by Anita Mei Che Ip. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 36). / INTRODUCTION --- p.1 / BACKGROUND OF PEPSI-COLA --- p.3 / HISTORY OF PEPSI-COLA --- p.4 / PEPSICO MANAGEMENT --- p.5 / PEPSI'S GLOBAL PRESENCE & PEPSI´ةS PRESENCE IN THE ASIA-PACIFIC REGION 5 --- p.6 / NEW MARKET STRATEGY --- p.9 / SOFT DRINK INDUSTRY --- p.9 / Concentrate producers / Bottlers / Distributors / CHALLENGES TO THE SOFT DRINK INDUSTRY --- p.12 / THE CHINESE BEVERAGE INDUSTRY --- p.13 / Size and Characteristics / Joint Ventures / Government Regulations / HISTORY OF PEPSI IN CHINA --- p.16 / Bottlers/Partners / Pricing and Advertising / Investment / CHALLENGES FOR PEPSI --- p.17 / Strategy for head to head battle / WHY EQUITY JOINT VENTURES? --- p.18 / STRATEGIC RATIONALE --- p.19 / Under-exploited Market Potential in the Franchise / Window of Opportunity to Widen Gap with Coca-Cola / Profit Opportunity / BUSINESS PLAN --- p.20 / Offensive Thrust / Build Critical Mass / Sustain Leadership / CHINA VISION 2000 - STRATEGIC PRIORITIES --- p.21 / EQUITY JOINT VENTURE STRUCTURE --- p.22 / FINANCIAL IMPACT --- p.23 / CONCLUSION --- p.24 / Consequences of Conversion / Management and National Cultures / The Importance of Nationality / Mental Programming / National Character or National Cultures / Four Dimensions of National Culture / Individualism vs Collectivism / Power Distance / Uncertainty Avoidance / Masculinity vs Femininity / Some Consequences for Management Theory and Practice / Leadership / Organization / Motivation / EXHIBIT 1 - PLANT POSITIONING --- p.31 / EXHIBIT 2 - CHINA SOFT DRINKS MARKET --- p.32 / EXHIBIT 3 - CHINA BEVERAGE INDUSTRY GROWTH --- p.33 / EXHIBIT 4 - PCI AND CCI INVESTMENT --- p.34 / EXHIBIT 5 - CSD PACKAGE MARKET --- p.35 / REFERENCES --- p.36

by Hui Hon Chiu, Jeffrey. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 36-37). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- INVESTMENT IN CHINA --- p.4 / Chapter 3. --- THE CARBONATED SOFT DRINK INDUSTRY IN CHINA --- p.8 / Chapter 4. --- PEPSI-COLA IN CHINA --- p.15 / GZ Bottling Plant --- p.17 / Chapter 5. --- CONFLICTS IN THE GZ BOTTLING PLANT --- p.25 / Cultural Conflicts with PRC Personnel --- p.25 / Disparity Between New and Ex-CJV Employees --- p.28 / Differences in Business Strategy --- p.29 / Chapter 6. --- CONCLUSION AND RECOMMENDATIONS --- p.32 / Selection of General Manager --- p.32 / Segregation of Chinese Party's Influence in the Joint Venture --- p.33 / Fair Treatment to New and Old Employees --- p.34 / Alignment of Business Strategy --- p.34 / BIBLIOGRAPHY --- p.36

