This study examines the multifaceted aspects of the area Gustavsberg located in Värmdö municipality. We plan to focus on Gustavsberg´s development as a tourist destination to meet the requirements to become a successful tourist destination. The local actor´s effort and their role in the hospitality industry will be examined. Also, the ability to cooperate to develop Gustavsberg’s activities and events will be focused on as well as how improvements are achieved to meet visitor requirements. The theories that are applied for the area´s destinations development, destinations strategies, destination marketing, action plans and creative tourism provide a structured framework for understanding why and how Gustavsberg can develop. The importance of development and improvement for the area will be crucial to remain a competitive and attractive destination. This study used a mix of qualitative interviews and observations and even quantitative surveys to examine the areas development from different perspectives and opinions. The findings revealed that Gustavsberg has a great potential for cooperation to create a clear vision for the future and shape a better development of the hospitality industry in Gustavsberg. It was also revealed that the municipality is in the process of starting a destination section. That will mean that one of the important actors within the hospitality industry will take the leading role for implementing and planning that is missing today. Moreover, we have concluded that Gustavsberg owns many unique sights and attractions but based on all the data we have collected, we see that the area still has many challenges that need to be overcome. By focusing on the opportunities and reinforcing cooperation between the actors, Gustavsberg can maintain and strengthen its role as a varied and attractive destination in tourism.