Local television news is caught between two major forces that determine its future: doing its journalistic duty to society and maximizing profits by providing content that audience members want to see. Various communication models examine the relationships between content providers, audience, and news makers by looking at organizations, media routines, external social and business pressures and ideologies that affect both media and the public they seek to serve. The dissertation argues that the key to satisfying the dictates of both forces lies with the audience and the ways in which local news content producers react to the audience's influence. The research in this dissertation examines a microcosm of the numerous relationships that impact TV news--the one between the content producers and members of the audience. The research uses behavioral theories as tools to examine how content producers and audience members relate to each other individually and how the institution of journalism is broadly affected by that relationship. It examines the normative model of journalism and how the audience and content producers fit into it. The study investigates the current state of audience research, both from an academic and a professional standpoint. This study utilizes qualitative and quantitative methods including ethnographical observation of a newsroom as well as one on one interviews and Web-based surveys to closely examine the way in which behavioral theories apply to local television news content producers. Results indicate the influence audience members exert over content producers is deeper and broader than previous research suggests. The results also show the content producers are aware the influence exists but do not recognize the pervasiveness of the influence. The conclusions offer a better understanding of the symbiotic relationship between audience and the media. / Mass Media and Communication

Submitted by Franciele Moreira (francielemoreyra@gmail.com) on 2018-05-02T12:03:48Z No. of bitstreams: 2 Dissertação - Jordânia Bispo Rocha - 2018.pdf: 2221027 bytes, checksum: 13014cd3ca6b1ac4d49f6ef9f37b2e27 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2018-05-02T12:55:35Z (GMT) No. of bitstreams: 2 Dissertação - Jordânia Bispo Rocha - 2018.pdf: 2221027 bytes, checksum: 13014cd3ca6b1ac4d49f6ef9f37b2e27 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-05-02T12:55:35Z (GMT). No. of bitstreams: 2 Dissertação - Jordânia Bispo Rocha - 2018.pdf: 2221027 bytes, checksum: 13014cd3ca6b1ac4d49f6ef9f37b2e27 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-04-17 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This research discusses journalism and citizenship with an emphasis on local television journalism. The general objective is to know how the subject citizenship was approached in the content of the local telejornalismo in the period of 2010 to 2017. To reach the expected results, this study uses as an object of analysis the Jornal Anhanguera 1a edition, television news program shown at lunchtime by TV Anhanguera, an affiliate of Rede Globo de Televisão in Goiás. This decision is due to the fact that the news in question underwent an intense process of changes in 2010 and since then, it has privileged issues related to citizenship in its content. The analysis is guided by the theoretical framework, which is divided into four chapters. The first begins the articulation of the central themes, emphasizing the concepts of communication (SODRÉ, 2001, 2008, 2014; MARCONDES FILHO, 2008; BRAGA, 2001) and citizenship (PINSKY e PISNSKY, 2005; CARVALHO, 2014; SANTOS, 1994; BENEVIDES, 1994; GENTILLI, 2005; SOUZA, 2012), and presenting the Brazilian scenario. The second discusses journalism, its different facets and its process of structural changes (KOVACH e ROSENSTIEL, 2004; CHARRON e DE BONVILLE, 2016; GROTH, 2011; TRAQUINA, 2005; MARCONDES FILHO, 2002, GENRO FILHO, 1987). While the third deals with television journalism and local television journalism in its specificity (STAM, 1985; REZENDE, 2000; VIZEU, 2005; PORCELLO, 2006; MORAES, 2012; AGUIAR, 2016), including the recent transformations that both have experienced (BECKER, 2016; SOUZA FILHO, 2015). Finally, the last theoretical chapter deals strictly with the relationship between journalism and citizenship, highlighting the advantages of journalism as an ally in the construction of citizenship (ABREU, 2009; GENTILLI, 2005; GRADIM,2015). The analysis is conducted mainly from the Content Analysis proposed by Bardin (2010) and is divided into three moments: systematic observation of eight complete editions of the journal in question, as well as 38 specific journalistic articles on citizenship and the "Meus Direitos" since its inception. The research showed, among other points, that the approach to issues related to citizenship is a television news strategy to strengthen ties with a new target audience and that this term in itself, citizenship, is not used by Jornal Anhanguera 1a edição, but serves as a starting point for a significant part of the journalistic agenda today. The distinction of citizen profiles in the analyzed content was also evident, just as it was found that new Information and Communication Technologies have played equally strategic roles from the beginning of the process of reformulating the broadcaster in 2010 until the end of 2017. / Esta pesquisa discute o tema jornalismo e cidadania, a partir de um recorte que privilegia o telejornalismo local. O objetivo geral é saber como o tema cidadania foi abordado no conteúdo do telejornalismo local no período de 2010 a 2017. Para alcançar os resultados esperados, esse estudo utiliza como objeto de análise o Jornal Anhanguera 1a edição, telejornal exibido no horário do almoço pela TV Anhanguera, afiliada da Rede Globo de Televisão em Goiás. Essa decisão se deve ao fato de que o noticiário em questão passou por um intenso processo de mudanças em 2010 e, desde então, passou a privilegiar questões relativas à cidadania em seu conteúdo. Todo o processo analítico é guiado pelo referencial teórico, que se encontra dividido em quatro capítulos. O primeiro inicia a articulação dos temas centrais, dando ênfase aos conceitos de comunicação (SODRÉ, 2001, 2008, 2014; MARCONDES FILHO, 2008; BRAGA, 2001) e cidadania (PINSKY e PISNSKY, 2005; CARVALHO, 2014; SANTOS, 1994; BENEVIDES, 1994; GENTILLI, 2005; SOUZA, 2012) e apresentando o cenário brasileiro. O segundo discute o jornalismo, suas diferentes facetas e seu processo de mudanças estruturais (KOVACH e ROSENSTIEL, 2004; CHARRON e DE BONVILLE, 2016; GROTH, 2011; TRAQUINA, 2005; MARCONDES FILHO, 2002, GENRO FILHO, 1987). Enquanto o terceiro aborda o telejornalismo e o telejornalismo local em sua especificidade (STAM, 1985; REZENDE, 2000; VIZEU, 2005; PORCELLO, 2006; MORAES, 2012; AGUIAR, 2016), incluindo as transformações recentes que ambos tem vivenciado (BECKER, 2016; SOUZA FILHO, 2015). Por fim, o último capítulo teórico contempla estritamente a relação jornalismo e cidadania, ressaltando as vantagens do jornalismo como um aliado na construção da cidadania (ABREU, 2009; GENTILLI, 2005; GRADIM; 2015). A análise é conduzida, principalmente, a partir da Análise de Conteúdo proposta por Bardin (2010) e é dividida em três momentos: observação sistemática de oito edições completas do noticiário em questão, bem como de 38 matérias jornalísticas específicas sobre cidadania e do quadro “Meus Direitos”, desde sua criação. A investigação mostrou, entre outros pontos, que a abordagem de questões relativas à cidadania é uma estratégia do telejornal para estreitar laços com um novo público-alvo prioritário e que esse termo em si, cidadania, não é utilizado pelo Jornal Anhanguera 1a edição, mas serve como ponto de partida para parte significativa das pautas do programa jornalístico atualmente. Também ficou evidente a distinção de perfis de cidadãos no conteúdo analisado, da mesma maneira que se constatou que novas Tecnologias de Informação e Comunicação desempenharam funções igualmente estratégicas desde o início do processo de reformulação da emissora, em 2010, até o final do ano de 2017.