Corporations, design firms, technology, and furniture companies are rethinking the concept of the ‘workplace’ environment and built ‘office’ in an effort to respond to changing characteristics of the workplace. The following report presents a case study, post-occupancy assessment of an architecture firm’s relocation of their corporate headquarters in Dallas, TX. This ethnographic research transpired from September 2013 to February 2014 and included participant observation, employee interviews, and an office-wide employee survey. Applying a user-centered approach, this study sought to identify and understand: 1) the most and least effective design elements, 2) unanticipated user-generated (“un-designed”) elements, 3) how the workplace operates as an environment and system of design elements, and 4) opportunities for continued improvement of their work environment. This study found that HKS ODC successfully increased access to collaborative spaces by increasing the size (i.e. number of square feet, number of rooms), variety of styles (i.e. enclosed rooms, open work surfaces), and distribution of spaces throughout the office environment. An increase in reported public transit commuting from 6.5% at their previous location to 24% at HKS ODC compares to almost five times the national public transit average (5%) and fifteen times the rate of Texas workers (1.6%) and Dallas-Fort Worth-Arlington, TX Metro Area (1.5%). This supports the real estate decision and design intent of the office that relocating near public transit would increase use (nearly six times that of reported use at 1919 McKinney, 6.5%). Additional findings and discussion relate to HKS ODC’s design enabling increased access to natural light and improved air quality, increased cross-sector collaboration, increased connection to downtown Dallas and engagement with the larger Dallas architectural community, as well as the open office environment encouraging education between all employee levels. Discrepancies between designed ‘flexibility’ and work away from the desk are explored along with the role of technology to facilitate work without replacing face-to-face interaction. This work also identifies key challenges with the design and employee experience and provides recommendations for addressing areas of concern for continued improvement of the workplace design. Continued user-centered research in the field of workplace design is necessary to assess the effect of current interventions in other office environments for comparison and inform future endeavors.

The thesis is focused on the process of trading in credit derivatives on the global financial markets. The first part deals with the history and the development of credit derivatives from the very beginning to the present and all factors that influenced and affected them during that time. Various derivative instruments are explained, in terms of their purpose, suitability for use and the risks arising from them. Mainy focus of the thesis is put on the selected stock markets (CME Group Inc., Eurex AG, NYSE Liff Holdings LLC). This section begins with their history, then it describes their structure and purpose. It explains stock market membership conditions and settlement of exchange contracts principles. The final part clarifies the role of credit derivatives in the financial crisis and the reasons that led to it. In the final part of the thesis organizations that regulate credit derivatives are described, in addition to regulation methods and aids, specifically in terms of new regulatory measures under Basel III and the organization of ISDA, which are also included. At the very end the possibilities of securitization and credit risk diversification are explained as well as methods of credit instruments valuation, which are demonstrated on an example of Credit Default Swap.

This master's thesis deals with the analysis and presentation of the global company Nike, especially the perception of the brand as a symbol of basketball. The master's thesis is divided into two parts. The first part describes the theoretical and methodological starting points, particularly the international marketing environment, concepts and strategic approaches, international marketing mix, plus the event marketing and sponsorship, which are an integral part of Nike marketing. The practical part describes the Nike company both from an international perspective, and marketing activities in the domestic environment. Based on the information and the survey, conducted gives recommendations for marketing activities in the basketball category in the domestic market.

Chlamydia trachomatis serovars D-K are the leading cause of bacterially-acquired sexually transmitted infections in the United States. As an obligate intracellular pathogen, C. trachomatis infects columnar epithelial cells of the genital mucosae and can cause deleterious sequelae such as pelvic inflammatory disease, infertility, and ectopic pregnancy. Several chlamydial antigens reach the host cell cytosol prior to the natural release of chlamydiae at the end of the developmental cycle. While some of these extra-inclusion antigens traffic to the host cell surface, others remain intracellular where they are proposed to influence vital host cell functions and antigen trafficking and presentation. The research herein examines the escape and trafficking of the immunodominant chlamydial antigens MOMP, LPS, and cHsp60 within C. trachomatis serovar E-infected polarized human endometrial epithelial cells. Studies using high-resolution transmission electron microscopy (TEM) and immuno-TEM report the novel escape mechanism of chlamydial antigens via vesicles everted/pinched off from the inclusion membrane, an occurrence observed both in the presence and absence of the antibiotic azithromycin. These extra-inclusion vesicles were differentiated from Golgi vesicles and were shown to deliver chlamydial heat shock protein 60 (cHsp60)-homologs 2 and 3, but not homolog 1, to the infected cell surface. Examination of the iron-responsiveness of the three cHsp60 homologs by immuno-TEM revealed a significant increase in cHsp60-2 following iron deprivation. Further investigation of the trafficking of chlamydial MOMP and LPS antigens enveloped within the protective everted inclusion membrane vesicles within host cells involved density gradient centrifugation for the separation of epithelial secretory pathway components followed by SDS-PAGE and Western blot to determine whether the chlamydial antigen-containing vesicles could fuse with and deliver the antigens to host cell organelles. Coupled with immuno-TEM, these data confirmed the presence of major chlamydial antigens within the endoplasmic reticulum of infected host cells. Additionally, chlamydial lipopolysaccharide (LPS) was co-localized with CD1d, a lipid antigen-presenting molecule. Collectively, these studies (i) establish a novel escape mechanism for chlamydial antigens, (ii) identify cHsp60-2 as a marker of iron stress response in C. trachomatis, and (iii) define for the first time the host cell ER as a destination for selected chlamydial antigens during infection.

