integrate and form a new compound. Therefore, this work through an exploratory study as more assertive method to achieve your goal, sought to evaluate the degree of importance of the four traditional elements that make up the marketing mix, compared with six others, viz: Person, process , test physics, research, planning and placement. So much for the marketing mix for the hospitality industry and for other industries. The methodological procedures sought at all times comply with the assumptions of scientific rigor, while recognizing that science is a process of continuous construction. For that we adopted the deductive method with mixed approach. Still elaborated a structured collection of empirical information from managers of hotels, which after its validity by the pre-test were applied in the hotels of the cities of Francisco Beltrão and Cascavel questionnaire, belonging respectively to the Southwest and West regions of Paraná. To check the reliability of the data collected from the Cronbach Alpha test was performed. Subsequently were tabulated and assessed through exploratory multivariate analysis technique known as cluster analysis and also by correlation analysis. After analyzing and interpreting the data, it was possible to observe and compare the importance of the ten components of marketing reviews, which together enable it should expand the traditional marketing mix. / As organizações têm utilizado o tradicional composto de marketing para alcançarem o mercado alvo e consequentemente venderem mais. Entretanto, criado na década de 50, o composto têm quatro componentes: preço, ponto, produto e promoção, parece ser uma abordagem insuficiente para atingir o fim proposto. Surgiu então, com base nos conceitos das literaturas, o interesse em avaliar outros componentes que poderiam ser importantes para se integrarem e formarem um novo composto. Diante disso, esse trabalho por meio de um estudo exploratório como método mais assertivo para alcançar seu objetivo, buscou avaliar o grau de importância dos quatro tradicionais elementos que compõe o composto de marketing, comparativamente com outros seis, a saber: Pessoa, processo, prova física, pesquisa, planejamento e posicionamento. Tanto para o composto mercadológico para o setor hoteleiro quanto para empresas de outros setores. Os procedimentos metodológicos procuraram a todo tempo respeitar as premissas do rigor científico, embora se reconheça que a ciência seja um processo de construção contínua. Para tanto se adotou o método dedutivo, com abordagem mista. Elaborou-se ainda um questionário estruturado para a coleta das informações empíricas junto aos gestores dos hotéis, que após sua validade pelo pré-teste, foram aplicados nos hotéis das cidades de Francisco Beltrão e Cascavel, pertencentes respectivamente às regiões Sudoeste e Oeste do Paraná. Para verificar a confiabilidade dos dados coletados foi realizado o teste de Alfa Cronbach. Posteriormente foram tabulados e avaliados por meio da técnica exploratória de análise multivariada conhecida como análise de cluster e também pela análise de correlação. Após análise e interpretação dos dados, foi possível constatar e comparar a importância dos dez componentes de marketing avaliados, que juntos permitem dar maior amplitude ao tradicional composto de marketing.

The diploma thesis contain complete solution for Mountain hotel with wellness center including project documentation. The building is situated near area of Beskydy Mountains. Building plot is located in village Kunčice pod Ondřejníkem. The hotel consists of three parts: Wellness center, restaurant facilities, accommodation with recreational areas. The building has 4 floors and is non-celluar. The roof in the first floor is solved by vegetation roof, followed up with metal sloping roof . Construction structure is made of Porotherm ceramic blocks.

Research for this project was undertaken by means of a broad and comprehensive literature search, a field study and the development of four working papers. It has been quoted,The hospitality industry appears to be facing increasing competitive pressures to improve the quality of its delivery of products and services. For many hotels, success depends largely on the availability of qualified line associates who are able to translate and consistently maintain their company's operational standards of service. Hotel companies, thus, must take training programs for front line associates seriously to accommodate the growing pressure to provide qualified associates. Consequently, many hotels now highlight training activities for front line associates as a means of providing an outstanding service for their customers. However, there is often scepticism about whether training actually pays off for organisations. Despite the importance of the topic, there appears to be little research on evaluating training for front line associates in the hospitality industry, particularly in the hotel sector. Therefore, this project is arguably pioneering in its analysis of applying the model chosen. It has demonstrated through empirical evidence the usefulness of the model to the four hotels in Sydney. This project has investigated evaluating training programs by analysing the reaction of the trainees, learning gained by the trainees, transfer of learning to the workplace by the trainees and training outcomes. The research is expected to be useful to other training practitioners and/or scholars who are interested in taking further research in the hospitality industry, particularly in the hotel sector. / Doctor of Business Administration

