Introdução: O acidente ocorrido em Santa Maria/RS encontra-se dentre os mais propalados pela mídia inclusive com repercussão internacional. A investigação criminal, levada a cabo pela delegacia de polícia e também a feita pelos técnicos do conselho regional de engenharia, resultou em um conhecimento dos fatos imediatos, ou seja, um olhar da relação causa e efeito, nitidamente estabelecida sem buscar as razões de origem das causas. Em outros termos, aqui buscamos contextualiza o evento acidentário dentro dos fatores culturais, políticos, regulatórios e econômicos. Ao não colocar luzes sob tais aspectos correlacionados, o retorno da experiência, o aprendizado e a própria gestão de riscos, ficaram circunscritos à esfera proximal do acidente. Questões sobre o uso e comercialização de materiais pirotécnicos, o emprego de materiais de revestimentos em boates e clubes noturnos, a promoção de eventos com grande afluxo de pessoas para locais fechados, não são aprofundados nos referidos relatórios. Também não se discutiu, de forma ampla, questões sobre a atuação de órgãos públicos na concessão de funcionamento de boates, sobre o papel dos especialistas em prevenção de risco, sobre o papel dos agentes públicos em grandes desastres e acidentes ampliados, especialmente os relacionados ao acidente químico que neste caso matou, em minutos, duzentos e quarenta e dois jovens, todos levados a óbitos pela ação do gás cianídrico. Objetivos: Em face destas e de outras lacunas, este trabalho propõe um encaminhamento para enfrentamento das referidas questões. A proposta pode ser facilmente percebida, como multidisciplinar e seria difícil o desenvolvimento de um diagnóstico único sem prejuízo do aprendizado. O objetivo é justamente constatar e apresentar o contingente de influências que estavam em jogo no sistema da gestão da boate. Tal constatação significa abrir caminhos para o estudo aprofundado das dimensões sociais e técnicas presentes naquele momento e que foram reveladas pela tragédia. 9 Materiais e Métodos: Para atingir este objetivo, para além da relação imediata de causa e efeito utilizamos como modelo descritivo e analítico os Mapas Verticais, AcciMap, proposto pelo engenheiro Jeans Rasmussen, com enfoque qualitativo. Esta forma de estudo força a identificação das influências de alto escalão político de governo indo do topo para a base dos acontecimentos, passando pela gestão estadual e municipal incluindo a gestão da empresa. Os materiais foram capturados dentre os disponíveis na mídia e produzidos por órgãos públicos, principalmente o relatório da polícia civil e do conselho de engenharia. Resultados: Os mapas verticais revelaram as interações e a perda de controle sistêmico das instituições. Fica visível a distribuição dos atores e das influências que atuam de modo a levar o sistema de forma lenta, mas vigorosamente para a zona de instabilidade. As concepções idealizadas, os documentos regulatórios e as políticas públicas desviam-se por força de interações não controladas do princípio da segurança, sem que o sistema consiga detectar as rápidas mudanças. As instituições são pressionadas por uma rotina que deixa de lado aspectos de gerenciamento de risco e de outro lado pela inconsistência dos poderes públicos coercitivos. Considerações finais: Mesmo o estudo de caso único, pela força do modelo dos mapas verticais, amplia a compreensão de fenômenos sociais, organizacionais e políticos. Ao buscar relações entre atores e entre acontecimentos, o estudo codifica uma estrutura singular que, entretanto, dialoga em teoria com diversos casos. Se de um lado os dados obtidos na investigação, em si mesmo, não são idênticos a outros casos, de outro lado ao interrogar e analisar os documentos emerge características importantes para a comparação teórica e metodológica impulsionando assim a compreensão deste e de outros eventos acidentários. Duas outras contribuições são particularmente relevantes. A primeira, teórica e acadêmica, se propõe a trazer para o debate a aplicação dos mapas verticais no estudo de acidentes, principalmente os multifacetados com inúmeros atores. Outra contribuição é dada pela visualização de inúmeros subsistemas decorrentes da análise vertical onde cada subsistema poderá ser estudado separadamente pondo em evidência novos caminhos de enfrentamento da problemática acidentária. / Introduction: The accident in Santa Maria / RS is one of the most publicized by the media having international repercussions. The criminal investigation conducted by the police and also by the technicians of the Regional Engineering Board, resulted in an understanding of immediate facts, i.e., the causes and effects which clearly established without seeking for the roots of the problem. In other words, here we seek to contextualize the accident within the cultural, political, regulatory and economic aspects. If we did not analyze the correlated aspects, the feedback, learning and risk management itself would be restricted to the accident proximal sphere. Questions about the use and sale of fireworks, the use of lining materials in clubs and nightclubs, the organization of events with large amounts of people indoors, are not detailed in the reports. It was also not broadly discussed questions about the role of governmental agencies in providing operating licenses for nightclubs, the role of risk prevention experts and the role of public officials in major disasters and major accidents, especially those related to chemical substances, that, in this case, killed two hundred forty two young people in a few minutes, all of whom died due to the action of the cyanide gas. Objectives: In face of these and other shortcomings, this paper proposes a method of coping with these issues. This proposal may be easily perceived as multidisciplinary since it would be difficult to develop a single disciplinary study without putting in jeopardy the opportunity of learning from the tragic accident. The focus is to find and present the contingent of influences that were at stake in the club management system. These findings may path the way for deeper studies of the social sphere and techniques which were present at that time and that were revealed by the tragedy. 