The development of new technologies is changing the world as we know it. Augmented reality (AR) is one of many new technological innovations that have been dominating the tech industry and, as a result, our everyday lives. AR takes the digital user experience to a whole other level, while more and more e-commerce marketers are adopting the technology within their platforms. Considering the many different gadgets and digital devices that most individuals use on a daily basis, it is of utmost importance for product designers to craft effective yet user-centered digital experiences. Hassenzahl's model of user experience formed the theoretical framework of this qualitative case study, while the design thinking methodology was adopted as this study’s aim is to examine the user experience design of IKEA Place from a user perspective. In order to empathize with the end users, a user experience (UX) research was conducted through semi-structured interviews, where IKEA Place users gave their insights in regards to their experience with the AR product.    The empirical results of this case study showed that the interviewed users found the purpose of the app along with its interface to be very appealing, and despite the fact that various limitations, some having higher impact than others, were spotted by all users in connection to the pragmatic attributes of IKEA Place, their individual experience did vary. The users who had been exposed to similar products or other technologies had a better experience with the AR app compared to the users who are less tech savvy, as the latter found utilizing the app to be difficult. In addition, the lack of interconnectedness between IKEA Place and the main IKEA app was not mentioned as a prominent limitation by the users. With the user needs having been defined, the ideation, prototyping, and testing phases followed for the redesigned features to be finally crafted. Lastly, this case study has limitations addressed as suggestions for future research, including more data collection practices being used simultaneously along with a larger sample size for UX research and prototype testing purposes.

Digitaliseringens framfart tillsammans människors allt högre förväntningar på teknisk utveckling, kvalitet och effektivitet ställer större krav på företag att skapa tillfredsställande användarupplevelser av produkter och tjänster. Applikationen IKEA Place är framtagen för att möta konsumenterna på deras villkor och genom tillfredsställande användarupplevelser påverka deras köpbeslut. För att ta reda på om och hur användarupplevelsen av IKEA Place påverkar användarnas intentioner att köpa produkter från IKEA har en enkätundersökning och två fokusgruppsdiskussioner genomförts. Som en del av fokusgruppmetoden genomfördes användartester där de nio deltagarna fick interagera med applikationen på ett ändamålsenligt sätt. För att en applikation ska accepteras och användas krävs det att olika kvaliteter tillfredsställer användaren och hjälper denne att nå sitt mål med användandet. Enkätundersökningen, fokusgruppdiskussionerna och användartesterna tyder på att användarupplevelsen av IKEA Place är otillfredsställande och att den i nästan obetydligt liten utsträckning påverkar användarnas köpintentioner. / The expansion of digitalization and people’s increased expectations for technical development, qualities and efficiency puts higher demand on companies to create satisfying user experiences of products and services. The application IKEA Place is produced to meet the consumers on their terms and assist with good user experience to affect their intentions to buy. To find out if and how the user experience of IKEA Place affects users' intentions to buy products from IKEA, one survey and two focus groups were conducted. User tests, where all of the nine participants interacted with the application in an appropriate way, were executed as a part of the focus group method. For an application to be accepted and used, several different qualities needs to satisfy the user and help him or her to reach the goal of the usage. The survey, the focus group discussions and the user tests indicates that the user experience of IKEA Place is unsatisfying. Additionally, the application barley affects the users’ intentions to buy at all.