Loyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. However, there are some issues existing in creating and maintaining long-term relationships, for instance when consumers choose to decline participation in loyalty programs. A qualitative research method with an inductive approach has been used, by using the interview method CIT to collect the empirical data. 82 open-ended interviews were made with respondents from Sweden and Hungary in order to identify possible differences in loyalty program avoidance between the two countries. Based on the answers, a model with factors that indicates loyalty program avoidance was created, which represent the foundation of the literature review. The result of the study has shown that both similarities and dissimilarities between the nationalities exist, where the major difference is preference of convenience and personal issues. The study indicates that the Swedish consumers tend to reject loyalty program offers for the convenience reasons, in terms of store distance and bad service, while the Hungarian consumers are more concerned about their personal integrity, such as trust and privacy. However, similarities that could be clearly observed were issues with commitment, gaining benefits and struggling with time pressure.

The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.

In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. Consumers with limited resources search for the best possible alternatives to save money. The latter makes it very difficult for retailers to keep consumers loyal. Marketers claim that successful loyalty programmes can assist retailers in creating consumer loyalty. Based on their structural similarities, Pick 'n Pay adapted the Smart Shopper loyalty programme from Tesco in the United Kingdom in May 2011. This study examined the influence of members' perceptions of the Smart Shopper loyalty programme on their loyalty to the Pick 'n Pay Family Store in George. It also investigated the relationship between consumers' sociodemographic characteristics and their loyalty to the store and to the Smart Shopper loyalty programme. The empirical data were collected by means of questionnaires distributed to Smart Shopper loyalty programme members who patronise the Pick 'n Pay Family Store in George. Three hundred and fifty usable questionnaires were received. Members' perceptions of the Smart Shopper loyalty programme had an significant relationship with their loyalty towards the store. Their perceptions were influenced by the Recognition, Convenience, Savings and exploration and Entertainment they experienced with the Smart Shopper loyalty programme. True and latently loyal consumers regarded Convenience as the most important Smart Shopper benefit, followed by Entertainment, Savings and exploration and Recognition. The distance members resided from the store and their ethnicity were two demographic characteristics that had a significant influence on their loyalty towards the store. However, it has to be pointed out the 58 percent of the respondents were coloured and could have skewed the results. The distance members resided from the store also influenced their loyalty to the Smart Shopper loyalty programme.

Based on the theoretical background concerning customer loyalty and loyalty programs, the master's thesis analyzes and assesses the loyalty program of IKEA. The program is compared to the loyalty programs of competitors on the Czech market. Based on the primary research using a questionnaire, the master's thesis studies the extent of participation of customers in the loyalty program, the way the program is perceived and for whom it is the most attractive. Improvements are proposed based on the findings.

The aim of this thesis is to analyze customer loyalty and market fashion apparel, identify customer perception and participation in loyalty programs. Evaluate current approaches of using customer loyalty programs by the biggest fashion houses. Based on the research results suggest recommendations for creating loyalty programs on the market with fashion and clothing. The solution was used focus group methods, questionnaire probes, expert interviews, desk research and market testing, which focused on loyalty and loyalty programs in the fashion industry. Fashion market is divided into segments of low-cost, mass, luxury. Access to loyalty from customers and companies side is different in each segment. Contribution of this thesis is the comparison of loyalty programs on the market of fashion and testing of selected forms of programs. Results of research findings represent a starting point for gaining loyal customers in the fashion industry.

This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.

An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. As a primary research gap, we argue that limited attention has been paid to how incorporating cryptocurrencies, as the reward of a loyalty program, can influence the effectiveness of that program, which is translated as customer loyalty. This thesis pays attention to this issue and fills this research gap. We intend to have a more in-depth look to understand the role that cryptocurrencies play in loyalty programs as there is limited research on these two topics together, even though cryptos and loyalty programs have a combined monetary value of billions of dollars. The purpose of this thesis is to get a better understanding of the ways in which cryptocurrency, as a forward-thinking component of a reward program's innovative design, might affect consumer loyalty. The study focuses on three primary questions. The first is related to the impact that cryptocurrencies have on people's conceptions of loyalty in the context of loyalty reward programs. The second one focuses on the role of emotions and cognitions of the types of rewards and how the customer molds their loyalty to a particular reward program. The third question centers on the potential implications and impacts that come along with implementing cryptocurrency as a design element in a reward program.To address our research questions, a mix-method study and analysis were conducted. First, we conducted quantitative research on why people (users of loyalty programs) are interested in reward programs and examined how their cognitions and emotions associated with cryptocurrencies influence attitudinal and behavioral loyalty. To accomplish this, we administered a survey to 162 respondents, analyzing various variables, including perceived value, status dependence, and skepticism in the perception of loyalty. Second, we also conducted 7 semi-structured interviews with people who have worked in the loyalty reward industry (employees of firms offering a reward program), which was helpful for taking into consideration the company’s point of view too regarding the role of cryptocurrencies in influencing customer loyalty (adding to the insights derived from the quantitative part of the study regarding the user point of view).Our study contributes to the body of literature on loyalty programs (Kim et al., 2021), which are now being deployed and examined at a pace that is unprecedented, since loyalty programs are excellent tools for relationship marketing. However, attempts in the real world often fail, or at the very least do not live up to expectations, which highlights the need for a closer look at the design of loyalty programs that can boost their effectiveness. We build on prior research that suggests paying attention to the design, psychological, and operational elements which can play a role in influencing customer loyalty and particularly, we focus on cryptocurrencies as a design element that can trigger different emotions and cognitions, which are critical for attitudinal and behavioral loyalty.

