This study focuses on the transformation process and reshaping of Indigenous tourism in Québec, Canada, using an ethnographic approach and methods. The central aim is to understand how Indigenous communities are affected by the development of Indigenous tourism and how they deal with this development. Three concepts are elaborated upon: resilience, performance of authenticity and representation of territory. The present study aims to show that these concepts are interconnected and crucial to the discussion of sustainable development. In this study it is important to not merely view Indigenous peoples as people affected by tourism but primarily as individuals who are involved in shaping Indigenous tourism in their communities. This work discusses a process in which society, communities and the Indigenous tourism industry are changing and transforming. I have shown how the dimensions of sustainable development can interact with place-specific conditions and are of importance for the Indigenous communities in Québec.

The tourism industry is particularly reliant on the use of imagery to create a brand for a destination or attraction in order to effectively market its product. In the case of Indigenous tourism, a paradox often exists between maintaining a level of recognition and familiarity that mirror the expectations of the public imagination, and conveying a representation that is locally meaningful and emblematic. Investigation into the visual representation and communication of identity through tourism is a means to illustrate three overlapping issues that are prevalent throughout the literature on Indigenous tourism. These are: control, authenticity, and hybridity. This research project addresses these issues through an extensive review of anthropological and tourism-related literature and its application to the specific case study of one Indigenous tourism business, the Nk’Mip Desert Cultural Centre (NDCC), owned and operated by the Osoyoos Indian Band (OIB) in Osoyoos, British Columbia (BC), Canada. Semiotic and visual analyses are used to elucidate the messages about OIB identity communicated through the Centre’s visuals, in order to bring the example of the OIB and NDCC into conversation with the larger issues found within Indigenous tourism. / Graduate

The following thesis examines the representation of Sámi that reside in the Swedish part of Lapland. Tourism has been a complement to the traditional occupations for many Sámi. However, representations of Sámi in web-marketing may be misleading the tourists in their understanding of the Indigenous people. The aim of the thesis is to examine regional marketing material in Sweden, found online, through a thematic analysis to highlight patterns and themes that are utilized for a competitiveness in the market. The use of language, when referring to Sámi, and adjectives to describe landscape, food, and people were focused upon. Six webpages were analysed, which showed a strong focus of the marketing material on reindeer, languages, handicrafts and food.

The Sami indigenous peoples in Northern Scandinavia face ongoing pressures to maintain their traditional way of life. Today, scholars of resilience and sustainability studies have looked towards indigenous tourism to deliver income diversity and cultural preservation. However, to date, this realization has been slow. Thus, the landmark ruling on the 23rd of January 2020 whereby one Sami community, the Girjas Sameby, was awarded the exclusive rights to administer hunting and fishing licenses against the Swedish State, could present a new opportunity to achieve these goals. Against this backdrop, a mixed-methods case study was conducted within their district to investigate if this verdict translated into opportunities for sustainable tourism development. Particularly as this case sets a legal precedent, many other Sami communities are expected to follow. Twenty-four respondents from three stakeholder groups, namely the Sami, tourism entrepreneurs and tourists, highlighted challenges for sustainable tourism development due to the new exclusionary rules instituted by the Sami and still weak sustainable travel trends in the region. The data emphasizes strained relationships between stakeholders and notes an increase in conflicts subsequent to the verdict. Arguably, the most significant opportunity presents itself not in the growth of tourism but rather in the preservation of nature and the now unavoidable convergence stakeholders are forced into, which, until recently, has been limited. Presenting the prospects for building collaborative relationships, which ultimately can help break down age-old stigmas as mutual trust and respect are developed.

