In today’s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product’s brand are what contributes to the added value that, according to this study, is what distinguishes a brand’s power. In order to create a powerful brand and such positive associations amongst its consumers, this study demonstrates the importance of understanding how a brand’s interest group behaves in their choice of brand. The study investigates the significance of interaction between a brand and its consumers, as well as how such a connection can be utilized in the development of creative advertisement as part of a brand’s construction. Through an instrumental case study, aiming to analyze a specific case in order to discern more general questions within an area of study, Head and Shoulders was selected as a relevant brand to analyze on account of its creative promo using brand-ambassadors in order to change and strengthen its brand. The results of the study can be summarized in three parts. The first part concerns how respondents describe the brand Head and Shoulders and the conclusions of what specifics draw the consumer’s attention making the brand powerful or not. The second part covers how creative advertisement is a suitable manner for a brand to create a dialogue with its consumers and how the use of brand-ambassadors can broaden a brand’s target audience. The third and final part discerns the overall theme throughout all parts of the conducted interviews. This would be how a brand’s consumers are highly focused on their own behavior believing they are being judged by others. In other words, the important point of interest is the theory of impression management. / I dagens samhälle köper en människa inte enbart en produkt med dess utlovade funktion. Det är ett varumärke som köps och med det varumärket kommer en rad olika associationer. Dessa associationer som en produkt får i och med att det bär ett visst varumärke är det som bidrar till det mervärde som enligt denna studie är det som utmärker vad ett starkt varumärke är. För att skapa ett starkt varumärke och dessa posititva associationer hos sina konsumenter har denna studie visat på hur viktigt det är för företaget bakom varumärket att förstå hur deras konsumenter agerar kring val av varumärken. Studien utreder betydelsen av interaktionen mellan varumärken och dess konsumenter och vidare hur denna förståelse kan användas i utformning av kreativ reklam som en del av varumärkesbyggandet. Genom en instrumentell fallstudie, som syftar till att undersöka ett specifikt fall för att genom det kunna få insikt i mer generella frågor inom ett område, valdes Head and Shoulders som varumärke att studera då deras kreativa reklamfilm med användningen av varumärkesambassadörer togs fram för att förändra och stärka varumärket. Studiens resultat kan sammanfattas genom tre delar. Den första delen handlar om hur respondenterna beskriver varumärket Head and Shoulders och hur slutsatser om vad det är konsumenter lägger märke till hos ett varumärke därefter utmärker det som starkt eller ej kan göras. Den andra delen handlar om hur kreativ reklam är ett bra sätt för ett varumärke att skapa dialog med sina konsumenter och hur användningen av varumärkesambassadörer kan bredda ett varumärkes målgrupp. Den tredje och sista delen handlar om vad studien funnit som övergripande tema genom alla delar av intervjuerna som gjorts. Detta är hur människor, ett varumärkes konsumenter, är väldigt fokuserad på sitt eget beteende utifrån tron om att de blir bedömda av andra. Det handlar alltså om teorin impression management.

Age stereotypes have been associated with patterns of communication toward older adults as well as an individual s impression of older adults. Thus far, researchers have not explored these associations using paradigms in which participants engage interactively with the target; rather, studies have placed participants in the role of an objective observer of the target. The current study made use of a simulated communication paradigm to examine change in age stereotype activation, communication patterns and the impressions that are formed of an older adult target over the course of an interaction. Target individuals were portrayed either very positively (as a healthy active older adult) or more negatively (as an unwell stereotypical older adult). The competence of the target was manipulated to examine the effect of this trait on stereotype activation, communication and impressions. Individuals of all ages were found to initially speak in an affirmative way to the older adult target, regardless of initial impression, and then adjusted their speech to reflect the competency of the target. Impressions reflected both initial impressions as well as information gained from the interactive task; middle-aged and older adults focused on diagnostic information while young adults made use of all available information to inform their judgments.

