This dissertation addresses the question of marginalization in cross-cultural communication from the perspectives of hermeneutic philosophy and postcolonial theory. Specifically, it focuses on European colonialism‘s effect on language and communicative practices in Latin America. I argue colonialism creates a deeply sedimented but unacknowledged background of inherited cultural prejudices against which social and political problems of oppression, violence and marginalization, especially towards women, emerge—but whose roots in colonial and imperial frameworks have lost transparency. This makes it especially difficult for postcolonial subjects to meaningfully express their own experiences of psychic dislocation and fragmentation because the discursive background used to communicate these experiences is made up of multiple, sometimes conflicting traditions. To address this problem, I turn to a strategic use of Nietzsche‘s conceptions of subjectivity and language as metaphor to engage the unique difficulties that arise in giving voice to the subaltern experience. Thus, I argue that while colonialism introduces an added layer of complexity to philosophical discussions of language, the concrete particularities and political emergencies of Latin American history necessitate an account of language that can speak to these concrete particularities. To this end, I develop a conception of, what I call, ―hydric life,‖ a postcolonial feminist hermeneutics that better accommodates these cultural specificities.

This thesis explores Gloria Anzaldúa’s notion of mestiza consciousness and its relation to Mexican American performance and poster art. It examines how the traditional conceptions of mestizo identity were redefined by Anzaldúa’s Borderlands/La Frontera in an attempt to eradicate oppression through a change of consciousness. Anzaldua’s conceptions are then applied to Guillermo Gomez-Peña’s performance art discussing the intricacies and complexities of his performances as examples of mestiza consciousness. This thesis finally analyzes various Mexican American posters in relation to both Anzaldúa and Gomez-Peña’s art works. It demonstrates that the similarities in the artist’s treatment of hybridity illustrate a progressive change in worldview, thus exhibit mestiza consciousness.

The format program trade has grown rapidly in the past decade and has become an important part of the global television market. This study aimed to give an understanding of this phenomenon by examining how global formats enter and become incorporated into the national media market through a case study analysis on the Korean format market. Analyses were done to see how the historical background influenced the imported format flows, how the format flows changed after the media liberalization period, and how the format uses changed from illegal copying to partial formats to whole licensed formats. Overall, the results of this study suggest that the global format program flows are different from the whole 'canned' program flows because of the adaptation processes, which is a form of hybridity, the formats go through. Previous studies tend to simplify the adaptation process of format programs by just seeing it as a proof of nationalization, but this study found that format adaptations are much complicated. The way the formats were adapted to the local context differed by specific situations, such as cultural proximity, political ties with other countries, channel identities, target audiences, format genres, or conditions of the format license contracts. Moreover, there were also differences in where the initiative to make such adaptations came from. Thus, this study argues that format program flows are one of the many sub-flows in television program flows which complicate our understanding of what 'global' media is. / text

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Brick Lane has stimulated a wide range of debates regarding Monica Ali's portrayal of the inhabitants of the area from which the novel has taken its title. This essay claims that assimilation is the key theme of the novel, and that the desire to achieve it is represented most strongly in the character of Chanu. The latter's primary goal is to assimilate himself into the English society in which he now lives. In order to demonstrate just how complex this assimilation process is, Chanu is discussed in relation to society's influence on him and four concepts of post colonial theory, namely double consciousness, unhomeliness, mimicry and hybridity.

In 1991 the Indian government officially sanctioned the country’s definitive entry into the global market and into a new era. This study focuses on the generation that epitomizes this new era and is based on fieldwork among young English-speaking, educated, Delhi-based men involved in occupations such as tourism, Internet, multinationals, journalism and sports. These young men construct their role in society by promoting themselves as brokers in the ongoing exchanges between India and the outer world. Together they constitute a heterogeneous whole with different class-, caste- and regional background. Yet, they can all be seen as members of the ‘middle class’ occupying a relatively privileged position in society. They consider the opening of India to the global market as the key-event that has made it possible for them to live an “interesting life” and to avoid becoming “boring people”. This exploration into the life-world of these young men addresses in particular how they construct their identities facing the messages and images that they are exposed to through work- and leisure-networks. They understand themselves and what surrounds them by invoking terms such as ‘India’ and ‘West’, ‘tradition’ and ‘modernity’, mirroring the debates on change that have gone on in India since colonization. Yet, they imaginatively re-work the content of these discourses and give the quoted terms new meanings. In their usage ‘being Indian’ is turned into a ‘global’, ‘modern’ and ‘cosmopolitan’ stance while ‘being Westernized’ becomes a marker of ‘backwardness’ and lack of sophistication. Their experiences mark out the popularity of notions of ‘Indianness’ in contemporary metropolitan India. The study focuses on how social actors themselves experience their self-identity and how these experiences are influenced by the actors’ involvement with international flows of images and conceptualizations. It will primarily approach cultural identities through labels of belonging to abstract categories with shifting reference (referred to them as ‘phantasms’) such as ‘India’, ‘West’, etc. The study suggests that the ‘import’ of trans-national imagination into everyday life gives birth to sub-cultural formations, new ‘communities of imagination’. Their members share a similar imagination of themselves, of Delhi, their country and the world.