Indigenous tourism is an expansive sector in the growing tourism industry. The Sami people living in Sápmi in northern Europe have started to engage in tourism, particularly in view of the rationalised and modernised methods of reindeer herding. Sami tourism offers job opportunities and enables the spreading of information. On the other hand, Sami tourism may jeopardise the indigenous culture and harm the sensitive environment in which the Sami live. The aim of this thesis is to analyse the supply and demand of Sami tourism in northern Sweden. This is presented in four articles. The first article analyses the potential of the emerging Sami tourism in Sweden, with special emphasis on the access to Sami tourism products. The study shows that there is a growing supply of tourism activities related to the Swedish Sami. The development of tourism is, however, restricted by factors such as the peripheral location and the lack of traditions of entrepreneurship. The second article analyse which factors influence tourists when they make their decisions about Sami tourism. In the article the respondents are requested to answer a number of hypothetical questions, ranking their preferences regarding supply, price and access. The study indicates that tourism related to the Sami and Sami culture has a considerable future potential, but also that there is a gap between supply and demand. In the third article the analysis shows that the festival in Jokkmokk, thanks to continuously added attractions, has been able to retain a rather high level of popularity, despite its peripheral location. Finally, the fourth article analyses to what extent the winter festival in Jokkmokk is a genuinely indigenous event, and to what extent it is staged. It is argued that the indigenous culture presented at the festival and in media is highly staged, although backstage experiences are available for the Sami and for the tourists who show a special interest.

Sustainability in the tourism industry necessitates ongoing development. This thesis investigates the interrelations between indigenous and sustainable tourism in relation to sustainability definitions and specifically examines the contributions of indigenous values and knowledge to sustainability within the tourism industry. Through a qualitative methodology, two case studies were conducted with semi-structured interviews of two tourist organizations in Sweden and Canada, accompanied by a discourse analysis. The results show that the sustainability outcomes of indigenous tourism practices corresponded to sustainability in sustainable tourism and is in many ways aligned with the UNs global framework. Differences were identified in how sustainability was initiated and achieved. Possible improvements in sustainable tourism could be inspired by indigenous tourism. Key themes were connectedness and appreciation of the land and keeping operations localized. In a broader perspective indigenous knowledge could provide complementary approaches to the global framework of sustainable development in tourism which would lead to a more diversified, localized and authenticity-based development. The thesis contributes to the ongoing discourse on sustainable development in the tourism industry and emphasizes the importance of reflecting on the contested concept of sustainability.

Esta tese tem a finalidade de apresentar estudos sobre o turismo, o território e a modernidade. Para isto, realiza-se um debate teórico e metodológico sobre os usos dos diferentes conceitos de território. Dentro desta lógica, insere-se o turismo como alavanca do desenvolvimento com base local. De uma parte, analisa-se o turismo indígena e, de outra, estuda-se o turismo em territórios indígenas. A metodologia utilizada na pesquisa de campo divide-se entre os estudos etnológicos, etnográficos, pesquisa-ação, pesquisa-participante e a literatura sobre turismo e desenvolvimento com base local. O trabalho de campo entre os Krahô ocorreu entre os anos de 2004, 2005 e 2006, permitindo levantar informações sobre a ocorrência do turismo nas comunidades e associações indígenas, assim como propor o entendimento sobre o turismo nos sentidos econômico, político, cultural e ambiental. O turismo emissivo indígena pode ser definido como aquele em que os indígenas das várias etnias viajam para as cidades locais, regionais, nacionais e internacionais para participarem de eventos (Jogos Indígenas, etc.). O turismo em territórios indígenas se define como aquele que ocorre no interior dos territórios indígenas (Feira Krahô de Sementes Tradicionais, etc.). Os territórios das populações autóctones no Brasil estão adquirindo sentido de territórios descontínuos e de territórios-rede, pois todas as etnias possuem mobilidades de seus territórios para outras territorialidades. Portanto, tanto o turismo emissivo indígena quanto o turismo receptivo em territórios indígenas contribuem para a construção da elevação da auto-estima dos índios, para a venda do artesanato e, por último, para a constituição de novas multiterritorialidades turísticas. / This thesis aims at submitting studies about tourism, territory and modernity. For such, a theoretical and methodological debate on the uses of the different territory concepts takes place. Within this logic, tourism is inserted as development with local base. On the one hand, we analyze indigenous tourism, and on the other hand, we study tourism in indigenous territories. The methodology used in the field research is divided among ethnologic, ethnographic studies, research-action, research-participant and the literature on tourism and development with local base. The field work among the Krahô took place between the years 2004, 2005 and 2006, allowing to survey information on the occurrence of tourism in the indigenous communities and associations, as well as proposing the understanding on tourism in the economical, political, cultural and environmental senses. The emissive indigenous tourism can be defined as the one where the natives of the different ethnic groups travel to the local, regional, national and international cities to take part in events (Indigenous Games, etc.). The tourism in indigenous territories is defined as the one taking place within the indigenous territories (Krahô Fair of Traditional Seeds, etc.). The territories of the autochthonous populations in Brazil are acquiring sense of discontinuous territories and network-territories, because all the ethnic groups can move from their territories to other territories. Therefore, both emissive indigenous tourism as well as the receptive tourism in indigenous territories contribute for elevating the self-esteem of the Indians, for selling handicraft and, for last, for constituting new multi-territory tourism.

