Submitted by Maicon Juliano Schmidt (maicons) on 2015-03-26T14:32:36Z No. of bitstreams: 1 Fabiano de Lima Nunes.pdf: 2809512 bytes, checksum: fc6057ede21624334a67ae89e4fe0767 (MD5) / Made available in DSpace on 2015-03-26T14:32:36Z (GMT). No. of bitstreams: 1 Fabiano de Lima Nunes.pdf: 2809512 bytes, checksum: fc6057ede21624334a67ae89e4fe0767 (MD5) Previous issue date: 2015-01-31 / Nenhuma / O Sistema Toyota de Produção (STP) ainda é o paradigma no tema de sistemas de produção. No entanto, nas últimas décadas, uma montadora de veículos coreana tem chamado a atenção na medida em que apresenta um significativo crescimento na participação do mercado mundial de autoconstrutores, a Hyundai Motor Company (HMC). Um dos alavancadores desse crescimento é o sistema de produção aplicado na construção e produção dos seus veículos, o Sistema Hyundai de Produção (SHP). Este estudo busca contribuir para a comunidade acadêmica e empresarial, em especial a Engenharia de Produção, propondo um modelo conceitual para a representação desse sistema de produção emergente. Para desenvolvimento desse estudo, utilizou-se a Design Science Research como abordagem metodológica, e uma pesquisa histórica fundamentada em revisão da literatura. Esse trabalho apresenta uma abordagem histórica da HMC, que permitiu apresentar didaticamente a formação do SHP. Para apresentar essa evolução histórica, foi adotada a noção de incidente crítico, tendo adicionalmente permitido identificar as dimensões técnicas e tecnológicas que compõem esse sistema de produção, seus construtos e as suas inter-relações. A partir da identificação dos principais constructos, foi elaborado um mapa conceitual para o entendimento das relações entre eles. Finalmente, foi proposto um modelo para a representação do SHP, que foi submetido à análise crítica de três especialistas acadêmicos sul-coreanos e de dois profissionais brasileiros, que o validaram propondo refinamentos relativos aos tópicos da arquitetura modular e integral, gerando o artefato principal oriundo desta dissertação. / The Toyota Production System (TPS) is still the paradigm in the field of production systems. However, in recent decades, a Korean automobile manufacturer has called attention by presenting a significant growth in the world market share of auto builders: Hyundai Motor Company (HMC). One of the boosters for shortening of this growth is the production system applied in the production of its vehicles, the Hyundai Production System (HPS). This study seeks to contribute to the academic and business community, in particular the Industrial Engineering and Operations Management, proposing a conceptual model for the representation of this emerging production system. For the development of this study, the methodological approach was Design Science Research, combined with a historical research, based on a review of the literature. This master’s thesis presents a historical approach of HMC, which allowed present didactically the formation of SHP. To present this historical evolution, it was adopted the notion of critical incident. Additionally it allowed identifying the technical and technological dimensions that make up this system of production, their constructs and their interrelationships. From the identification of the main constructs, a conceptual map for the understanding of the relationships between the system constructs was constructed. Finally, it was proposed a model for the representation of the HPS, which was submitted to the evaluation of three South Korean academic experts and two Brazilian professionals. They validated the presented model, proposing refinements addressing the topic of modular and integral architecture, thus generating the main artifact from this dissertation.

The theme of this final thesis is an evaluation of a Hyundai Motor Manufacturing Czech, s.r.o company. The goal of this thesis is to determine the value of the company based on discounted free cash flow and discounted economic value added methods using only publicly available sources while respecting "going concern principle". The date of valuation is 1. 12. 2013. This thesis consists of two parts. The first part focuses on the evaluation methodology. The second part focuses on the company, its market and surroundings. It contains strategy and financial analysis of the company needed for the evaluation process. The evaluation process itself is afterwards analyzed and explained thoroughly.

This diploma thesis, called Hyundai commercials from the semiotic point of view, deals with audiovisual commercials and their meanings, which can be hidden in them. The thesis is inspired by the book Mythologies which was written by Roland Barthes. The first part of the thesis is a chapter about the car manufacturer Hyundai, its background in the Czech Republic and also the reason for the choice of this brand is stated here. This part is followed by a chapter about advertising. Advertising is a type of persuasive communication, it is a part of mass media and is connected to other sciences such as psychology, social studies, linguistics and others. Relevant knowledge of these fields is used as well. The theoretical background of the thesis is extended in the next chapter which focuses on the science of semiotics. Key terms such as semiosis, sign, denotation, connotation, primary and secondary semiological systems and myth are defined. Also the method of semiotic analysis is explored. In connection with the terms mythology and ideology a subchapter on Roland Barthes follows. In the methodology chapter the research design is stated and research questions are formulated. The analytical chapter consists of the denotative parts of analyzed commercials (the plot together with the scene and sound is...

