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Case Study on the Impact of InteractiveMarketing upon Internet versus TraditionalCustoms¡XZion ToursHoung, Barry 25 July 2001 (has links)
This study is more or less of an exploratory research style. It is aimed to find out what the impact of the travel information appearing on a company web site that is run by a travel agent, upon traditional customers in a sense of interactive marketing.
It is hoped that through the subject study we can much understand traditional customer expectations and perceptions in using of the internet. It would also equip the agents in a better position to fulfill the customer requirements when they map out the content of the travel company web site and implement the information communication. And finally it will lead to the best marketing strategy planning.
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Strategies Fostering Competition and Development of Kaohsiung After Cross Straits¡¦ Joining WTO ¡X from the Perspective of TourismLee, Shih-Shun 04 August 2003 (has links)
Because of the global economic depression and competitive stress from international industries, Kaohsiung also faces its difficulty for further development and construction. Due to the 911 terrorist attack event in the U.S., the total number of those who travel to Taiwan from January to June of year 2002 decreased 7.3% compared to the same period of year 2001, a sharp decline. In October year 2002, an explosion event happened in Bali in Indonesia, and furthermore, in April year 2003, another disaster, the dreadful SARS disease raged through Taiwan. These could make tourists worry about safety while traveling, making the dull tourism business an even worse situation.
In order to carry out decisions made by Council for Economic Planning and Development, starting form January 1st, year 2002, the Executive Yuan opened the gate of visiting Taiwan for people from Mainland China under particular conditions. However, with concerns of safety of the whole island, we still hold serious control of opening our gate for tourism, so the tourism business still cannot make a hit as originally expected. Actually it is a very important step to open the tourism market for people from Mainland China to visit Taiwan, to make the relationship of cross strait normalize. With WTO principles do cross strait share equal rights to open the tourism market to each other. Our government has been seriously considering the issue of Three-Links in recent years but has made only little progress. The present study collected and investigated newspaper articles and editorials related to this issue in Taiwan of year 2002. The findings point out that the two political parties in Taiwan differed a lot in political stands. This may influence the economy in Taiwan. Though Three-Links is not a cure-all, it could definitely benefit the economic development in Taiwan. Moreover, according to interviews with some experts in this field and an analysis of questionnaires, it is easy to tell Three-Links is a future trend. Three-Links can benefit industries in Taiwan to make business contacts with industries in Mainland China, even to broaden the business scope to the whole world. The main spirit of tourism business is ¡§human¡¨. Mainland Chinese who regularly travel abroad and who are willing to visit Taiwan reached up to the number of 1.2 million. Kaohsiung is an international harbor and further a must pass port for Mainland Chinese. This should be an important chance and moment to develop and push Kaohsiung to become the entrance of tourism business in southern Taiwan.
Nominal Group Technique (NGT) is one of the Interactive Management (IM) methods. This method can efficiently deal with complicated problems or controversial issues discussed in a group or a society. By questionnaire analysis and the NGT method did I complete this study and achieve the following goals:
1. Cooperative efficient participation
2. Clarify and define issues
3. Form common consensus and conclusion
4. Interactive learning rebuild cognition as a group
We vote for the top 10 strategies to urge development of Kaohsiung. We consider that ¡§Make Kaohsiung the entrance of tourism business and deepen the mechanism of culture and biology in southern Taiwan.¡¨ and ¡§Release limitations for Mainland Chinese¡¦s¡¦ visiting Taiwan, make Kaohsiung international airport the first.¡¨ two worth studying future topics and very likely make benefits for the future development of Kaohsiung.
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3D interactive pictorial mapsNaz, Asma 17 February 2005 (has links)
The objective of my research is to revive and practice the art of traditional pictorial
maps in 3D cartographic visualization. I have chosen to create both graphical and
statistical pictorial maps which can be used for the purpose of tourism and data
representation respectively. Some traditional hand-drawn and sculptural pictorial
maps of famous artists have been picked out to start as a base for my work. The
goal was to recreate or imitate the style, character and features of these traditional
hand-drawn and sculptural maps with 3D computer graphics and to analyze how
effectively 3D tools can be used to communicate map information. I also wanted to
explore ways to make these maps interactive on the Web and have them accessible to
a large number of viewers. The results show a number of interactive 3D pictorial maps
of different countries and continents. These maps are initially built with Maya, a 3D
modeling software, and converted into web pages using the Viewpoint Technology.
