The central question of this thesis is: “How can people be mobilised to feel strongly attached to or invest into their nations?” Following a review of literature on the psychology of nationhood, a social identity approach towards national attachment is suggested. The possibility of the family metaphor (e.g. fatherland) as a rhetorical device anchoring the nation in filial qualities (e.g. belonging) is discussed. In the first study, establishing the general prevalence of family metaphors and aiming to test their use as a means of mobilisation, the content of language corpora, speeches, parliamentary debates and national anthems is analysed. The results demonstrate frequent use, especially in connection to mobilisation (e.g. in speeches). Study II tests whether merely linking a stimulus to a family metaphor will elicit a positive response and increase national identification. It does so by presenting a student sample (n = 149) with a neutral picture stimulus with different titles including family terms and family metaphors; no effects of any particular picture title on national identity emerged, but a considerable share of participants provided negative Nazi-related associations when primed with ‘fatherland'. Given the apparent relevance of meaning, the third study employed a word association task to provide a more in-depth account of German (n = 119) and British students' (n =138) common associations for family metaphors, confirming that some participants associate them with a negative past (e.g. WW II) or negative politics (e.g. nationalism). In an attempt to avoid the impact of said negative associations, Study IV draws on brotherhood – the metaphor seen as most positive – adding a call for ‘working in unity as volunteers', i.e. a context matching the metaphoric use in anthems, contrasting it with a) a call to work ‘as citizens' or b) a non-matching context (‘being devoted'). While it was assumed that such a fitting mobilisation context (i.e. ‘working together') would be buttressed by a family metaphor, similar results emerged. In a sample (n = 102) matched to the overall population, the brother metaphor did not have an effect on national identification and participants reported lower agreement with a statement presented together with a family metaphor, often providing associations of nationalism or Nazism. The fifth study responded to the frequent associations of the Second World War by providing British (n = 109) and German (n = 113) students with a distant past (1830s) or WW II context prior to presenting a text that was either using family metaphors or not. It aimed to test whether avoiding a link to the Second World War would alleviate the negative associations. However, the results pointed in the opposite direction, i.e. German participants were more likely to invest in their nations if family metaphors and the 1930s occurred together, albeit the negative understanding of family metaphors provided in the previous studies remained, which can be interpreted as an expression of collective guilt. In the last study, a fictitious nation was presented to a general student sample at the University of St Andrews (n = 198) as either trying to achieve independence through militant struggle or building cultural institutions. As in the previous studies, the majority of participants saw family metaphors as negative, and only a small minority from countries with a higher acceptance of power-distance described them in a positive light. This thesis argues that, in the light of the results, the family metaphor has to be understood as evoking historically situated meanings and is seen as essentialising nationhood, a notion predominantly not matching the understanding participants had of their nation and consequently being rejected. It suggests that a) (national) identity research needs to be aware of context and b) other frameworks for exalted attachment should be investigated.

Student Number : 0311003J - MA research report - School of Literature and Language Studies - Faculty of Humanities / This dissertation examines the representations of youth identity in print advertisements found in Y Magazine and SL Magazine. The researcher uses Critical Discourse Analysis to analyse the identities that are constructed in four fashion brands. The print advertisements are also interpreted by young people from Grade 11 classes in two Johannesburg high schools. Learners completed survey questionnaires and participated in focus group discussions. My interpretation of the advertisements reveals three over sexualized identities in the Soviet, Guess and Diesel advertisements. Soviet depicts an image of a male penetrative sexual fantasy; Guess depicts feminine self-centred sexual pleasure and Diesel communicates a message of funky, sexy, heterosexual male-female desire. It is proposed that advertisers base their strategies on assumptions that sex sells to the youth. The Levi’s advertisement differs from the rest by constructing a Hip Hop brand identity that appeals to a majority of the respondents. The learners’ responses are varied; some identify with the brands and accept the subject positions that are offered by the advertisements and others critique the sexuality that pervades the majority of the advertisements. Learners’ interpretations also reflect different reading positions, as well as unclear gendered target audiences. I conclude that media representations provide a range of powerful resources, which young people draw on in constructing their identities. I argue that print advertisements can be used productively in the language classroom as part of the body of literature that is studied in the English syllabus, especially because of their contemporary value and role in shaping post-modern subjects.

