With fast developing economy today, knowledge becomes critical resource in organizations since it creates enterprises’ competitive advantages. Thus, the management of knowledge is highly valued as one of the strategic solutions to business success. In China, although the importance of knowledge management is already recognized by enterprises, its development and implementation still face constrains and obstacles. In high-tech industries, especially for IT companies, knowledge is considered as the key assets for the company to achieve higher competitiveness. Even though information technology provided good platform for knowledge management implementation in IT companies, its knowledge management influenced by various factors such as organizational culture, business process problems, interpersonal relationship and etc. As a result, knowledge management implementation ran into difficulties. The objectives of this thesis are to evaluate current knowledge management status in Chinese IT companies and then to provide possible solutions to improve the knowledge management implementation regarding the investigated results. Because of time and resource limitation, this thesis took Taobao, one of the leading IT companies in China to conduct the case study. To conduct the research, this thesis applied qualitative method. It conducted interviews of four employees in Taobao to collect data, and then use grounded theory method to analyze the results. After analysis, the thesis pointed out Taobao’s current problems of knowledge management implementation and further provided possible solutions from following aspects including understanding of knowledge management, knowledge strategy, training, top management support, knowledge management process, network of experts, knowledge sharing and trustworthy personal relationship, information technology, employee involvement and motivation, and organizational culture in order to improve knowledge management implementation in Taobao.

企管大師Michael Porter一再強調「差異化」是企業之所以能勝出的主要關鍵，Peter Drucker更宣稱：「知識」將是未來企業唯一，且能夠生產社會與經濟利益的最重要資財。 知識管理可以將知識儲存在組織之內，降低企業的成本，並增加獲利，進而提高企業的競爭力優勢。媒體也是企業的一種經營形態，因此，如何透過知識管理將平面媒體內、外的智慧資本彙整並儲存在組織中，以利組織成員分享與運用，繼而產生獨特的差異性與競爭優勢，已經是媒體越來越關心的重要課題。 但是，知識管理的架構會隨著產業特性與企業需求而有差異。因此，想要幫助平面媒體利用知識管理，來面對未來更激烈的競爭環境，就必須有不同於產業或知識特質的架構與建議。 民國77年的報禁解除，使得國內平面媒體面臨高度競爭的壓力；而科技的日新月益、閱聽人的閱讀習慣與需求的改變，也迫使媒體朝向提供更多元及多樣化的新聞內容服務。 因此，本研究希望透過綜合的分析與探討，找出平面媒體所面臨的問題與困境，試著利用資訊科技的幫助，提出適合平面媒體參考的知識管理整合性系統架構、步驟、作法與建議，以便提升其企業競爭力。 綜合有關知識管理的理論架構，再配合平面媒體產業的特性，本研究試著為傳統平面媒體，規劃出兩種未來可能獲利的經營模式―「新聞來源供應商」與「綜合新聞供應商」，同時為其擬出可行的知識管理架構，以及分4個階段―「認知覺醒與發展策略」、「經營模式與知識確認」、「設計、規劃與導入」，以及「評估與調整」階段，與3大層面―「策略」、「知識」與「科技」的建議。 / Michael Porter, Professor at Harvard Business School and one of the top 50 business intellectuals of our time, claims that “differentiation” is the key to stand out in a highly competitive environment. Peter Drucker, professor of management and the founder of California-based Leader to Leader Foundation, suggests that “knowledge” is the only asset the future businesses could depend on in generating social and economic benefits. Knowledge management is the one way to preserve the knowledge generated in the process of management for an enterprise. It decreases management cost and generates revenue at the same time. Therefore, knowledge management is also a way to enhance competitive edge. Mass media, like other management entities, could also apply principles of knowledge management to enhance their competitive edge. How to integrate the intellectual capital through mechanisms of knowledge management, how to share the knowledge stored in the mechanism in more efficient ways, and, how could the media differentiate themselves from their competitators to enhance competitive edge, have become critical issue not only for management, but also for survival. However, the mechanism or infrastructure of knowledge management is varied for different industries due to the nature of different management requirements. What can be applied in a software company may not be suitable at all for mass media. Two significant changes accelerate and reinforce the innovation of the Press: the law that limits the numbers of content providers and the law that limits the amount of contents were both banned. In the mean time, the overall reading habit change enabled by the innovation of digital technology also facilitates the renovation of Press. News providers are now facing challenges in providing diversified contents for readers of different habits and tastes. This research aims at proposing appropriate knowledge management infrastructures by synthesizing the dilemma as well as opportunities media confront in a digital era. Classical literature regarding knowledge management infrastructure and media studies, especially the properties of the Press, help me frame and identify two profitable knowledge management infrastructures: News Supplier and News Content Provider. More than providing the possible infrastructures, I also concluded four phases to implement the infrastructure and three perspectives as lenses to examine the infrastructures. The four phrases are (1) awareness and strategic development; (2) management model and knowledge assurance; (3) design, plan and implementation and (4) evaluation and adjustment. The three perspectives are (1) strategy, (2) knowledge and (3) technology.

Knowledge management (KM) is regarded as a strategic asset and a source of competitive advantage for organisations. While the issues of KM have been widely discussed by many researchers, there is a paucity of studies pertaining to the role of KM in enhancing the performance of universities, especially Ghanaian universities. Similarly, there is the lack of formal strategy that would provide an appropriate framework for these systems to ensure maximum utilisation of available knowledge for competitive advantage. Due to this, Ghanaian universities have been continually reinventing the wheel each time they lose knowledge through expertise leaving the universities. This loss of knowledge through expert staff exiting raises the need to have systems and strategies in place that will help the universities to capture that relevant knowledge. The research thus set out to address these problems by assessing the implementation of KM systems in Ghanaian universities and the strategies that could be adopted to manage and safeguard knowledge as a competitive advantage and for future use. A survey and a mixed method research approach, which encompasses a questionnaire and interview schedules, were used to collect data from the stratified sampled respondents. One hundred and eighteen (80.27%) questionnaires were successfully received from the respondents, while all nine interviewees successfully responded to the interviews. Pattern matching, content analysis and explanation-building were used to analyse the qualitative data. The Microsoft spreadsheet and SPSS software were used to analyse the quantitative data and descriptive statistics in the form of tables, pie charts and histograms were used to present the findings. The findings of this study showed that: the concepts of KM was universally understood by the respondents; KM processes were effective; systems and facilities such as internet, intranet, e-mails, mobile technology and DVD/VCD/CD were used to facilitate KM at the universities; leadership, culture, technologies and strategies were the KM enablers; e-learning, coaching and mentorship, communities of practice, and storytelling were the main strategies used to manage and safeguard knowledge; and KM systems had a positive impact on the universities. The study finally formulated an integrated KM framework to guide the implementation of KM systems in universities. / Information Science / D. Litt. et Phil. (Information Science)