Cette étude analyse les stratégies privilégiées par les entreprises de presse quotidienne francophone du Québec pour implanter leurs activités sur Internet et l'évolution des formes prises par leur présence en ligne depuis le milieu des années 1990. Placées dans le contexte de la forte concentration de la propriété du marché des médias, des mutations des formes du travail journalistique et de l'adoption de stratégies de convergence des contenus et de la main d'oeuvre visant à maximiser les synergies industrielles, il s'agit plus précisément d'étudier leur implantation sur la toile en fonction de trois concepts centraux, ceux du processus de marchandisation de l'information, de l'industrialisation du travail et des modalités de valorisation de l'information diffusée. L'analyse s'inscrit dans la lignée des travaux sur les industries culturelles sur les stratégies de diversification des entreprises de l'information, de la communication et de la culture et s'appuie sur les constats issus des observations effectuées sur le marché français des médias au sujet de la valorisation de l'information en ligne, de l'organisation du travail pour la production-diffusion d'information et du processus de « retraitement » de l'information sur la toile. Nous posons comme hypothèse que se retrouveront des modalités d'implantation similaires, adaptées aux particularités du marché québécois des médias. Grâce à une analyse thématique des contenus de presse, de documents corporatifs et d'éléments d'archives, ainsi que plusieurs entretiens avec des décideurs de l'industrie de la presse, nous avons dressé le portrait des modalités de déploiement en ligne des trois entreprises de presse francophone du marché québécois -Quebecor Média, Gesca-Power Corporation et Le Devoir. Globalement, nous retrouvons des stratégies orientées autour de l'intégration de la production et de la diffusion pour les plateformes traditionnelles et Internet, des modalités de valorisation centrées sur la vente d'espace publicitaires ou la vente directe de contenus et un apport relatif de la nouvelle plateforme de diffusion à la diversité de l'information produite par les acteurs du secteur. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : Industrie de la presse, Stratégies des ICIC, Internet, Information, Médias de masse, Implantation en ligne, Valorisation, Production des contenus.

Zugl.: München, Univ., Diss., 2009

Reclaimed oil sands landscapes are perceived to be low in plant diversity compared with naturally occurring plant communities. Approximately 66 Carex species inhabit the oil sand region. This thesis is unique and represents the first large scale study of Carex establishment on reclaimed oil sands landscapes. Research compared diversity and habitat variables between natural ecosystems and reclaimed landscapes, and examined the colonization mechanism for Carex establishment on reclaimed landscapes (i.e., ingress from adjacent natural ecosystems or emergence from the soil seed bank). Low positive associations between the presence of Carex in natural and reclaimed landscapes, and the presence of species on reclaimed landscapes not accounted for in either the forest or edge plots, suggests Carex established from the soil seed bank and less so from natural ingress. Carex share the same seed dispersal mechanisms as many plants, so the implications may apply to a broader range of plant species.

To minimize devastation and maximize opportunities provided during a corporate crisis, public relations professionals should collaborate with lawyers on crisis response strategies. The purpose of this study was to examine coverage of the Ford Motor Co. and Bridgestone/ Firestone, Inc. tire recall from May 2000 through May 2001 to determine whether there was a difference between the strategies used by each company and whether Ford Motor Co. and Bridgestone/Firestone, Inc. used more traditional public relations than traditional legal strategies during each crisis stage.A content analysis was conducted of articles covering the crisis from The Wall Street Journal and The Washington Post containing sentences attributed to each company's spokespeople. The search yielded 234 usable articles with 2,192 sentences.Coders identified strategies as traditional public relations, traditional legal, mixed, diversionary, or other. A chi-square was used to test the hypotheses.The first hypothesis, which said there would be no significant difference between strategies used by each company, was rejected. The second and third hypotheses, which said Ford Motor Co. and Bridgestone/Firestone, Inc. used significantly more traditional public relations than traditional legal strategies during each time period, were accepted. / Department of Journalism