This thesis describes new possibilities that can occur at construction of motor-vehicle insurance on the worldwide market. In Czech republic there has been insurance liability for damage incurred running vehicles and wrecking crane insurance till now. Abroad indeed begins extend unprecedented product of motor-vehicle insurance known as Pay As You Drive that derives benefits from absolutely new methods at construction insurance.Insurance is invoiced on the basis of real mileage.For data gathering there are exploited different counter circuit functional mainly on the basis of GPS navigation.Aim of diploma work was analysis of this new kind of insurance, evaluation of its fruitfulness, serviceability and possibilities of its aplication in Czech republic.At the end of my thesis there was effected analysis of GAP insurance that can be negotiate in Czech republic already. GAP Insurance there has been like form of additional insurance to all-risk insurance. It covers difference in acquisition price of new vehicle and its actual market price that the classical all-risk insurance doesn't cover.

Master thesis, 65 pages, 18 pictures, 4 table, 39 literature sources, 5 appendages, Lithuanian language. The object of the work- insurance service marketing. The subject of the work - the research of the insurance service marketing. The aim of the work – to establish and estimate service marketing significance in an insurance business and to make suggestions of marketing implementation for companies. The goals of the work: 1.To analyse the nascency determinant elements of insurance service marketing. 2.To settle and describe a conception, functions, and essential things of insurance service marketing. 3.To analyze the peculiarities of the insurance service marketing and their determinant elements. 4.With reference to facts, to settle the size of Lithuanian insurance service market, to measure the structure of insurance service suppliers’ market and its competitive ability. 5.To find out consumers’ opinion about insurance service. 6.To estimate need and conditions of insurance service marketing implementation. Methods of the research: empirical research (questionnaire), unstruktural interview, analysis and synthesis of nonfiction, statistical material analysis, graphics, comparable, generalization. Analysing Lithuanian and foreign countries nonfiction and periodic literature about insurance service marketing, it is defined the organization particularity of the insurance service marketing, its expedience of adaptability and facility in Lithuanian insurance companies.