This paper examines a fragment of the evident cultural exthange occurring along the U.S. — Mexico border in Nogales, Sonora, Mexico. Many Nogales youth are absorbing American popular culture through purchasing American popular culture commodities, such as music. The paper raises questions of how and why the Nogales youth purchase their pop culture commodities, and of the interpretations the Nogales youth make of said commodities' symbolic significance. After methodologies and context of the study are discussed, the paper defines popular culture and its relationship to commodity production. It then focuses on how the youth access their pop culture products and the factors that influence their buying decisions. At its end, the paper compares the interpretations of the Nogales youth with those of American youth in terms of pop culture goods.

Dissertação apresentada ao Programa de Pós-Graduação em Integração Contemporânea da América Latina da Universidade Federal da Integração Latino- Americana, como requisito parcial à obtenção do título de Mestre em Integração Latino- Americana. Orientador: Prof. Dr. Juan Agullo Fernandez / Submitted by Nilson Junior (nilson.junior@unila.edu.br) on 2017-04-25T19:57:56Z No. of bitstreams: 1 SGPD_Declaração Dissertação_ICAL_Metadados_RICARDO ELIAS ANTUNES MACIEL.pdf: 118031 bytes, checksum: 2a62061b65d72ca3ff3077368723b363 (MD5) / Approved for entry into archive by Nilson Junior (nilson.junior@unila.edu.br) on 2017-04-25T19:58:06Z (GMT) No. of bitstreams: 1 SGPD_Declaração Dissertação_ICAL_Metadados_RICARDO ELIAS ANTUNES MACIEL.pdf: 118031 bytes, checksum: 2a62061b65d72ca3ff3077368723b363 (MD5) / Made available in DSpace on 2017-04-25T19:58:06Z (GMT). No. of bitstreams: 1 SGPD_Declaração Dissertação_ICAL_Metadados_RICARDO ELIAS ANTUNES MACIEL.pdf: 118031 bytes, checksum: 2a62061b65d72ca3ff3077368723b363 (MD5) Previous issue date: 2016-08-12 / The present work has the theme "The maquila in Paraguay: productive model and integration at the beginning of the 21st century". The problem in Paraguay is that the Paraguayan maquila really presents itself as an alternative for Paraguay's integration into the world and regional economy and is still capable of contributing to the economic and social development of such a nation or simply revealing itself as a simple model Economic interest? Thus the objective of the research turns to the verification if the Paraguayan maquila proves itself as an alternative to the integration of the country the world-wide and regional economy, contributing to the economic and social development of the country, or nothing else is that a model of production Inclined to economic interest. The work was done based on field study and observation and still based on bibliographic research. Finally, it was concluded that the Paraguayan maquila, although having a strong economic bias, does not fail to contribute to this country having the possibility of strengthening its economic, political and other relations with the other nations, especially the closest ones, Brazil, which is known to be one of the countries that has invested the most in the model of Paraguayan industrialization. In addition, it was concluded that the Paraguayan maquila shows itself as a tool capable of contributing to the economic and social development of such Nation, since in recent years it has been verified that Paraguay, due to the installation of the maquiladora industries, has revealed economic data Surprising ones such as the increase of its GDP / O presente trabalho tem como tema “A maquila no Paraguai: modelo produtivo e integração no início do século XXI”. O problema nele enfrentado é o seguinte: a maquila paraguaia realmente se apresenta como uma alternativa para integração do Paraguai a economia mundial e regional e ainda é capaz de contribuir para o desenvolvimento econômico e social de tal Nação, ou simplesmente se revela como um simples modelo produtivo voltado ao interesse econômico? Assim o objetivo da pesquisa volta-se para a verificação se a maquila paraguaia revela-se como uma alternativa à integração do país à economia mundial e regional, contribuindo para o desenvolvimento econômico e social do país, ou nada mais é que um modelo de produção inclinado ao interesse econômico. O trabalho foi feito com base em estudo de campo e observação e ainda com base em pesquisa bibliográfica. Por fim, se concluiu que a maquila paraguaia embora tenha um forte viés econômico não deixa de contribuir para que tal País tenha a possibilidade de estreitar suas relações econômicas, políticas e outras mais com as outras nações, em especial as mais próximas, a exemplo do Brasil, que se sabe é um dos países que mais tem investido no modelo de industrialização paraguaio. Além disso, se concluiu que a maquila paraguaia se mostra como ferramenta capaz de contribuir para o desenvolvimento econômico e social de tal Nação, eis que nos últimos anos tem se verificado que o Paraguai, em razão da instalação das indústrias maquiladoras, tem revelado dados econômicos exponenciais crescentes a exemplo do aumento do seu PIB

