No description available.

No description available.

This thesis revolves around the subreddit r/wallstreetbets (WSB) and how members started buying the GameStop stock (GME) to push up the price. This thesis aims to develop an understanding of how WSB was mobilised through internal discourses and what significance social media had as a communication tool in the mobilisation. This study qualitatively analyses the top comments of moderator hosted threads in WSB through critical discourse analysis. The results of the analysis show that WSB became a social movement in January of 2021 as the subreddit engages in collective action as well as in organised activity, challenges authorities and develops some degree of temporal continuity. The results also account for the discursive developments of an easy-to-personalise action frame in holding GME and participatory ethos’s such as economic profit, punishing the hedge funds, and standing up for the weak. The conclusion state that WSB reached its success by following the logic of connective action. Here, parallels are drawn to the Occupy Movement as the easy-to-personalise action frames and the participatory ethoses of the movements bear resemblance to one another.  Finally, the conclusion emphasises that Reddit as a communication platform facilitated the mobilisation of WSB through stitching mechanisms such as the focus on peer-production by participants and the curation of content by moderators. This allowed for WSB to be self-organised and self-sustained.

No description available.

No description available.

Successful internal social media motivates and engages employees in the emerging digital world. It provides them sufficient tools to exchange skills and collaborate through these platforms. For instance, they are able to build relationships with their colleagues and employer (relatedness), learn and share their skills and expertise (competence). In times of remote working, internal social media can help to facilitate these values that help all parts of the organisation to stay connected with each other. These platforms are also enriched with technical functions that enable the users to interact with each other in different ways. It also provides opportunities for visual storytelling to enhance and strengthen the communication that takes place on internal social media. The platforms are challenging since it is hard to engage and motivate age generations, where they all have different technological experience and somewhat cultural differences. This thesis is a quantitative survey case study conducted for a larger cooperation, based on theories such as self determination theory, employer engagement and affordances. This research contributes to existing literature by understanding generations’ motivation and engagement on internal social media, in contrast to existing research on private social media. It also analyses how professional and private social media use is related to employer engagement. Lastly, what interactions and formats are most valuable to each generation based of affordances. The study analyzes a sample of 330 respondents collected through the company's internal social media (Workplace). The generations that will be examined are from the oldest Baby Boomers, Generation X, Millennials and youngest Generation Z. The final result concluded low participant frequency on Generation Z, which led to them being combined with Millennials in the analysis. Findings indicated that, Generation X are most motivated to exchange skills and expertise on Workplace (Competence), Baby Boomers and Millennials and Generation Z were less motivated to use it in general. However Baby Boomers were slightly more motivated by relatedness. The result also shows that there is a strong relationship between social media usage and employer engagement. The most valuable functions for all generations were the comment function and they all agree the video is the best way to communicate on internal social media. / Framgångsrika fall av implementering av interna sociala medier motiverar och engagerar anställda i den växande digitala världen. Det ger dem tillräckliga verktyg för att utbyta färdigheter och samarbeta på dessa plattformar. Till exempel kan de bygga relationer med sina kollegor och arbetsgivare (relatedness), lära sig och dela sina färdigheter och expertis (competence). I tider med allt mer fjärrarbete kan interna sociala medier underlätta för alla delar inom organisationen att hålla kontakten och samarbeta med varandra. Dessa plattformar är också berikade med tekniska funktioner som gör det möjligt för användare att interagera med varandra på olika sätt. Det ger också möjligheter för visual storytelling att förbättra och stärka kommunikationen som sker på interna sociala medier. Plattformarna är utmanande eftersom det är svårt att engagera och motivera de olika åldersgenerationer som finns, där de alla har olika teknisk erfarenhet och det finns kulturella skillnader. Detta är en kvantitativ fallundersökning genomförd för ett större företag, baserad på teorier som self determination theory, employer engagement och affordances. Studien bidrar till med forskning  till befintlig litteratur genom att förstå generationernas motivation och engagemang på interna sociala medier, i kontrast till befintlig forskning på privata sociala medier. Den analyserar också hur professionell och privat användning är relaterad till employer engagement. Slutligen, studeras vilka interaktioner och format som är mest värdefulla för varje generation baserat på konceptet affordances. Studien analyserar ett urval av 330 respondenter som har samlats in via företagets interna sociala medier (Workplace). Generationerna som kommer att undersökas kommer från de äldsta Baby Boomers, Generation X, Millennials och yngsta Generation Z. Det slutliga resultatet visade låg deltagarfrekvens av Generation Z, vilket ledde till att dessa deltagare kombinerades med Millennials i analysen. Resultaten visade att Generation X är mest motiverade att utbyta färdigheter och kompetens på Workplace (Competence), Baby Boomers and Millennials och Generation Z var mindre motiverade att använda det i allmänhet. Men Baby Boomers var lite mer motiverade av relatedness. Resultatet visar också att det finns en stark koppling mellan användning av sociala medier och employer engagement. De mest värdefulla funktionerna för alla generationer var kommentarsfunktionen och de är alla överens om att videon är det bästa sättet att kommunicera på interna sociala medier.