Utilising a critical theoretical perspective, this work examines contemporary corporatised tourism and capitalist globalisation. This analysis suggests that marketisation limits the understanding of the purposes of tourism to its commercial and “industrial” features, thereby marginalising wider understandings of the social importance of tourism. Sklair’s conceptualisation of capitalist globalisation and its dynamics, as expressed in his “sociology of the global system” (2002), is employed to understand the corporatised tourism phenomenon. This thesis explains how a corporatised tourism sector has been created by transnational tourism and travel corporations, professionals in the travel and tourism sector, transnational practices such as the liberalisation being imposed through the General Agreement on Trade in Services negotiations and the culture-ideology of consumerism that tourists have adopted. This thesis argues that this reaps profits for industry and exclusive holidays for privileged tourists, but generates social and ecological costs which inspire vigorous challenge and resistance. This challenge is most clearly evident in the alternative tourism movement which seeks to provide the equity and environmental sustainability undermined by the dynamics of corporatised tourism. Alternative tourism niches with a capacity to foster an “eco-humanism” are examined by focusing on ecotourism, sustainable tourism, pro-poor tourism, fair trade in tourism, community-based tourism, peace through tourism, volunteer tourism and justice tourism. While each of these demonstrates certain transformative capacities, some prove to be mild reformist efforts and others promise more significant transformative capacity. In particular, the niches of volunteer tourism and justice tourism demonstrate capacities to mount a vigorous challenge to both corporatised tourism and capitalist globalisation. Since the formation of the Global Tourism Interventions Forum (GTIF) at the World Social Forum gathering in Mumbai in 2004, justice tourism has an agenda focused on overturning corporatised tourism and capitalist globalisation, and inaugurating a new alternative globalisation which is both “pro-people” and sustainable. Following the development of these original, macro-level conceptualisations of tourism and globalisation, this thesis presents a micro-level case study of an Indigenous Australian tourism enterprise which illustrates some of these dynamics in a local context. Camp Coorong Race Relations and Cultural Education Centre established and run by the Ngarrindjeri Aboriginal community of South Australia has utilised tourism to foster greater equity and sustainability by working towards reconciliation through tourism. The Ngarrindjeri have also experienced conflicts generated from the pressures of inappropriate tourism development which has necessitated an additional strategy of asserting their Indigenous rights in order to secure Ngarrindjeri lifeways. The case study analysis suggests that for alternative tourism to create the transformations that contemporary circumstances require, significant political change may be necessary. This includes fulfilment of economic, social and cultural rights to which a majority of nations have committed but have to date failed to implement. While this is a challenge for nation-states and is beyond the capacities of tourism alone, tourism nonetheless can be geared toward greater equity and sustainability if the perspective that corporatised tourism is the only option is resisted. This thesis demonstrates that another tourism is possible; one that is geared to public welfare, human fulfilment, solidarity and ecological living.