11 Materials and Methods: In order to achieve this goal, we went far beyond the immediate relationship of cause and effect; we used a descriptive and analytical model of Vertical Maps, AcciMap proposed by the engineer Jeans Rasmussen with a qualitative approach. In this kind of study it is imperative to identify high political level influences, analyzing the events from top to bottom, and also going through state and municipal management data including the nightclub management itself. The data was collected from available media, from governmental agencies, particularly the civil police report and the Engineering Board report. Results: The vertical maps revealed the interaction and the systemic institution loss of control. The distribution of actors and influences that act in order to bring the system slowly but forcefully to the zone of instability is visible. The idealized conceptions, regulatory documents and public policies deviated due to uncontrolled interactions from security principles, without the system being able to detect these rapid changes. Institutions are pressed by a routine that on one hand leaves out risk management aspects and on the other hand by the inconsistency of coercive governmental supervision. Final thoughts: Even a single case study, due to the strength of the vertical maps, can expand the understanding of the social, organizational and political phenomena. By seeking relationships between actors and between events, the study encodes a unique structure which in theory is related to several cases. On the one hand the data obtained in the investigation itself, is not identical to other cases, on the other hand as we examine and analyze the documents important features for theoretical and methodological comparison emerge, thus increasing understanding of this and other accidents. Two other contributions are particularly relevant. The first one is the theoretical and academic contribution; it has as objective to debate the implementation of vertical maps in the study of accidents, especially the multifaceted ones with numerous actors. Another one is given by the display of numerous subsystems, which result from the vertical analysis, where each subsystem can be studied separately highlighting new ways of coping with major accidents.

Introdução: O acidente ocorrido em Santa Maria/RS encontra-se dentre os mais propalados pela mídia inclusive com repercussão internacional. A investigação criminal, levada a cabo pela delegacia de polícia e também a feita pelos técnicos do conselho regional de engenharia, resultou em um conhecimento dos fatos imediatos, ou seja, um olhar da relação causa e efeito, nitidamente estabelecida sem buscar as razões de origem das causas. Em outros termos, aqui buscamos contextualiza o evento acidentário dentro dos fatores culturais, políticos, regulatórios e econômicos. Ao não colocar luzes sob tais aspectos correlacionados, o retorno da experiência, o aprendizado e a própria gestão de riscos, ficaram circunscritos à esfera proximal do acidente. Questões sobre o uso e comercialização de materiais pirotécnicos, o emprego de materiais de revestimentos em boates e clubes noturnos, a promoção de eventos com grande afluxo de pessoas para locais fechados, não são aprofundados nos referidos relatórios. Também não se discutiu, de forma ampla, questões sobre a atuação de órgãos públicos na concessão de funcionamento de boates, sobre o papel dos especialistas em prevenção de risco, sobre o papel dos agentes públicos em grandes desastres e acidentes ampliados, especialmente os relacionados ao acidente químico que neste caso matou, em minutos, duzentos e quarenta e dois jovens, todos levados a óbitos pela ação do gás cianídrico. Objetivos: Em face destas e de outras lacunas, este trabalho propõe um encaminhamento para enfrentamento das referidas questões. A proposta pode ser facilmente percebida, como multidisciplinar e seria difícil o desenvolvimento de um diagnóstico único sem prejuízo do aprendizado. O objetivo é justamente constatar e apresentar o contingente de influências que estavam em jogo no sistema da gestão da boate. Tal constatação significa abrir caminhos para o estudo aprofundado das dimensões sociais e técnicas presentes naquele momento e que foram reveladas pela tragédia. 