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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
351

Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Analysis of Customer Satisfaction and Suggested Measures for Its Improvement

Sklenář, Jakub January 2012 (has links)
The goal of this diploma thesis is to analyze customer`s satisfaction of football club 1.FC Slovácko. The theoretical part is focused on the way of the customer satisfaction analysis, marketing research and connected notions. The partical part is processed and analyzed the results obtained from the questionnaire, proposals to raise the level of customer satisfaction and quality of services provided.
352

Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Analysis of Customer Satisfaction and Suggested Measures for its Improvement

Kadlčková, Michaela January 2013 (has links)
This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.
353

Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně / Analysis of Customer Satisfaction and Suggested Measures for its Improvement

Matějová, Martina January 2013 (has links)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
354

Návrh komunikačního mixu / Proposal of Communication Plan

Kľúčovská, Renata January 2013 (has links)
The diploma thesis is focused on a business communication mix. The aim of the thesis is to analyse the current situation and draft a new communication mix of the company. The subject of the analysis is a restaurant called „U Šošona“, located in Brno – Královo Pole. The first part focuses on the theoretical knowledge for the elaboration of the thesis. The second part contains an analysis of the company’s sorroundings and in the last part, the work focuses on a proposal to increase the attendance of the restaurant.
355

Komunikační mix společnosti Tovares s.r.o. / Communication Mix of the Company Tovares s.r.o.

Jamborová, Markéta January 2013 (has links)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
356

Analýza spokojenosti zákazníků společnosti Smile, s.r.o. a návrhy na zvýšení její úrovně / Analysis of Customer Satisfaction of Company Smile Inc. and Suggested Measures for Its Improvement

Junková, Eliška January 2013 (has links)
The objective of the diploma thesis is to analyze customer satisfaction of café and cake shop Smile, and to propose measures to increase its level. The first part provides theoretical bases for marketing research of customer satisfaction. In the practical part of the thesis there is analyzed current situation of the company. There is also analyzed the level of customer satisfaction, which is based on the questionnaires evaluation. Subsequently there are suggested proposals to improve the level of the customer satisfaction.
357

Návrh na zlepšení úrovně spokojenosti zákazníka firmy Aromatica cz / Proposal of Improving Customer Satisfaction Level of the Company Aromatica cz

Michálková, Renata January 2013 (has links)
In my diploma thesis I deal with the issue of a customer satisfaction, which is an important factor of the company success. Customer is the most important part of the market, and if the customer is not sufficiently satisfied, he usually goes to another competitor. Than, if the company really wants to be successful in the market, they must try to provide an adequate care and attention to the customer. The aim of this thesis is then to propose a project for increasing the customer satisfaction and thereby also increasing an awareness of the company. I will survey the customer satisfaction in a company dealing with the production and distribution of herbal products. My survey will be based on the method of questioning using interviewing questionnaires, where both pharmacists and final customers are respondents.. Based on the survey and data provided within the survey, I will evaluate the customer satisfaction and provide the company a recommendation, which would result in increasing of the customer satisfaction.
358

Analýza spokojenosti zákazníků hokejového klubu a návrhy na zvýšení její úrovně / Customer Satisfication Analysis of Hockey Club and Proposals for Its Improvement

Hanáková, Gabriela January 2014 (has links)
The diploma thesis examines HC Kometa Brno customer's contentment. The aim of the thesis is to suggest a solution by means of realization of my personal research and marketing research. The practical part deals with the analysis of the HC Kometa Brno club's environment and surroundings. The data were obtained through a questionnnaire marketing research. The conclusion of the thesis consists of suggestions for the improvement of the customer's contentment standard.
359

Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně / Customer Satisfaction Analysis and Proposals for Its Improvement

Lodesová, Romana January 2014 (has links)
This master's thesis deals with an analysis of customer satisfaction at the Winery LAHOFER, a.s. The theoretical part is focused on the customer, methods of measuring customer satisfaction and the basic procedures and methods of analysis of the marketing environment of the company. In the practical part is first described and analyzed in the firm. Furthermore, on the basis of survey processed and analyzed the survey results and ser out proposals to increase the level of satisfaction of customers at the Winery LAHOFER, a.s.
360

Komunikační strategie podniku / Communication Strategy of Company

Stehlík, Petr January 2014 (has links)
This thesis deals with the design of communication strategy for Brno pharmacy U lazní. The task is to assess the current status and on the results of the analysis suggest appropriate measures in order to improve and streamline communication mix of the company. A part of this thesis is the evaluation of information with application of fuzzy logic.

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