This study gathered data from 14 four to five-star hotels in South-East Queensland, Australia, in an attempt to examine the nature and degree of influence organisational climate has upon the performance of hotels. Employee perception of customer satisfaction was studied both as an index of performance and as an intervening variable between organisational climate and financial performance as indexed by revenue per available room (REVPAR). The data provided a description of a young, relatively gender balanced, well educated and trained work force which received relatively low levels of financial remuneration and displayed very high levels of turnover. A new instrument was used to measure the dimensions of organisational climate across the hotels. This instrument represented a modification of that presented by Ryder and Southey (1990), which itself was a modification of the 145 item psychological climate questionnaire of Jones and James (1979). The instrument represented a subset of 70 items of the Ryder and Southey instrument. Responses to all items within the instrument were on a 7 point anchored scale. Principal components analysis (PCA) produced results consistent with earlier versions of the instrument, which had been reported elsewhere. This analysis described organisational climate within the sample to be composed of 7 underlying dimensions; Leader facilitation and support, Professional and organisational esprit, Conflict and ambiguity, Regulations, organisation and pressure, Job variety, challenge and autonomy, Workgroup co-operation, friendliness and warmth, and Job standards. These dimensions were judged to be consistent with those reported earlier by Jones and James, and by Ryder and Southey. Poor support was found for the first structural model that proposed that employee demographic variables would affect organisational climate and that organisational climate would affect customer satisfaction (although the latter link was quite strong). The most important finding of the study was the support for a second structural model when it was found that variation in the 7 dimensions of organisational climate accounted for 30% of the variation in Employee Perception of Customer Satisfaction. Furthermore, that Employee Perception of Customer Satisfaction accounted for 23% of the variation in REVPAR between the hotels. Possible extensions of this study using direct measures of customer satisfaction and expanding it to include hotels of different star ratings are discussed.

Service quality occurs in service encounters where both customers and employees come together in an interaction. It is therefore important that the staff give their best because the interaction usually takes place in real time, which is referred to as the moment of truth. The aim of this study was to find out how luxury hotels are working to ensure good service quality, and how the staff are motivated to deliver this service. We wanted to examine this from a management perspective, and an employee perspective. Information was gathered through various interviews, where the staff at the Hotel Kämp in Helsinki and at the Sheraton Hotel Stockholm participated. Survey results show that employee motivation, training and empowerment have a significant impact to provide service in high quality. The results also show that the surveyed hotel, to certain level work in the same way, but it reveals some differences even when both hotels are part of the same concern. / Servicekvalitet uppstår i servicemöten där både kunden och anställda möts i en interaktion. Det är därför viktigt att personalen ger sitt bästa då mötet oftast sker i realtid, vilket benämns som sanningens ögonblick. Syftet med vår studie var att ta reda på hur lyxhotell arbetar för att kunna garantera en bra servicekvalitet och hur de anställda motiveras för att leverera denna service. Detta ville vi undersöka utifrån ett ledningsperspektiv samt ett personalperspektiv. Information samlades in genom olika kvalitativa intervjuer, där personalen på Hotel Kämp i Helsingfors och på Sheraton Hotel i Stockholm deltog. Undersökningens resultatet visar att personalens motivering, utbildning och empowerment har en betydande påverkan för att kunna leverera service i hög kvalité. Resultatet visar också att de undersökta hotellen till viss nivå arbetar på samma sätt, men det framkommer vissa skillnader, även då båda hotellen ingår under samma koncern.