The diploma thesis has three main targets. To describe and give reasons why the firm Hyundai Motor Company entered the European market. To describe how sale and business network of company HMMC functions. To verify the success of HMMC's marketing strategy. Constantly increasing demand for cars Hyundai was the primary reason, why company HMC built subsidiary in Nošovice in Czech Republic. The decision about establishment of subsidiary HMMC was made in 2005 and production was begun at the end of year 2008. The company HMMC doesn't create distributional politics but it is important and necessary part of distribution chain. The distributional politics is formed in Soul by parent company. Then it is gradually delegated to regional offices, distributors and dealers. Finally the success of HMMC's marketing strategy was verified via questionnaire survey. This research was realized among dealers in Moravian-Silesian region. It was found out, that Czech customers buy cars Hyundai more, because HMMC's marketing strategy supports Czech traditional symbols and attributes in its advertisement. However it was not confirmed, if Czech customers reacted positively or negatively to Czech national symbols in advertisement of firm Hyundai.

In this modern age, interest in cars is waning and motorsport faces its biggest threat yet. Television numbers are down and its fan base is aging, leading us to wonder: Is there a way to bring back the excitement about motorsport and cars in general? Throughout history, numerous innovations have trickled down from the race track to production cars, thus there is a need to keep this culture alive. Especially in the new era of autonomous driving, we will require a competitive arena to challenge and improve this future technology. And with the rising climate challenges on our planet, motorsports, especially, needs to be a leader in green and efficient energy technology. During the research and concept development phase, the author investigated topics around the issue of motorsport. Research areas included: core values of motorsport fans, AI in offroad vehicles, future target groups Gen Z and Gen Alpha, alternative energies, and benchmark races like Rally Dakar and Roborace. After the broad research, the design ideation took place, starting with several package proposals and initial sketches. Based on those sketches, the author was able to guide the Maya mock-up modeling process where the final design direction was shaped. Peking to Paris Rally 2030: a new motorsport series, showcasing the combined strength of human and artificial intelligence under the harshest conditions on the planet. This technology offers new opportunities in racing. Given the advance of intelligent high-performance driving systems, an endurance rally can be even more extreme than it is today. Higher speeds, jumps, twists, and turns across the most diverse terrain will grant the spectator an extraordinary experience. With the use of VR and 3D video capturing drones, rally fans can follow their favorite team -up close and on demand from the start to finish line. The highperformance technology surrounded by the distinctive shape unifies rationality and emotionality into one cohesive design.

Orientador: Edson Roberto Scharf. / Dissertação (mestrado) - Universidade Regional de Blumenau, Centro de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração.

The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology and strategies related to companies in general seeking international expansion and activities abroad. Next paragraphs analyse Czech car market and its characteristics. History of Hyundai Company and description of its global marketing activities and tactics are depicted in the next chapters. Following parts illustrate a strategy employed in the Czech Republic, explaining "New Thinking. New Possibilities" vision and a comparison with the local SKODA Auto manufacturer. The work discloses Hyundai's activities leading to the growth on the market, currently positioning company as the second most successful brand in the year 2013. Concept of a "Czech car" maker is included further in the thesis. Final chapters are dedicated to a market research focusing both on brand awareness, insights and interpreting basic overview of the Czech customers and their attitudes regarding automotive industry.

The thesis deals with the current form and determinants of further development of the automotive industry and strategy of Hyundai Motor Company, the fastest growing automaker in the international markets of these days. The thesis is divided into four chapters. The first one is devoted to recent development of the automotive industry with a closer focus on the main characteristics of the Czech market and mentions the major trends affecting the industry. Next part introduces HMC and analyzes the development of its position in the global automotive market. Subject of the third chapter is an analysis of the company's business strategy, which has become the key factor of its growing importance. It mentions the main company objectives, the process of creating a strategic plan, different strategic approaches in the international market, phases of strategic brand management and discribes history of the company strategy. The final part focuses on the reasons of the construction of Hyundai factory in the country, evaluates it's position in the Czech market and the analysed strategy.

This thesis deals with market launch of new model generation of Hyundai Tucson on Czech market. Suggestions a recommendations for new model launch are supported by detailed analysis based on intern sources and secondary data, which are divided to several following parts: Czech automotive market analysis, analysis of Sport Utility Vehicles, consumer insight analysis of previous model generation, introduction of new generation and its key features, competitors overview and comparison with them, marketing communication of Hyundai carmaker, previous model generation and its competitors and positioning. Conclusion and target of this thesis are proposals and recommendations to new model generation launch focused on product, target group, competitors and communication.

The automotive industry is one of the most important industries in the Czech Republic. It represents a very significant part of all major macroeconomic aggregates. This work will be focused on the factors which influence the export of cars manufactured in the Czech Republic. A huge amount of Czech cars is exported to the European Union. Therefore, the influence of macroeconomic aggregates in the European Union will be examined. These macroeconomic aggregates are gross domestic product per capita, inflation, unemployment, exchange rate and interest rate of consumer loans. The work will be focused on individual carmakers and will include three models of amount of cars produced by Škoda, TPCA and Hyundai.