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As today's school market is constantly evolving with more and more private schools being started, the municipal high schools have gotten more competition than ever. Pupils have greater freedom of choice to choose their high school and thus require increased efforts for marketing purposes. We have, through a rhetorical text analysis, analyzed the web-based texts from one municipal and one independent high school's homepage to find out the differences and similarities that exist between the two. We have also examined the emotional and rational values that underlie the rhetorical form of the texts. The two schools we have analyzed are the private school Thoren Business School and the municipal school Sundsta-Älvkullegymnasiet. The result of a total of seven analyzed texts shows that the two high schools have a similar rhetorical base in the material, but that the tonality of the texts is what sets them apart. Both schools appeal strongly to the emotional pathos by focusing on the student's individual development and its future in two different ways. Thoren, who profiles themselves as a "business school" has an explicit sales focus in his texts, while Sundsta-Älvkullegymnasiet sells itself by focusing on what the student can add to the school instead of the opposite.

This research study pursues to further understand how packaging as a whole communicates to consumers of the Orebro municipality in Sweden and in Monrovia, Liberia. According to many research papers findings, evaluating separately elements on food packaging designs has been the main focus. On basis of the argument by Kniazeva and Belk (2017) that consumer decisions are not just based on single elements but to a large extent on the design of the packages, this research project propose the following research questions: The research project proposes the following research questions: how do consumers perceive the healthiness of a product via food packaging? And, how do different single elements versus the whole packaging design influence consumers’ understanding of a product’s health value? There were 10 respondents of the two cities to evaluate the packaging designs in a whole and compare them one-by-one looking at four snack bars. The findings overwhelmingly proved the hypothesis to be correct with nigh all 10 respondents saying looking at the whole packaging design is the best way to evaluate the health value of the product. The findings also proved that looking at the elements in separate parts was problematic for the respondents. Finally, there were no meaningful findings to indicate that respondents of the two countries were different or diverse in anyways as it relates to what and how their choices are influenced.

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No description available.

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Why are women attracted to join women-only online communities and what are the affordances of these communities? This study is focusing on the signifier of the fourth-wave feminism – feminist activity online and the cultivation of online safe spaces. Sweden is often considered to be a gender-equal country but this study sheds light on the fact that women in Sweden still experience gender inequalities. Through interviews with members of the online community Heja Livet, this study aims to investigate why women choose to join women-only online communities, how they reflect on separatism and safe spaces, and the group’s possible contributions to women and society at large. The study is based on a feminist perspective and has a constructionist approach in the sense that it understands the individual members’ perceptions as constructions. The study found that the administrative work, a constant renegotiation of the binaries safe/unsafe and inclusion/exclusion together with the separation from men, creates a climate where women feel comfortable to interact with other women online. Issues of whether Heja Livet is inclusive of all women remain under discussion, and even though the members consider separatist groups to be important for both individual women and the feminist movement, it is also important to raise men’s consciousness of patriarchal structures. Heja Livet provides a space where women can come together with other women to discuss, share, support, find inspiration, empower each other and raise consciousness. It is difficult to determine whether the group can be defined as a safe space or not, both due to the incomplete and dynamic nature of safe spaces and also because of the interviewees’ low level of active participation exposing themselves and their personal life in the group. The perceptions of the interviewees were, however, that the group provides women with a safe space online.