No description available.

No description available.

Public trust in vaccines has shifted over time and at different rates based on vaccine and contextual factors. Despite the known benefit for public health, recent studies across many countries have indicated a perceived ‘hesitancy’ toward vaccines, namely those for the prevention of COVID-19. The decision to vaccinate can be complex, involving psychological and socio-cultural factors that can cause vaccination barriers. Trust or confidence, both in a vaccine and the people behind the vaccine, has been identified as a core element impacting people’s willingness to vaccinate, particularly if a vaccine is new.  Community engagement (CE) methodologies have been recommended in previous reports as strategies to improve trust among populations in health services such as vaccinations. The following study evaluates the applicability of CE strategies, such as the community health worker model, in addressing factors of vaccine hesitancy (VH) by leveraging trusted relationships. The study looks at the approach of a model used to address health inequalities among the Traveller Population in Ireland as a case study of community engagement methodologies within an ethnic minority population.  Using the Primary Healthcare for Travellers Projects (PHCTP) as a case, this study evaluates how trust as a by-product of community engagement can play a role in improving vaccine confidence. The study examines elements of CE strategies that can be applied to the Irish Traveller context to address any potential COVID-19 vaccine confidence issues. Interviews with several stakeholders uncover perspectives on the PHTCP model and CE strategies generally and their impact on vaccine decision-making. These stakeholders include primary health workers of the PHCTP teams in Dublin, and ‘expert’ stakeholders consisting of public health specialists with experience in the field of VH. The study shows that the PHCTPs have built up significant trust levels with the Traveller community and may be effective in improving vaccine confidence in a COVID-19 vaccine in the future.

Denna studie bygger på en netnografisk analys. Attityder och beteenden undersöks hos medlemmar i Nikes online brand community, samt hur medlemmar påverkar och påverkas av communityn. Detta genom att granska kommunikation, interaktion och intervjumaterial. Studien bidrar med kunskap och en ökad förståelse för betydelsen av konsumentens aktiva deltagande i marknadskommunikationen och hur medlemmarna påverkas av detta deltagande. Beteenden som påträffas är den höga graden av kommunikation och interaktion medlemmar mellan. Denna kommunikation sker främst inom communityn, men kan även påträffas mellan medlemmar utanför communityn, exempelvis i chattforum. Attityden är övervägande positiv och stödjande.  Medlemmarna försöker främst uppfylla behov som är kognitiva och sociala. Respondenternas återkommande svar är att de söker information eller kunskap, samt att de uppskattar interaktionen med andra människor. Behoven blir övervägande tillfredsställda av communityn. Medlemmarnas välmående påverkas till viss del genom social identitet, självrepresentation, sociala jämförelser och emotioner. Utifrån medlemmarnas ord sker praktiskt taget endast positiv påverkan utifrån dessa aspekter, men en viss problematik kan diskuteras.