Esta tese tem a finalidade de apresentar estudos sobre o turismo, o território e a modernidade. Para isto, realiza-se um debate teórico e metodológico sobre os usos dos diferentes conceitos de território. Dentro desta lógica, insere-se o turismo como alavanca do desenvolvimento com base local. De uma parte, analisa-se o turismo indígena e, de outra, estuda-se o turismo em territórios indígenas. A metodologia utilizada na pesquisa de campo divide-se entre os estudos etnológicos, etnográficos, pesquisa-ação, pesquisa-participante e a literatura sobre turismo e desenvolvimento com base local. O trabalho de campo entre os Krahô ocorreu entre os anos de 2004, 2005 e 2006, permitindo levantar informações sobre a ocorrência do turismo nas comunidades e associações indígenas, assim como propor o entendimento sobre o turismo nos sentidos econômico, político, cultural e ambiental. O turismo emissivo indígena pode ser definido como aquele em que os indígenas das várias etnias viajam para as cidades locais, regionais, nacionais e internacionais para participarem de eventos (Jogos Indígenas, etc.). O turismo em territórios indígenas se define como aquele que ocorre no interior dos territórios indígenas (Feira Krahô de Sementes Tradicionais, etc.). Os territórios das populações autóctones no Brasil estão adquirindo sentido de territórios descontínuos e de territórios-rede, pois todas as etnias possuem mobilidades de seus territórios para outras territorialidades. Portanto, tanto o turismo emissivo indígena quanto o turismo receptivo em territórios indígenas contribuem para a construção da elevação da auto-estima dos índios, para a venda do artesanato e, por último, para a constituição de novas multiterritorialidades turísticas. / This thesis aims at submitting studies about tourism, territory and modernity. For such, a theoretical and methodological debate on the uses of the different territory concepts takes place. Within this logic, tourism is inserted as development with local base. On the one hand, we analyze indigenous tourism, and on the other hand, we study tourism in indigenous territories. The methodology used in the field research is divided among ethnologic, ethnographic studies, research-action, research-participant and the literature on tourism and development with local base. The field work among the Krahô took place between the years 2004, 2005 and 2006, allowing to survey information on the occurrence of tourism in the indigenous communities and associations, as well as proposing the understanding on tourism in the economical, political, cultural and environmental senses. The emissive indigenous tourism can be defined as the one where the natives of the different ethnic groups travel to the local, regional, national and international cities to take part in events (Indigenous Games, etc.). The tourism in indigenous territories is defined as the one taking place within the indigenous territories (Krahô Fair of Traditional Seeds, etc.). The territories of the autochthonous populations in Brazil are acquiring sense of discontinuous territories and network-territories, because all the ethnic groups can move from their territories to other territories. Therefore, both emissive indigenous tourism as well as the receptive tourism in indigenous territories contribute for elevating the self-esteem of the Indians, for selling handicraft and, for last, for constituting new multi-territory tourism.

The thesis will be centred on the topic of tourism in Canada and the steps the tourism industry took in handling the Covid-19 pandemic. The aim of this thesis will be to examine how Canadian tourism has evolved through time and analyse the way Indigenous tourism has grown despite its limited support. The main research questions addressed will include how has Canadian tourism adapted to the crises of the Covid-19 pandemic? How have the snowbird, Nature and Indigenous tourism groups been impacted by Covid-19 and how can we understand the history of these forms of tourism? What old and new debates were provoked by the Covid pandemic? What strategies were put in place to mitigate effects and how did historical structures of colonialism affect mitigation? The thesis is built using a series of academic texts, newspaper sources, and reports published by tourism and Indigenous tourism associations. The text will be approached through a historical perspective using the postcolonial theory and Adaptive co-management. The case studies analyses of Nature and Indigenous tourism are important as they represent tourism in Canada and illustrate the effects of colonialism stressing the need for reconciliation. The text will conclude with a look forward and a potential path tourism can take, learning from the Covid pandemic, to become more sustainable. / Cette thèse aborde le tourisme au Canada et les étapes que l’industrie du tourisme a pris en réponse à la pandémie du Covid-19. Le but de cette thèse est d’examiner l’évolution du tourisme Canadien et d’analyser la manière dans laquelle le tourisme Indigène a grandi malgré les adversités. La question principale est d’adresser comment le tourisme Canadien s’est adapté face à la crise de la pandémie Covid-19 ? Comment les groupes de tourisme de snowbirds, Nature et Indigène ont subi les influences du Covid-19 et comment nous comprenons l’histoire de ces formes de tourisme ? Quels débâtes, vieux et neuf, ont été provoqués par la Covid-19 ? Quelles stratégies ont été mises en place pour atténuer ces effets et comment la structure historique du colonialisme a affecté ces atténuations ? Cette thèse est bâtie sur une série de textes académiques, des journaux, et des rapports publiés par des associations touristiques et des associations Indigènes de tourisme. Ce texte sera approché d’un point de vue historique dont une théorie postcoloniale et d’adaptation à la gestion partagée. Les cas analysés de tourisme Indigène et tourisme de nature sont des cas importants car ils représentent le tourisme au Canada, illustrent les effets du colonialisme et soulignent la nécessité d’une réconciliation. Ce texte se termine avec un regard vers le futur et une avenue potentielle que le tourisme pourrait utiliser, en tirant profit des leçons de la pandémie Covid-19, pour devenir plus durable.