Global ETD Search

31	International market selection : Assessing opportunities in the European Union for a mHealth consumer medical device start-up Gavefalk, Sofia, Widén, Ludwig January 2016 (has links) To date, there are no existing models for evaluating foreign markets, adapted to mobile health (mHealth) consumer medical device (CMD) start-ups seeking to launch their products or services in new countries. This calls for the development of a suitable international market selection (IMS) model that captures the complexity of and opportunities for mHealth. mHealth is a sub-segment of electronic health (eHealth), which furthermore is part of the wider phenomenon of digital health. mHealth covers medical and public health practice supported by mobile devices. This paper proposes a multidimensional IMS model comprising both macro and micro level factors. Our specialized approach integrates tools and theories by a number of researchers and is showcased in the assessment of the European Union (EU) for the mHealth CMD company AdhereBox. AdhereBox is a Swedish start-up that has developed a CMD consisting of a “smart” pillbox and a complementary mobile software application. We propose a number of dimensions that should be evaluated when assessing the potential of the different EU health care markets in regards to mHealth CMD start-ups. Our suggested approach includes factors which are categorized into two groups of parameters: (i) stakeholders (which comprises consumers, providers, payers, distributors and collaborators) and (ii) barriers & enablers (consisting of incentives, reimbursement models, technological infrastructure, regulations and existing solutions). In summary, our study identifies critical factors that mHealth CMD start-ups should consider when evaluating foreign markets in an IMS. By applying our IMS model on AdhereBox, we illustrate how our model can be used, its parameters assessed and the interdependencies between these analyzed in order to arrive at a set of recommendations for further market analysis and conclusions on country attractiveness. As such, we believe that our research could provide valuable insights and guidelines for firms within mHealth seeking to expand their business within the EU, as well as for governmental organizations that want to better leverage and stimulate the potentials of a flourishing domestic mHealth ecosystem. International market selection internationalization mobile health mHealth consumer medical device European Union adherence Economics and Business Ekonomi och näringsliv Other Medical Engineering Annan medicinteknik
32	Foreign Market Analysis : Should Oriflame Enter France? Tunbjer, Michael, Jarne, Marion January 2006 (has links) The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the biggest market for direct sales in Europe: France. The purpose of this thesis is to develop a theoretical framework to analyze foreign markets and apply it to the French market of direct sales in cosmetics and Oriflame. A qualitative study based on the 5 Cs framework for analyzing foreign markets has been carried out. Seven focus groups have been conducted in France and Sweden in order to obtain information about and comparability in consumer attitudes towards Oriflame’s marketing mix. Interviews have been conducted in order to get information about Oriflame as a company. Secondary data has been gathered from different sources for the theoretical framework as well as for the empirical research on issues such as culture, competition and market. This thesis has developed a theoretical framework to analyze foreign markets called the 5 Cs. The 5 Cs are based on: Company, Constitution, Competition, Customers and Culture. The 5 Cs is a very general framework and can be applied to a wide range of foreign markets and firms and was in this case applied to analyze a real world case of Oriflame and France. The analysis of the empirical findings found that there is potential for Oriflame to enter the French market in terms of consumer preferences and general market characteristics. However, it also found that what will probably determine everything in the end is whether Oriflame can be strategically committed to enter a mature West European market like France. Foreign Market Analysis Foreign Market Selection International Marketing 5 Cs Oriflame Direct Sales French Market of Direct Sales Utländsk Marknadsanalys Val v Utländska Marknader Internationell Marknadsföring 5 C Oriflame Direktförsäljning Business studies Företagsekonomi
33	Foreign Market Analysis : Should Oriflame Enter France? Tunbjer, Michael, Jarne, Marion January 2006 (has links) <p>The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the biggest market for direct sales in Europe: France.</p><p>The purpose of this thesis is to develop a theoretical framework to analyze foreign markets and apply it to the French market of direct sales in cosmetics and Oriflame.</p><p>A qualitative study based on the 5 Cs framework for analyzing foreign markets has been carried out. Seven focus groups have been conducted in France and Sweden in order to obtain information about and comparability in consumer attitudes towards Oriflame’s marketing mix. Interviews have been conducted in order to get information about Oriflame as a company. Secondary data has been gathered from different sources for the theoretical framework as well as for the empirical research on issues such as culture, competition and market.</p><p>This thesis has developed a theoretical framework to analyze foreign markets called the 5 Cs. The 5 Cs are based on: Company, Constitution, Competition, Customers and Culture. The 5 Cs is a very general framework and can be applied to a wide range of foreign markets and firms and was in this case applied to analyze a real world case of Oriflame and France. The analysis of the empirical findings found that there is potential for Oriflame to enter the French market in terms of consumer preferences and general market characteristics. However, it also found that what will probably determine everything in the end is whether Oriflame can be strategically committed to enter a mature West European market like France.</p> Foreign Market Analysis Foreign Market Selection International Marketing 5 Cs Oriflame Direct Sales French Market of Direct Sales Utländsk Marknadsanalys Val v Utländska Marknader Internationell Marknadsföring 5 C Oriflame Direktförsäljning Business studies Företagsekonomi
