by Leung Yiu-kwan, Siu Kwok-keung, William. / Bibliography: leaf [72] / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986

This comprehensive project introduces the past and present of the Chinese petroleum industry, conducts industry analysis using Michael Porter's Five forces model, and discusses the changes made in recent years and the business oppurtunities for foreign companies. In order to effectively enter the chinese petroleum market, four commonly used entry strategies are introduced. Key issues, weaknesses and strengths, as well as implications of each entry strategy are discussed in detail.

by Lau, Kwok-Kit. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENT --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Objectives Of The Study --- p.3 / Chapter 1.2 --- Information Needs --- p.3 / Chapter 1.2.1 --- Information On The Market --- p.3 / Chapter 1.2.2 --- Information On Customers --- p.4 / Chapter 1.2.3 --- Information On Suppliers --- p.5 / Chapter 1.3 --- Approach And Content Of The Paper --- p.6 / Chapter 1.4 --- Reasons For The Study --- p.7 / Chapter CHAPTER II --- METHODOLOGY --- p.8 / Chapter 2.1 --- Source Of Information --- p.8 / Chapter 2.1.1 --- Secondary Information --- p.8 / Chapter 2.1.2 --- Primary Information --- p.9 / Chapter CHAPTER III --- HONG KONG SOLVENT MARKET --- p.11 / Chapter 3.1 --- Market Overview --- p.11 / Chapter 3.1.1 --- Market Size and Trends --- p.11 / Chapter 3.1.2 --- Market Participant --- p.15 / Chapter 3.1.3 --- Market Competition Among Suppliers --- p.21 / Chapter CHAPTER IV --- CURRENT MARKETING STRATEGIES --- p.23 / Chapter 4.1 --- Product --- p.23 / Chapter 4.2 --- Price --- p.26 / Chapter 4.3 --- Promotion --- p.30 / Chapter 4.4 --- Place --- p.31 / Chapter CHAPTER V --- CUSTOMER RESEARCH --- p.36 / Chapter 5.1 --- Research And Questionnaire Design --- p.36 / Chapter 5.2 --- Selection Of Sample Frame And Sample Size --- p.37 / Chapter 5.3 --- Result and Analysis --- p.38 / Chapter 5.3.1 --- User-Customer Research --- p.38 / Chapter 5.3.2 --- Dealers/Distributors Research --- p.46 / Chapter CHAPTER VI --- RECOMMENDATION AND DISCUSSION --- p.52 / Chapter 6.1 --- Discussion And Recommendation On The Market Mix --- p.52 / Chapter 6.1.1 --- Product --- p.52 / Chapter 6.1.2 --- Promotion --- p.56 / Chapter 6.1.3 --- Price --- p.58 / Chapter 6.1.4 --- Place --- p.58 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY

by Li Yuk Fung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 63-64). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / LIST OF EXHIBITS --- p.iv / PREFACE --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Scope of Study --- p.1 / Methodology --- p.2 / Secondary Data Collection --- p.2 / Observations --- p.3 / Primary Data Collection --- p.3 / Literature Review --- p.4 / Limitations --- p.4 / Chapter II. --- THE COMPANY --- p.5 / History and Background --- p.5 / Organizational Structure --- p.6 / Business Strategies --- p.8 / Marketing Mix --- p.8 / Market Segmentation --- p.14 / Competitiveness --- p.17 / Chapter III. --- INDUSTRIAL ANALYSIS --- p.21 / Environmental Analysis --- p.21 / Economic Environment --- p.22 / Socio/Cultural Factors --- p.23 / Demographic Factors --- p.23 / Technological Environment --- p.24 / Legal Environment --- p.24 / Customers --- p.25 / Government Sector --- p.25 / Private Sector --- p.27 / Institutional Sector --- p.28 / Suppliers --- p.30 / Competitors --- p.33 / Entry Barriers --- p.34 / Critical Success Factors for the Industry --- p.34 / Chapter IV. --- SWOT ANALYSIS --- p.35 / Internal Strengths --- p.35 / Internal Weaknesses --- p.37 / Future Opportunities --- p.41 / Environmental Threats --- p.44 / Problem Identifications --- p.45 / Chapter V. --- CONCLUSIONS AND RECOMMENDATIONS --- p.48 / Recommendations --- p.48 / Implications and Evaluations --- p.53 / Conclusions --- p.57 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.63