Baigiamajame magistro darbe remiantis mokslinių literatūros šaltinių analize apžvelgta mikroaplinka ir jos veiksnių samprata, jų tarpusavio santykiai ir įtaka ekonomikos subjektų veiklai. Išnagrinėti pagrindiniai mikroaplinkos veiksnių vertinimo kriterijai ir jų analizei naudojami metodai. Sudaryta medicinos technika prekiaujančių įmonių mikroaplinkos vertinimo seka ir parengtas kompleksinis ekonomikos subjekto mikroaplinkos analizės ir vertinimo modelis. Atlikta medicinos technika prekiaujančių įmonių mikroaplinkos analizė ir vertinimas, taikant kompleksinį modelį ir naudojant parengtą tyrimo metodiką. Darbą sudaro 6 dalys: įvadas, moksliniai prekybos įmonių mikroaplinkos analizės metodai, medicinos technika prekiaujančių įmonių mikroaplinkos analizė, medicinos technikos prekybos įmonių mikroaplinkos analizės modelio vertinimas, išvados, literatūros sąrašas. Darbo apimtis – 90 p. teksto be priedų, 20 iliustr., 36 lent., 48 bibliografiniai šaltiniai. / Master closing work consist of analyze of microenvironment and conception of it factors, hook-up between microenvironment factors and influence to economics objectives action as well. Scrutinize estimation and evaluation of the main microenvironment factors and methods for it’s analyze. Done consecution of microenvironment evaluation of enterprises involved in medical equipment business and complex analyze of estimation and evaluation model in microenvironment of economical subject. According to complex model and methodology of investigation analyzed and evaluated microenvironment evaluation of enterprises involved in medical equipment business. Structure: introduction, scientist analyze of microenvironment of enterprises involved in medical equipment business, estimation and evaluation of microenvironment model of enterprises involved in medical equipment business, conclusions, references. Thesis consist of: 90 p. text without appendixes, 20 pictures, 36 tables, 48 bibliographical entries.

The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence of all forces and to prepare the model of promotion strategy. Methods of research – analyses and synthesis of literature, analyses of statistical data, half-structured interview, questionnaire poll, graphics, PEST analyses, SWOT analyses, portfolio analyses. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the influence of different forces, affecting promotion strategy in cooperative „Daržovių centras“ and prepared the model of promotion strategy.

Final work of the University Undegraduate Studies, 60 pages, 9 figures, 11 tables, 52 references, 16 appendixes. Key words – total index of item competitiveness, total index of item group competitiveness, competition, competition limiting, competition conditions, competition strategy, competition market, competitiveness, competitiveness evaluation, competitiveness factors, competitive advantage, competitors, summary economical parameters index of competitiveness, summary qualitative parameters index of competitiveness, summary index of company’s goods competitiveness. Research object – agricultural equipment selling companies. Research subject – competitiveness in agricultural equipment selling companies. Research aim – to identify possibilities of creating competitiveness in agricultural equipment selling companies. Research tasks: - to dispute theoretical principals of competitiveness; - to prepare methodology of evaluation competitiveness of agricultural equipment; - to analyse market of agricultural equipment; - to estimate competitiveness of chosen agricultural equipment; - to identify conditioning to obtain the competitive advantage. Research methods: - comparative analysis of special literature sources; - comparative analysis of agricultural equipment competitiveness based on counting relative indexes; - interview with companies managers and other employees; - statistical analysis, graphic, data grouping other methods. Research period : year 2000 – 2004. In this final... [to full text]