The diploma thesis is focused on improving the merchandising of selected company. The first part deals with definition of the theoretical framework, based on which the current situation in the company is evaluated. Through quantitative methods and individual interviews with employees of the selected company, a new store layout is proposed in such a way as to achieve the identified customer requirements, bring new customers to company, strengthen the loyalty of existing customers and at the same time increase sales.

The thesis deals with preparation of a business plan for the establishment of a café. The thesis describes the theoretical foundations, which is needed to know to develop a business plan. The practical section of the thesis deals with market analysis, marketing research, competition analysis and draft of the business plan, including a financial plan for the establishment of café.

Topic of the following master’s thesis deals with marketing communication. The main goal of master’s thesis is to illustrate theoretical principles on real examples of real business company. I try to get familiar with current activities in marketing communication of this company and I apply theoretical resources and my opinion in practice with the leading idea to improve the current marketing communication of the company.

On the basis of a performed research, the master's thesis offers suitable measures, which should lead to more efficient sales of Třebíč daily newspaper. The theoretical knowledge is applied to a real situation of the chosen company. The practical part then analyses the results of the performed marketing research and presents arising proposals.

The main subject of my Master´s thesis has been to set up a proposal of marketing strategy for the development of the electronic banking services in the bank XY, a.s.. Analytic part of my work deals with the analysis of both customers, and the competition. It also contains the characteristics of Slovak banking market, its strenghts, and weaknesses, opportunities, and threats. Relevant products are classified in the Boston Consulting Group Matrix. The conclusions from the analytic part served as a base for suggestions of optimal marketing mix for the products of electronic banking.

This diploma work deals with marketing research of customer satisfaction of distributive company FPO s.r.o. with product solution of mother company GORDIC spol. s r.o. The work is closely focused on methods and methodology of marketing research ands justifies chosen research plan and methods determined to effective achievement of set goals. These methods are consequently used to analyse contemporary situation of enterprise and actual state of company customer satisfaction. The outcome of the work is above of others exposure of links among adjustment of marketing mix, actual customer satisfaction and company ability to be one step ahead of competitors. The goal of the work is to propose such measurements, which are going to lead to increase in customer satisfaction and improvements in company market position.

This master´s thesis is concerned with the analysis of customer satisfaction. In the theoretical part it is concerned of the fundamental terms like is marketing research, customer satifaction and Customer Satisfaction Measurement Methods. In practical part it is concerned of questionnaire investigation of Customer Satisfaction and recomendations for its improvement.

This Master’s thesis deals with processing business plan of establishment of a pension house in Suchá Loz. The aim is to determine possible scenarios based on the marketing research in the local area. These variants are being reviewed focusing on the feasibility. Subsequently, the optimal variant is being proposed so it will be able to succeed in competitive environment.

The master thesis deals with the problem of companies market orientation research and resolves the relation between the measure of market orientation and companies culture. Obtained information and companies position in specified field is evaluated in accordance with established objectives.

The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.