34	Výběr vhodného zahraničního trhu pro expanzi společnosti Logio / Selection of the most suitable international market for Logio expansion Ščuková, Diana January 2016 (has links) The master thesis deals with the possibilities of international expansion in case of the Czech company Logio s.r.o that sells consulting services on B2B market. The main objective is to choose a suitable international market for expansion of the company. Futhermore, market analysis and determination of method of market entering are additional objectives of the thesis. The first part deals with the characteristics of the process, which companies should follow during selection of international market, and various forms of entrance. Then, gained findings are used in process of selecting the most suitable international market for expansion of company Logio s.r.o. Selected market is analysed by using Porter model of 5 forces and PESTEL analysis. The variants of international expansion are specified and compared in the end of the thesis and the most suitable method of market entering is chosen with regard to specifics of the company itself.
35	International market selection-screening technique: replacing intuition with a multidimensional framework to select a short-list of countries Gould, Richard Robert, RichardGould@ozemail.com.au January 2002 (has links) The object of this research was to develop an international market screening methodology which selects highly attractive markets, allowing for the ranges in diversity amongst organisations, countries and products. Conventional business thought is that, every two to five years, dynamic organisations which conduct business internationally should decide which additional foreign market or markets to next enter. If they are internationally inexperienced, this will be their first market; if they are experienced, it might be, say, their 100th market. How should each organisation select their next international market? One previous attempt has been made to quantitatively test which decision variables, and what weights, should be used when choosing between the 230 countries of the world. The literature indicate that a well-informed selection decision could consider over 150 variables that measure aspects of each foreign market's economic, political, legal, cultural, technical and physical environments. Additionally, attributes of the organisation have not been considered when selecting the most attractive short-list of markets. The findings presented in the dissertation are that 30 criteria accounted for 95 per cent of variance at cross-classification rates of 95 per cent. The weights of each variable, and the markets selected statistically as being the most attractive, were found to vary with the capabilities, goals and values of the organisation. This frequently means that different countries will be best for different organisations selling the same product. A country demand filtering country attractiveness country selection choosing export countries choosing export markets choosing foreign markets choosing global markets choosing international markets export country attractiveness export country choice export country identification export country scanning export country screening export country selection export demand assessment export demand attractiveness export demand identification export demand potential export demand scanning export demand screening export market assessment export market attractiveness export market choice export market identification export market potential export market scanning export market screening export market selection foreign country assessment foreign country attractiveness foreign country choice foreign country potential foreign country selection foreign country screening foreign market assessment foreign market attractiveness foreign market choice foreign market identification foreign market potential foreign market scanning foreign market screening foreign market selection global market assessment global market attractiveness global market choice global market identification global market scanning global market screening global market selection international market assessment international market attractiveness international market choice international market identification international market potential international market scanning international market screening international market selection overseas country assessment overseas country attractiveness overseas country choice overseas country identification overseas country potential overseas country scanning overseas country screening overseas country selection overseas market assessment overseas market attractiveness overseas market choice overseas market identification overseas market potential overseas market scanning overseas market screening overseas market selection
36	Návrh strategie náboru pracovníků v Jihomoravském kraji / Strategy for Recruiting Employees in South Moravian Region Gajdošíková, Alena January 2007 (has links) This master’s thesis analyses labour market in South Moravian Region, related problems of supply surplus especially in information technologies area, problems of recruiting graduates and foreigners. It suggests solutions and methodology for recruiting candidates evaluation.

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