The background to the thesis is the decentralization trend which has led to the development of various forms of local radio and television in a number of countries, including Sweden. Common to all official statements regarding the emergence of local media is the theme that local media has a potential for strengthening democracy. The aim is formulated as: to what extent can investigations into audience and participation in Swedish local media be considered indicators of whether these media contribute to the generally-accepted democratic aims of society? Special attention is also given to a study of the research field of "local mass communication" i this has been achieved with the help of a bibliographical analysis of the documents listed in the NORDICOM-bibliography for the years 1975-1980. The audience and participation analysis is based upon: (a) the author's own studies from the cable-tv experiment in Kiruna 1974/75; (b) secondary analyses of studies of audience and participation in Swedish local and neighbourhood radio 1979/80; and (c) the author's own data on local radio from a study in Västerbotten in 1978. The analyses in the thesis are based on two ideal models for the democracy-media relationship - the ideal-democratic model and the critical model. The results show that there is support for both models, i.e. local broadcasting media seems to both reach low-resource people and generate participation in various forms. On the other hand, from the point of view of the critical model, it seems as if participants represent well-established groups in society. The cable-tv data also indicates that activation effects are larger among the highly-edu-cated members of the audience. Other results demonstrate that the following factors are decisive for audience structure: size of the broadcasting area, occupation, and the listener's distance from the transmitting area. Factors that are critical for participation and contact-tendency are organizational activity and previous attempts to achieve influence in community matters. / digitalisering@umu

The German Free State of Saxony has a high density of independent local and regional television broadcasters. From the antenna communities at the time of the GDR, private TV broadcasters developed after the reunification. In the period of the social transformations in the 1990s, these local TV stations documented the profound changes of the everyday life of the individual, of the local communities and the historical transformations in society and economy during the early years after the German reunion. These recordings are a substantial part of the cultural heritage of Saxony and of the highest interest for social, cultural and media research. Due to how the original material was produced on consumer videotapes, today the recordings are threatened by decay. In the next few years the recordings will be lost, if not acted quickly. Some state and private institutions are currently developing concepts for the preservation of the audiovisual heritage in Saxony In this paper, we discuss how these media objects should be scientifically investigated, in the sense of media and sociocultural dimensions, questions and categories. Based on our experiences and investigations, we present a technical concept which shows how to digitalize, index, describe and categorize copious amounts of videotapes for the preservation, archiving and public access of this important part of the cultural heritage of Germany.