The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of a survey undertaken by a questionnaire with forty managers of various organizations in the private and public sectors of the UAE to learn how public relations was being used in their marketing strategies, and how much they know about public relations. The results of the survey indicated that most marketing managers were knowledgeable about public relations, but would benefit from learning about how it could be used to greater advantage. It was proposed that seminars be conducted for marketing managers focused on how public relations could be used and the benefits to be derived from its use.

The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.

Title: Customer satisfaction with services of Avalon fitness center Objectives: The main goal of this diploma thesis is to determine customer satisfaction with the services provided by Avalon fitness center through the SERVPERF questionnaire. Based on the results, make changes and propose recommendations that should lead to improved quality of services in the Avalon fitness center. Methods: A modified SERVPERF questionnaire method was used to determine customer satisfaction with the services in the Avalon fitness center. This questionnaire measures the actual perception of the quality of services provided. In addition to the questionnaire survey, semi-structured interviews were conducted to deepen the issue with management, trainers and selected customers of the fitness center. Results: The results of the questionnaire survey are shown using graphs and tables. It is clear from the results that the customers of the Avalon fitness center are very satisfied with the services provided. Customers are most satisfied with the opening hours, equipment, provision of services at the agreed time and coaches. On the contrary, they negatively perceive the cleanliness of the background, the behavior of the receptionists, lockers in the locker rooms and updating the schedule. Keywords: customer satisfaction,...

This diploma thesis deals with the design of an appropriate communication strategy for the Prazirna Kyjov s.r.o cafe. The proposal itself precedes the analysis of the current state of the company and its own marketing survey. The first part of the thesis contains theoretical knowledge, the second part introduces the company itself and analyzes its current situation. In the following section, based on a marketing survey conducted through a questionnaire survey, a company's appropriate communication strategy is designed to help address new and existing customers and raise awareness of the company

The diploma thesis focuses on customer satisfaction concerning Dumknihy.cz e-shop owned by Kanzelsberger and Barvic a Novotny companies. It comprises proposals of measures aimed at raising customer satisfaction in the field of quality of provided services, increasing customer loyalty and improving marketing communication. The proposed measures are based on theoretical knowledge, company analyses and customer satisfaction survey results.

Diploma thesis is focuses on creation of suitable communication strategy for e-shop ejewels.cz. First part of this thesis describes the theory related to respective issue. The following part is focused on analysis of marketing environment and evaluates marketing research. In conclusion of thesis presents proposed communication strategy, which leads to keep of present customers and effective way of addressing new customers of the e-shop.

This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.

Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.

The master’s thesis deals with processing of business plan to establish new riding resort in Vysočina. The first chapter defines terms connected with business, theme of riding, analytics methods and tools, especially the structure description and business plan terms. The second part focuses on analysis of own resources and capabilities, analysis external and internal business environment includes primary marketing research. On the basis of these analyzes, in the third chapter, there is the complete business plan processed to establish new riding resort in Vysočina.

This diploma thesis deals with the creation of a business plan for the establishment of hairdresser’s in Vracov in the South Moravian Region. Hairdresser’s will be operated as a business of a natural person. The design of the entire business plan is based on theoretical knowledge, processed analyzes of the external and internal environment and on its own marketing research. Business model is based on a selected strategy that will meet customers’ needs and generate profit.