9 Materiais e Métodos: Para atingir este objetivo, para além da relação imediata de causa e efeito utilizamos como modelo descritivo e analítico os Mapas Verticais, AcciMap, proposto pelo engenheiro Jeans Rasmussen, com enfoque qualitativo. Esta forma de estudo força a identificação das influências de alto escalão político de governo indo do topo para a base dos acontecimentos, passando pela gestão estadual e municipal incluindo a gestão da empresa. Os materiais foram capturados dentre os disponíveis na mídia e produzidos por órgãos públicos, principalmente o relatório da polícia civil e do conselho de engenharia. Resultados: Os mapas verticais revelaram as interações e a perda de controle sistêmico das instituições. Fica visível a distribuição dos atores e das influências que atuam de modo a levar o sistema de forma lenta, mas vigorosamente para a zona de instabilidade. As concepções idealizadas, os documentos regulatórios e as políticas públicas desviam-se por força de interações não controladas do princípio da segurança, sem que o sistema consiga detectar as rápidas mudanças. As instituições são pressionadas por uma rotina que deixa de lado aspectos de gerenciamento de risco e de outro lado pela inconsistência dos poderes públicos coercitivos. Considerações finais: Mesmo o estudo de caso único, pela força do modelo dos mapas verticais, amplia a compreensão de fenômenos sociais, organizacionais e políticos. Ao buscar relações entre atores e entre acontecimentos, o estudo codifica uma estrutura singular que, entretanto, dialoga em teoria com diversos casos. Se de um lado os dados obtidos na investigação, em si mesmo, não são idênticos a outros casos, de outro lado ao interrogar e analisar os documentos emerge características importantes para a comparação teórica e metodológica impulsionando assim a compreensão deste e de outros eventos acidentários. Duas outras contribuições são particularmente relevantes. A primeira, teórica e acadêmica, se propõe a trazer para o debate a aplicação dos mapas verticais no estudo de acidentes, principalmente os multifacetados com inúmeros atores. Outra contribuição é dada pela visualização de inúmeros subsistemas decorrentes da análise vertical onde cada subsistema poderá ser estudado separadamente pondo em evidência novos caminhos de enfrentamento da problemática acidentária. / Introduction: The accident in Santa Maria / RS is one of the most publicized by the media having international repercussions. The criminal investigation conducted by the police and also by the technicians of the Regional Engineering Board, resulted in an understanding of immediate facts, i.e., the causes and effects which clearly established without seeking for the roots of the problem. In other words, here we seek to contextualize the accident within the cultural, political, regulatory and economic aspects. If we did not analyze the correlated aspects, the feedback, learning and risk management itself would be restricted to the accident proximal sphere. Questions about the use and sale of fireworks, the use of lining materials in clubs and nightclubs, the organization of events with large amounts of people indoors, are not detailed in the reports. It was also not broadly discussed questions about the role of governmental agencies in providing operating licenses for nightclubs, the role of risk prevention experts and the role of public officials in major disasters and major accidents, especially those related to chemical substances, that, in this case, killed two hundred forty two young people in a few minutes, all of whom died due to the action of the cyanide gas. Objectives: In face of these and other shortcomings, this paper proposes a method of coping with these issues. This proposal may be easily perceived as multidisciplinary since it would be difficult to develop a single disciplinary study without putting in jeopardy the opportunity of learning from the tragic accident. The focus is to find and present the contingent of influences that were at stake in the club management system. These findings may path the way for deeper studies of the social sphere and techniques which were present at that time and that were revealed by the tragedy. 11 Materials and Methods: In order to achieve this goal, we went far beyond the immediate relationship of cause and effect; we used a descriptive and analytical model of Vertical Maps, AcciMap proposed by the engineer Jeans Rasmussen with a qualitative approach. In this kind of study it is imperative to identify high political level influences, analyzing the events from top to bottom, and also going through state and municipal management data including the nightclub management itself. The data was collected from available media, from governmental agencies, particularly the civil police report and the Engineering Board report. Results: The vertical maps revealed the interaction and the systemic institution loss of control. The distribution of actors and influences that act in order to bring the system slowly but forcefully to the zone of instability is visible. The idealized conceptions, regulatory documents and public policies deviated due to uncontrolled interactions from security principles, without the system being able to detect these rapid changes. Institutions are pressed by a routine that on one hand leaves out risk management aspects and on the other hand by the inconsistency of coercive governmental supervision. Final thoughts: Even a single case study, due to the strength of the vertical maps, can expand the understanding of the social, organizational and political phenomena. By seeking relationships between actors and between events, the study encodes a unique structure which in theory is related to several cases. On the one hand the data obtained in the investigation itself, is not identical to other cases, on the other hand as we examine and analyze the documents important features for theoretical and methodological comparison emerge, thus increasing understanding of this and other accidents. Two other contributions are particularly relevant. The first one is the theoretical and academic contribution; it has as objective to debate the implementation of vertical maps in the study of accidents, especially the multifaceted ones with numerous actors. Another one is given by the display of numerous subsystems, which result from the vertical analysis, where each subsystem can be studied separately highlighting new ways of coping with major accidents.

