This Master’s thesis deals with the issue of customer satisfaction in a retail store. Theoretical part summarizes a literature review needed for practical application which includes an analysis of internal and external environment, followed by own questionnaire survey of customer satisfaction. Last part contains an analysis of survey results and formulation of proposals improving the customer satisfaction including a calculation of financial, time and human resources and risk analysis.

This master‘s thesis deals with process control of business organization Stavebniny DEK. Its aim is based on the analysis of business backround and the results of the survey to propose a series of measure leading to the development of business

This master thesis deals with the proposal of changes in the marketing mix of a particular company. These suggestions could lead in the future to get new customers and strenghten loyalty to existing customers. The master thesis is divided into three essential units. The first one will introduce theories needed to carry out the following part, which is the analysis of this company and the necessary analyzes. For the processing of the last design part, these analyzes are necessary.

This diploma thesis deals with marketing communication of the ENDEKA s.r.o. company. The thesis is divided into three parts. The first theoretical part explain theoretical knowledge, the second part analyze the current situation of the company. Last third part includes recommended suggestions for improvement of marketing communication with aim to approach new customers and therefore rais the awarness of the company, which are based on performer analyses and questionnaire survey.

The diploma thesis is focused on creating a marketing strategy for the company Novice Car, s.r.o. which offers international transport and car servis. Thesis is about analysis of current marketing activity and based on these results is suggesting how will be increased in efficiency of the company. The content is formed by theoretical and practical parts which is accompanied by research.

The diploma thesis deals with processing of a business plan for establishing fitness centre designed for women in Hodonín. The theoretical part describes the theoretical bases related to the idea of business and market, business plan and its structure, including a description of used analytical research methods and tools. The analytical part of the thesis contains outputs from the analyzes and research carried out, on the basis of which a suitable strategy for the start-up company is subsquently selected. The design part of the thesis elaborates a specific part of the business plan in connection with the chosen strategy so that the plan is feasible and viable.

The master’s thesis is focused on the creation of a viable business plan for establishing a new company offering a digital wellbeing service. Firstly, the theoretical framework is created and subsequently utilized to define and verify the main idea by its qualitative research using the Lean Canvas method and to carry out further analyses of general, market and internal environment. Secondly, based on the results of the validation and analysis of the business environment, a suitable strategy and business model are selected. This business model is developed into the structure of individual parts of the business plan.

This diploma’s thesis deals with drawing up of business plan. The theoretical part of the thesis deals with principal concepts, in the practical part of this thesis are performed analysis and questionnaire survey. At the end of this thesis all data were evaluated and was created business plan.

The primary aim of this diploma thesis is to suggest proposals leading to the increased level of customer´s satisfaction based on the obtained theoretical knowledge as well as on the performed analysis of the current state and the marketing research.

The master’s thesis is focused on the creation of a viable business plan for establishing a new mikrocompany offering a services in the fitness area in the gradient area. Theoretical part is describes starting points related with through of business and market, bussines plan and his structure including description of used analytical research methods and tools. To define and verification of main idea is used qualitative research and method of Lean canvas. Analytical part contains starting points from of carried out analysis and research, on their basis is selected a suitable strategy for starting mikrobussiness. The design part of the thesis elaborates a specific part of the business plan in connection with the chosen strategy so that the plan is feasible and viable.