In some contexts, the experience of sound and space are often considered as two unrelated experiences. In an auditorium, the senses of hearing and seeing are not necessary unrelated. This thesis proposes that there is a sensorial relationship between sound and space in the context of symphonic concert halls. Through a study of three auditoria, this thesis explores the relationship, and the degree of correspondence and interaction between auditory and visual spatial impression. It begins by exploring the concepts of auditory and visual spatial impression in relation with auditorium acoustics and architectural design. In auditorium acoustics, a number of terms are used to describe auditory spatial impression, such as �spaciousness,� �envelopment,� and �intimacy.� These terms have connotations beyond the auditory. The thesis suggests that they may also be used to describe visual spatial impression in auditoria. Through textual analyses, the thesis finds that the auditory and visual terms do not always relate to the same physical characteristics of auditoria and can conflict with one another. Hence, it is apparent that further subjective analyses of auditory and spatial impression are needed. Three chapters in this thesis are devoted to auditory and visual subjective experiments. Their purpose is to explore the degree of correspondence or contrast, and interaction between auditory and visual spatial impression. The degree of correspondence and contrast between auditory and visual spatial impression appear to vary between auditoria and within auditoria. The relationship between auditory and visual spatial impression appear to be both necessary and arbitrary, and the degree of interaction between them appear to be strong in some cases and weak in other. From the findings, this thesis suggests that the degree of correspondence or contrast, and interaction between auditory and visual spatial impression could be used to create an audiovisual experience that suit specific musical events. Concert auditoria are culturally and artistically unique spaces. Hence, consideration must be taken to understand the relationships between, and intentions of the acoustical and architectural designs, music and architecture, for a successful and creative collaboration between designers - since the ultimate goal is to create an extraordinary audiovisual experience in a concert hall.

Thesis (M.S.)--University of Michigan, 1969.

Thesis (M.S.)--University of Michigan, 1959.

Thesis (M.S.)--University of Michigan, 1988.

Thesis (M.S.)--University of Michigan, 1969.

Thesis (M.S.)--University of Alabama at Birmingham, 2008. / Title from PDF title page (viewed on Sept. 17, 2009). Includes bibliographical references (p. 46-49).

Certains spectacles, alors même qu’ils n’utilisent aucun matériel ni aucune technique cinématographiques (écran, caméra, images filmées), donnent au spectateur une impression de cinéma. Ils réveillent chez le spectateur une mémoire cinématographique qui tout en étant individuelle, appartient à une culture commune. Parce qu’il constitue un patrimoine commun, le cinéma est un moyen pour le spectateur d’exprimer l’expérience qu’il fait d’un spectacle. Notre idée étant que la présence du cinéma au théâtre dépasse la question de la composition de l’œuvre elle-même et qu’elle s’exerce aussi par le regard de ceux qui le reçoivent. Le cinéma du théâtre auquel nous nous intéressons est un cinéma « intérieur », formé de réminiscences suscitées par des spectacles qui portent en eux les traces d'un cinéma parfois oublié, toujours assimilé, incorporé. Ces « impressions » qui forment le cœur de notre travail résultent donc d’une double pratique de spectateur de théâtre et de cinéma chez ceux qui créent le spectacle et chez ceux qui le reçoivent. Nous proposons d’envisager l’intermédialité au théâtre au sein du spectateur et de sa mémoire, du simple fait que le spectateur de théâtre, est a priori un spectateur d’autres arts et que ses habitudes de perception esthétique se construisent par le biais de plusieurs pratiques. La notion d’impression permet de penser le rapport entre l’œuvre théâtrale et le spectateur. De la réception à l’analyse, l’impression liée au caractère intuitif de la perception et à son ancrage affectif joue un rôle essentiel dans l’élaboration de la pensée. Il s’agit de faire de l’impression un terrain de recherche et de s’en emparer avec ce qu’elle comporte de subjectivité, d’intuition et nécessairement d’approximation. Plutôt que de contourner la subjectivité souvent perçue comme un écueil, pourtant inhérent à l’analyse, il s’agira d’en faire un objet d’étude. L’enjeu sera de comprendre comment le cinéma en tant que culture visuelle et sonore, en tant que pratique façonnant des habitudes de réception, des discours, des réflexions critiques, des courants de pensée peut influencer le théâtre contemporain français notamment par le regard qu’on lui porte. / Certain theatre performances, even if using neither cinematographic material nor techniques nevertheless give the spectator an “impression of the cinema”. They create patterns of perception that films have accustomed us to and solicit a cinematographic memory in the spectator. Even if this is wholly individual, it still belongs to a common culture. Moreover, it takes place through the process of interpretation. For example, the spectator in discussing a theatrical performance borrows from the technical and artistic imaginary of a vocabulary unique to the cinema. These “impressions” form the core of the following work and are the result of a viewing practice that is at once theatrical and cinematic.Impressions play a central role in the elaboration of thought and are connected to the intuitive character of perception and its emotional foundations. What has been made into an object of study in the following work is the very subjectivity that is most often avoided as a stumbling block to interpretation even if it is inherent in any mode of analysis. The following work will make an effort grasp what the passing of cinema in contemporary theatre allows us to say about the latter. It will do this through an analysis of a sample of current representative theatrical works and how the spectator’s speech is produced through them and in relation to the cinema. Several contemporary theatrical productions will be at the centre of this study: Salves de Maguy Marin, Les Marchands of Joël Pommerat, Ricercar de François Tanguy or This is how you will disappear by Gisèle Vienne.