Blockchain technology has attracted a lot of interest recently. Many different sectors from all over the world are now researching the technology to find any prospective uses that can enhance their company. This is because, by introducing new processes, blockchain technology has the ability to fundamentally alter the way that current systems now handle all types of transactions. The loyalty reward program sector, which deals with the exchange of loyalty points, may be able to take advantage of blockchain technology’s potential. Different Loyalty Reward Program models, however, define the Loyalty Reward Programs sector. Therefore, the current study investigates how blockchain technology may affect the development of a new loyalty reward program. To conduct the research, an exploratory multiple-case study was employed. In this thesis, we first investigate the use of blockchain in energy communities and their consumer incentives. Then we proposed a model for a novel blockchain-based rewarding system and examined multiple case studies of their usage in energy communities. Our results show that using a blockchain-based rewarding system in energy communities can benefit the community, environment and energy consumers.

The purpose of this study is to explore what motivates or discourage customers' intentions to join a loyalty program (LP) in the Swedish energy market. To answer the purpose of the thesis, equity theory and theory of planned behavior (TPB) have been applied to the discussion. In addition, two research questions have been developed. RQ1: What potential perceived benefits of loyalty programs motivate customers' intentions to join a loyalty program in the energy market? RQ2: What potential perceived costs and risks of loyalty programs discourage customers' intention to join a loyalty program in the energy market? To conduct the thesis, a qualitative research approach with an abductive focus in the form of semi-structured interviews was used. By applying a thematic analysis, 19 consumers living in different cities in Sweden were interviewed to explore answers related to RQ1 and RQ2. The results for RQ1 showed that monetary savings, recognition benefits and sustainability benefits motivated customers' intentions to join a loyalty program in the energy market, where monetary savings were considered most valuable.  Exploration benefits and recognition benefits motivated some customers' intentions to join and others not. Social benefits did not motivate customers' intentions to join. For RQ2, the results showed that financial costs and social risks discourage customers' intentions to join a loyalty program in the energy market. Time and data privacy and security issues discourage some customers' intentions to join and others not.  This thesis addresses the research gap concerning loyalty programs in the energy sector by focusing on customers' intentions to join such programs, utilizing equity theory and the theory of planned behavior. It provides new insights into how customers' intentions are influenced by various perceived benefits, costs, and risks associated with joining an LP. Furthermore the study provides actionable insights for energy companies seeking to develop effective loyalty programs. This study emphasizes the importance of monetary savings as the primary motivator for customers to join such programs, ensuring that perceived benefits outweigh costs in line with the equity theory. Additionally, it recommends personalizing recognition, diversifying rewards, simplifying the joining process, ensuring transparency, and integrating sustainability initiatives. By adopting these strategies, energy companies can create compelling loyalty programs that encourage customer intentions to join and engage in the program.

Loyalty programs are something that have made an appearance in the retail industry, where the retail industries have rewards that can give loyalty for consumers to engage and create long term relationships. With the loyalty programs there is an uncertainty on how Gen Z consumers will engage and keep using these rewards. With this thesis the authors want to investigate how the Gen Z consumers can be more engaged in the loyalty rewards in the fast fashion retailers in Sweden. Where the authors will examine various aspects that will improve the engagement mechanics and rewards for the Gen Z consumers. There will also be a look at how social media influenced the Gen Z consumers on their decision making. Gen Z is targeted in this thesis because they are one of the segmentation groups that are most active in the loyalty programs and fast fashion. The empirical data was collected through individual semi structured consumer interviews, where the data was collected on how Gen Z understands and uses loyalty programs. With the data collected it will be analysed through a thematic approach where themes have been identified to understand perspectives and experiences. The collected empirical data will be analysed using theory where differences and similarities are discussed throughout the thesis.  The conclusion of this thesis has shown that in order to improve loyalty rewards and engage Gen Z consumers, fast-fashion retailers should focus more on four different factors. According to the findings, Gen Z consumers value convenience, personalization, saving money and quality when it comes to loyalty rewards. Although, while the thesis does give insights to Gen Z behaviour and factors influencing it, it does not give a complete solution to how fast-fashion retailers in Sweden should respond to this behaviour. However, this thesis does provide valuable insights for retailers in the fast-fashion sector in Sweden and how they can increase loyalty reward engagement among Gen Z consumers.