This study has analyzed people's experiences of Facebook use during the revolution in Syria. To be able to find out the answer, 6 people were interviewed, who all lived in Syria during the revolution. The interviews were recorded and then transcribed. An interview guide was used in the method and was provided to all interviewees. The focus of the interwiews are ordinary people and not explicit activists.   The main question is how did the people of Syria experience the use of Facebook during the revolution. Other questions of interest, in what way is Facebook used by the public to disseminate or absorb information during the Syrian revolution, and how did the people of Syria experience the internet connection during the revolution, Did the people of Syria experience a media mistrust during the revolution. And in what way did the people of Syria use resource mobilization and social movements.   In order to analyze the interviews, the main focus will be on the new social movement, social media and its influence, the media / media misstrust and resource mobilization. Two scientific articles will be highlighted in the background in this study. The first article is talking about the role social media has played during the uprising in Middle East and North Africa. And also how old media had been replaced by new digital media. The second article is about the internet and social media are getting a lot of attention in the last years in Middle East and North Africa. More and more people hade built a miss trust against the old media. Two examples mentioned in the article are Tunisian and Egyptian uprisings where digital media was a success against their own governments. Digital media, also known as Web 2.0, is considered the most credible source in Tunisia and Egypt.   The conclusion of this study is that ordinary people from Syria have always had a fear of the Syrian regime, but with the help of fake IP addresses and aliases, they were able to collaborate, plan demonstrations with the help of various Facebook groups. People have already had media mistrust when the regime took power over 40 years ago. Futhermore during the revolution the experience was amplified and Facebook was a reliable source replacing TV and newspapers from Syria. / Denna studie har analyserat människors upplevelser av Facebook-användning under revolutionen i Syrien. För att kunna ta reda på detta användes 6 st. intervjupersoner som bodde i Syrien under revolutionen. Intervjuerna spelades in och sedan transkriberades. En intervjuguide användes i metoden och frågorna ställdes till alla intervjupersoner. Studien fokuserar på vanliga människor och inte aktivister. Studien har en huvudfrågeställning och fyra underrubriker till frågeställningen. Huvudfrågeställningen handlar om hur upplevde människorna i Syrien Facebook-användningen under revolutionen i Syrien. De fyra underrubriker till frågeställningarna är, på vilket sätt uppfattade de att Facebook av allmänheten för att sprida eller ta till sig information under den syriska revolutionen och hur upplevde människorna i Syrien internetanslutningen under revolutionen. Upplevde människorna i Syrien en mediemisstro under revolutionen. Den sista underrubriken handlar om, på vilket sätt använde sig vanliga människor i Syrien av Facebook för att mobilisera resurser som t.ex. planera, samarbeta och delta i demonstrationer. För att kunna analysera intervjupersonernas svar så kommer fokuset ligga på den nya sociala rörelsen, sociala medier och dess påverkan, media/nyhetsmisstro och resursmobilisering. I bakgrunden kommer två vetenskapliga artiklar att belysas. I den första artikeln undersöks sociala mediers spridning och som roll sociala medier har spelat under upproren i Mellanöstern och Nordafrika. Även hur gamla medier har förskjutits och ersatts av nya digitala medier. Den andra artikeln handlar om att internet och sociala medier fått mycket uppmärksamhet de senaste åren i Mellanöstern och Nordafrika. Människors förtroende till gamla medier sjönk. Två exempel som nämns i artikeln är den tunisiska och egyptiska upproren, där digitala medier var en succé för att bekämpa sina egna regeringar. Digitala medier som även kallas för webb 2.0 betraktas som den mest trovärdiga källan i Tunisien och Egypten. Slutsatsen i denna studie är att vanliga människor från Syrien har alltid haft en rädsla från den syriska regimen, men med hjälp av falska IP adresser och alias namn kunde de samarbete och planera demonstrationer med hjälp av olika Facebookgrupper. Människorna har haft mediemisstro redan när regimen tog makten för över 40 år sedan, men under revolutionen förstärktes upplevelsen och Facebook var en pålitligkälla som ersatte tv och tidningar i Syrien.

Under år 2020 drabbades världen av en kris. Covid-19 pandemin slog hårt mot det samhälle vi lever i. Organisationer och varumärken, inte minst de som bedriver en verksamhet som går ut på att samla en större samling människor på en plats, fick tänka om. Fotbollsallsvenska klubben Djurgårdens IF är en av dessa organisationer som helt och hållet tappade mellan 10 000 - 35 000 direkta kunder i veckan i samband med utebliven publik på matchdagar. I Stockholm, där klubben är verksam, var konkurrensen om publik redan innan pandemin tuff. Med tanke på det finner denna studie det relevant att undersöka om klubben lyckas vårda relationen till sina fans under covid-19 pandemin trots utebliven fysisk interaktion med dessa. Studien ser till relationsvårdande kommunikativa insatser i sociala medier. Denna studies syfte är att undersöka om Djurgårdens IF:s fotbollsförenings kommunikation i sociala medier under 2020 års covid-19-pandemi hjälpt till att vårda relationen till dess supportrar. Detta har studien gjort genom att hålla semistrukturerade intervjuer med supportrar till klubben där alla intervjupersoner är i ett liknande åldersspann och räknas till det åldersspann som är mest aktiva på sociala medier. Dessa intervjuer har sedan jämförts genom en tematisk analys där det genom frameworking framkommit resultat som besvarar om klubbens kommunikation i sociala medier har vårdat relationen till sina supportrar och om detta arbete har fått ett positivt utfall. Genom intervjuerna med denna supportergrupp, fann studien att det uppstod ett visst missnöje med kommunikationen ur mottagarperspektiv och att de känner att Djurgården kunnat göra ett bättre jobb än de gjort. Noterbart i studien var att all form av rörligt material som klubben producerar eller medverkar i ger ett mervärde till supportrana och bidrar till att supportrarna får ut någonting av sin relation till klubben trots den borttagna möjligheten att se laget på plats på läktare.