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1	Kooperatinės bendrovės „Daržovių centras“ produktų pardavimo rėmimo strategijos formavimas / Formation of Sales Promotion Strategy for cooperative "Daržovių centras" Pranckevičiūtė, Jolanta 21 May 2005 (has links) The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence of all forces and to prepare the model of promotion strategy. Methods of research – analyses and synthesis of literature, analyses of statistical data, half-structured interview, questionnaire poll, graphics, PEST analyses, SWOT analyses, portfolio analyses. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the influence of different forces, affecting promotion strategy in cooperative „Daržovių centras“ and prepared the model of promotion strategy. Marketing and Administration Makroaplinka Sales promotion Personal selling Rėmimas Vartotojai Public relations Cooperative Strategija Reklama Consumers Advertising Pardavimų skatinimas Populiarinimas Konkurentai Strategy Macro environment Asmeninis pardavimas Vegetables Kooperatinė bendrovė (kooperatyvas) Competitors Daržovės

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Kooperatinės bendrovės „Daržovių centras“ produktų pardavimo rėmimo strategijos formavimas / Formation of Sales Promotion Strategy for cooperative "Daržovių centras"