Si la déconstruction devait commencer quelque part, si son principe n'était pas d'emblée celui de lamultiplication originaire du principe, il faudrait alors dire que c'est comme déconstruction de l'autoaffectionpure qu'elle commence. En effet, l'interrogation du concept d'auto-affection pure estl'interrogation d'une dernière tentative pour penser encore la subjectivité en termes de principe (c'est-àdireen termes aussi de « subjectivité »). L'« auto-affection pure » est un concept qui renvoiecouramment au livre de 1929 de Heidegger sur Kant, Kant et le problème de la métaphysique. Or, dansce contexte, il renvoie déjà de manière essentielle à la répétition comme dispositif de sa production etcomme ce à partir de quoi sa déconstruction a concrètement lieu. La question de la répétition est en faitinséparable de la déconstruction de l'auto-affection pure. Si celle-ci est un autre nom de la temporalité,il faut alors démontrer en droit ce qui est un fait : c'est à partir de la répétition que la temporalité peutseulement être dévoilée. En ce sens, la répétition est déjà répétition de la question de l'être (Sein undZeit) mais aussi répétition de Kant (Kant et le problème de la métaphysique). Or, la détermination de latemporalité comme auto-affection pure, dans la répétition heideggerienne de Kant, n'est elle-mêmepossible que d'après la compréhension essentielle de la temporalité phénoménologique à partir duconcept de Husserl d'impression originaire. En ce sens, comme déconstruction de l'auto-affection pure,la répétition – en-deçà de toute identité constituée – doit aussi se trouver déjà à la racine de touteimpression originaire. / If deconstruction begins somewhere, if its starting point is not already the original multiplication ofprinciple and origin, then it is necessary to say that it begins first as the deconstruction of pure selfaffection.The interrogation of the concept of pure self-affection is the interrogation of probably the lastattempt to think about subjectivity in the terms of a principle (which are of course the terms of“subjectivity”). The pure self-affection concept widely refers to the 1929 book by Heidegger on Kanttitled Kant and the Problem of Metaphysics. In this context, the concept of pure self-affection refersalready to repetition as the essential “device” for its production. The question of repetition is in factinseparable from pure self-affection deconstruction. If pure self-affection can work as another name fortemporality, then we have to show the reason for a well established fact : it is just through repetitionthat temporality can be disclosed. In this sense, repetition is already the repetition of the question onbeing (Sein und Zeit), but also the repetition of Kant (Kant and the Problem of Metaphysics). Now, thedetermination of temporality as pure self-affection, through Heidegger's repetition of Kant, supposesthe essential understanding of phenomenological temporality on the basis of Husserl's concept oforiginary impression. In this sense, as leading pure self-affection deconstruction, repetition – before theconstitution of identity – is to be found on the grounds of the originary impression itself.