Submitted by Luciana Ferreira (lucgeral@gmail.com) on 2015-10-09T12:08:09Z No. of bitstreams: 2 Dissertação - Mariana Martins Boldrin - 2015.pdf: 2133057 bytes, checksum: 4529dd7b1faa7058683d83c68a8fccdf (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2015-10-09T12:10:49Z (GMT) No. of bitstreams: 2 Dissertação - Mariana Martins Boldrin - 2015.pdf: 2133057 bytes, checksum: 4529dd7b1faa7058683d83c68a8fccdf (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2015-10-09T12:10:49Z (GMT). No. of bitstreams: 2 Dissertação - Mariana Martins Boldrin - 2015.pdf: 2133057 bytes, checksum: 4529dd7b1faa7058683d83c68a8fccdf (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2015-04-06 / This work aims to discuss the manifestation of melodramatic imagination in the “Kiss nightclub tragedy” press coverage. By analyzing Jornal Nacional television reports, the use of melodramatic resources is investigated to initially understand the reasons of this union and based in which aspects it happened. After that, the intention is to problematize how Jornal Nacional information is built and how journalists tell their stories. The aim is to reflect on the consequences of this union, that highlights content over form (language), once any fact can become important and interesting when melodramatic resources are incorporated to the reports. In order to accomplish this study, Jornal Nacional press coverage of Kiss nightclub fire, that killed 242 people, mostly young university students, and hurt another 116 in Santa Maria, Rio Grande do Sul will be analyzed. After gathering this material a selection of reports that best represent this kind of coverage will be carried out. Reports will be analyzed based on classical film structure theory to identify melodramatic elements in journalistic narrative construction, built to seek audience through identification, sensations, shallow content and moralizing pedagogy. By that, the intention is to problematize journalism and to answer if what we have in television nowadays still is journalism, considering genre criteria, or if it got lost in suspense and repetition sensationalism. / Este trabalho propõe discutir de que forma a imaginação melodramática se manifesta na cobertura jornalística do que se convencionou chamar de “tragédia na Boate Kiss”. Busca-se levantar, nas reportagens do Jornal Nacional, o uso, por parte do telejornalismo, de recursos do melodrama, para entender a princípio o motivo dessa união e sob quais aspectos ela se dá. Em seguida, pretende-se problematizar como é construída a informação no Jornal Nacional e como o jornalista conta suas histórias. O objetivo é refletir sobre as consequências dessa união, que dá um destaque maior ao conteúdo ao invés da forma (linguagem), já que qualquer fato pode se tornar importante e interessante quando recursos melodramáticos são incorporados às reportagens. Para realizar este estudo será levantada a cobertura realizada pelo Jornal Nacional sobre o incêndio na Boate Kiss que levou à morte 242 pessoas, a maioria jovens universitários, e feriu outras 116 na cidade de Santa Maria, no Rio Grande do Sul. Tendo este material, realiza-se uma seleção das reportagens que melhor representam o tipo de cobertura feita. As matérias serão analisadas à luz da teoria do cinema de estrutura clássica, com o propósito de identificar elementos melodramáticos na construção da narrativa jornalística, constituída para conquistar o espectador pela identificação, pelas sensações, pelo conteúdo raso e pela pedagogia moralizante. Com isso, pretende-se problematizar o jornalismo e responder se hoje o que se tem na televisão ainda é jornalismo, considerando os critérios de pertencimento ao gênero, ou se este se perdeu no sensacionalismo, baseado no suspense e na repetição.

