To minimize devastation and maximize opportunities provided during a corporate crisis, public relations professionals should collaborate with lawyers on crisis response strategies. The purpose of this study was to examine coverage of the Ford Motor Co. and Bridgestone/ Firestone, Inc. tire recall from May 2000 through May 2001 to determine whether there was a difference between the strategies used by each company and whether Ford Motor Co. and Bridgestone/Firestone, Inc. used more traditional public relations than traditional legal strategies during each crisis stage.A content analysis was conducted of articles covering the crisis from The Wall Street Journal and The Washington Post containing sentences attributed to each company's spokespeople. The search yielded 234 usable articles with 2,192 sentences.Coders identified strategies as traditional public relations, traditional legal, mixed, diversionary, or other. A chi-square was used to test the hypotheses.The first hypothesis, which said there would be no significant difference between strategies used by each company, was rejected. The second and third hypotheses, which said Ford Motor Co. and Bridgestone/Firestone, Inc. used significantly more traditional public relations than traditional legal strategies during each time period, were accepted. / Department of Journalism

This case study has presented a comprehensive overview of the context and significance of relationship management/maintenance strategies in downtown Goshen. The study reported herein is an attempt to identify and verify efforts by Downtown Goshen, Inc. (DGI), a non-profit organization that led the revitalization efforts between 2006 and 2011. Online surveys with business owners and interviews with DGI stakeholders were conducted, along with secondary data analysis of DGI event surveys. The study’s research questions addressed how DGI’s relationship management/maintenance strategies, along with elements present in the downtown, have influenced the community. The results revealed coalition-building through collaboration, relationship maintenance strategies of openness, networking, and shared tasks, along with creative class leadership and investment in infrastructure to have positively influenced the community. / Department of Journalism

Thesis (M.S.W.)--Smith College School for Social Work, Northampton, Mass., 2007 / Thesis submitted in partial fulfillment for the degree of Master of Social Work. Includes bibliographical references (leaves 58-62).

Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 189-194). Also available on the Internet.

Thesis (D. Min.)--Biblical Theological Seminary, 2004. / Abstract. Includes bibliographical references (leaves 166-170).

Thesis (D. Min.)--Biblical Theological Seminary, 2004. / Abstract. Includes bibliographical references (leaves 166-170).

Thesis (D. Min.)--Biblical Theological Seminary, 2004. / Abstract. Includes bibliographical references (leaves 166-170).

Thesis (M.A.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 189-194). Also available on the Internet.

Thesis (MPhil)--University of Stellenbosch, 2006. / On title page: Master of Philosophy (Information and Knowledge Management). Bibliography. Also available via the Internet.

Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.