Master Final work, 73 pages, 11 tables, 13 figures, 50 sources of literature 8 appendixes, lithuanian. Keewords: market, life insurance, insurance company, income, payments, services, insurer, assured. Object of the work – life insurance market in Lithuania. Purpose of the work – to analyze life insurance theoretical and practical aspects and to give conclusions for the life insurance market development. Tasks of the work: 1. to define the conception of life insurance; 2. to analyze types and groups of life insurance; 3. to investigate the life insurance market of Lithuania; 4. to estimate the life insurance market development and to give advices for it. Methods of research: the research was done making the analysis of Lithuania laws of insurance, Europe Union directives, metodical and scientifical works. The author also used description, generalization, comparative and logical analysis methods and vertical and horizontal analysis as well.

Master thesis, 65 pages, 18 pictures, 4 table, 39 literature sources, 5 appendages, Lithuanian language. The object of the work- insurance service marketing. The subject of the work - the research of the insurance service marketing. The aim of the work – to establish and estimate service marketing significance in an insurance business and to make suggestions of marketing implementation for companies. The goals of the work: 1.To analyse the nascency determinant elements of insurance service marketing. 2.To settle and describe a conception, functions, and essential things of insurance service marketing. 3.To analyze the peculiarities of the insurance service marketing and their determinant elements. 4.With reference to facts, to settle the size of Lithuanian insurance service market, to measure the structure of insurance service suppliers’ market and its competitive ability. 5.To find out consumers’ opinion about insurance service. 6.To estimate need and conditions of insurance service marketing implementation. Methods of the research: empirical research (questionnaire), unstruktural interview, analysis and synthesis of nonfiction, statistical material analysis, graphics, comparable, generalization. Analysing Lithuanian and foreign countries nonfiction and periodic literature about insurance service marketing, it is defined the organization particularity of the insurance service marketing, its expedience of adaptability and facility in Lithuanian insurance companies.