La maturation sexuelle se fait en réponse à l'intégration de divers signaux internes homéostatiques et externes. Jusqu'à présent, on ignore en grande partie quels mécanismes sensoriels internes sont impliqués dans le couplage de ces signaux. Chez les mammifères, le début de la puberté est associé à des pulsations élevées de GnRH conduisant à un pic d'hormone stéroïdienne. Le système ligand/récepteur, KISS/KISSR, est un régulateur en amont des neurones producteurs de GnRH. Chez Drosophila melanogaster, un pic d'hormone prothoracicotrope (PTTH) produite par deux paires de neurones (PTTHn) conduit à la production de l'ecdysone, la principale hormone stéroïdienne chez les insectes. PTTH est l'un des premiers signaux à activer la cascade d'événements menant à la maturation. Si la production de PTTH est bloquée, un retard dans le début de la transition du stade juvénile au stade adulte est observé, tandis qu'une maturation précoce est observée lors de la surexpression de PTTH. Ceci indique donc un rôle important des PTTHn dans l'intégration des signaux. Afin de découvrir les signaux intégrés par les PTTHn, nous avons criblé une collection d’ARN interférents dans les PTTHn. Nous avons ainsi identifié le récepteur à l’allatostatine A (AstA-R1) comme un régulateur positif des PTTHn. La perte de fonction de AstA-R1 retarde la maturation avec une augmentation de la taille finale de l’organisme. Une réduction de la quantité du ligand allatostatine A (AstA) a également une incidence sur le déclenchement de la maturation. AstA est produite dans le cerveau par une paire de neurones bilatéraux qui étendent leurs axones vers les dendrites des PTTHn. De plus, les neurones AstA projettent également leurs axones vers les cellules productrices d’insuline (IPCs), connues pour réguler le taux de croissance larvaire. L’inactivation d’AstA-R1 dans les IPCs donne des organismes plus petits. Nos résultats impliquent que les neurones AstA sont capables de réguler le rythme de croissance ainsi que le déclenchement de la maturation en jouant sur deux circuits différents ciblant les PTTHn et les IPCs. De façon intéressante, AstA/AstAR1 est homologue à KISS/KISSR (GPR54), un facteur d’entrée dans de la puberté humaine. Ceci suggère donc qu’un circuit neuronal est conservé au cours de l’évolution pour l'intégration des signaux qui contrôlent le déclenchement de la maturation sexuelle. / The onset of puberty occurs in response to the integration of various internal homeostatic and external signals. Up until now, it remains largely unknown which internal sensory mechanisms are involved in the coupling of those signals. In mammals, the onset of puberty is associated with elevated GnRH pulsations leading to a peak of steroid hormones. The KISS/KISSR system is a pivotal upstream regulator of GnRH producing neurons. In Drosophila melanogaster a peak of prothoracicotropic hormone (PTTH) produced by two pairs of neurons (PTTHn) leads to the production of the insect steroid hormone ecdysone. PTTH is one of the first signals to activate the cascade of events leading to maturation. Once PTTH production is blocked, a delay is observed in the onset of the transition from juvenile to adult stage, whereas precocious maturation is observed upon PTTH over-expression, denoting an important role for PTTHn in the integration of cues. In order to uncover signals integrated by PTTHn we have conducted a biased RNAi screen in PTTHn. After two rounds of screening we identified the GPCR Allatostatin A receptor 1 (AstA-R1) as a positive regulator of PTTHn. AstA-R1 knock down delays maturation with a subsequent increase in final pupal size. Down regulation of its ligand, Allatostatin-A (AstA) on the brain is also affecting the timing of maturation. We found that AstA is produced in the central brain by a bilateral pair of neurons that extend their axons towards the PTTHn dendrites. In addition, AstA neurons also project their axons towards the Drosophila insulin producing cells (IPCs) that are known to regulate larval growth. Knockdown of AstA-R1 on the IPCs leads to smaller pupae. These findings imply that the AstA neurons are able to regulate growth and maturation timing by interacting with 2 different circuits: the PTTHn and IPCs. Unexpectedly, AstA-R1 and AstA genes share a common evolutionary origin with KISSR and KISS, respectively, suggesting a common mechanism between insects and mammals for the integration of signals that control the onset of puberty.

No description available.

The purpose of this thesis is to design FSK modem for Packet communication. In accordance with accessible literature was constructed functioning circuit schema and subsequently there was constructed a motherboard which is mainly assembled from SMD technology. It makes this modem mobile and very easy usable in terrain. Modem communicates with PC via USB bus. Also this bus is used as power source for this device. Communication between modem and PC is realized by KISS protocol and connection with tranciever is realized by AX.25 protocol.

