Presented master’s thesis is focused on production process with direct relation on its input optimization. Theoretical part summarizes pieces of information about important characteristics of industrial process and its connections on another no less significant field of economical life of company such as marketing or logistics. Practical part is a result of analytical and creative work in industrial copany Brück AM that is an object of research in project part. An analysis and proposed precausions are based on understudied literature and attitude incident to author. Main output is calculations-backed project of change in the field of stocking system, store accounting and weight yield that can become a concrete way for improvement of present situation.

The thesis is focused on the establishment of company's e-commerce. Content of the thesis is a detailed market analysis and possible suppliers of solution, security, law and technology. Part of this work is a proposal for the implementation of e-commerce in company. Thesis is also engaged in internet marketing and SEO optimization.

The objective of the thesis is on the basis of theoretical knowledge and fieldwork to conduct a marketing survey, which will evaluate customer satisfaction in the retail store. The results of the survey and analyses will provide necessary documents to develop proposals and recommendations leading to increased customer satisfaction and the objective of the thesis.

The diploma thesis „Proposal for Optimization of Logistics Online Store“ is focused to analysis of present state of logistics concepts of the company XY operating an online store with information technology. The goal is finding of weaknesses in logistic approaches and proposal of their changes for not only keep, but also improve its market position.

The Thesis solves reconstruction and completion of the building of „CENTRUM“ Department Store in Brno. It is an unfinished skyscraper designed by Vladimír Karfík. The Thesis gives a proposal of the reconstruction of the building, extensions and annexes, new functional use (areas for sale and for rent, restaurant and hotel) and proposal for the peripheral jacketing solution. There was an aim to generate such a design, which would refer to the original building from thirtieth of the 20th century, which would follow up with the idea of a skyscraper located in the centre of Brno and whose functional utilization would suit to the current needs.

Theme of this thesis was to design and process a project of Apartment building in Valašske Meziříčí. The building is situated in the city center, close to hospital. Designed apartment building with four floors and a basement is located on a sloping terrain. Surrounding buildings are costisted of blocks of flats that were built in last century. Goal of the thesis was to design apartment house which will fit to the neighborhood. There are technical backround and parking slots in the basement of the bilding. Apartments are situated in above-ground floors. The grocery store lies on the northern side of the building on the same level as first floor. The apartmen building is covered by single-skinned flat roof.

This diploma thesis deals with the proposal of a business management strategy in the company. The thesis consists of a description of HORPO´s business, an analysis of the current state of the retail unit, evaluation of the theoretical bases related to retail activities, and in the last part proposals of concrete solutions including the conditions of implementation and benefits of these proposals.

As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. We set out to identify the baseline knowledge of the store personnel and the implications thereof in Sweden on the subjects formerly mentioned.       This investigative study aims to provide an insight into the workings and knowledge gap of retail store design from the perspective of store personnel with sensory- marketing, interplay and congruency in mind with focus on the senses vision, audio and scent. The knowledge of these are assumed to influence a stores’ ability to cater to and adapt to everyday and sensory-sensitive consumers. The study also aims to provide an insight into the subject of sensory overload, what causes it and the effects that might be had from the experience.    To achieve this, we formed the research questions: “How do beauty retail stores in Sweden keep sensorial interplay in mind when designing their retail setting?” and “How do beauty retail stores in Sweden take sensory overload into consideration?”. We performed qualitative interviews with Swedish retail beauty stores’ employees. A foundational knowledge was established in the form of a literature review followed by empirical findings, to be discussed in the analysis.   The conclusions drawn from our research, were that there is awareness among managers on sensory marketing. However, sensory cues are commonly broken down and compartmentalized into singular events. While we found that there are congruence considerations taken as to how the cues relate to the stores’ brand, there seemed to be little to none taken to how the cues interplay with each other. We could also conclude that sensory overload is not a consideration. However, that there are various reasons to this, one major being that Swedish retailers are careful about the implementation of sensory experiences and therefore consider themselves safe from the possibility.

Background: Circular economy has received an increasing amount of attention and a move towards a circular economy recently became a top priority within the EU. The food industry contributes to a large amount of the anthropogenic greenhouse gas emissions. In spite of this few studies have explored circular economy in regard to grocery store companies. The lack of prior research in the area serves as a motivation to carry out this study.  Purpose: The purpose of this study is to describe and analyze how grocery store companies have developed their communication to influence their customers’ behaviors and influence the relationship they have with them. Research question: How has the communication regarding a circular economy developed within grocery store companies during 2014-2020? Method: A content analysis of Swedish grocery store companies’ annual reports and sustainability reports between the years 2014-2020 has been conducted. Qualitative coding was mainly used, but some quantitative elements occur. The coding emanated from the two themes plastic and food waste. Results and conclusion: This study shows that the grocery store companies’ circular communication have congregated as a result of changes in the social expectations. The companies have concretized the idea of a circular economy and have introduced their own initiatives to reach it. / Bakgrund: Cirkulär ekonomi är ett begrepp som blivit alltmer uppmärksammat. En övergång till cirkulär ekonomi är numera en av EU:s främsta prioriteringar. Matindustrin bidrar till en stor del av de antropogena utsläppen av växthusgaser. Trots detta finns det få studier som kopplar samman ämnena cirkulär ekonomi och dagligvaruhandel. Bristen på tidigare forskning motiverade att denna studie genomfördes. Syfte: Syftet med studien är att beskriva och analysera hur företag inom dagligvaruhandeln har utvecklat sin kommunikation om cirkulär ekonomi för att påverka sina kunders beteende och relationen de har med dem.  Frågeställning: Hur har kommunikationen kring cirkulär ekonomi utformats inom dagligvaruhandeln mellan åren 2014–2020? Metod: I denna undersökning har en innehållsanalys av aktörerna i den svenska dagligvaruhandelns års- och hållbarhetsrapporter mellan åren 2014–2020 genomförts. Främst användes kvalitativ kodning, men vissa kvantitativa inslag förekommer. Kodningen utgick ifrån begreppen plast och matavfall. Resultat och slutsats: Resultatet av denna studie visar att företagen inom dagligvaruhandeln utformat och ökat sin cirkulära kommunikation på liknande sätt som en följd av förändringar i samhällets förväntningar. Företagen har konkretiserat begreppet cirkulär ekonomi och presenterat egna initiativ för att uppnå det.

It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. It is increasingly important for brands to be attainable through physical interaction for consumers to stay loyal, a fundament for the experience economy. Therefore, the pop up phenomenon could be considered an approach to blur the line between physical and online stores. The aim of this research is to create an understanding of how the pop up phenomenon is experienced by phygital companies in Sweden, exploring their use of multisensory marketing through pop ups and the effect it has on the brand. A qualitative and exploratory approach with semi-structured and asynchronous interviews including nine managers from the pop up industry was conducted. The data collected was analysed through a thematic approach and compared to existing literature. From the findings, two pop up purposes were identified: (1) pop ups with a long-term marketing purpose to enhance the brand, and (2) pop ups with a short-term selling purpose. Further, the empirical findings of this study suggest that the usage of multisensory experiences was recurrently found to be done unintentionally by the firms, indicating a lack of knowledge of its impact on customer behaviour in the long-term. From combining literature and findings a model was created explaining how firms can use the pop up phenomenon to successfully enhance the company’s brand. This research provides insights of managers’ personal experiences of the phenomenon and explores how pop ups can be a useful tool for a company's brand.