Following decades of protectionism, in 1982 Mexico reacted to its foreign debt crisis by implementing extreme structural adjustment policies and it has continued a pattern of neoliberalism, increasingly opening its economy to international markets. The cumulative impacts of these policies have negatively affected the majority of the Mexican population, and researchers have documented the detrimental effects of neoliberal polices on working and middle classes in other contexts. Based on ethnographic research in Nogales, Sonora, this paper will describe a particular group of Mexicans who have nevertheless risen to middle class status throughout this time period. It will situate them within an industrializing border economy and will investigate some of the factors, both internal and external, that have contributed to their success in this endeavor. Finally, it will raise questions for future research, such as: Is this middle-class sustainable?

Busca la mejora del flujo de procesos para lograr la satisfacción del cliente interno. Realiza el rediseño de los procesos en un área de maquila de una empresa del sector consumo con la finalidad de mejorar la administración de materiales. Para su ejecución se basó en la metodología de rediseño de procesos y la mejora continua del ciclo planificar, verificar, hacer y actuar. Muestra los beneficios obtenidos a raíz del rediseño de procesos, así como también la comparación de los procesos antes y después de la implementación en el área de maquila. Por último, se muestra como rediseño de procesos en el área de maquila disminuyó el costo anual de los materiales defectuosos en un 50.32% y disminuyó en 29.07% el número de incidencias de material defectuoso ambos en el periodo 2017-2018. Asimismo, se muestra como la implementación de nuevos procedimientos y políticas disminuyó en un 43.48% el promedio anual de ítems con diferencia en el periodo 2017 - 2018. / Tesis

D´Quinua tiene como principal objetivo ofrecer un producto que contiene a un superalimento - la quinua - como nuestro ingrediente estelar; lo que brindamos es una alternativa de alimentación saludable. Se trata de una presentación de la quinua en polenta, con diferentes sabores, principalmente dulces, teniendo los siguientes sabores: manzana, chocolate, fresa, manzana, vainilla y natural. El diseño y producción se hará a través del servicio de “maquila” lo cual nos permitirá abocarnos a promocionar las bondades de nuestro producto. Nuestro público objetivo corresponde a personas que viven en Lima Metropolitana y tienen el hábito de comer quinua dentro de su dieta normal, en cualquiera de sus presentaciones, por ende, tienen una alimentación saludable. Adicionalmente, estas personas tienen desde 26 hasta 45 años de edad y pertenecen al NSE “A” y “B”. Es importante resaltar que la quinua es un grano peruano considerado un “superalimento” por las propiedades y beneficios que aporta a nuestro organismo; en ese sentido, se trata de un ingrediente que, en su presentación de polenta, ofrece además los sabores más comerciales en el mercado que lo harán más atractivo. Actualmente, el mercado ofrece diversas marcas de quinua en grano y también en polenta, pero ninguna con la diversidad de sabores que nosotros proponemos. Presentación que puede ser utilizada en jugos, bebidas refrescantes, postres y cocteles; pudiendo prepararlo de forma instantánea. Por lo mencionado, D´Quinua busca cubrir la necesidad de una alimentación saludable de forma rápida y con una variedad de sabores al gusto de cada paladar. / D´Quinua's main objective is to offer a product that contains a superfood - quinoa - as our star ingredient; what we offer is a healthy eating alternative. It is a presentation of quinoa in polenta, with different flavors, mainly sweet, having the following flavors: apple, chocolate, strawberry, apple, vanilla and natural. The design and production will be done through the "maquila" service, which will allow us to dedicate ourselves to promoting the benefits of our product. Our target audience corresponds to people who live in Metropolitan Lima and have the habit of eating quinoa within their normal diet, in any of its presentations, therefore, they have a healthy diet. Additionally, these people are from 26 to 45 years old and belong to the NSE "A" and "B". It is important to highlight that quinoa is a Peruvian grain considered a "superfood" due to the properties and benefits it brings to our body; In this sense, it is an ingredient that, in its polenta presentation, also offers the most commercial flavors on the market that will make it more attractive. Currently, the market offers various brands of quinoa in grain and also in polenta, but none with the diversity of flavors that we propose. Presentation that can be used in juices, refreshing drinks, desserts and cocktails; being able to prepare it instantly. Therefore, D´Quinua seeks to meet the need for a healthy diet quickly and with a variety of flavors to suit each palate. / Trabajo de investigación

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