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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
341

Faktory úspěšného prodeje - Vyhodnocení marketingového výzkumu a závislost ekonomických faktorů jako podpora manažerského rozhodování podniku / Factors of Sucesse of Personall Selling - Evaluation of Marketing Research and Dependence of Economical Factors as a Management Decision Support for a Company

Čadová, Kateřina January 2011 (has links)
In this diploma thesis is monitored the percentage of direct sales presentations. The implementation of marketing research analysis the individual influencing factors with the support of quantitative methods and appropriate computer system. The results are interpreted in order to formulate recommendations for the subvention of the business decisions.
342

Hodnocení webových stránek vysokých škol a návrh optimálního řešení / Evaluation of Websites of Universities and Proposal of an Optimal Solution

Mrtka, Tomáš January 2011 (has links)
This diploma thesis is focused on the evaluation of web pages of economic faculties of universities, both public and private, using appropriate criteria and metrics, which are collected from marketing research and professional articles. Data generated from analysis are used to create a proposal for optimal solution of website.
343

Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposals for its Improvement

Endrle, Pavel January 2011 (has links)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
344

Marketingový průzkum spokojenosti zákazníků pro H-TIPOL Halašta / Marketing Research of Customer Satisfaction for H-TIPOL Halašta

Halaštová, Tereza January 2011 (has links)
This thesis deals with the marketing research of customer satisfaction. It indicates the possible procedures for monitoring and measuring customer satisfaction, the specifics of small and medium-sized organizations. It describes in detail the research of customer satisfaction for the H-TIPOL Halašta. It includes data analysis and suggestions for improvement whose implementation can contribute to strengthening market position.
345

Návrh na zlepšení spokojenosti zákazníků společnosti / Proposal for an Improvement of Company Customer Satisfaction

Jandová, Zuzana January 2011 (has links)
This Diploma thesis deals with customer satisfaction. Specifically it analyses customer satisfaction with services provided by Internet access from network24 Ltd. Based on theoretical knowledge was at first conducted analysis of the company and then customer satisfaction survey. This thesis also includes proposals to improve customer satisfaction and to increase the number of customers.
346

Návrh na zlepšení spokojenosti zákazníků podniku / Proposal for an Improvement of Company Customer Satisfaction

Mazáková, Lenka January 2011 (has links)
The diploma thesis is engaged in customer satisfaction of selected business company. The first part of this thesis summarizes theoretical relevant knowledge, which are used in another parts. The practical part deals with the company, its customers and includes analysis of their level of satisfaction and recommendations for customer satisfaction improvement.
347

Podnikatelský plán na založení kavárny / The Business Plan for Creating of Cafe

Vašíčková, Pavlína January 2011 (has links)
This thesis deals with the business plan for the establishment of a café. Its aim is based on marketing research and market analysis to design a small firm that could fill a gap in the market at a particular location and present it as an effective investment for the investor and beneficial for the residents of the area.
348

Marketingové řízení firmy / Marketing Management of a Company

Dřínková, Hana January 2011 (has links)
This thesis is dedicated to the theme „Marketing management of the company” its point is awareness of marketing tools in Czech companies. The diploma thesis consists of theoretical and practical part. Theoretical part presents marketing research, the sorts of the marketing research and procedure of processing, describes the most common marketing tools. The practical part is focused on research of knowledge of marketing management tools, using them, causes of problems and evaluation of importance and satisfaction with separate tools.
349

Marketingový výzkum spokojenosti zákazníků / Marketing Research of Customer Satisfaction

Mlezivová, Veronika January 2012 (has links)
this master´s thesis concerned with the customer satisfaction marketing research company called Okay. the satisfaction analysis is perfomermed on the basis of questionnaire survey. The result of this work are recommendations aimed at increasing customer sasfaction and improve the services of the company thus alowing it to be more customer oriented.
350

Měření spokojenosti zákazníků společnosti Pivovar Chotěboř s.r.o. užitím Maple / Pivovar Chotěboř s.r.o. Customers´ Satisfaction Measurement Using Programme Maple

Charvátová, Pavlína January 2012 (has links)
This diploma thesis is focused on measuring Pivovar´s Chotěboř s.r.o. customer satisfaction. The information was gained by doing marketing research and evaluated by computer Maple system. The result of the thesis is proposals and recommendation how to increase customer satisfaction.

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