Titel:                                 Marknadsstrategi för lead generation: En studie om digitala marknadsstrategier och dess effekt på marknadsleads Nivå:                                 C-uppsats, kandidatexamen i Företagsekonomi Författare:                        Anna Pettersen och Emma Ståhl Handledare:                     PhD Agneta Sundström Examinator:                     PhD Lars-Johan Åge Datum:                             2014-Juni Syfte:                                Syftet med denna studie är att öka förståelsen för hur företag planerar, tillämpar och utvärderar strategier för digital marknadsföring med avsikt att generera leads. Metod:                              Flerfallstudien är av kvalitativ karaktär. Empirin samlades in genom en primär datainsamling av tio semistrukturerade intervjuer utförda på tio olika företag med verksamhet inom svenska IT-industrin. Genom ett rutnät har vi kodat och analyserat insamlad primär data för att finna teman och mönster som mynnade ut i en kärnkategori; Effekt. Resultat & slutsats:        Studien visar att de medverkande respondenterna anser att lead generation och digital marknadsföring är viktiga områden för deras företag. Respondenterna väljer att basera sin planering för marknadsstrategier på intuition och tillämpar strategier genom ”trial and error”. Vidare lägger respondenterna sparsamt med tid på att utvärdera sina strategier. Studiens bidrag:              Studien bidrar till en ökad förståelse för vilken effekt företagens planering, tillämpning och utvärdering av digitala marknadsstrategier har på lead generation. Fortsatt forskning:          Vi föreslår att fortsatt forskning undersöker hur mycket affärssamarbeten mellan företag påverkas av kulturella skillnader, och vad företagen kan göra för att undvika problem kopplat till detta. Nyckelord:                       Digital marknadsföring, Marknadsstrategier, Digitala verktyg, Lead generation, Marknadsleads, Business-to-business / Title:                                 Market strategy of lead generation: A study about digital market strategies and its effects on market leads Level:                                Bachelor thesis in Business economics Authors:                           Anna Pettersen and Emma Ståhl Supervisor:                      PhD Agneta Sundström Examiner:                        PhD Lars-Johan Åge Date:                                 2014-June Aim:                                  The aim of this study is to increase understanding of how companies plan, implement and evaluate strategies for digital marketing in order to generate leads. Method:                            This multiple case study has a qualitative research approach. The empirical data were collected through a primary data collection of ten semi-structured interviews conducted in ten different companies with locations in the Swedish IT-industry. Through a grid where we coded and analysed the collected primary data, themes and patterns were found that emerged in to a core category; Effect. Result & conclusion:      This study shows that the participating respondent consider digital marketing and lead generation to be of high importance for their company. The respondents choose to base their design for marketing strategies on intuition, and they apply their strategies by “trial and error”. Further, the respondents spend a small amount of time on evaluation of strategies. Contribution:                  This study contribute to a higher understanding of what effect a companies design, application and evaluation of digital marketing strategies have on lead generation Further research:            We suggest that future research examines what businesses can do to receive feedback from customers, and how important this benefit is in lead generation. Key words:                       Digital marketing, Market strategies, Lead generation, Digital tools, Market leads, Business-to-business

This project investigates methods of construction the wavelet-based QRS-complex detector. QRS-complex detection is very important, because it helps automatically calculate heart rate and in some cases it is used for compression ECG signal. The design of QRS detector can be made with many methods, in this project were mentioned and consequently tested only a few variants. The principle of designed detector used a wavelet-based decomposition of the original ECG signal to several frequency-coded bands. These bands are consequently transformed to absolute values and with the help of the threshold value are marked positions of assumed QRS complexes. Then are these assumed positions from all bands compared between themselves. If the position is confirmed at least at one nearby band, then is this position marked as true QRS complex. To increase efficiency of designed detector, two modifications were additionally mentioned. The first one, using the envelope of the signal, had rather negative effect on detectors efficiency. The second modification, using combined signal from three pseudoorthogonal leads, had reversely very good effect on detectors efficiency. In the end, the designed detector and all its modifications were tested on signals from CSE library (exactly on leads II, V2 and V6).