Since the two side of SEF and ARATS started the meeting again in Beijing in JUN 13th 2008, completed two issues of both weekend Direct air links between Taiwan and China and the people visit Taiwan from mainland, in july 4,2008, the first group came to Taiwan as tourists from mainland. Those tourists, not only bring lots of good business but also been very helpful to our sightseeing industrial Because of those reasons, I decided to discuss : 1.what are the real effects to our tourist business by allowing tourists from mainland? 2. which parts of Taiwan are really gets benefits from them? So in this thesis, only discuss the international tourist hotels. we find out lots of ideas by survey from the internet and, and also understand what the government think about the policy of allowing tourists from mainland by developed of passed issues and policy. The international tourist hotels are the most been helped and gets benefits in this situation by allowing tourists from mainland, we found out the increase of room average, at the same time, hotel stuffs also got the strong feeling about tourists from china bring lots of benefits to them, although they also bring lots of problems in rooms, food and language, but we still found out more benefits than that in this issue. we hope Kaohsiung will become the biggest model of all by allowing tourists from china, and by the changing of the government policy, make the flight in both come and out in Kaohsiung become regular, we believe in the future of Kaohsiung tourist business will be better, not only the hotels been helped but also the economic of Kaohsiung will be better.

International tourist hotel industry has becoming a professional management domain nowadays. Due to the increasingly fierce competition, hotels must develop ways to attract customers by meeting their market requirements and preferences, rather than waiting passively for the customers to come. With data mining technology, the hotels can facilitate the discovered characteristics of potential customers to make the right marketing strategies and decisions by targeting at specific groups of customers. Behind the consumers¡¦ behaviors, there are usually indicators for special consuming requirements. However, by browsing the business transaction data, one can usually learn only the consuming requirement volume and is unable to determine the implied and hidden information. This research makes use of data mining technology to explore the customers¡¦ historical data. Specifically, it applies the discovered decision rule to investigate and validate the characteristics of potentially customers ¡X customers who are more likely to book rooms of higher rate. We apply the data mining techniques to the transactional data of a hotel, collected over three years. Our research reveals that there exist characteristics rules for the potential customers and these rules do not change abruptly over the years. The application of these rules to target advertising in hotel domain is verified using the hotel transaction data collected in the subsequent year. The result shows that by targeting at customers of the discovered characteristics rules, higher response rate can be achieved.

A large number of hostelries have been established in Turkey in line with the necessities of our age. From the period of Seljuk and Ottoman, we encounter many variations of these facilities which have come up to our time starting from the caravansaries. Today, even though these facilities differ architecturally, conceptually they work in the same way. The common feature in almost every one is to keep the maintenance, establishment and repair costs at the minimum level. In addition to this, hotel facilities should be given importance to functionality and efficient flow in space. As a condition to this foresight, the design and organization of the floors where guestrooms are located in hotels are significant in both evaluating the fuctionality of these units and in examining the facilities architecturally. While designing a facility from the bottom up and creating it, the designer&rsquo / s knowledge on the planimetric configuration of the hotels built previously may lead the designer to different perspectives. Thus, it is so essential that how efficient these currently used facilities are shared among the guests, employers and the circulation areas should be investigated and the rational relations among these should be analyzed. In this study, the planimetric configuration of the floors where standard rooms of four-star hotels established on a single parcel in Cankaya district of the city of Ankara in Turkey is examined. In the study, 9 hotels carrying the features mentioned above were randomly selected from a sample space of 25 facilities. The architectural drawings of these structures were obtained from the relevant institutions and organizations. Data regarding area calculations and measurements made were made the investigator from these drawings. Based on these measurements, 3 different statistical tests were used in order to determine differentiations and similarities among the ratios depicted in chapter 3. These tests were stated as / regression analysis, t-tests and analysis of variance. Results showed that significant differences are obtained when the net usable areas are examined and classified according to the number of beds they have and no significant differences were obtained when the analysis made according to the other factors.