For statistical maps, Mel scripts have been used in Maya to take input from the
user and change the shape of models accordingly to represent data. These maps are
interactive and navigable and are designed to be easily accessible on the Web.
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noneSu, Pin-Li 05 September 2008 (has links)
Kaohsiung has positioned itself vis-à-vis Mainland China which is situated in East Asia and has embraced two rapidly increasing global commercial centers: one of the massive cities group of Greater Hong Kong, including Hong Kong, Shenzhen, Guangzhou, Zhuhai and Macau and the other, Greater Shanghai, including Shanghai, Wuxi, Suzhou, Nanjing, and Ningbo. It is estimated that by 2020 the development of the coastal areas of Southeast Mainland China and the Yangtze River Delta will bring a second wave of rapid economic growth. Utilizing such a massive market power and regardless an economic integration via a CEPA formation, a West coastal economic area model or a shared market model across the Taiwan Strait, Kaohsiung should deem it important to seize the opportunity and function as a pioneer for direct cross-strait transportation with its advantageous position in the above-mentioned area. It should join the ensuing market and, through the massive market power of a harbor city, strengthen its advantages to attract more students from Mainland China to study in Kaohsiung. It is hoped that those who come to study in Kaohsiung will recognize Kaohsiung¡¦s advantageous position and learn democracy at campus and how to tolerate multi-culturalism. Moreover, it is hoped that through interpersonal interactions they will see Kaohsiung as their dwelling place for their work and life and subsequently utilize the city as a nexus point to reach the rest of the world.
Employing the research method of Interactive Management (IM), the present study conducted two interactive symposiums on researching how to enhance the human resources in Kaohsiung in the aftermath of the direct cross-strait transportation. The participants to the interactive symposiums have come up with 12 strategies as the prerequisite preparations for the ultimate purpose of the symposiums ¡V to enhance the economic development of Kaohsiung and to attract high-quality human power to move to and dwell in Kaohsiung in order to contribute to the development of Kaohsiung.
Concerning the issue of recruiting the students of Mainland China to receive the higher education in Kaohsiung, the result of the study indicates that the symposium participants demonstrate a higher degree of consensus on 1) how the universities and colleges in Kaohsiung should enhance their competitiveness and 2) a mutual recognition of the academic certificates as the most important pre-condition of the communication of the higher education across the strait. Moreover, in the second interactive symposium, in spite of the escalation of opinion diversion, it also shows that the symposium participants gradually adjusted their individual opinions to respecting and understanding others¡¦ opinions. Subsequently, a consensus was reached through brainstorming, independent thinking, rational debating and publicly opinion-expressing.
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An Analysis of and Anticipation for the Influences of Penghu's Gambling Industry on Its Economy and Society AbstractLi, Yu-chu 13 July 2009 (has links)
For years Penghu has been actively developing its tourism gaming (gambling) industry since its location, climate, and soil quality have hindered the development of its agriculture, fishery, and local industries and resulted in slow economy and reduced population. Its tourism industry had not developed well despite the unique natural sceneries and local history; therefore, the local government placed hope on the gambling industry in the wish of attracting foreign investors. For the past two decades, the local effort of legalizing off-shore gambling -- the only and the most important force behind this policy, has never ceased.
The scenario adopted in this study is that the draft of the "Offshore Islands Development Act" that serves as the legal basis of Penghu's development of the gambling industry has been approved by the Legislative Yuan and is supported by the majority in a public vote. Being the only area where legalized gambling is allowed, the local government of Penghu and the central government immediately start to work on the applicable legal basis and regulations. Born and raised in Penghu, the researcher of this study also cares very much about this topic and thus wishes to come up with the recommendations for optimal local development.
In this study the "Nominal Group Technique" (NGT) of "Interactive Management" (IM) was utilized for the purpose of getting everyone's opinions across in a democratic manner and reducing egocentric and arbitrary perspectives. Through NGT, an interactive seminar is held where "feasible and specific recommendations for the influences of Penghu's gambling industry on its economy and society" are provided. The 2-stage Seminar is held based on the unique procedures of NGT: Identify problems, clarify problems, vote and select problems, and come up with 12 specific strategies:
1. Invest a certain portion of the gambling revenue in the local environment in order to maintain the local landscapes and culture.
