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Faktory úspěšného prodeje - Vyhodnocení marketingového výzkumu a závislost ekonomických faktorů jako podpora manažerského rozhodování podniku / Factors of Sucesse of Personall Selling - Evaluation of Marketing Research and Dependence of Economical Factors as a Management Decision Support for a CompanyČadová, Kateřina January 2011 (has links)
In this diploma thesis is monitored the percentage of direct sales presentations. The implementation of marketing research analysis the individual influencing factors with the support of quantitative methods and appropriate computer system. The results are interpreted in order to formulate recommendations for the subvention of the business decisions.
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Hodnocení webových stránek vysokých škol a návrh optimálního řešení / Evaluation of Websites of Universities and Proposal of an Optimal SolutionMrtka, Tomáš January 2011 (has links)
This diploma thesis is focused on the evaluation of web pages of economic faculties of universities, both public and private, using appropriate criteria and metrics, which are collected from marketing research and professional articles. Data generated from analysis are used to create a proposal for optimal solution of website.
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Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposals for its ImprovementEndrle, Pavel January 2011 (has links)
This master's thesis analyzes customer satisfaction of specific company and defines the methods and recommendations for improvement based on this analysis. Theoretical part is aimed at describing methods used in the analysis of satisfaction, which are then used for main research in the practical part of thesis. Methods and actions designed to increase customer's satisfaction based on main analysis of described company are proposed in practical part of thesis.
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Marketingový průzkum spokojenosti zákazníků pro H-TIPOL Halašta / Marketing Research of Customer Satisfaction for H-TIPOL HalaštaHalaštová, Tereza January 2011 (has links)
This thesis deals with the marketing research of customer satisfaction. It indicates the possible procedures for monitoring and measuring customer satisfaction, the specifics of small and medium-sized organizations. It describes in detail the research of customer satisfaction for the H-TIPOL Halašta. It includes data analysis and suggestions for improvement whose implementation can contribute to strengthening market position.
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Návrh na zlepšení spokojenosti zákazníků společnosti / Proposal for an Improvement of Company Customer SatisfactionJandová, Zuzana January 2011 (has links)
This Diploma thesis deals with customer satisfaction. Specifically it analyses customer satisfaction with services provided by Internet access from network24 Ltd. Based on theoretical knowledge was at first conducted analysis of the company and then customer satisfaction survey. This thesis also includes proposals to improve customer satisfaction and to increase the number of customers.
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Návrh na zlepšení spokojenosti zákazníků podniku / Proposal for an Improvement of Company Customer SatisfactionMazáková, Lenka January 2011 (has links)
The diploma thesis is engaged in customer satisfaction of selected business company. The first part of this thesis summarizes theoretical relevant knowledge, which are used in another parts. The practical part deals with the company, its customers and includes analysis of their level of satisfaction and recommendations for customer satisfaction improvement.
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Podnikatelský plán na založení kavárny / The Business Plan for Creating of CafeVašíčková, Pavlína January 2011 (has links)
This thesis deals with the business plan for the establishment of a café. Its aim is based on marketing research and market analysis to design a small firm that could fill a gap in the market at a particular location and present it as an effective investment for the investor and beneficial for the residents of the area.
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Marketingové řízení firmy / Marketing Management of a CompanyDřínková, Hana January 2011 (has links)
This thesis is dedicated to the theme „Marketing management of the company” its point is awareness of marketing tools in Czech companies. The diploma thesis consists of theoretical and practical part. Theoretical part presents marketing research, the sorts of the marketing research and procedure of processing, describes the most common marketing tools. The practical part is focused on research of knowledge of marketing management tools, using them, causes of problems and evaluation of importance and satisfaction with separate tools.
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Marketingový výzkum spokojenosti zákazníků / Marketing Research of Customer SatisfactionMlezivová, Veronika January 2012 (has links)
this master´s thesis concerned with the customer satisfaction marketing research company called Okay. the satisfaction analysis is perfomermed on the basis of questionnaire survey. The result of this work are recommendations aimed at increasing customer sasfaction and improve the services of the company thus alowing it to be more customer oriented.
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Měření spokojenosti zákazníků společnosti Pivovar Chotěboř s.r.o. užitím Maple / Pivovar Chotěboř s.r.o. Customers´ Satisfaction Measurement Using Programme MapleCharvátová, Pavlína January 2012 (has links)
This diploma thesis is focused on measuring Pivovar´s Chotěboř s.r.o. customer satisfaction. The information was gained by doing marketing research and evaluated by computer Maple system. The result of the thesis is proposals and recommendation how to increase customer satisfaction.
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