Identity, who we are, is at the core of every human being, thus at the core of every character from every play. How the character identifies his self through gender and sexual identity will shape both physical and emotional choices that an actor will make through the rehearsal process. As an actor, it is absolutely imperative to resist the urge to pass judgment on the characters we portray. As more characters in modern drama are openly gay, there is an increasing urge for an actor to fall into campy stereotypes. Through a performance of the role of Molina in Manuel Puig's Kiss of the Spider Woman, this thesis will examine the blurring line of gender identity of the leading man in contemporary drama and explore the challenges of portraying a feminine man in a non-stereotypical way, remaining true to the identification of the character. A thorough historical analysis presents a look at the evolution of the homosexual throughout modern drama, from self-loathing party boys of the seventies to ordinary fathers, husbands, and sons in modern households. A structural analysis of Puig's text will aid in the choices made by the actor. Lastly, a complete character analysis will examine the psychological motivations behind Molina's actions as well as the changes in his gender and sexual identity throughout the piece. This thesis will culminate in a comprehensive development, rehearsal and performance journal, which will document and address challenges, discoveries, failures and victories during the production process.

No description available.

Growing main memory capacities and an increasing number of hardware threads in modern server systems led to fundamental changes in database architectures. Most importantly, query processing is nowadays performed on data that is often completely stored in main memory. Despite of a high main memory scan performance, index structures are still important components, but they have to be designed from scratch to cope with the specific characteristics of main memory and to exploit the high degree of parallelism. Current research mainly focused on adapting block-optimized B+-Trees, but these data structures were designed for secondary memory and involve comprehensive structural maintenance for updates. In this paper, we present the KISS-Tree, a latch-free in-memory index that is optimized for a minimum number of memory accesses and a high number of concurrent updates. More specifically, we aim for the same performance as modern hash-based algorithms but keeping the order-preserving nature of trees. We achieve this by using a prefix tree that incorporates virtual memory management functionality and compression schemes. In our experiments, we evaluate the KISS-Tree on different workloads and hardware platforms and compare the results to existing in-memory indexes. The KISS-Tree offers the highest reported read performance on current architectures, a balanced read/write performance, and has a low memory footprint.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-05-19T17:42:46Z No. of bitstreams: 1 TES_TICIANO_RICARDO_PALUDO_COMPLETO.pdf: 4503183 bytes, checksum: 26a6e1ee4a05505a08456c1b16493040 (MD5) / Made available in DSpace on 2017-05-19T17:42:46Z (GMT). No. of bitstreams: 1 TES_TICIANO_RICARDO_PALUDO_COMPLETO.pdf: 4503183 bytes, checksum: 26a6e1ee4a05505a08456c1b16493040 (MD5) Previous issue date: 2017-03-22 / This thesis aims to study the articulations and tensions that exist in the 21st century musical myths, and will verify the possibility of tracing a 2000?s mythic construction paradigm to understand the plurality of proposals, platforms and contemporary languages. For this, it presents its own analysis method to think about the total artist concept. An illustrative cut occurs through David Bowie, Kiss and Lady Gaga?s music videos. Bowie will be presented as one of the very first total artists in pop culture, fowward by Kiss, and Gaga. Music videos will be presented as encapsulated operas. In the end, the thesis discuss the adversongs, an union between music, and advertising, apex of the total artist of the 2010 decade. / A presente tese busca compreender as articula??es e tens?es existentes nos mitos musicais do s?culo XXI para verificar a possibilidade de tra?ar-se um paradigma de constru??o m?tica p?s anos 2000 que d? conta da pluralidade de propostas, plataformas e linguagens contempor?neas. Para isso, apresenta metodologia pr?pria de an?lise do que chama de artista total. O recorte ilustrativo se d? atrav?s de videoclipes dos artistas David Bowie, Kiss e Lady Gaga, sendo esta ?ltima uma expoente do referido artista total, e David Bowie, o fundador do modelo. Os videoclipes s?o pensados como ?peras encapsuladas e vetores de constru??o m?tico-espetacular, desde que obede?am a certos crit?rios que s?o explanados durante a pesquisa. Ao final, a tese apresenta o conceito de adversong que compreende a uni?o entre m?sica e publicidade, ?pice do artista total da d?cada de 2010.