Understanding why people become involved in terrorism is vital to inhibiting recruitment and radicalisation, and therefore preventing terrorist attacks. The question of why people support, engage with, and participate in terrorism is addressed in this thesis. Insights into the causes of terrorism and the process of radicalisation are garnered from social and evolutionary psychology in an effort to add an additional interdisciplinary layer of theoretical understanding to existing political science research. The central argument made in this thesis is that certain psychological processes (social identity), and mechanisms (parochial altruism), influence people to favour ingroups and disfavour outgroups in light of particular intergroup cues. Although social identity theories and the concept of parochial altruism pertain to the same argument for bias towards ingroups, which may also entail bias against outgroups, they arrive at this position in different ways and therefore offer alternative insights into what conditions trigger this bias, and responses to it. A novel experimental paradigm with student participants generated data to investigate the evolved mechanism parochial altruism. Social identity theories were applied to certain features of the radicalisation process to explain how and why identification with the Muslim Umma (worldwide community) occurs, which is a central feature of radicalisation in Al-Qaeda type groups. The insights challenge some of the assumptions made by scholars about the nature of radicalisation and terrorism. This thesis considers the process of radicalisation to be rooted in, and influenced by, normal psychological processes and mechanisms that are present in all humans. Although there are caveats, this thesis provides new avenues of exploration and further research to investigate terrorism, radicalisation, and intergroup conflict more generally.

Research has consistently demonstrated the influences of cultural orientation (Individualism/collectivism) on emotional expression when interacting with in-groups and out-groups members in face-to-face communication (e.g., Eid & Diener, 2001; Matsumoto et al., 2008; Safdar et al., 2009). The purpose of the proposed study is to investigate whether the same pattern exists in virtual communication, especially in instant text messaging. Using a mixed design, an online self-report questionnaire measuring Individualism/Collectivism and intensity of emotional expression of both positive and negative emotions will be given to a sample of 788 college students. Several universal effects are predicted, including greater emotion expression toward in-groups versus out-groups, greater overall expressivity for people with a high individualism score, and greater expressivity for positive emotions than negative emotions. It is further predicted that people with high individualism score will express more negative emotions to their in-groups, while people with high collectivism score will express more positive emotions. Lastly, it is predicted that when interacting with out-groups, people with a high individualism score will express more positive emotions, while people with high collectivism score will express more negative emotions. Implications for cultural orientation and emotion expression are discussed.

Undersökningen syftade till att beskriva upplevelsen av sitt eget och andras sätt att konsumera. I relation till faktorer baserade på ”social identity theory” (Tajfel & Turner. 1979, refererat i Myers, 2007) men också egna individuella upplevelser om påverkan på det egna konsumtionssättet hos kvinnor i åldern 20-24 år. Strävan efter att uppnå en positiv social identitet och undvika en negativ social identitet upplevs påverka sättet att konsumera. Den sociala identiteten upplevs återspegla den egna identiteten i sociala interaktioner. Intervjuer med sju kvinnor gjordes och resultatet analyserades med kvalitativ tematisk analys. Resultatet beskriver att kvinnors eget och andras sätt att konsumera kan kategoriseras, identifieras och jämföras under påverkan av upplevelser kring stil, ekonomi och värderingar. Även humör och känslor upplevs påverka konsumtionssättet. Resultatet diskuteras kring betydelsen av intresse och vikten av att förmedla en positiv självpresentation och hur det kan påverka hur och vad man handlar.

Citizenship acquisition is often interpreted as indicating an immigrants successful integration into their new society. The literature includes a variety of behavioural, but not psychological, indicators of integration in the prediction of citizenship acquisition. Using an intergroup relations perspective, this study examined Asian immigrants intentions to become Canadian citizens. <p>Social identity theory was used to conceptualize the formation of a Canadian identity as an indicator of psychological integration into Canada. It was hypothesized that the stronger immigrants identify with Canada, the more likely they will want to acquire Canadian citizenship. Perceived discrimination and cultural incompatibility, as acculturative barriers to the formation of a Canadian identity, were hypothesized to relate negatively to intentions to acquire Canadian citizenship. The relationship between immigrants cultural identity and citizenship acquisition intentions was also explored, as was the importance of psychological predictors in relation to behavioural predictors of citizenship acquisition intentions. <p>One hundred and fourteen immigrants to Canada from Asia completed an Internet questionnaire about their experiences in Canada, and their intentions to become Canadian citizens. The results showed a positive relationship (r = .55) between respondents strength of Canadian identification and their intentions to apply for Canadian citizenship, as well as an unexpected positive relationship (r = .15) between their perceptions of discrimination against immigrants in the Canadian labour market and their citizenship acquisition intentions. Cultural identity and perceptions of cultural incompatibility were unrelated to their citizenship acquisition intentions.<p>A hierarchical multiple regression showed that the combination of English ability, length of time lived in Canada, participation in Canadian society, Canadian Identification, and Perceptions of discrimination against immigrants in the labour market accounted for 36.5% of the variance in citizenship acquisition intentions. Only Canadian identification and perceptions of discrimination contributed uniquely to the variance. It was concluded that Canadian identity is importantly related to immigrants citizenship acquisition intentions, and that psychological acculturation is relevant to the study of citizenship acquisition. These novel findings are important and expand the citizenship acquisition literature as well as contribute to the further development of social identity theory.