This thesis explores ways in which some New Zealanders draw on and negotiate both belly dancing and local cultural norms to construct multiple local and global identities. Drawing upon discourse analysis, post-structuralist and post-colonial theory, it argues that belly dancing outside its cultures of origin has become globalised, with its own synthetic culture arising from complex networks of activities, objects and texts focused around the act of belly dancing. This is demonstrated through analysis of New Zealand newspaper accounts, interviews, focus group discussion, the Oasis Dance Camp belly dance event in Tongariro and the work of fusion belly dance troupe Kiwi Iwi in Christchurch. Bringing New Zealand into the field of belly dance study can offer deeper insights into the processes of globalisation and hybridity, and offers possibilities for examination of the variety of ways in which belly dance is practiced around the world. The thesis fills a gap in the literature about ‘Western’ understandings and uses of the dance, which has thus far heavily emphasised the United States and notions of performing as an ‘exotic Other’. It also shifts away from a sole focus on representation to analyse participants’ experiences of belly dance as dance, rather than only as performative play. The talk of the belly dancers involved in this research demonstrates the complex and contradictory ways in which they articulate ideas about New Zealand identities and cultural conventions. Some of their reflections on belly dancing appear to reflect consciousness of and dis-ease around issues of indigeneity and multiculturalism in wider New Zealand society. Participants in this study also talk about how they explore and perform ideas about femininity, which includes both acceptance and rejection of belly dancing as innately feminine. Looking at New Zealand identities through belly dance, and vice-versa, highlights developing, nuanced and multiple articulations of self and other in a globalised world.

Emerging consensus tends to suggest there is overwhelming American dominance of New Zealand radio in music. This study sets out to investigate such claims by looking at music, and incorporating a study of technology, announcing and programming as well. There is evidence emerging that instead of overwhelming dominance, there is a mixture of American as well as British influence. Foreign influence in the radio scene has been apparent since the time it became a popular addition to the New Zealand household in the 1920’s. Over the following decades, the radio industry has turned to the dominant Anglo-American players for guidance and inspiration. Now with a maturing local industry that is becoming more confident in its own skin, this reliance on foreign industry is coming under question regarding its effect on indigenous culture. The cultural cringe is slowly disappearing, but what is replacing it has been the centre of cultural debate. Utilising methods of content analysis and interviews, we set out to question which theory best describes the new landscape that the radio industry finds itself in, and how this is affecting the production of content received by the listening public. Working within a framework of cultural imperialism and hybridity, the findings indicate a complex mixture of the local and the global that could not be explained by simplistic notions of hybridity.

This research project asks; what is the potential for garments to express an Indian/European cultural hybridisation? The research explores the development of an alternative aesthetic by hybridising the ethos of traditional Indian garments and the aesthetics of 'Western' garments. The garments have been designed and constructed after key design features were indentified, and the new garments reflect hybridisation. The aspect of hybridisation was further enhanced with the use of digitally-printed fabric imagery which features a mythologised and idealised European/Indian history. The research seeks to discover if such a joining-together could develop an aesthetic sensibility, informed by both a ‘Western’ enculturation and a traditional Indian heritage. The new garments will speak to the viewer about what it is to experience being situated within two cultures simultaneously.

This research project asks; what is the potential for garments to express an Indian/European cultural hybridisation? The research explores the development of an alternative aesthetic by hybridising the ethos of traditional Indian garments and the aesthetics of 'Western' garments. The garments have been designed and constructed after key design features were indentified, and the new garments reflect hybridisation. The aspect of hybridisation was further enhanced with the use of digitally-printed fabric imagery which features a mythologised and idealised European/Indian history. The research seeks to discover if such a joining-together could develop an aesthetic sensibility, informed by both a ‘Western’ enculturation and a traditional Indian heritage. The new garments will speak to the viewer about what it is to experience being situated within two cultures simultaneously.