This dissertation deals with QRS complex detection and ECG delineation. The theoretical part of the work describes basics of electrocardiography, QRS detection approaches, ECG delineation approaches, the standard CSE database and the wavelet transform theory. The practical part of the work describes designed methods of QRS complex detection and ECG delineation. The designed methods are based on a continuous wavelet transform, appropriate scales, appropriate mother wavelet, cluster analysis and leads transformation. The introduced algorithms were evaluated on the standard CSE database. The obtained results are better, than directly comparable results of other methods and accomplished given database criteria. The robustness of designed algorithms was successfully tested on CSE database signals modified by compression and filtering. The proposed ECG delineation algorithm was successfully used as a tool for evaluation of diagnostic distortion of ECG signals modified by compression.

This master’s thesis deals with methods for detection of myocardial ischemia in the ECG signal. There is explained the principle of spreading of electrical activity through the heart muscle and its manifestations on the ECG. There are also mentioned the causes of myocardial ischemia and various methods of its detection in the ECG signal. In great detail there is explained the process of implementation of the two selected detection methods of myocardial ischemia in MATLAB. These methods are tested on the data from The PTB Diagnostic ECG Database. Finally, there is the presentation of detection results on used data and overall assessment of created algorithms.

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El objetivo de esta investigación es estudiar si existe una relación y de qué tipo entre la estrategia de Inbound Marketing en el social media y la decisión de compra online. Este estudio es relevante debido a que permitirá comprobar que las acciones del Inbound Marketing están relacionadas positivamente con la decisión de compra online en las tiendas por departamento en el rubro de la moda. Las acciones a considerar para la investigación son las siguientes: atracción, conversión, generación de leads, seguimiento de leads y por último, fidelización. El público objetivo para el estudio son mujeres que realicen compras vía online, se encuentren entre los 18 y 30 años de edad y residan en la ciudad de Lima. Se considerarán 250 encuestas al público objetivo, estas en base al cuestionario estructurado con 20 preguntas. / The objective of this research is to study if there is a relationship and of what type between the Inbound Marketing strategy in social media and the online purchase decision. This study is relevant because it will allow us to verify that Inbound Marketing actions are positively related to the decision to buy online in department stores in the fashion sector. The actions to be considered for the research are the following: attraction, conversion, lead generation, lead tracking and finally, loyalty. The target audience for the study are women who make purchases online, are between 18 and 30 years old and reside in the city of Lima. 250 surveys will be considered to the target audience, these based on the structured questionnaire with 20 questions. / Trabajo de investigación

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal.

The use of optical input/output (I/O) interconnects, in addition to electrical I/Os, is a promising approach for achieving high-bandwidth, chip-to-board communications required for future high-performance gigascale chip-based systems. While numerous efforts are underway to investigate the integration of optoelectronics and silicon microelectronics, virtually no work has been reported relating to testing of such chips. The objective of this research is to explore methods that enable wafer-level testing of gigascale chips having electrical and optical I/O interconnects. A major challenge in achieving this is to develop probe modules which would allow high-precision, temporary interconnection of a multitude of electrical and optical I/Os, in a chip-size area, to automated test equipment. A probe module would need to do this in a rapid, step-and-repeat manner across all the chips on the wafer. In this work, two candidate probe modules were devised, batch-fabricated on Si using microfabrication techniques, and successfully demonstrated. The first probe module consists of compliant electrical probes (10^3 probes/cm^2) fabricated alongside grating-in-waveguide optical probes. The second module consists of micro-opto-electro-mechanical-systems (MOEMS)-based microsocket probes (10^4 probes/cm^2) to interface a chip with polymer pillar-based electrical and optical I/Os. High-density through-wafer interconnects are an essential attribute in both probe substrates for transferring electrical and optical signals to the substrate back-side. Fabrication and characterization of metal-clad, metal-filled, and polymer-filled through-wafer interconnects as well as process integration with probe substrate fabrication are described and numerous possible redistribution schemes are explicated. Chips with optical and electrical I/Os are an emerging technology, and one that test engineers are likely to encounter in the near future. The contributions of this thesis are to help understand and address the issues relating to joint electrical and optical testing during manufacturing.

Mémoire numérisé par la Division de la gestion de documents et des archives de l'Université de Montréal

This thesis is focused on the analysis of experimental ECG records drawn up in isolated rabbit hearts and aims to describe changes in EKG caused by ischemia and left ventricular hypertrophy. It consists of a theoretical analysis of the problems in the evaluation of ECG during ischemia and hypertrophy, and describes an experimental ECG recording. Theoretical part is followed by a practical section which describes the method for calculating morphological parameters, followed by ROC analysis to evaluate their suitability for the classification of hypertrophy and at the end is focused on classification.