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Currently many American industrial firms are considering the adoption of Just-In-Time (JIT) as an inventory control/material flow system. A JIT system can have several configurations. Examples exist of JIT being applied system-wide between all the echelons which make up a channel. There are also examples of firms adopting JIT only on the materials management side, or alternatively, only on the physical distribution side of a particular focal organization (echelon) within a channel. The reality of uncertainty in the channel's operation and environment suggests that alternative inventory systems (such as JIT) must be evaluated under a range of internal operational uncertainty and external demand uncertainty conditions. This study offers a rational methodology to anticipate the performance impact of alternative system designs under realistic operating conditions. The G.P.M. simulation model was used to represent the operation of a channel under sixteen treatment conditions. The research design was full factorial with two levels each of four factors (physical distribution JIT, materials management JIT, materials management operational uncertainty, and demand uncertainty). The response variables which were used as indicators of channel performance included: profitability, order cycle time, standard deviation of order cycle time, and percent customer orders filled. Eleven research hypotheses explored the relationship between JIT configuration and uncertainty, both in terms of profitability and physical distribution service level maintained. The major conclusions of the research are: 1. JIT is not the unidimensional system often depicted in descriptive studies. JIT effects tend to be complex, interactive, and level dependent. It is particularly difficult to predict the effect of JIT on one echelon, or on subsystems within echelons. 2. Rather than the inherent positive effects often attributed to JIT, results indicate negative effects for both profit and service under a range of uncertainty conditions. 3. Results support the common criticism of JIT that its performance is sensitive to uncertainty, particularly demand uncertainty. The performance of non-JIT systems were also shown to have similar sensitivity to uncertainty. 4. Most synergistic interactions between factors were not significant, but the statistical procedure for means comparison was acknowledged to be conservative. 5. Results also indicated that JIT systems may make the job of maintaining high customer service levels more difficult. / Ph. D.

Traditional higher education institutions are being admonished by federal commissions as well as scholars for being unresponsive to student and societal needs. Several studies have pointed out the growth of proprietary and corporate postsecondary education programs at the expense of market share formerly enjoyed by traditional higher educational institutions. There is considerable conflict among scholars, businessmen, and commissions on what higher education institutions should do to be more responsive. The major objectives of the market research study were to determine the following: (1) What potential students' long-term goals were and (2) What expectations that had for educational institutions contributing to realization of those goals. The theoretical foundation for this study was Vroom's expectancy theory in which he hypothesized that motivation was a function of valence or value of individual goals and the expectancy of realizing those goals through individual effort and the instrumentality of an organization. A random sample of potential students was asked to put in order or priority five major goals and expectations for achieving those goals through various means, ranging from educational effort through luck. The results and conclusions of this study were: (a) In general all socio-economic groups were in agreement on goals--making money and good health among others. Most agreed that luck, rather than any effort on their part, would be the main instrumentality for achieving good health; (b) Education and hard work were perceived as the most likely means for obtaining money; (c) Those with previous higher education experiences valued it more as a means to obtain goals/values than did those with little higher education. / Ed. D.

The main goal of my master´s thesis is customer satisfaction analysis of a middle-sized software company. The master´s thesis contains teoretical data of marketing research and practical part of thesis rests in implementation and interpretation marketing research of customer satisfaction. On the basis of analysis gained information I propose suggestions leadership to increasing satisfaction current customer with economic systems, which this company offers.

In this thesis, I focus on marketing research and its practical use on: Marketing Research - A case study of benefits and return on building wellness center Lhotka. The objective of this thesis is based on marketing research to determine profitability and return on investment in wellness center Lhotka. The results of this study should be valuable information that might help an investor in the construction of this center.

Marketing research is an important part of marketing, it delivers information which can be used to support decision making, for creation of plans and strategies, and also for their subsequent evaluation. Monitoring the current market, competitors and consumer behaviour, marketing research creates a competitive advantage, increases the level of certainty and reduces the level of risk to the business. It is essential that the marketing research is conducted in a professional manner. The dissertation work of Libuše Laschoberová provides readers with one document which analyses marketing research in a complex way -- it comprises of detailed information about this market and its environment in context, basic theory, brief description of historical development, selective important data, international comparison, up-to-date trends, prediction, data and opinions of marketing research agencies and experts in this field. There are also practical examples which illustrate some theoretical findings. It is focused on analysis of the contemporary state of this branch, prediction of future development and international comparison. In a practical business environment this would help to gain a deeper understanding of the market research process via the collective and structured information contained in this dissertation. The analysis was conducted independently and objectively. From a practical point of view it is an especially important section which describes the possible future trends in the market. It enables the business to adapt to these trends, create appropriate strategies and therefore prepare the firm for likely future developments. The essential part of this dissertation is based around two separate research projects which resulted in new, previously unknown data. The obtained information confirmed the assumed hypothesis and brought experts' opinions on selected issues. It can be concluded that: 1) Czech firms change their point of view on marketing research -- they are beginning to understand its benefits and use them to their own advantage. 2) Clients' requirements for quality and professionalism of marketing research are increasing. 3) The percentage of international marketing research is growing, whereas the number of projects on national level is in decline.

by Lam Yau-han. / Bibliography: leaves 84-86 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Chiu Kwok Chu Maurice. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 56-56. / Contents / Chapter I. --- INTRODUCTION / Chapter II. --- FRAMEWORK OF ANALYSIS / Chapter II.1 --- Definition of the Organization Structure of Marketing / Chapter II.2 --- Roles of the Distributive System / Chapter a --- Economies of scale in determining the production of sales services / Chapter b --- Minimization of information cost in facilitating trade / Chapter (i) --- scope of enterprise and searching / Chapter (ii) --- price searching and bargaining / Chapter (iii) --- brand name and quality / Chapter (iv) --- advertising and externality / Chapter II.3 --- Factors Determining Vertical Integration / Chapter III. --- CASE STUDY / Chapter III.l --- A Short History of the Electric Appliances Retailing Business in Hong Kong / Chapter III.2 --- An Introduction to the Organization Structure of Marketing of Electric Appliances in Hong Kong / Chapter a --- Importer / Chapter b --- Wholesaler / Chapter c --- Retailer / Chapter III.3 --- Diversification of Retail Shops / Chapter a --- Differentiation of market / Chapter b --- Clustering of small retail shops / Chapter c --- Bargain-pricing / Chapter (i) --- The entrepreneurial salesmen / Chapter d --- Malpractice in retailing / Chapter e --- The emergence of non-bargain shops / Chapter (i) --- retailer's procurement prices / Chapter (ii) --- non-bargain shops reducing costs of searching and bargaining / Chapter IV. --- CONCLUSION / Appendix A: phone-order house / Appendix B / Bibliography

by Chan Sze Shing Francis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaf 49.

published_or_final_version / Business Administration / Master / Master of Business Administration