2. Establish a Penghu Gambling Committee or a dedicated authority that carries out its duties objectively and wins public trust and support.
3. Give a certain portion of the jobs in the gambling industry to the local residents whose households have been registered in Penghu for at least 5 years.
4. Make timely plans that are dedicated to Penghu's environment and surrounding. Gambling authorities should hold studies on the size of the gambling market.
5. Establish a security system between a service provider and a security authority and invest more in software/hardware for crime prevention.
6. Reinforce personnel training and industrial-academic collaborations in order to provide more jobs.
7. Establish a Supervisory Committee that is in charge of analyzing/evaluating relevant policies and formulating tasks.
8. Formulate strategies that protect the development of local industries and create a win-win situation for them and foreign inventors.
9. Penghu County Government should formulate a public-supervision system for the gambling industry in order to prevent corruptions and political manipulation.
10. Complete the infrastructure and public transportation as quickly as possible.
11. Actively help Penghu's traditional industries and develop tourism with the gambling industry and create a win-win situation.
12. Evaluate the influences of the population-carrying capacity on infrastructure and ecosystems and determine the responses.
After comparing all the strategies, the inter-strategic relationships are reinforced using "Interpretive Structural Modeling" (ISM), and the ISM software was used to draw the diagram of the structural enhancement. After the second-stage discussions and revisions, the final, revised Diagram of Enhanced Structure was completed that clearly shows the causal relationships between each strategy and how they are ordered and ranked. The main contribution of this study is the information found provides the government with a clear, prioritized set of instructions that help the authority understand how the 12 strategies work and what they actually achieve.
Through the 2-stage interactive seminar, questionnaire surveys were conducted twice on the participants in order for us to understand their expectations for the actual procedures, participation, understanding, and interactions in the seminar, and such information helps us understand how satisfied they are towards the interactive learning and whether they have actually achieved the expected results through independent thinking, diverse perspectives, debates, listening, group discussions, brain storming, and communication. In other words, we wish to find out how effective participation, problem-defining and clarifications, and consensus-reaching benefit the entire effort.
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Cross-border PAM Analysis ¡V A Study on the Integration of Public Demand with Government Policy under Regional Cooperation between Penghu and China's Economic Zone on the West Coast the Taiwan StraitWu, Cheng-yu 30 August 2009 (has links)
This study adopts a variety of research methods widely used in professional
academic fields covering regional science, management science and policy science.
The essence of each method is selected for cross-field analysis that is beyond the
framework of different fields, departments and layers. Through the public affairs
management (PAM) method, the reference architecture is integrated for analysis, and
the output of regional analysis (including comparative analysis, economic foundation
analysis, variance appropriation analysis, time series analysis and cross-sectional
analysis, gravity model) is used as input data for the project analysis (the nominal
group technique). The outputs of regional analysis and project analysis are used as
input for the interactive management (IM) method in a policy analysis; the outputs of
the first three analyses are further used as the input to the social judgments theory
(SJT) of the judgment analysis. A set of proposals is then created using VCS, and the
survey questionnaire is created using SJT and multi-attribute utility theory (MAUT)
by IM participants in generating strategies. These are sent to 53 public administrators
in the Penghu County Government for them to fill out. The results are analyzed using
the serial intention structure of the SJT method to identify the cooperation elements
among all units. The historical data in Penghu is then further analyzed using
appropriate research methods to calculate a set of objective and mutually supporting
data. The participants¡¦ psychological perception are further quantified with all kinds
of resource links swept across each node, enabling different types of energy to diffuse
to their maximum for creation of the greatest possible public values.
This study was conducted by a team of three students taking an interactive
approach to exploring issues regarding the impact of strategy in cooperation between
Penghu and China's Economic Zone on the Western Side of the Taiwan Strait. The
team worked together to conduct literature research, examining issues related to
public living within the aspects of economy, society and government. The study uses
the interactive management (IM) method widely used in policy analysis, together with
process analysis methods such as the nominal group technique (NGT) method and the
interpretive structural modeling (ISM) method, with 26 participants from various
sectors. In the NGT process, starting from idea generation, problem clarification, and
voting on problems, the issues were compared pair-wise. ISM software was used for
generating an enforcement structural diagram, which was reviewed by participants;
over half approved on the twelve strategies in the governmental aspect of cooperation
between Penghu and China¡¦s Economic Zone on the Western Side of the Taiwan Strait
study, in addition to the revised and approved enforcement structural diagram.