In the present study, I look at the relationship between power and identity verification and the conditions under which this relationship can be disrupted. Specifically, I look at the role of information in disrupting power differences within identity processes. I examine these processes through an experiment with task-oriented, power-imbalanced, dyads (N=144). Priming participants with a task-leader identity, I test how the introduction of negotiation resources—or information discrepant and external to a high power actor’s self presentation, affect presentation power—or the degree to which an actor can maintain identity meanings in light of partner negotiations. In contrast with existing literature, I did not find a direct relationship between power and identity verification. I did, however, find that those in higher positions of power experience greater identity stability, while those in lower positions of power experience increased identity change. Interestingly, I found that identity change and identity verification varied with identity valence, such that those with dominant task leader identity meanings experienced greater identity stability but less identity verification than their more submissive counterparts. These relationships, however were power dependent, such that differences disappeared among power-high actors, and were magnified for power-low actors. Negotiation Resources did not have a significant main effect, but showed a significant interaction with identity valence when predicting identity verification among power-low actors.

This study investigates social psychological strategies homeless persons use to develop and maintain the self while homeless. To understand this topic, I apply the identity theory of Stryker, self-esteem ofRosenberg, self-efficacy of Gecas and Schwalbe, and homeless identity meanings and behaviors of Burke. Additionally, I examine what is needed to no longer be homeless. In all, 326 surveys were collected at six different homeless service agencies such as shelters and meal sites. The data analysis includes descriptive statistics and multivariate regression. The results only partially support identity theory in that interactive commitment (increased number of homeless friends) predicts salience (frequently invoking the homeless identity across different situations) which predicts increased length of time in role. However, affective commitment and centrality of the homeless identity have no effect. This study does confirm Snow andAnderson’s findings that homeless persons on the streets for a shorter period of time will distance themselves from the homeless identity, while those on the streets longer will embrace the homeless identity. As opposed to previous research, I find that the majority of homeless respondents do not have low self-esteem or self-efficacy. Instead it is certain factors such as being homeless longer and more often, accepting the homeless identity, viewing the homeless identity as most important, little to no family support and having a high school diploma (or less) that result in homeless persons having low self-esteem or self-efficacy. With homeless identity meanings, people thinking negatively about themselves is the result of having more homeless friends, being homeless longer and more often, possessing low self-esteem and low self-efficacy. Placing great importance on homeless identity behaviors such as helping other homeless people and staying sober influence these outcomes: thinking positively about the self, stronger ties with other homeless people, more homeless friends and invoking the homeless identity more often in different situations. For homeless people to obtain housing, two factors, income and social support systems, are most important. Of all the control variables, sleeping on the streets and multiple disabilities demonstrate the greatest impact for almost all of the independent variables. The implications of these findings are discussed.

Citizenship acquisition is often interpreted as indicating an immigrants successful integration into their new society. The literature includes a variety of behavioural, but not psychological, indicators of integration in the prediction of citizenship acquisition. Using an intergroup relations perspective, this study examined Asian immigrants intentions to become Canadian citizens. <p>Social identity theory was used to conceptualize the formation of a Canadian identity as an indicator of psychological integration into Canada. It was hypothesized that the stronger immigrants identify with Canada, the more likely they will want to acquire Canadian citizenship. Perceived discrimination and cultural incompatibility, as acculturative barriers to the formation of a Canadian identity, were hypothesized to relate negatively to intentions to acquire Canadian citizenship. The relationship between immigrants cultural identity and citizenship acquisition intentions was also explored, as was the importance of psychological predictors in relation to behavioural predictors of citizenship acquisition intentions. <p>One hundred and fourteen immigrants to Canada from Asia completed an Internet questionnaire about their experiences in Canada, and their intentions to become Canadian citizens. The results showed a positive relationship (r = .55) between respondents strength of Canadian identification and their intentions to apply for Canadian citizenship, as well as an unexpected positive relationship (r = .15) between their perceptions of discrimination against immigrants in the Canadian labour market and their citizenship acquisition intentions. Cultural identity and perceptions of cultural incompatibility were unrelated to their citizenship acquisition intentions.<p>A hierarchical multiple regression showed that the combination of English ability, length of time lived in Canada, participation in Canadian society, Canadian Identification, and Perceptions of discrimination against immigrants in the labour market accounted for 36.5% of the variance in citizenship acquisition intentions. Only Canadian identification and perceptions of discrimination contributed uniquely to the variance. It was concluded that Canadian identity is importantly related to immigrants citizenship acquisition intentions, and that psychological acculturation is relevant to the study of citizenship acquisition. These novel findings are important and expand the citizenship acquisition literature as well as contribute to the further development of social identity theory.

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