This paper focuses on using the IM method for analysis. During the planning
stage, information generated by varieties of research methods was used for deliberate
review by the parties of interest. During the interactive test stage, the purpose was to
make sure that the 26 participants are representative of the public. Therefore, 15-20
observers came from the same population for simultaneous voting and pair-wise
comparison of rules. The results produced were almost identical, indicating that the
participants invited in the IM method were representative enough. In the follow-up
stage, the Penghu Cable Company was supportive to air the promotional interactive
DVD, with contents connoting public welfare and social education, for free for one
month from April 1, 2009 to April 30, 2009. Afterwards, the twelve major strategies
as voted were sent to 10 administrative units, of which five replied and agreed to
adopt; More voices of the majority of people will then be heard, effective opinions
adopted and, together with cross-border governmental policies and people¡¦s needs, the
public opinions will be blended into public policies. The method will serve as a bridge
between the Government and the public, enabling people to do a final evaluation on
the government's performance or even facilitating the Central Government to listen to
people¡¦s responses when allocating subsidy funds to cities and counties. tThis study
will propose a concrete strategy on ¡§competitiveness in cooperation between Penghu
and China's Economic Zone on the Western Side of the Taiwan Strait¡¨, by surveying
county government public administrators with SJT and MAUT questionnaires. A total
of 53 county government public administrators generally agreed that the Government
should proactively expand services to improve the employment rate.
In summary, if the governmental sector is able to take the public interests and
county public services as the top priority issues, as well as expressing a willingness to
listen to people¡¦s opinion and incorporate people¡¦s needs into the policies, a
flourishing and peaceful realm of the people, by the people, for the people and based
on the people is achievable in the near future.
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A vEB-Tree based Strategy for Interactive VoD Services in P2P NetworksTsai, Ming-te 28 August 2009 (has links)
To provide interactive operations such as fast-forward, slow-forward, switch channel, and jump function for peer-to-peer on demand video streaming is a challenge. In this thesis, we proposed a vEB-tree (van Emde Boas tree) based architecture for interactive VoD services in peer-to-peer networks. The proposed architecture assumes videos can be divided into many segments, and these segments are stored in each peer. In the architecture, it includes vEB-tree based topology, procedure of demand segment search, and a distribution scheme. It not only efficiently provides interactive operations but also reduces the control messages. Additionally, each peer stores segments based on the proposed distribution scheme to reduce the server stress. Experimental results demonstrate that the proposed architecture outperforms Baton, BBTU, and VMesh in terms of jump latency, server stress, and neighbors¡¦ maintenance cost.
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Advanced OpenModelica plotting package for ModelicaEriksson, Henrik January 2008 (has links)
<p>OpenModelica is an open-source based development environment for Modelica coordinated by the Programming Environments Laboratory (PELAB) at Linköpings Universitet. Previously an external tool, PtPlot, has been used to create graphics from simulation data. This tool is poorly integrated with OMNotebook, the OpenModelica Notebook, which is a tool for creating interactive documents where Modelica code can be edited and evaluated. This thesis develops and implements a plotting API accessible from Modelica algorithmic code and extends OMNotebook to allow creation of diagrams and other forms of graphics without an external application.These diagrams are more customizable than those generated by PtPlot and allow for example logarithmic scaling. The new Modelica API for graphic programming allows access of graphic functionality from within Modelica models and Modelica functions.</p>
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Interaktiv hemsida med PHP och MySQL / Interactive website using PHP and MySQLBertilsson, Håkan, Wikström, Rickard January 2003 (has links)
<p>This degree project is made for Cervera in Norrköping and Linköping. The task was to create a professional interactive homepage for the company where the company's range of products can be presented. Besides a homepage aimed towards potential customers, an online Internet-application where the company's employees can update, erase, and create posts that are stored in the database was created. The main programming languages have been PHP and HTML in combination with databases in MySQL. The final result was a functional, professional and informative homepage with a simple and pedagogical application for the employees. In this report the reader gets a detailed statement of the project.</p>
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Human performance metrics for video-game input devices /Klochek, Chris. January 2008 (has links)
Thesis (M.Sc.)--York University, 2008. Graduate Programme in Computer Science. / Typescript. Includes bibliographical references (leaves 75-77). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:MR45953
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